The LUX Public Relations team developed a strategic public relations campaign plan for Homes of Hope, a nonprofit organization that provides housing for adults with developmental disabilities. The plan aims to increase awareness of Homes of Hope in the Bloomington-Normal community through various events and partnerships. These include informational sessions at local schools, creating volunteer partnerships with community groups and companies, and holding fundraising events like dine and donate nights and a 5K run/walk. The plan provides objectives, strategies, tactics, an evaluation plan and timeline to guide Homes of Hope's efforts over the next 6 months to increase volunteers, donations and visibility in the community.

1. Homes of Hope, Inc
a public relations
campaign prepared for
is where the
HOME
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LUX public relations presents

2. LUX Public Relations | Illinois State University
December 4, 2014
Board of Directors
Homes of Hope
401 Pine St
Normal, Illinois 61761
Dear Ms. Phillips and Homes of Hope,
Thank you for allowing us the opportunity to partner with and evaluate Homes of Hope in the
development of a strategic public relations campaign plan. Enclosed is the final campaign plan,
which incorporates multiple objectives along with research-based strategies and tactics that will
aid in achieving increased organization awareness and visibility among the Bloomington-Normal
community. This visibility and awareness includes:
• Surrounding High Schools
• Universities/Colleges
• Community Groups/Organizations
Also incorporated into this campaign plan are several events that are specifically designed to in-
crease the gross annual amount of donations garnered. Our plan also provides an extensive part-
nership with multiple organizations to increase the number of volunteers within your database.
If this campaign plan is selected, Homes of Hope will be supplied with a full evaluation of its
strengths, weaknesses, opportunities, and threats. In addition, event plans, press releases, and a
contact list of willing volunteers will be supplied for you to utilize at your convenience.
We look forward to hearing your feedback and hopefully you will incorporate parts of our strategic
campaign plan in the upcoming year. It has been a pleasure working with you, and we encourage
you to reach out to us with any further questions and concerns.
Sincerely yours,
Shane O’Farrell, Kristen Krajewski, Michelle Czosnyka, Cassidy Obis, Adam Weiss, and
Cody Walker
The LUX Public Relations Team

3. Table of Contents
Executive Summary.......................................................................................................3
Situational Analysis......................................................................................... 4
Research Questions and Methods............................................................... 5
Data and Analysis............................................................................................. 6
SWOT Analysis................................................................................................... 9
Audience............................................................................................................. 10
Key Message Platform.................................................................................... 11
Objectives........................................................................................................................ 12
Strategy and Tactics...................................................................................................... 12
Evaluation........................................................................................................................ 14
Timeline........................................................................................................................... 16
Budget............................................................................................................................... 17
Appendices...................................................................................................................... 18
A. Dine and Donate: Information................................................................. 18
B. 5K Run/Walk: Press Release..................................................................... 19
C. Cookbook: Press Release........................................................................... 20
D. Christmas in July: Press Release............................................................. 21
E. Email for Partnership.................................................................................. 22
F. Donation Submission Form...................................................................... 23
Resource List................................................................................................................... 26
Contact Information...................................................................................................... 28

4. 3
Executive Summary
Homes of Hope is a non-profit organization in Normal seeking to fulfill the dream of indepen-
dent living for adults with developmental disabilities. The organization has great potential to
grow it’s volunteer and donation base and gain public interest within the community. Due to
Homes of Hope’s low volunteer interest in 2013 compared to past years, there are still many
advances that could be made.
The following plan is to help Homes of Hope through the period of January 2015- July 2015.
First, the organization will be examined to review its underlying values and base operations
thus far. Then, the potential for development will be discussed along with possible hindrances
to Homes of Hope’s success. Several objectives for the organization and their budget require-
ments will be suggested including:
• A plan to create awareness in the community by visiting local high schools and colleges
to host informational sessions regarding Homes of Hope in addition to posting informa-
tional fliers in academic buildings, dorms, and community venues.
• A plan to generate interest and increase student volunteers by partnering with school
organizations, RSOs, and students within education, special education, and therapeutic
recreation departments .
• A plan to generate interest and increase Bloomington-Normal resident volunteers by
partnering with local community groups to create partnerships and reintroduce corpo-
rate organizations of the benefits of volunteering with their perspective internal pro-
grams.
• A plan to increase the average donation per person by creating dine to donate events
throughout the community, a 5K walk/run event, and other various fundraisers and com-
munity events.
This plan will serve as guide for the next year in order to attain these objectives. All board
members should know and utilize the plan for it to reach its full capabilities. For the next year,
this plan will serve as a basic guide to develop a new plan for the needs of that year. Compli-
ance with the plan outlined below after its acceptance will bring Homes of Hope the guidance
it seeks to prosper in its current state and future. In addition, once this plan has been carried
out completely, there are methods of evaluation of the plan to help determine the success and
failure.

5. 4
Research
This section outlines the current situation faced by Homes of Hope, including
problems and opportunities. It then outlines our initial research, including research
questions and methods. Next, data and analysis are presented as well as a SWOT
analysis for Homes of Hope. Finally, this section discusses target publics and outlines a
key message platform.
Situation Analysis
Homes of Hope rolled out the welcome mat and opened the doors of its first house
in the 1990s. Since then, the organization has opened 5 more homes within the
Bloomington/Normal area. Homes of Hope is a non-profit organization focused on
providing care and comfort to adults living with developmental disabilities, while living
in the comfort of their own homes. Homes of Hope has been slowly expanding and
hopes to raise awareness within the community. This relationship will build a support
system and financial backing for the organization.
Problem/Oppurtunity
Although Homes of Hope has a strong volunteer base, they are always looking for more
people in the community to help out with their organization. One main focus Homes of
Hope has is to keep attracting people to volunteer with the organization, which provides
the opportunity to reach out to various groups in the Bloomington-Normal area as well as
different student organizations at Illinois State University. By reaching out to Registered
Student Organizations such as Best Buddies, Students Today Leaders Forever, Alterative
Spring Break, as well as other education RSOs, Greek Life and other volunteer-based
RSOs, Homes of Hope has the opportunity to obtain more student volunteers. Another
opportunity is to also reach out to employees at companies such as State Farm and Country
Financial by reiterating the benefits of volunteering through internal memos.
A major concern for Homes of Hope is general awareness about the organization. After
conducting a survey, we found that 94.74 percent of people did not know that Homes of
Hope was based in Bloomington-Normal. Also, 88.16 percent of respondents were not
aware of the organization itself. But, to counteract the low awareness, 63.01 percent
responded saying they would be willing to volunteer with the organization.
Despite the setbacks of awareness, Homes of Hope has multiple opportunities to increase
their volunteer participation and in turn generate more awareness. Through various events
and partnerships in the community and Illinois State, Homes of Hope can successfully
generate new volunteer bases, awareness, and donations to the organization.

6. 5
Research Questions & Methods
1) How many Bloomington-Normal residents have family members with
developmental disabilities?
2)What additional information can Homes of Hope utilize/create to inform
Bloomington-Normal residents about their organization?
3)What are State Farm and Country Financial’s donation program? And how
can they be implemented?
Research/Questions
1) Survey Research: We conducted a survey to determine awareness
level, audience, past involvement in Homes of Hope events, and more.
Complete survey results may be found on page 6.
2) Field Observation: Our PR specialists visited Homes of Hope Draw
Down event to gather information on the turn out, engagement
level, to chat with board members, and execution of the event. This
information is used throughout the entire campaign plan.
Methods

7. 6
Data and Analysis
To evaluate the awareness and volunteer problem that Homes of Hope has faced, we collected data
from students and residents in the Bloomington-Normal area through field observation and a survey.
Field observation information was collected by attending the Draw Down event, taking pictures,
conversing with board members and event participants. The survey consisted of 10 questions and
76 total surveys were completed. Surveys collected data on awareness levels, key demographic
information, willingness to volunteer, and competing non-profit volunteer opportunities.
Of the 76 surveys collected, 60 percent of respondents were not attending a four-year university
and 32 percent of respondents reported they were attending a four-year university. Our age range of
survey participants was 21 to 63 years of age.

8. 7
While a majority of respondents are not familiar with Homes of Hope, they would be willing
to volunteer and/or donate if they knew about the organization. Additionally of the 76 surveys
collected, 61 percent of respondents reported they are already volunteering for other organizations
such as: Special Olympics, The Baby Fold, and Make-A-Wish Foundation.
Lastly, of the 76 surveys 45 percent of respondents reported they knew of someone affected by a
developmental disability. Disabilities include: Autism, Downs Syndrome, and Cerebral Palsy.

9. 8
Overall, our survey enforced the suspicion of a low level of organizational awareness within
the Bloomington-Normal community. However, the survey results also tell us that regardless of
unfamiliarity of the Homes of Hope organization and events, our survey participants would be
willing to donate their time and money to the organization.

10. 9
SWOT Analysis
A SWOT analysis is a tool to evaluate an organization’s strengths, weaknesses,
opportunities and threats. Strengths and weaknesses are specific to the organization.
Opportunities and threats are external factors over which the organization has no
control. A SWOT analysis for Homes of Hope is below:
Strengths Implications Possible Actions
Corporate donations and sponsorships
with a variety of well-known
companies.
Creates strong credibility and
financial stability with donations
Have entire events sponsored by one
corporation to show partnership between
Homes of Hope and said corporation
Collaborations with organizations
such as McLean County Women’s
Coalition, Central Illinois Down Syn-
drome Organization, Tool Library, etc
New members create potential
volunteers. Also allows word of
mouth awareness.
Educational workshops and information
sessions with organizations.
Strengths They have Reached out to ISU
students at health fairs and other on-
campus events
Spread awareness of disabilities
and our organization
Festival ISU
Partner with G-Spot
Relay for Life
Expansion ability: buying houses in
neighborhoods instead of having to
raise money to build new houses
Easy to expand. Save $ when reno-
vating old houses.
Sponsorships with home improvement
stores. (ex - Home Depot) Refurbing houses
can create more volunteer oppurtunities.
Successful events such as the Drawn
Down event and Car Show
Brings in the biggest donations for
the organization
Make other events smaller or similar to
bring in more donations
Have a central headquarter in
Bloomington, IL.
Easily accesible to publics Events close to their target audiences.
Events close to their target audiences. People are not aware of their
events and organization. You can’t
spread brand awareness
Create relevant social media accounts
Lack of total year-round events Loss of donation opportunities. Allocate higher budget and reach out
corperte sponsors.
Weakness-
es
Low budget ($200) -Limits resources to build strong
campaign
-Amount fo fundraising
-Improvise
-Fundraising events & efforts
Some negative response to awareness
of houses and residents
Negative publicity and views of
the organization
Make people aware these home exist but
not divulge actual location
Low volunteer base Not enough help at events, fund-
raisers and in the actual homes
Create a new more broad volunteer base by
spreading awareness to students and local
comunity groups.
Plan and execute more events held at
Illinois State
Create awareness to new students
who can volunteer during the year
Setting up booths at Festival ISU when
most students are congregated in one area.
Opportuni-
ties
Create new opportunities for
volunteers to get involved
More ways for people to get
involved if time availability is an
issue
Weekend projects with the houses
(cleaning, house maintinence) and social
gatherings
Distribution of literature to target
public and potential publics in the
Bloomington-Normal community
Creating more informative and
educational awareness about the
organization and it’s residents
Creating pamphlets to be handed out,
detailed content on website for people that
are interested.
Reach out to students athletes and
specific major groups and different
RSOs on campus
Students in greek life, student
organizations and athletes our
required to have services hours.
Have a rep make a visit to a organization,
chapter meeting or during practice.
Threats Low response to volunteer events and
opportunities
Struggling to put events together
or ultimate canceling of an event
due to lack of help.
Gather volunteer pool prior to event or
fundraiser to make sure there is enough
participants to help.
Other assisted living organizations in
Bloomington-Normal
Creates competition for Homes of
Hope and may deter future resi-
dents and possible donors
Separate Home of Hope in a unique way
with organization awareness

11. 10
Audiences
Potential Publics
• Bloomington-Normal residents
• University/College students from:
• Illinois State University
• Illinois Wesylan University
• Heartland Community College
• student athletes
• student organizations
• High school students
• Families with disabled children
Target Publics
• Employees at State Farm & COUNTRY
Financial
• Students at local colleges
• Members of religiously-affiliated groups
This section outlines all possible audiences, or publics, with an interest in
Homes of Hope.

12. 11
Key Message Platform
The key message platform (KMP) outlines the core message and values of Homes of
Hope. The KMP ensures that all employees are on the same page as well as brand
consistency.
Mission Statement
Providing quality homes and support services to promote independence, community
inclusion and personal satisfaction to adults with developmental disabilities in
a manner consistent with Christian values regardless of social, racial, cultural, or
religious affiliation.
About Us
The dream of providing quality Christian living to adults with intellectual disabilities
in Central Illinois began in the early 1990s. Concerned parents wondering how their
children would be cared for when they were unable to do so set the wheels in motion
for the construction of our first home or Community Integrated Living Arrangement
(CILA).
Since then, our dream has grown and we now provide sixteen adults the opportunity
to assume responsibility for day to day living.
We serve each individual with compassion and love allowing them to grow in dignity
and independence.
Key Messages
Key messages are the important takeaways about an organization. Outlined below
are four key messages about Homes of Hope and proof points to support them:
1) Homes of Hope wants to promote independence, community inclusion
and personal satisfaction to adults with developmental disabilities.
• Homes of Hope provides sixteen adults the opportunity to assume
responsibility for day to day living.
2) Homes of Hope wants to provide quality Christian living to adults with
intellectual disabilities in Central Illinois
•Homes of Hope serves each individual with compassion and love
3) Homes of Hope provides a safe environment for their residents
•Homes of Hope does this by not advertising location of houses and
letting the residents live peacefully in the community.

13. 12
Objectives
Strategies and Tactics
This campaign has three main goals: increase awareness of Homes of Hope in Bloomington-
Normal and increase donations as well as volunteers. These goals can be further broken down
into specific, measureable objectives:
Objective One
Objective Two
Objective Three
Objective Four
Increase awareness of Homes of Hope among target publics in
Bloomington-Normal by 25 percent by July 2015
Target publics:
• Employees at State Farm & COUNTRY Financial
• Students at local colleges
• Members of religiously-affiliated groups
Increase Bloomington-Normal resident volunteers at large employers
and in religious groups by 25 percent by July 2015
Increase donations by 20 percent by July 2015
Strategies are action plans used to fulfill the objectives outlined above. Tactics are specific
tools used to carry out the strategies. Three strategies with suggested tactics are outlined
below.
The numbers in parentheses following each strategy refer to which objectives they fulfill.
Note that 1 = increase awareness, 2 = increase resident volunteers, 3 = increase student
Increase Bloomington-Normal student volunteers by 25 percent by
July 2015
University Relations (1, 3)
Partner with Register Student Organizations
Student volunteers close to a college campus can’t always be reliable since they’re only here short
term. If Homes for Hope partners with RSOs on campus, they would be guaranteed a connection at
all times with students currently on campus. Even when students leave, Homes of Hope has the RSO’s
contact information so they can obtain new and/or recurring volunteers. See Reference List for list of
RSO contacts, and see Appendix E for partnership agreement email.

14. 13
Community Relations (1, 2)
State Farm
State Farm offers a volunteer program for employees. If an employee volunteers with a nonprofit
organization at least 40 hours in the calendar year, then State Farm will donate $500 to that organization.
COUNTRY Financial
COUNTRY Financial offers two volunteer benefits to employees. One benefit is the volunteer assistance
program. Any employee (non-financial representative) can request $100 toward an event for a nonprofit of
his or her choice.
Similarly, COUNTRY Financial offers volunteer time off to full time employees. This is paid time off, separate
from personal paid time off, that can be used to volunteer with nonprofit organizations. Each employee is
offered 7.75 hours per year to use as volunteer time off.
Churches
Keep local churches informed about what is happening with Homes of Hope. At the end of a service,
announcements can be made about volunteer opportunities, upcoming events, and news/progress within
the organization.
Fundraising (1, 4)
Christmas in July
Partner with First United Methodist Church for a one-day event on Saturday, July 25, starting at 9 a.m.
Volunteers who participate will have the option to select an item off of a resident’s wish list or make a
monetary donation to the organization. Santa will spend time visiting with residents as they spend their
morning decorating christmas cookies, making stockings, and decorating a tree. See Appendix D for press
release.
Dine to Donate
Homes of Hope can partner up with local restaurants to host a series of Dine to Donate events. The
partnered restaurants will donate between 10 to 25 percent of sales before tax between specific times
to the Homes of Hope organization. See Appendix A for donation options. See Reference List for contact
information.
5K Run/Walk
Homes of Hope will be teaming up with Grim Reaper Fitness and Often Running to host a 5K Run/Walk.
The race will take place on Saturday, March 21, 2015 and the course will take place on the Constitution
Trail. There will be single runner sign up as well as group rates for groups that want to walk or run together
and proceeds will go to Homes of Hope. See Appendix B for press release.
Cookbook
To enhance and build upon the “Recipes” tab on the Homes of Hope website, it can be turned into a
fundraiser opportunity. Everyone is welcome to contribute a favorite family recip1e of their choice. Each
cookbook will cost $10 and proceeds benefit Homes of Hope. Cookbook orders will be distributed on May 7,
just in time to share with your loved ones for Mother’s Day. See Appendix C for press release.
Change Jars
Home of Hope will request assistance from local businesses to place a change jar at the front desk. Change
jars may be collected at the end of each month and deposited into the Homes of Hope account. Change jars
may be checked weekly in case they fill up before the month is up.

15. 14
Evaluation
Evaluation is key to measuring the success of a campaign. It allows us to examine what worked
and what didn’t. Following are some specific suggestions for evaluating the objectives and
tactics outlined above.
Evaluating Objectives
Our first objective, increase awareness, will be evaluated via survey. Distribute a survey at the
end of the campaign, comparable to the one conducted in November 2014. Surveymonkey
login information is specified on the reference page for complete access to the benchmark
survey, including questions, responses, and a breakdown of results.
Our second objective, increase large corporation volunteers, and third objective, increase
student volunteers, may both be evaluated by comparing the number of volunteers from
previous years to the total number of volunteers after implementing the plan in 2015.
Especially after sending out volunteer opportunities to State Farm, COUNTRY Financial, and
Illinois State University students, volunteer participation is expected to increase.
To evaluate the first objective, compare awareness level in November 2014 to awareness
in July 2015 based on compilation of survey responses. To evaluate the second and third
objectives, document the number of large corporation volunteers and student volunteers and
compare to the results from November 2014.
To evaluate the fourth objective, increase overall donations, compare the total amount of
monetary donations from January to July 2014 to the amount of monetary donations raised
from January to July 2015.
Evaluating Tactics
Tactic 1: Informational sessions prior to class lectures can be evaluated by the amount of in-
class sign ups directly after the classroom sessions and sign ups via email.
Tactic 2: Email members within current church partnership, First United Methodist, and
additional religiously-affiliated groups of volunteer opportunities and have announcements
before the end of church services. This will be evaluated when volunteers register for events
and identify how they heard or learned of the event.
Tactic 3: Work with current religiously-affiliated groups, First United Methodist, to create one-
day events such as Christmas in July. This will be evaluated by how many volunteers register
for the event, how many residents have wish list items purchased, and the amount of monetary
donations raised.
Tactic 4: Email organization presidents for potential partnerships will be measured by how
many organizations show interest and commit to future volunteer opportunities and events.

16. 15
Tactic 5: Create Dine to Donate events at Potbellys, Noodles & Company, Windy City Wieners,
Cherry Berry, and Avanti’s. This will be evaluated by how many proceeds are raised for Homes of
Hope.
Tactic 6: Host a 5K Run/Walk fundraiser. The success of this event will be evaluated by
how many participants are registered and as a result how much money was raised through
registration fees.
Tactic 7: Have community groups hold change jars allowing people to donate throughout the
month. This will be evaluated by how much money has been donated at the end of each month.
Tactic 8: Have local stores give customers the option to donate to Homes of Hope at the end of
checkout.
Tactic 9: Build upon “Recipes” tab on website by creating PDF accessible Mother’s Day Cookbook
for target public to contribute recipes to and purchase with proceeds benefiting Homes of Hope.
This will be evaluated by how many cookbooks are purchased and the total amount of money
raised.

17. 16
Timeline
This section outlines the timeline allotted for the objectives, strategies and tactics above. The
timeline is an essential tool for implementing the steps in an appropriate and timely manner.
Objectives
&
Tactics1/11/81/151/221/292/52/122/192
1.
Increase
the
awareness
of
Homes
of
Hope
among
target
publics
by
25
percent
by
July
2015.
Informational
sessions
during
class
around
event/
fundraising
time
Email
members
of
religiously-­‐affiliated
groups
and
First
United
Methodist
Church
Informational
fliers
distributed
and
posted
in
academic
buildings,
local
businesses,
and
large
corporations
2.
Increase
Bloomington-­‐Normal
resident
volunteers
among
target
publics
by
25
percent
by
July
2015.
Partner
with
local
churches
to
create
one-­‐day
events
such
as
Christmas
in
July.
Step
1:
Promote
Christmas
in
July
Step
2:
Set
up,
execution,
and
clean
up
of
event
Email
large
corporations
(State
Farm
&
COUNTRY
Financial)
regarding
volunteer
opportunities
3.
Increase
Bloomington-­‐Normal
student
volunteers
by
25
percent
by
July
2015.
Email
organization
presidents
for
partnership.
(Greek
Life,
Volunteer
RSOs,
Educational
RSOs)
4.
Increase
donations
by
20
percent
by
June
2015.
Create
dine
to
donate
events
Step
1:
Call
businsses
to
set
up
dine
to
donate
event
date
Step
2:
Promote
dine
to
donate
events
Step
3:
Actual
events
Host
a
5K
Run/Walk
Step
1:
Promote
5K
run/walk
(registering
participants)
Step
2:
Set
up,
execution,
and
clean
up
of
event
Create
and
sell
cook-­‐book
for
Mother's
Day
Step
1:
Promote
cook-­‐book
Step
2:
Accept
submissions
Step
3:
Compile
and
complete
cookbooks
Change
jars
held
at
community
venues
Step
1:
Drop
off
change
jars
Step
2:
Collect
donations
from
change
jars

18. 17
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19. 18
Budget
This section details a budget for the campaign with cost per objective and a breakdown of
what contributes to that cost.
EXPENSES ACCOUNTABILITY TOTAL BUDGET NOTES
Increase the awareness of Homes of
Hope by 25 percent among target
publics by July 2015.
Informational sessions during class
around event/fundraising time
15 minutes / 1
session
$0.00 Intern or volunteer will present short
sessions before lecture hall, at town
meetings, and RSO meetings
Increase Bloomington-Normal resident
volunteers among target publics by 25
percent by July 2015
Email large corporations (State Farm
& COUNTRY Financial) regarding vol-
unteer opportunities
1 hour $0.00 Contact State Farm & COUNTRY
Financial
Christmas in July event 6 hours $0.00 Cookies donated from Insomnia &
frosting from Sugar Mama; venue
will be existing partner with United
Methodist Church; holiday material
donated by community members
Increase Bloomington-Normal student
volunteers by 25 percent by July 2015.
Email organization presidents for
partnership. (Greek Life, Volunteer
RSOs, Educational RSOs)
1 hour $0.00 Send email to prospective recipients
Increase donations by 20 percent by
July 2015.
Community Change Jar 2 Hours $18.00 Ask owners to hold change jars in
businesses/Coffee Jar covered without
labels ($9.00 per jar, at two locations)
Ask consumers at local stores at check-
out if they want to donate
2 hours $0.00 Volunteers visit local businesses to ask
for participation and collect donations
and the end of the month
5K run/walk 5 hours $0.00 Water, timers, food, tables, t-shirts,
goodie bags will be donated
Dine to Donate Events 1 Hour/ Event $0.00 Food/venues supply flyers, volunteers
pass out flyers prior, and thank
customers for attending
Mother’s Day Cookbook 32 hours $0.00 Creating and distributing by
employees and volunteers. Book will
be PDF format and emailed out to
reduce printing costs
TOTAL $18.00

20. 19
Appendices
A. Dine To Donate: Donation Options
Potbelly’s
Two days out of the year Homes of Hope will work with Potbelly’s. On the specified day
Potbelly’s will donate 25% of all there profit between the hours of 5-8 p.m.
Noodles & Co (Recurring Event)
We encourage you to keep working with noodles!
Once a year Homes of Hope will work with Noodles and Company, Normal, IL during a
weekday were 20% of all profits will be donated that evening. Noodles will assist in giving you
promotional flyers to hand out. Additionally, this includes having representatives on-site.
Phone: (309) 454-3900
CherryBerry
Fundraisers are generally on weeknights during certain happy hours. During that time, most
stores donate 10-25% of the total sales back to your organization! Percentages vary by store
and are sometimes related to the number of participants at your event.
Avanti’s
Annually, Homes of Hope will work with Avanti’s in the Bloomington/Normal community during
a weekday were 10% of sales purchase before tax throughout the whole day will be donated to
your organization. In order to receive donation, customers must dine-in and have promotional
flyer. Flyers will be provided by the Avanti’s corporation.
Buffalo Wild Wings
With the Eat Wings, Raise Funds. program, when you dine, Buffalo Wild Wings will donate.
Windy City Wieners
Annually, Homes of Hope will work with Windy City Wieners in the Bloomington/Normal
community during a weekday were 10% of sales purchase before tax throughout the whole day
will be donated to your organization. In order to receive donation, customers must dine-in and
mention that their purchase goes towards benefitting Homes of Hope.

21. 20
B. 5K Run/Walk: Press Release
FOR IMMEDIATE RELEASE
Contact: Shane O’Farrell
Cell phone: (773)-430-0105
Email: ofarrell.shane423@gmail.com
Homes of Hope 5K Run/Walk
(Normal, IL—March, 2015) Homes of Hope is teaming up with Grim Reaper Fitness and Often
Running to bring to you their first ever 5K run/walk. The race will take place on Saturday,
March 21, 2015 and the course will take place on the one and only Constitution Trail.
There is no better way to get in the swing of exercising than setting a goal to run in the
Homes of Hope 5K. There is also the option to walk the course with other community
members and still be a part of the good cause. Proceeds from the race will be donated to the
Homes of Hope organization. There will be single runner sign up as well as group rates for
groups that want to walk or run together. Sign up will be held online through the Homes of
Hope website. Each runner and walker will receive goodie bags and a t-shirt, and winners will
receive a prize.
The race will start at 9 a.m. followed by the walk at 9:30 a.m. and there will be people serving
runners water throughout the course as well as mile markers with timers. There will also be
post-race snacks, water and Gatorade.
What: Homes of Hope 5K Run/Walk
When: Saturday, March 21, 2015 at 9 a.m.
Where: Constitution Trail, South of Vernon
For more information, contact Shane O’Farrell or Homes of Hope
###

22. 21
C. Cookbook: Press Release
FOR IMMEDIATE RELEASE
Contact: Kristen Krajewski, Event Planning Specialist
Phone: (630) 309-2265
Email: kmkraje@ilstu.edu
Homes of Hope Cookbook
(Normal, IL-- March 5, 2015) Homes of Hope is putting together their first annual
cookbook compiled of Bloomington-Normal’s homemade recipes. Just in time for
mother’s day which takes place on May 10, 2015.
The Homes of Hope cookbook will be split into three categories: Appetizers, entrees,
and desserts. Everyone is welcome to contribute a favorite family recipe of their
choice. Homes of Hope asks that all recipies be submitted to the cookbook tab on
their website by April 26, 2015 so they have an efficient amount of time to publish the
material into a .PDF format Cookbook.
Each cookbook will cost ten dollars and proceeds benefit Homes of Hope. Cookbook
orders will be ready to be distributed on May 7, 2015, just in time to share with your
loved ones for Mother’s Day!
###

23. 22
D. Christmas in July: Press Release
FOR IMMEDIATE RELEASE
Contact: Kristen Krajewski, Event Planning Specialist
Phone: (630) 309-2265
Email: kmkraje@ilstu.edu
Want a Break from the Heat?
Think Christmas in July with Homes of Hope!
(Normal, IL-- July 15, 2015) The jolly board of directors at Homes of Hope are planning a sum-
mertime surprise for residents. On Saturday, July 25, the festive decorations and holiday tree
come out of storage as we celebrate Christmas in July.
The sleigh and reindeer will remain at the North Pole while Santa takes a break from his sum-
mer vacation to visit with residents and volunteers. Volunteers who participate will have the
option to select an item off of a resident’s wish list or make a monetary donation to the organi-
zation.
Santa will arrive at the church at 9 a.m. He’ll spend time visiting with residents as they spend
their morning decorating christmas cookies, making stockings, and decorating a tree. Christmas
in July is made possible by the generosity of the Bloomington-Normal community.
WHAT: Christmas in July at Homes of Hope
WHEN: Saturday, July 25, 2015
TIME: 9 a.m.
WHERE: First United Methodist Church
211 N School Street
OTHER: For more information contact Kristen Krajewski at 630.309.2265
###

24. 23
E. Email for Partnership
Dear ___,
Homes of Hope provides quality homes and living to adults with intellectual
disabilities in Central Illinois. We currently provide sixteen adults the opportunity
to assume responsibility for day to day living in the community. We would like to
formally ask for a partnership with your organization.
We hold many fundraisers and events in order to sustain our organization. We would
like to partner with you and give your members an opportunity to volunteer with us
during these events. Your organization will be able to say you’re partnered with our
non-profit and we would like to ask that you provide as many volunteers as you can
to help with each of our events.
If you are deciding on picking up a philanthropy as well, Homes of Hope would love
to be apart of your organization.
Thank you,
___________________

25. 24
F. Donation Submission Form
Donation Request Form
Item Information: Event _____ Live Auction _____ Silent Auction _____ Money ____
Item ___________________________________________________________________
Description _____________________________________________________________
__________________________________________________________________________________________
____________________________________________________
Value ________________
Donor Information: Previous Donor ______ New Donor _______
Donor (First and Last Name) _______________________________________________
Business Name __________________________________________________________
Address ________________________________________________________________
City, State, Zip __________________________________________________________
Phone/Email ____________________________________________________________
Please return this form to:
Homes of Hope
401 N Pine Street, Suite 1
Normal, Il 61761
Forms may also be faxed or emailed to:
309.452.7131
Email: hphillips@homesofhopeinc.org

26. 25
About Homes of Hope, Inc
The dream of providing quality Christian living to adults with intellectual disabilities
in Central Illinois began in the early 1990s. Concerned parents wondering how their
children would be cared for when they were unable to do so set the wheels in motion
for the construction of our first home or Community Integrated Living Arrangement
(CILA).
Since then, our dream has grown and we now provide sixteen adults the opportunity to
assume responsibility for day to day living.
We serve each individual with compassion and love allowing them to grow in dignity
and independence.
Homes of Hope Contact Information
Main Office
401 Pine St
Suite 1
Normal, IL 61761
Phone: (309) 862-0607
Fax: (309) 452-7131
Website: homesofhopeinc.org
Maureen McIntosh, Director, Homesofhope1@frontier.com
Lisa Evans, Office Manager, levans@homesofhopeinc.org
Holly Phillips, Fundraising/Development Director, hphillips@homesofhopeinc.org
Matt Huddleston, Qualified Support Professional, mhuddleston@homesofhopeinc.org

27. 26
Resources List
Student Organizations
List of Illinois State University registered student organizations:
illinoisstate.collegiatelink.net/organization
Students Today Leaders Forever: Kasey Ockerlund, isu@stlf.net
Graduate Association of School Psychologists: Lynda Kasky-Hernández, lmhern2@ilstu.edu
ISU Leadership and Service Office: Annie Weaver, (309) 438-7346
leadership.service@ilstu.edu
ISU Best Buddies: Paula Crowley, (309) 438-8702, epcrowl@ilstu.edu,
isubestbuddies@gmail.com
Students Supporting Individuals with Disabilities: Marlee Goldsworthy, ssidisu@gmail.com
Religous Organizations
Encounter: Isaac Stroup, bencounter@gmail.com
Large Corporation Organizations
Country Volunteer Network: country.volunteer.network@countryfinacial.com
State Farm HR Department: (309) 766-6200
ISU HR Department: (309) 438-8311, hr@ilstu.edu
Media Contacts
The Pantagraph submissions: newsroom@pantagraph.com
The Daily Vidette submissions: vidette_news@exchange.ilstu.edu
The Daily Vidette events submissions: dv_events@exchange.ilstu.edu

28. 27
Dine to Donate Contacts
Avanti’s Resturant: Martha Blankenship, (309) 454-4588 (ext245), martha@avantiturants.com
CherryBerry: (309) 808-4448
Noodles & Co: (309) 454-3900
Potbelly’s: (309) 862-4850
Windy City Wieners: (309) 452-2900, windycitybn@gmail.com
Buffalo Wild Wings: (309) 661-8027, buffalowildwings.com/fundraiser-application/
5K Event Contacts
Often Running: (309) 452-7749
Grim Reaper Fitness: info@oftenrunning.com, grimreaperfitness.com/contact
Fleet Feet: (309) 808- 3220, fleetfeetbloomington.com/about/contact-us

29. 28
CONTACT INFORMATION
ADAM WEISS
aaweis2@ilstu.edu
SHANE O’FARREL
ofarrell.shane423@gmail.com
CASSIDY OBIS
ceobis@ilstu.edu
MICHELLE CZOSNYKA
mlczosn@ilstu.edu
CODY WALKER
clwalk2@ilstu.edu
KRISTEN KRAJEWSKI
kmkraje@ilstu.edu
DR. REBECCA HAYES
Faculty Advisor
rahayes@ilstu.edu
PR Specialists