GHP Food Alliance SPM

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I. BACKGROUND
In November 2014, the High Point Enterprise published a four-part series shining light
on the severity of food hardship in the greater High Point area. The articles revealed that the
greater High Point area is ranked number two in the nation for food hardship.1
In December 2014,
concerned community members driven to action after reading the series, formed the GHP Food
Alliance. So many community members wanted to be involved that an Executive Team formed
and funneled the volunteers into four groups to cover the main issues: Food Access, Urban
Agriculture, Food Education, and Neighborhood Networks. Each of these teams meets weekly to
discuss ways they can create food sustainability in the community.
The GHP Food Alliance began operating in December 2014 and rallied the community to
take action at the first High Point Food Summit in March 2015. The food summit was one of the
largest inaugural food summits in the United States with over 500 people in attendance. Their
first fundraiser, Can You Cook It? following the Summit raised $3,786 in one evening. The
money raised goes towards funding future initiatives for the GHP Food Alliance and funding a
soon to be full-time Director.
The GHP Food Alliance is aiming to coordinate and improve the effectiveness of entities
in greater High Point focused on alleviating hunger by creating and executing city wide and
neighborhood-focused initiatives to develop more just and sustainable food systems. By doing
this, the GHP Food Alliance anticipates the vast local hunger to be reduced and the community
united.
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!The!Food!Research!and!Action!Center!(FRAC),!recently!ranked!Greensboro<Highpoint,!NC!as!the!worst!
food!hardship!MSA!in!America.!

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II. Business Goals
After understanding the GHP Food Alliance’s needs we have determined these goals to be our
main focus through the campaign:
Business Goal #1: Raise Awareness about the GHP Food Alliance and create a positive reputation
among formal and informal opinion leaders.
The GHP Food Alliance, an organization dedicated to combating food insecurity,
focuses on increasing education and awareness among community members, opinion
leaders, volunteers, and the food insecure. The GHP Food Alliance is working to
provide educational brochures on food nutrition and urban agriculture, build and
maintain relationships with food pantries serving Greater High Point, have launched an
official website, Twitter and Facebook presence. The social media tools, supplemented
with traditional media, will create a presence in the community.
Business Goal #2: Empower food insecure to become agents of change.
The second business goal of the GHP Food Alliance is to empower food insecure to
become agents of change. The mindset of food insecure must be altered from accepting
charity to becoming self-sustainable. The GHP Food Alliance can aid in empowering
food insecure through education about nutrition, budgeting, establishing community
gardens, and other programs. Through educational programs, food insecure community
members will be given resources to become empowered to take an active role in
providing for themselves. This will help create a cycle of change and empowerment in
the High Point community.
Business Goal #3: To raise funds for the GHP Food Alliance
Raising funds is essential for nonprofit organizations to be successful. The GHP Food
Alliance relies solely on the generosity of donors to provide funds to fulfill their goals to
unify the community, generate ideas for sustainable methods, and empower food insecure
to become agents of change. The GHP Food Alliance would like to hire a full-time
director to oversee the day-to-day operations of the organization, so funds will go

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towards to providing a salary. Donations are necessary for GHP Food Alliance to create
promotional materials, execute fundraising and awareness-raising events, and hire a
director to run the organization full-time so they can focus efforts on alleviating hunger in
the Greater High Point area.

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III. Statement of Opportunity:
Concerned community leaders created the Greater High Point Alliance after the High
Point Enterprise published a four-part series about hunger in High Point. The article revealed
alarming statistics citing High Point as second in the nation for food insecurity. GHP Food
Alliance is working tirelessly to alleviate hunger through five teams: Neighborhood Networks,
Food Access, Research and Policy, Food Education and Urban Agriculture. GHP Food Alliance
is a volunteer based organization, which requires constant communication with the community to
ensure involvement and support for the Alliance. A positive online presence on GHP Food
Alliance’s social media platforms, Twitter and Facebook, allows the alliance to reach active
volunteers and followers who can benefit from GHP Food Alliance’s services. Tweeting and
posting statuses about volunteer opportunities and events hosted by the GHP Food Alliance can
entice community members to become involved. A strong social media presence is beneficial for
raising awareness about events, but also about the organization as a whole. A social media
presence for events will be beneficial, but by maintaining active accounts on these platforms,
GHP Food Alliance can raise awareness for the organization itself. Social media has the ability to
reach out to a large group of people, maintain momentum with the campaign, and motivate
people to join the cause. Over 90 percent of nonprofit organizations use at least one social media
platform to connect with the community, the most popular form being Twitter (Guo & Saxton,
2013).

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Research Goals
1. Identify which social media platforms reach opinion leaders
2. Assess the impact of the “Can You Cook It?” event on opinion leaders
3. Find patterns in qualitative feedback from the voices of hunger to address the issue
and develop strategic strategies.
Research Methods
As stated in the executive summary, “The GHP Food Alliance is an initiative committed
to studying our hunger crisis and developing strategies and community partnerships to address it.”
Before developing the “Can You Cook It?” event, the research team set a goal to
determine relevant social media platforms. The research team established how to assess the
success of the campaign and develop strategic methods that will empower the food insecure and
motivate them to become agents of change.
The duty of the research team is to aid the GHP Food Alliance’s initiative by strategically
implementing research tactics based on their own research goals, as well as the business goals set
our the public relations team. The following will explain exactly what types of research methods
were used in the process.
Article I: Primary Research
Section I: Focus Group
A focus group was conducted to assess the voices of hunger in relation to the first two
business goals to raise awareness and empower the food insecure. A focus group is a form of
qualitative research where respondents, in small groups, are asked about their perceptions,
opinions, beliefs and attitudes about a topic. The focus group was facilitated at Open Door
Ministries on April 9 and was accompanied by qualitative interviews for individuals unwilling or
unable to participate in the study at that time.
Prior to conducting the focus group, the research team first had to seek approval from the
Institutional Review Board (IRB) to facilitate this research study by proving ethical research
practices. Next, the team contacted the manager of the kitchen at Open Door Ministries to get
permission to facilitate the study. On April 8, the facilitator, Haley Slone, approached individuals
during dinner and invited them to the focus group the following night. Participation was
completely voluntary, with no incentives offered. Participants were required to fill out a consent

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form and a waiting room questionnaire. The consent form minimized the risk of participants
revealing information they did not wish to share confirming that their participation was
completely voluntary. The focus group began with seven participants and ended with four.
Slone opened with a brief presentation to the focus group to thank members for
participating, explain the purpose of the study, lay out the ground rules for participation, describe
the structure of the study and answer any lingering questions. She explained rule, “You have the
right to leave this group at anytime, however, if you leave, you may not return to the study,” was
mentioned, a male participate stated that he was wearing an ankle monitor and would not be able
to stay for the entirety of the study.
The focus group took approximately one hour. There was a series of five open-ended
questions that were strategically written by brainstorming with the entire public relations team to
address the first two business goals. The team decided on non- intrusive questions to gain an
understanding of how participants viewed the hunger issue and their community. In addition, the
team made sure the questions assessed literacy. The questions used are as follows:
1) Are you aware of the GHP Food Alliance? If so, do you think they are making a
difference in the community?
2) We all know someone who needs, or has needed, food assistance at some point in
time. What resources for hunger are you aware of in the community?
3) There are many sources to seek information about what is going on in the community
such as Facebook, newspapers, radio broadcasts, and television. What is your main
source of information about what is happening in our community?
4) There are a lot of community leaders in High Point; do you think that you have the
power to make a change in the community?
5) Everyone’s voice matters to the community as a whole; in what ways can the
community help you voice your opinion?
A maximum of ten minutes were spent on each question before moving onto the next. Each
participant was asked to keep their responses within a reasonable time so everyone had enough
time to answer each question if they desired.
Responses were recorded on a “Voice Memo” recording app on an iPhone and
transcribed later on. Once transcribed, the relevant quotes were extracted and the data was

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analyzed to find patterns in the participants’ responses. The recordings were deleted once the
transcriptions were made.
Section II: Interviews
Interviews were conducted before and after the focus group at Open Door Ministries. IRB
approval was approved for interviews at this location.
Informal interviews were also completed during the GHP Food Alliance’s Food Summit.
Interviews were conducted with individuals running, supporting, and seeking information from
the Food Summit. Shorthand notes were taken on an iPhone notepad during and after interviews.
Section III: Feedback Surveys
Comment cards were distributed on the tables at the “Can You Cook It?” event. There
were approximately 100 people at the event and 52 responded to the survey.
Article II: Secondary Research
Secondary research included archival research about successful fundraising, urban
agriculture, neighborhood networks, food access and food education. Social media research
included the reasoning behind using Instagram, Facebook, and Twitter. Research was also
conducted about color psychology in determining the logo and slogan for the campaign.
Can You Cook It? aimed to raise and spread awareness about food hardship. Secondary
research about successful fundraising is in progress. Four local chefs competed in cooking a meal
with food box ingredients from a food pantry. The research team has determined that annual
fundraising events such as “Can You Cook It?” will aid in building relationships with donors and
will increase their awareness through involvement with the GHP Food Alliance. At this event,
community members and potential donors interacted with members of the GHP Food Alliance
and built relationships increasing the likeliness of their becoming annual donors. The event
focused on food insecurity educating attendees about what is found in food boxes and revealing
how hard it is to cook a meal, even for professional chefs.
The client requested a social media presence and much of the secondary research was
conducted on this topic. In Social Media Examiner’s 2013 End of Year Report, 86 percent of
marketers stated that social media held great importance to their business and 89 percent stated
the number one benefit of social media was increased exposure. It was also found that Social
media also creates loyalty between the company and its consumers because of the direct
connection.

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More than 80 percent of nonprofit organizations use Facebook and Twitter so it is logical
for the GHP Food Alliance to follow suit. Creating buzz and word-of-mouth exposure was
important in our outreach and we found that the best way to do that was through Facebook events
and consistently posting on Twitter to maintain the “buzz.”
One of the primary questions the research team had in its social media research was,
“When are the best times to post on social media to reach people at the right time?” In other
words, how can we accrue the highest click through rate (CTR) with our posts? The team found
that the best time to post something meaningful on Facebook is towards the end of the workweek,
on either Thursday or Friday. People tend to be more focused on the weekend and their plans with
friends and family and therefore more inclined to be browsing Facebook. As for Twitter, the team
sought to measure tweet effectiveness. To do so, we recommend using a tool called
Followerwonk – it allows users to find the optimal posting time according to their specific
audience. The site is very thorough and gives analytics about the most effective ways to use
Twitter.

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V. Situation Analysis
1. Raise Awareness about the GHP Food Alliance and create a positive reputation for
formal and informal opinion leaders.
Strengths:
• The GHP Food Alliance has representatives from a variety of professions on their
Executive Team, making it well rounded.
• The GHP Food Alliance is a brand new organization and has the ability to set the tone for
the Alliance’s reputation.
• The GHP Food Alliance is currently collaborating with the United Way of Greater High
Point.
o The GHP Food Alliance can use the positive reputation of the United Way of
Greater High Point to influence formal and informal opinion leaders about the
legitimacy of the organization.
• The Executive Team has a strong passion to alleviate hunger
• Prior articles about the GHP Food Alliance in the High Point Enterprise
o The High Point Enterprise has recently published articles about High Point’s dire
food insecurity problem. Since the articles are so recent, the issue is fresh in
people’s minds.
Weaknesses:
• The GHP Food Alliance has limited online presence. The website was published March 2
and posts on Facebook and Twitter officially began March 5. The social media accounts
and website need to create and maintain a strong online presence to raise awareness about
the organization.
• The GHP Food Alliance is a brand new organization, lacking a reputation within the
community.
o The organization needs to establish a positive reputation to gain trust of the
community.
• The lack of organization of the Executive Team will cause confusion, jeopardizing GHP
Food Alliance’s legitimacy and thus their reputation.

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Opportunities:
• Create relationships with traditional media
o Awareness for GHP Food Alliance does not have to stop at High Point
Enterprise’s series about food insecurity in the community. GHP Food Alliance
has the opportunity to reach publics beyond High Point Enterprise by forming
relationships with other newspapers such as Jamestown News and Thomasville
Times.
o Building relationships with outside media sources would be beneficial to GHP
Food Alliance because they reach different audiences.
• Carl Vierling, a pastor at High Point’s Open Door Ministries and member of GHP Food
Alliance Executive Team, is writing biweekly articles in High Point Enterprise called
“Food For Thought”. Vierling hopes his column will keep hunger in the news with
features about his observations and experiences interacting with food insecure (Vierling,
2015).
o “Food For Thought” will convey the positive actions and efforts being made by
GHP Food Alliance, giving the Alliance an opportunity to create a positive
reputation.
o It can continue the momentum established by High Point Enterprise’s four-part
series about hunger in High Point.
• There are established community organizations in the greater High Point area which
could potentially partner with the GHP Food Alliance.
o Local organizations include: Boys & Girls Clubs of Greater High Point, Big
Brothers Big Sisters of the Central Piedmont, YMCA/YWCA, Helping Hands
Emergency Assistance Ministry, High Point Civitan Club, High Point
Community Foundation, High Point Public Library, High Point Regional Health
System, Junior League of High Point, Latino Family Center of Greater High
Point, Macedonia Family Resource Center, Mobile Meals for the Elderly of High
Point, Open Door Ministries of High Point, and Rotary Club of High Point.

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Threats:
• People who need help from GHP Food Alliance may not be able to access resources GHP
Food Alliance offers.
o The GHP Food Alliance website provides a list of locations where individuals
can find food pantries and hot meals. The online list may be a threat because of a
lack of time of means to access GHP Food Alliance’s website. It will be
challenging to raise awareness about the alliance if people do not have the ability
to access GHP Food Alliance’s resources.
• Hunger in High Point is a long-standing issue. Community members willing and able to
help may feel they have dedicated enough time and effort, or feel the systems in place are
sufficient.
• High Point is an extremely diverse community.
o Foreign-born residents accounted for 12.1 percent of the city’s total population
(U.S. Census Bureau, 2015). In addition, there are over 120 first languages and
141 countries of origin represented in the Guilford County Schools (Center for
New North Carolinians, 2014). It will be challenging to find a middle ground for
all cultural and religious traditions.
Strategic Implications:
The GHP Food Alliance was created to combat the hunger crisis in High Point. Using the
momentum of the High Point Enterprise hunger series, the GHP Food Alliance held two
successful events to inform the community of their presence and purpose. However, now the
GHP Food Alliance needs to continue to gain awareness in the community on its own. The Food
Summit is a good introductory awareness event for the people of High Point to understand what is
going on right outside their front doors. To maintain a positive reputation and keep the awareness
up, the GHP Food Alliance needs to stay organized and focused on its goal. Ethically, the GHP
Food Alliance needs to be aware of how the people who are food insecure feel and to make sure
not to have backlash from them.
The GHP Food Alliance will be able to help with the issue of food insecurity by getting
the people who need help and those who want to help together on the same level. To successfully
accomplish raising awareness, more resources such as print, TV, radio, social media, and the

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website need to be utilized. If the GHP Food Alliance does not cultivate relationships with such
resources, they will have limited ways to raise awareness.
2. Empower food insecure to become agents of change.
Strengths:
• The Executive Team of GHP Food Alliance is a combination of professionals.
o The combination of professional experiences, knowledge base and connections,
GHP Food Alliance’s Executive Team is effectively tailored and used as a tool to
run the organization
• The Executive Team created five committees to delegate tasks: Food Education, Food
Access, Urban Agriculture, and the Neighborhood Networks.
o The Food Education Team will educate about how to cook healthy meals, and
what foods to buy with their supplemental money.
o The Food Access Team is working with local pantries to create more sustainable
food boxes to provide more hot meal programs.
o The Urban Agriculture Team is identifying a location for a food park, and raising
awareness about resources.
o The Neighborhood Networks team is meeting with leaders from each
neighborhood to help increase volunteers and begin programs.
• Can You Cook It? Fundraiser
o Can You Cook It? focuses on food boxes provided to the food insecure by local
food pantries. Top chefs from High Point compete in an Iron Chef-style
event to create meals using only ingredients found in a typical food box. The
chefs will create instructional videos to prepare similar meals.
o The instructional videos will help the empower food insecure to become agents
of change.
Weaknesses:
• The GHP Food Alliance is a faith-oriented organization.
o Food insecure may feel alienated by the emphasis on primarily Christian
influence, preventing them from becoming agents of change.

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• There are 20 members of the Executive Team with different experiences and ideas
about how to alleviate hunger in High Point.
o Too many opinions and ideas have the potential to cause disagreements among
the members, taking away from the importance of the issue itself.
The large size of the Executive Team can lead to organizational problems.
Opportunities:
• Utilize external influencers to convey the key messages to the food insecure.
o External influencers, such as religious leaders, government leaders, and other
food insecure community members can assist in educating and
empowering food insecure to become agents of change. Educational
opportunities include: preparing nutritious meals from food boxes, creating and
maintaining community gardens, and creating budgets.
• Food distribution programs such as food pantries and restaurants that donate or provide
meals
• Educate youth to prevent future food hardship though educational programs
Threats:
• Food insecurity is an extremely sensitive topic.
o Members of the community suffering from food insecurity are too proud to ask
for, or accept, assistance.
• Communication must be done strategically to not offend or upset the food insecure.
• The abundance of government regulations, such as building grocery stores in
food deserts; restrict the ability to alleviate the hunger crisis.
o Instead, people could create community gardens in their community to help grow
fresh food
• High Point is an extremely diverse community.
o Between 2009 and 2013, foreign-born residents accounted for 12.1 percent of the
city’s total population (U.S. Census Bureau, 2015). In addition, there are over
120 first languages and 141 countries of origin represented in the Guilford
County Schools (Center for New North Carolinians, 2014).
o It will be challenging to find a middle ground for all cultural and religious
traditions.

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GHP Food Alliance must establish a positive reputation within the greater High Point
Community. There is potential to empower the food insecure to become agents of change through
future educational programs. It is important to remember the sensitivity of the issue to not
embarrass or offend the food insecure in internal and external communication.
3. To raise funds for the GHP Food Alliance
Strengths:
• The GHP Food Alliance has been working with an innovative campaign team comprised
of talented and driven communication students.
o Students launched a website with a donation page, created promotional
materials to provide to people interested in learning about the
organization, which could encourage them to donate, and wrote and distributed
press releases about fundraising events to drive attendance and media
coverage.
• The GHP Food Alliance has several faith-based Executive Team members who can
reach out to their congregations and encourage them to donate. Being faith oriented
can help establish a reputation and trust within the community, thus
encouraging people to donate.
o Carl Vierling, Executive Team member, has been an outspoken advocate for
hunger in High Point for years and is a pastor at Open Door Ministries, which
gives him a large network.
o Matt Thiel, the facilitator of GHP Food Alliance’s Executive Team, is a
Wells Fargo Financial Advisor and has connections to, and relationships
with, local business leaders and philanthropists who can donate and
participate in fundraising.
• The GHP Food Alliance has two planned annual events including the Food Summit
and “Can You Cook It?” fundraiser. The inaugural Can You Cook It?
proved successful at raising donations for the Alliance with Can You Cook It? raising
$3,786.

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Weaknesses:
• The GHP Food Alliance cannot directly accept donations because they have not
achieved 501(c)(3) status, deeming them an official nonprofit organization. GHP
Food Alliance is currently accepting donations through the United Way, which can
compromise their validity with the community and can cause
confusion, potentially turning away donors.
• The GHP Food Alliance does not have a paid staff member and fundraising for such
a large issue is a full time job, limiting the ability to raise funds.
• The website and social media pages are new, which can compromise awareness for the
organization and limit the amount of people who could donate through the website or
find out about donating and fundraisers through social media updates.
• The pace at which the Alliance was established could result in poorly executed events.
o There may be a lack of awareness of an event within the community, so
attendance may be low, resulting in lower donations.
Opportunities:
• Potential donors are unaware of the GHP Food Alliance’s actions because it is a newly
formed organization, which provides the opportunity to educate and communicate future
plans. Having this opportunity to shape the way the community sees the
Alliance enables them to position itself to ask for donations increase support.
• High Point Enterprise wrote a four-part series about hunger in High Point which were
their most popular articles of 2014, causing the crisis to be widely discussed, and created
the need for change that the GHP Food Alliance can assist with.
o The issue is fresh in people’s minds and the GHP Food Alliance has the
opportunity to use the momentum created by High Point Enterprise’s articles
because potential donors will be more willing to donate now then when the
articles are forgotten.
• The GHP Food Alliance is introducing sustainability.
o They are offering new solutions to an old problem, which will stir excitement in
the community. They can capitalize off of this and encourage donors by
promoting their new idea of changing the current model from charity to
sustainability and development.

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• High Point University is a quickly growing source of jobs, volunteers and donations in
the community.
o The GHP Food Alliance has already partnered with the university and should
take advantage of its resources and willingness to get involved and become a
consistent partner with them. High Point University has locations for
fundraisers, as well as student volunteers to run fundraisers and donate.
Threats
• Lack of jobs in High Point is a major reason people are hungry,
with an unemployment rate of 5.3 percent (U.S. Bureau of Labor Statistics, 2015). The
GHP Food Alliance has no control over unemployment and donations cannot
change this.
• The attitude of many members in the High Point community is paternal.
o Individuals are willing to donate food and money, but do not think about long-
term sustainability for community members suffering from food insecurity.
• The large gap between the affluent members of the community and the food
insecure may make it difficult to get donations. It could be hard for affluent members
of society to relate to the problem because it does not directly affect them, so they may
not pay attention to the initiatives of the GHP Food Alliance, which could keep them
from donating.
• The GHP Food Alliance must operate in a transparent manner to gain the trust of the
community.
• Community members are willing to help, but the crisis is longstanding and much
larger than people realized. The GHP Food Alliance has to strategically plan how to
show them how donations are being used and why it is so necessary to change the
model from charity to sustainability. People feel more comfortable donating to a
cause that immediately shows results.
• The Alliance must tread carefully between asking affluent members of the community
for donations, while also including people who are financially unable to donate to their
events and mission. The entire community must unify to eliminate hunger.

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• Raising funds is essential to operate the GHP Food Alliance, but needs to be
conducted in an inclusive manner. It is important for members of the GHP Food
Alliance to include all community members in fundraising events because each
neighborhood needs to support the missions of the GHP Food Alliance to make
a sustainable change.

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VI. Key Objectives
Business Goal #1 Objectives:
• By June 2015, create media kit introducing GHP Food Alliance and provide
resources for food insecure and distribute through mass-mailings and door-to-door.
• Utilize the social media to quickly and effectively spread GHP Food Alliance’s
messages and raise awareness about the organization.
• Create an event called Can You Change It? to empower people to become change
agents.
• Become independent from United Way and accept donations directly to GHP Food
Alliance by January 1st
, 2016 through obtaining official 501(c)(3) nonprofit tax
exemption.
• Can You Cook It? event to raise funds.
• Create an annual food walk fundraiser.

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VII. Key Audiences
• Radio, television and print media outlets
• Community Leaders
• Businesses
• Local Places of Worship
• Food Banks and Food Pantries
• Universities in the Triad
• Nonprofit Organizations in the Triad
Radio, television and print media outlets
• The Business Journal of the Triad
• The High Point Enterprise
• Go Triad Magazine
• The Thomasville Times
• News & Record
• Archdale-Trinity News
• Jamestown News
• YES! Weekly
• Fox 8
• WXII 12
• 90.1 FM- WNAA
• 90.9 FM- WQFS
• 92.7 FM- W224CP
• 95.5 FM- WHPE
• 97.1 FM- WQMG
• 98.7 FM- WSMW
• 99.5 FM- WMAG
• 102.5 FM W275AL
• 104.9 FM- W285EU
Community Leaders:
• City officials
• Key business leaders
• Business owners in the food deserts
• Leaders of organizations similar to the GHP Food Alliance
• Leaders in faith communities
• Directors of food pantries
• Directors of community gardens
• Teachers
• Potential food box donors

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o If donors are aware of the unhealthy products going into food boxes, they might
be inclined to donate more nutritional foods. If the quality of food boxes
increases, then the food insecure might be better equipped to prepare nutritional
meals and therefore become agents of change.
• The Food insecure community members from seven food deserts of High Point,
specifically focusing on:
o Burns Hill
o Washington Street
o West End
Businesses
• Southern Roots
• Liberty Steakhouse
• Emerywood Fine Foods
• Penny Path Cafe and Crepe Shop
• String and Splinter Club
• Guilford Child Development
• High Point Community Foundation
• Cornerstone HealthCare
• Timco Aviation Services Inc.
• Klaussner Furniture Industries
• Koury Corp
• NorthState
• Food Lion
• High Point Regional
Local Places of Worship
• Word of Life Tabernacle
• First Church of God
• Church of Christ
• Journey Church of the Triad
• Word of Reconciliation Ministries
• Greater St. Matthew’s Fellowship Ministries
• New Day Ministry
• Hope Outreach Center Inc.
• West End Ministries
• Life Changing International Church
• N C East District The Wesleyan Church
• Community Bible Church
• First Christian Church Ministries
• First Baptist Church
• Deep River Friends Meeting
• Gospel Baptist Church
• International Prayer & Fasting Center

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• Crossing at High Point Church
• Islamic Center of High Point
• Hinnant Greg Ministries
• Latino Family Center of Greater High Point
• Seedtime & Harvest Ministries Inc.
• Immaculate Heart of Mary
• Beth David Synagogue
• United Methodist Church
• Islamic Center of the Triad
Food Banks and Food Pantries
• Open Door Ministries
• My Brother’s Keeper
• The Greensboro Urban Ministries
• Food Bank of Northwest North Carolina
• Second Harvest Food Bank of North West NC
• Triad Community Kitchen
• Cooperative Community Ministry
• A Gift of Giving
• Another Chance Gospel Ministry
• Caring Services
• Spirit of Life Ministries
• Salvation Army
• Triad Adult Day Care
• Elijah's Food Pantry/Tabernacle Baptist Church
• Open Door Ministries of High Point
• Christ United Methodist Church
• Fairfield United Methodist Church
• High Point Christian Center
• High Point Seventh-Day Adventist Church
• Ward Street Mission
• Hand To Hand, Parkwood Baptist Church
• Helping Hands Ministries
• Hope Outreach Center
• Kingdom Building Church International
• Kings Chapel Apostolic Church
• Macedonia Family Resource Center
• New Beginnings Full Gospel Ministry
• Words of Comfort Outreach Ministry
• Mobile Meals of High Point
• First United Pentecostal Church
• Triad Health Project
• New Day the Church at High Point

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• Piedmont Health Services and Sickle Cell Agency
• Renaissance Road Church
• Sincerely Agape
• Solid Rock Baptist Church
• New Bethel Baptist Church
• Emerywood Baptist Church
• Upper Room Baptist Church
• First United Methodist Church
Universities in the Triad Area
• High Point University (third largest contributor to United Way)
• University of North Carolina at Greensboro
• Greensboro College
• Guilford College
• Wake Forest
• Elon
• North Carolina A&T University
Nonprofit Organizations in the Greater High Point area
• The United Way of Greater High Point
• Kiwanis of High Point
• Big Brothers & Big Sister
• Caring Services
• Communities in Schools
• Community Clinic of High Point
• Community Resource Network: CRN
• Family Promise of Greater Guilford
• Family Services of the Piedmont
• Food Not Bombs
• Guilford Center
• Guilford Community Care Network
• Guilford County Department of Public Health
• Guilford County Resource and Referral Center
• Hartley Family YMCA
• Helping Hands
• Leslie’s House
• Jacob’s Hope
• Macedonia Outreach
• Malachi’s House II
• Mary’s House

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• North Carolina Coalition to End Homelessness
• North Carolina Housing Coalition
• Open Door Ministries
• Partners Ending Homelessness
• Partnership for Health Management
• Salvation Army of High Point
• Triad Health Project
• United Way of Greater High Point
• Ward Street Community Ministries
• Youth Focus
• Youth Network
• YMCA of High Point
• YMCA of Thomasville
• YMCA of Jamestown

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Key Message #1:Radio, television and print media outlets
The awareness of the GHP Food Alliance will help eliminate High Point as the second
most food insecure city in the nation. Your help in raising awareness for the GHP Food
Alliance will help align your philanthropic company with your local community. By
being a caring community member, it will cause you to gain a positive reputation in the
minds or your consumers.
Key Message #2: Community Leaders
Community leaders are very involved with helping the people in our area with the
situations they encounter. Examples of community leaders that have a lasting effect are
teachers. Teachers in elementary, middle and high schools in the area are very aware of
the hunger crisis, and they know the children directly who are affected by it. By targeting
them and other community leaders, the teachers will see a way to help their students and
their families
Key Message #3: Businesses
By targeting business owners in the food deserts, we can make them more aware of their
surroundings and they will be compelled to help because their business is in the heart of
the crisis.
Key Message #4: Local Places of Worship
Many local places of worship offer support of food and shelter to many people who are
hungry. Together local places of worship and the GHP Food Alliance can team together
to give more people the resources they need.
Key Message #5: Food Banks and Food Pantries
Employees of the food banks work directly with the food insecure, and can inform
those in need about the help about the GHP Food Alliance can offer.

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Key Message #6: Universities in the Triad
Because of how new the GHP Food Alliance is, they need volunteers to help set their
goals in motion. Having your university students aware of this issue may help the
number of volunteers willing to help. By joining the GHP Food Alliance and the your
university volunteer center a strong relationship can be built on trust of always having
support and by also helping those who are food insecure.
Key Message #7: Nonprofit Organizations in the Triad
GHP Food Alliance is aiming to alleviate hunger through empowering food
insecure and unifying nonprofit groups to combat the issue together. GHP Food
Alliance aims to shift the mindset from charity to sustainability.

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VII. STRATEGIES & TACTICS
Objective:
Utilize the social media to quickly and effectively spread GHP Food Alliances’ messages and
raise awareness about the organization.
Strategy:
Create and maintain a digital media presence.
Rationale:
The GHP Food Alliance needs a digital media presence to make people aware of this new
organization and their mission. The GHP Food Alliance is focusing on developing a website and
creating social media accounts on Facebook, Twitter, and Instagram. The social media sites, as
well as the website, has current news about the Food Alliance and information about how the
community can get involved.
Tactics:
• Questions and answers to frequently asked questions (Website)
• Questions for Executive Team (Website)
• Create a social media calendar
• Divide tweets by months, questions, stats
Objective:
Create an event called Can You Change It? to empower people to become change agents
Strategy:
Host an interactive event to inspire and empower community members to be agents of change

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Rationale:
To ensure a lasting and sustainable change, the GHP Food Alliance must encourage the entire
community to get involved and inspire them to be the change they want to see. An event that gets
everyone involved and together talking and discussing issues they will want to become agents of
change for their neighborhoods and for their city. The only way to get everyone together to be
supporters of the initiatives of the GHP Food Alliance is to host an event.
Tactics:
• Create and execute Can You Change It? event to involve community members with the
GHP Food Alliance and want to create change in High Point.
Objective:
Become independent from United Way and accept donations directly to GHP Food
Alliance by January 1st
, 2016 through obtaining official 501(c)(3) nonprofit tax
exemption.
Strategy:
Obtain a 501(c)(3) official nonprofit status from the IRS.
o Rationale: This makes the GHP Food Alliance tax-exempt and then recognized
a charitable organization. The Alliance will be able promote the GHP Food
Alliance as an independent nonprofit organization in which organizations and
individuals can donate to and write donations off in their taxes. The GHP Food
Alliance must follow several steps in order to obtain tax exemption from the
IRS, which is broken down in the tactics.
Tactics:
• Determine whether GHP Food Alliance is a private or public charity.
• Obtain an Employer Identification Number (EIN) from the IRS
• Fill out Internal Revenue Service Form 1023, Application for Recognition of Exemption

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Under Section 501(c)(3) of the Internal Revenue Code (“Form 1023”)
• Once all of the documents are completed and up-to-date the GHP Food Alliance must
submit the application to the IRS via: http://www.irs.gov/Charities-&-
Nonprofits/Application-for-Recognition-of-Exemption
• Once the 501 (c) (3) is obtained write a letter that explains the mission of the GHP Food
Alliance to local business and inform them that it is now an official 501(c)(3) tax exempt
nonprofit that can accept donations.
Objective:
Create an annual 5K Food Walk and “Can You Cook It?” event to raise funds for the GHP Food
Alliance.
Strategy:
Raise funds and awareness about the GHP Food Alliance in the community through hosting
events and partnering with area sponsors.
Rationale:
Since the GHP Food Alliance a new organization, it is crucial to familiarize the community with
its name through fundraising and awareness events. Community members will be more likely to
donate their time and money when they are taking part in a fun event like Can You Cook It?
There are many local businesses in the Greater High Point areas that are passionate about the
cause and willing to donate their services. Annual events like Can You Cook It?, the Food Walk
and “Can You Change It?” will raise awareness for the GHP Food Alliance while also generating
funds.
Tactics:
• Create an extensive list of area sponsors
• Plan and execute Can You Cook It? to raise awareness and funds
Develop the Can You Change It? event to empower food insecure community members
to become agents of change

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Can You Cook It? Event Manual
Summary: The concept for “Can You Cook It?” is an iron chef style competition where local
chefs compete to make their best dish using only ingredients found in a food box from High
Point’s local food pantries. The purpose of “Can You Cook It?” is to raise awareness and funds
for the GHP Food Alliance. While tasting the four chefs’ dishes was the primary attraction, the
night also included a silent auction and performances by the High Point University Acapella
groups Petal Points and Toccatatones.
Where: Centennial Station, 121 S. Centennial Street, High Point, NC, 27262
When: Tuesday, March 31, 7 p.m. – 9 p.m.
Ticket Price: $20.00
Competition Rules: The participating chefs were provided with the competition rules two weeks
prior to the event. There were four sample food boxes, so each chef had slightly different
ingredients to work with. They made a sample dish a week before the event so they could film the
cooking process, to be shown during the event. On the evening of, “Can You Cook It?” each chef
prepared 100 sample size portions of their dish to be served to the event guests. Before each dish
was served, a video of the chef and their cooking process was shown. They had a brief question
and answer session with three dieticians discussing the nutritional value of each dish. After all
four dishes were served, guests used their admission tickets to make their “People’s Choice” vote
for their favorite dish. During this time the dieticians also deliberated on the critic’s choice, which
was awarded to the most nutritious dish. The people’s choice winner received a custom,
embroidered chef’s hat from Meg’s Gifts and the Critic’s Choice winner received a hand-
decorated chef’s spoon trophy.

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Participating Chefs:
Brian Anderson – Emerywood Fine Foods
Eric Brownlee – String and Splinter Club
Miro Buzov and Tyler Macon – Penny Path Café
N’gai Dickerson – Guilford Child Development
Timeline: Tuesday March 31, 2015
11:00am High Point University students arrive at venue (Centennial Station)
for set up
5:30pm Student and volunteer call time
6:30pm Centennial Station doors open
Ken Marshall’s music begins
7:00pm Guests begin arriving
7:15pm Petal Points Performance
7:25pm Nick O’Brien Introductions
Opening Prayer – Joe Blosser
Welcome Speech – Carl Vierling
Explain Event/Silent Auction and Introduce Judge (Sharon Cass) – Nick
O’Brien
7:30pm Video of chef 1: Brian Anderson, Emerywood Fine Foods (3 min)
Chef 1 on stage (10 min)
Q & A with critics and audience
Food served – chef 1
Video of chef 2: Eric Brownlee, String & Splinter Club (3 min)

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Video of chef 3: Miro Buzov, Penny Path Café & Crêpe Shop (3 min)
Video of chef 4 - N’gai Dickerson – Guilford Child Development (3 min)
**Dieticians on stage to give nutritional analysis and answer questions
8:10pm Nick O Brien Speaks - “Time to vote! You have until 8:40pm”
Introduce Musical Guests – Nick O’Brien
Toccatatones Performance
Ken’s music
8:40pm Voting Closes
8:50 pm Nick O’Brien introduces Paul Lessard
Executive Team Member Speaks about GHPFA – Paul Lessard
Critics Choice Winner Announced – Sharon Cass
People’s Choice Winner Announced – Paul Lessard
Nick O Brien “X more minutes left in the auction”
Ken Marshall’s music begins again
9:15pm Silent Auction Ends
10:00pm Event Ends – Cleanup
Distribute auction items/collect money

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Silent Auction:
Item Name Item Description Value
Dinner & A Movie
$20 Gift Card for Mad Greek Grill and 2 Regal Cinemas
Movie Passes $41
High Point Enterprise Package 1 year subscription, mug, pictorial history book $185
Giannos Gift Card 2 @ 25 $50
BohoBlu Gift Certificate Gift Certificate $25
Lily Pulitzer Insulated Beverage
Bag Gift from Hang Ups $25
Paint Night Out for 2 2 Hour Painting Lesson for Two $70
Chop House Gift Card Gift Card $50
La Hacienda Gift Certificate Gift Certificate $20
Cupcake Gift Package Two $20 Gift cards & cupcake tree $60
A Day on the Golf Course Gift Certificate for Green Fee and Cart $39
Local Business Discount Bundle Gift Cards and Coupons from 7 local businesses $175
Guy's Night Out Bottle of Captain Morgan Rum and Buffalo Wild Wings
Coupons
$57
Signed Men's HPU Lax Apparel HPU Lax Shirt Signed By Team $35
Family Portrait Package Family Portrait Session at Classic Photography by Truell $250
End Table End table from Stein World Furniture $126

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Lamp Lamp from Stein World Furniture $70
Creative: Attached please find the design materials used during the event including: Chef
“Menu” Poster, Program, Invitations, Bid Sheets and Table Cards.
Finances:
Total Funds Raised $3,786
Total Event Cost $1,455
Total Event Profit $2,331
Donors:
Donor Amount Level
HPU Student Government Association $1,600 Platinum
Eric & Alyce Hill Venue Costs Gold
Jim & Ann Morgan Venue Costs Gold
Rob & Susan Culp Venue Costs Gold
Bill & Andy Fenn Venue Costs Gold
Photography By Truell $250 Silver
Stein World Furniture $196 Silver
High Point Enterprise $185 Silver
Wine and Design $70 Bronze
Giannos $50 Bronze
Sport Clips $50 Bronze

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Hair Logix $40 Bronze
Sweet Josephine's $40 Bronze
Oak Hollow Golf Course $39 Bronze
Buffalo Wild Wings $35 Bronze
Tokyo Massage $30 Bronze
BohoBlu Boutique $25 Bronze
Hang Ups $25 Bronze
Sammy G's Tavern $25 Bronze
North Carolina ABC Comission $22 Bronze
Regal Cinemas $21 Bronze
Chili's $20 Bronze
La Hacienda $20 Bronze
Mad Greek Grill $20 Bronze
Chop House $50 Bronze
Harris Teeter $10 Bronze
HPU Men's Lacrosse Team $35 Bronze
Public Relations/Publicity: Please see attached documents for campaign public relations
materials including: an advertisement, fact sheet, press release, media advisory, and media
schedule. Other media coverage included: article in the High Point Enterprise, live interview on
Fox 8, and event coverage on WXLV ABC 45. During “Can You Cook It?”, High Point
University students live tweeted and posted updates to the Facebook page, allowing an even
broader audience to keep up with the action from home.

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AGENCY INFORMATION
MISSION: The GHP Food Alliance will strive to coordinate and improve the effectiveness of
entities in Greater High Point focused on alleviating hunger by creating and executing citywide
and neighborhood-focused initiatives to develop more just and sustainable food systems.
5K OBJECTIVE: This fundraiser will help further the mission of the organization. Business
goal one is to raise awareness for the GHP Food Alliance and create a positive reputation among
formal and informal business leaders. Business goal two is to empower the food insecure to
become agents of change. Business goal three is to raise funds. The event will take place during
the month of May.
OVERALL GOAL: The GHP Food Alliance will create just and sustainable supplemental food
systems for Greater High Point by fostering unity, developing responsibility, and empowering
communities.
HISTORY: In November of 2014, the High Point Enterprise published a four-part expose
shining a light on the severity of food hardship in greater High Point. The articles revealed that
High Point is ranked number two in the nation for food hardship. In December 2014, concerned
community members driven to action after reading the expose formed the GHP Food Alliance. So
many community members wanted to be involved that an Executive Team formed and funneled
the volunteers into five teams to cover the main issues: Food Access, Urban Agriculture, Food
Education, Research and Policy, and Neighborhood Networks. Each of these teams meets weekly
to discuss ways they can create food sustainability in the community.
Guidelines: The manual is a resource for planning the event. The manual should help you:
1. Handle the details of a 5K, including budgeting, to ensure your race doesn't lose
money.
2. Work with officials to receive the proper permits
3. Use strategic marketing to publicize the event
4. Strategically work with sponsors to improve your 5K

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5. Assess the success of your event
6. Get a leg up on next year's event and keep your participants coming back
I. Organizing Committees
An essential step in organizing a successful walk/run is to establish committees. In the planning
stages of your event, choose the committees that fit the particular needs of your event. The
following organization committee information is used as a guide for most large walk/run events.
Your event may need all, some, or different committees, depending on your needs. The Executive
Committee consists of a Committee Chair, Treasurer and Event Committee Chairmen. Executive
Committee members are responsible for planning and overseeing all activities associated with the
event, including developing a preliminary budget.
Executive Committee Chair
The Committee Chair is responsible for running meetings. As the facilitator, you must run a
meeting that will flow so the group may can complete its work in a fair and timely manner. The
Executive Committee Chair supports and oversees the work of all committees and monitors all
aspects of the event. The Executive Committee as a whole should focus on getting people to
participate and form teams (teams make more money).
Treasurer
The treasurer is responsible for funds of the event. He/she maintains a permanent record with a
detailed account of all money received and spent. The treasurer gives a summary report at each
meeting.
II. Event Committees
Publicity & Marketing
This committee is responsible for all print materials for the race, developing media opportunities,
assisting race day reporters, photographing the activities, and recruiting a radio station to
broadcast at the event.

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Responsibilities include:
• Registration brochure with form
• Creating print material
• Team registration form
• Pledge form
• Poster
• Flyer
• Public Service Announcements
III. Sponsorship and Prize Committee
This committee is responsible for brainstorming potential sponsors, drafting correspondence,
acknowledging gifts, and soliciting potential sponsors and donors of in-kind donations and prizes.
Recruiting volunteers to help with this process will be beneficial in securing the necessary
amounts of items for your event.
Responsibilities include:
• Develop a list of potential sponsors and donors (tentative list created below)
• Draft solicitation materials for sponsorships and in-kind donations
• Mail solicitation materials and follow-up with potential sponsors and donors
• Plan award ceremony for prize distribution and sponsorship acknowledgments
• Solicit support through phone, direct contact, mail, etc.
• Thank donors promptly on the Day of Event
• Ensure sponsor recognition signage is in place
• Oversee door prizes and goody bag giveaways (if applicable)

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98 Asian Bistro
1800 N Main St. Suite 106
High Point, NC 27262
(336) 887-3388
After Hours
1614 N Main St
High Point, NC
Avanti Salon and Spa
3793 Samet Dr.
(336) 841-1212
Barberitos
1231 Eastchester Dr. #118
High Pont, NC 27265
(336) 884-1285
Blair Park Golf Course
1901 South Main St.
(336) 883-3497
Blue Rock Pizza
1529 N Main St.
(336) 889-2583
Blue Water Grille
126 E State Ave.
(336) 886-1010
BohoBlu
5836 Samet Dr. #135
(336) 858-5371
Buffalo Wild Wings
5836 Samet Dr. Suite 115
(366) 841-4050
Carolina Diner
201 Eastchester Dr.
(336) 869-0660
Chevalrie Salon
3710 N Main St.
High Point NC, 27265
(336) 889-3759
Childress Vineyard
1000 Childress Vineyards Rd.
Lexington, NC
(336) 236-9463
Chili’s
Oak Hollow Mall,
920 Mall Loop Rd.
High Point, NC 27262-7654
(336) 889-2505

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Chop House
4001 Meeting Way
High Point, NC
(336) 841-7156
Da Bean
709 W Lexington Ave.
(336) 889-2107
Dunkin Donuts
274 Eastchester Dr.
High Point, NC
(336) 884-0278
Emerywood Café
(336) 882-6971
Fire & Sticks
3971 Sedgebrook St.
(336) 887- 3473
Fire House Subs
5815 Samet Dr.
(336) 885-9760
Giannos
1124 Eastchester Dr.
(336) 885-0762
Grandover Resort
1000 Club Rd.
Greensboro, NC 27407
(336) 294-1800
Greensboro Grasshoppers
408 Bellemeade St.
(336) 268-2255
Northpointe Xing,
2705 N Main St. # 115
(336) 887-2501
Hams
5840 Samet Dr.
High Point, NC
(336) 887-2434
Hang Ups
5824 Samet Dr. # 165
(336) 905-7051
Harris Teeter

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High Point, NC
(336) 869-6317
High Point Enterprise
213 Woodbine St.
High Point, NC
(336) 888-3500
Hooters
(336) 882-4668
High Point University Bookstore
833 Montlieu Ave.
(336) 841-9221
High Point University Athletics
833 Montlieu Ave.
(336) 345-6993
JH Adams Inn
1108 N Main St.
(336) 882-3267
Kozzy’s Grille
179 E Lexington Ave.
(336) 885-6999
Liberty
Oak Hollow Mall,
914 Mall Loop Rd.
(336) 882-4677
Liquor Store
201 W Fairfield Rd.
(336) 434-2146
Mad Greek Grill
5824 Samet Dr.
(336) 841-1552
Meg’s Gifts
(336) 886-6347
Moe’s Southwest Grill
5872 Samet Dr.
High Point, NC
(336) 841-1220

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Oak Hollow Golf Course
3400 N Centennial St.
(336) 883-3260
Olive Garden
4006 Brian Jordan Pl.
(336) 841-5006
Regal Cinemas Palladium
5830 Samet Dr.
(336) 882-5554
Panera
2400 Penny Rd.
High Point, NC
(336) 812-4593
Paradise Tan
3710 N Main St. #102
(336) 886-8895
Photography by Truell
705 Randolph St.
Thomasville, NC 27360
(336) 476-4938
Potent Potables
115 E Main St.
Jamestown, NC 27282
(336) 882-9463
Proximity
704 Green Valley Rd.
(336) 379-8200
Real Creation Wine Bar
(336) 882-2299
Sake
2207 N Centennial St.
(336) 882-1450
Sammy G’s Tavern
3800 Tinsley Dr.
Sherwin Williams
127 Westchester Dr.
(336) 869-7186

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Simon Jewelers
1345 N Main St. #108
(336) 887-939
Sheetz
802 Westchester Dr.
High Point, NC
(336) 884-0012

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All sponsors will be listed according to their sponsorship level on the race webpage and printed
materials including banners and event T-Shirts (subject to printing deadlines). In addition,
sponsors will be recognized during the event day activities. Sponsors may set up a display table
on the day of the event and distribute promotional materials (if desired). Sponsors may also
display a banner or logo at the event.
Title Sponsorship ($10,000)
• In addition to the general sponsorship benefits listed above, Title Sponsors will have priority
listing on all printed materials including press releases and will be noted as a Title Sponsor in any
advertising. Title Sponsors may pre-register 20 participants.
Platinum Sponsorship ($5,000)
• In addition to the general sponsorship benefits listed above, Platinum Sponsors will be noted as
a Platinum Sponsor in any press release. Platinum Sponsors may pre-register 15 participants.
Gold Sponsorship ($2,500)
• In addition to the general sponsorship benefits listed above, Gold Sponsors may pre-register 10
participants.
Silver Sponsorship ($1,000)
• In addition to the general sponsorship benefits listed above, Silver Sponsors may pre-register
five participants.
Bronze Sponsorship ($500)
• In addition to the general sponsorship benefits listed above, Bronze Sponsors may pre-register
two participants.
Volunteer Recruitment
An important part of organizing a successful event is to recruit and retain good volunteers.
Friends and family are a good place to start. Don’t forget to recruit volunteers from groups such

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as high schools, religious groups, college social groups such as sororities and fraternities, senior
citizen centers, or volunteer fire departments. Before recruiting volunteers, have a plan in place
for the positions where you will need help. People like to volunteer for specific activities and
most will say, “Yes,” when asked to participate from a friend.
Responsibilities Include:
• May work with activities committee
• Recruit volunteers
• Identify businesses and other locations to distribute posters and registration brochures
• Distribute publicity and registration materials to stores, companies, and nonprofits
• Contact organizations to solicit volunteers or participants (Boy Scouts/ Girl Scouts,
school groups, and service clubs)
• Day of event
• Check-in volunteers
• Direct them to their posts
Activities Committee
This committee is responsible for developing and assisting with all day of event additional
activities, such as kids’ games and activities.
• Create and execute children’s day of event activities such as games, petting zoo, raffle,
etc. (if applicable).
• Contact organizations that may provide volunteers or participants to help with chosen
activities (Boy/Girl scouts, school, or service clubs).
Registration & Pledge Committee
This committee is responsible for preparing registration forms (print and online), setting up the
registration area, training all volunteers for registration, pre-registration, and pledge areas.

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Volunteers collect all funds on the day of the event and provide a check-in list for registrants and
volunteers.
• Create registration packet forms (online and print)
o https://www.formstack.com/templates/5k-registration *example
o http://environ-
council.affi.org/affi/files/ccLibraryFiles/Filename/000000001820/5K%20Fun%2
0Run%20Form.pdf *example
• Work with marketing to create information and registration website
o http://www.lightthenight.org
• Monitor all registered participates and communicate confirmation
• Set up registration system and tent
• Prepare registration packets for pre-registered participants
• Assemble goody bags, if needed (t-shirt, water bottle, information packet)
• Train the lead volunteers for day-of-event registration
Logistics Committee
This committee is responsible for creating a layout of all event activities including the pledge
area, course layout, water and refreshment stations, staging, tents, parking, and transporting all
materials to the race location. The committee is also responsible for set-up and break down of all
tents, tables, trash, and materials needed to organize and race day activities.
• Compile a list of all materials and equipment that needs to be transported to the site
• Identify supplies hauler, refreshments leader, water station leader, and parking leader
• Assemble all materials and transport them to the site on the day of event
• Direct set-up (staging, tents, kids area, tables, chairs, etc.)
• Direct, monitor, and manage refreshments, water stations, and parking
• Collect and pack materials to be saved or returned

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Items to Consider:
Choose a Date:
• May 2016 (tentative)
o Global Health and Fitness Month
• Is weather an issue?
• Conflicting Events – on route, in the community, or holidays
Choose a Location:
• 5K Route Plan (tentative)
o High Point Athletic Complex
o 2920 School Park Rd., High Point, NC 27265
o Contact Athletic Director:
! Anthony Ellison -- anthony.ellison@highpointnc.gov
• Accessibility to ample and easy parking
• Accessibility for handicapped persons
• Accessibility to restroom facilities

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Goals of the Fundraiser:
• Raise funds
• Raise awareness
• Public education
• Encourage volunteer involvement
Set a Budget:
Items to Consider –
• Income from registration
• Income from pledges
• Sponsorships (title sponsors, level, sponsor or mile marker sponsor)
• Other activities (raffle, auction, games)
Expenses to Consider
• Printing and marketing materials
• Permits, building fees, and approvals
o Route permit
o City permit
o Police permit
o Food permit
o Tent permit
• Water and food (if not donated)
• Prizes and awards
• T-shirts (walkers, runner, volunteers) (if not donated)
• Tents, table, chairs, staging
• Signage (directional, sponsor, etc.)
• Music, DJ, Equipment

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Permits
• Does the city require a permit (see permit on next page)
o Route permit
o City permit
o Police permit
o Food permit
o Tent permit
• Contact High Point Parks and Recreation
• Contact High Point Police Department
o Officer David Dullen (336) 887-7819 (Special Project Director)
o Anthony (336) 883-3480 (Athletic Director)
o file:///private/var/folders/qb/78cwvy8j017cdccyqhy4pp_80000gn/T/TemporaryIt
ems/Word%20Work%20File%20D_328760501.htm
Pre / Post 5K Activities
• Tents and booths provided for relevant organizations and GHP Food Alliance
• Activities section for kids
• Step and Repeat (photographs)
• “Spin the Wheel”
o Questions answered correctly earns prizes
o Coupons (local businesses)
o Goody bag
• 10-15 minute info sessions
o GHP Food Alliance
o Health and Fitness month
o Eating Healthy
o Get Involved
o Can You Cook It?

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APPLICATION FOR PARADE/EVENT PERMIT
An application for a parade permit shall be filed with the High Point Police Department not less
than three (30) working days prior to the proposed parade date.
If the parade is to be sponsored by, or on behalf of any person other than the applicant, the
applicant for such permit shall file with the application, a written authorization from the person
proposing to hold the parade authorizing the applicant to apply for the permit on his or her behalf.
The application must be signed by the applicant and notarized. It shall include a minimum of
the following information:
Applicant Name:
Applicant Address:
Applicant Phone Number:
Organization Name:
Organization Address:
Organization Phone Number:
Organization Email:
Chairman Name:

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Chairman Address:
Chairman Phone Number:
** This person is responsible for parade conduct **
Date parade is to be conducted:
Purpose of the Parade:
Name of the Event:
Approximate number of persons, animals and vehicles participating in parade; type of animals
and description of vehicles:
Assembly area (location):
Time (arrival for assembly; beginning and ending times for parade):
Assembly Time ( ); __Beginning Time ( ); __Ending Time ( )
Route to be traveled (starting and termination points):
Will the parade occupy all or only a portion of the street(s)?
Is security or traffic direction needed? Yes No

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If so, have arrangements been made with the Police Department? Yes No
Signature: ___________________________ Date: ______________________
Sworn to and subscribed before me,
this the ____ day of _________, ________.
______________________________
Notary Public
My Commission expires: ____________
Approved:
____________________________
Police Department

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____________________________
High Point Transportation Department
________________________________
Fire Department
_______________________________
North Carolina Dept. of Transportation
_______________________________
City Manager (or designee)

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Check List
Set date, time and location
6 Months
• Create website for registration
o ** http://pages.lightthenight.org/nca/Reston15 (example)
o ** https://www.runpacers.com/race/crystal-run-5k-fridays/ (example)
! Runners
! Teams
! Sponsors
! Donations
• Venue reservation
o High Point Athletic Complex
! Start/Finish Lines
o ALL PERMITS
! Street closures
• Budget (determine costs)
• Contact entertainment (cost and availability)
o MC
o DJ
o Guest Speakers
• Research and Secure Title Sponsors
• Contact Vendors / Sponsors
o Healthy Eating
o Fitness
o Gyms (sponsors)
o Local Charities
o Churches and Food Pantries

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3 Months
• Catering and water scheduled (donations if applicable)
o Crystal Springs Water Donations
! http://www.crystalh2o.com/docs/CSBWdonationpolicy_0910.pdf
o Nestle Water Donation (Deer Park, Ice Mountain, Nestea, Nestle, Perrier, Poland
Spring)
! https://public.conxport.com/nestlewatersna/productdonations/home.
aspx
• Promotions Timeline
o Social media campaign begins
• Logistics and timeline
• Order T-shirts (ask for donations or discount)
o ** Find a sponsor that is willing to purchase shirts and create shirt with sponsors
logo (Title/Platinum sponsor)**
o http://www.customink.com/sponsorship
o http://www.bigfrog.com/durham/?fromwhere=system
o http://www.tshirtcharity.com
1-2 Month
• Follow-ups
o Vendors
o Entertainment
o Food
o Police / City
o Route Approval
• Promotional Materials
o Flyers Up / Print
o Social Media (strong)
o Television
o Radio

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Week
• Purchase supplies
• Finalize day of schedule with all parties
• Promotional push
Day of
• Load in
o See example load in schedule
• See example event script
o Event set up and coordination
• Load out
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EVENT EXAMPLE LOAD IN / LOAD OUT SCHEDULE
LIGHT THE NIGHT – Washington, DC
Saturday, October 18, 2014 - V.1
Time Vendor Product Notes
4:30am A-1 Engineering
Contact: Zayd
Williamson
202.379.8620
Traffic Plan Signs
12:01am AWP Traffic
Contact: Sammie Rice
202.379.8620
Water Barriers

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8:00am MPD
Contact: Tony Meyers
(202) 671-6522
13th
Street Closure
between E and PA
Avenue, NW
PA Avenue between 12th
and 13th
Streets, NW
Detail: Officer Meyers - 8am
8:00am DPW
Contact: DPW
(202) 541-6083
Wanda L. Ellis, CPM
Office of Safety and
Emergency
Preparedness
DPW
(o) 202-671-2003
Tow Truck Service
Les Trent
202-541-6079 (o)
202-541-6075 (dispatch)
Mark K. Smith, Manager
Vehicle Immobilization
& Towing Division
Parking Enforcement
Management
Administration
1725 15th St NE
Washington DC 20002
Office: (202) 645-8025
Cell: (202) 409-9127
Mark.Smith@dc.gov
Willie Partin
202/541-6046 Desk
202/439-4449 Nextel
Willie.partin@dc.gov
Daniel Scott
202/541-6038
202/438-8248 Nextel
Daniel.scott@dc.gov

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8:00am All-Stage
Contact: Jeff
Lacquement
(301) 977-3686 (o)
(703) 220-7392 (c)
Staging, Sound,
Lighting, Video Screen,
IMAG Platform, Delay
Tower, 3 Plasmas

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8:00am
Reg (14 T, 20 c)
Team Tents (44 T, 88 c)
10x20=6 chairs each
Team Tables(10 T,60c)
DJ (1 T, 2c)
Mission (3 T)
Delete Blood Cancer (2 T, 4 c)
Food (14 T, 4 c)
T-Shirts (8 T, 2c)
Childrens (6 T, 4 c)
Backstage (1 T, 8 c)
H20 (4 T )
Remembran (2 T, 30 c )
Volunteer (4T, 4 c)
Balloons (6 T, 2c)
Genetech (1 T, 2 c)
Tech (1 T, 2 c)
Sales/Info (4 T, 4 c)
TNT (1 T, 2 c)
Capital Party Rental
Contact: Stacey
(571) 437-4109
Pop-Ups: Microsoft
TNT, Fox 5, Wash FM
(1) 10x50 Check-In
(1) 20x50 Balloons
(13) 10x10 Teams
(1) 10x30 Team
(14) 10x20 Teams
(1) 10x50 Mission
(1) 15x15 Volunteer
(1) 15x15 Sales & Info
(1) 15x30 Food
(1) 10x10 Backstage
(1) 15x15 T-Shirts
(1) 10x10 Delete Blood
Cancer
(1) 20x20 Kids Games
(1) 10x10 1st Aid &
Command
Set By 1:00pm
Add sides to volunteer, t-shirts,
registration
3 Kids Tables/Chairs
(16 extra weights for 4 Pop-Ups)
(9 extra lights for carnival tents &
Pop-Ups)
Bike Rack for 3 generators

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9:00am Zippy Shell
Contact: Marie Parraga
301 509 8347
888-947-7948 (o)
Driver: Jose Hernandez
301-526-1655
2 Storage Units
Located at 14th and Pennslyvania
Avenue
9:00am Temp-Power
Contact: Doug Rennon
571-438-8670
703-360-3663
(3) 20K Generators
(2) 6500 Generators
(4) Balloon Lights
1 million Extension
Cords
Extra cable ramps for children's
areas on Freedom Plaza.
Extension cords for kids area

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10:00am LLS Deliveries
Contact: Lamont
(703) 600-2325 (o)
(571) 237-2991 (c)
Transport: Tap Lights,
Plastic Linens, Shirts,
Balloons, Batteries,
Trash Boxes & Bags,
Mission Supplies, Tape
Clipboards, Pens, Team
Banners, Markers,
Registration Materials,
Dedication Banner, Face
Painting Supplies. Water
Need stage signage by 9am.
11:30am Gotügo
(301) 735-6686 (office)
Deana Braatz
(410) 360-1215 (o)
(443) 805-5167 (c)
Portable Restrooms:
6 regular
1 handicap
1 water basin
To be locked until 4:30pm
Place tap lights in restrooms for
light

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12:30am LLS Volunteers
Contact: Mary
McCusker
(703) 960-1100, ext.
(703) 403-1704 (c)
Signage
Tables & Chairs
Linens installed
Hang remainder of signs
& banners.
Set-up Balloon Tent:
tarps, buckets - water,
soap.
Check-In
Mission and LLS sign
Teams
Balloons
T-Shirts
Sponsors
Information
Start / Finish
Volunteers

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1:00pm East Coast Balloons
James Story
(202) 722-1112 (o)
(202) 529-7787 (o)
(202) 345-3284 (c)
(202) 607-6829 (c)
Helium Tanks & Staff
Balloon Arch &
Columns
Enough for 3000
Jroute1@comcast.net
Volunteers should be available by
1:00pm to assist with inflating
balloons
2:00pm DC Transit Band
Contact: Lindsay &
Cam
(607) 760-8111
Band arrives to set up
3:00pm Fox 5 Pop-Up Tent Needs Power for video

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3:00pm JW Marriott
Contact: Imran Haider
(202) 626-6937
Accounting Room
Governor's Room
2pm-10pm
3:00pm Remembrance
Ceremony
2 Tables, 30 Chairs
Wilson Plaza Grass Area
Audio System

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3:30pm
Ultimate Amusements
Contact: Ken
o 301.424.7114
c 202.288.0235
8 Carnival Games:
• Hoopla
• Kiddie Striker
• Ring Toss
• Fat Cats
• Milk Bottle Toss
• Colors
• Plinko
• Crazy Driver
• Corn Hole
• Moon Bounce
• Quarterback Toss
• 5 Red Carnival Tents
• 1 Blue Ticket Booth
• Cotton Candy
Machine
(2) 120 amp circuits w/ 2 extension
cords.

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4:00pm
Rivertrails
Contact: Candy
(888) 446-7529
(301) 695-5177 cell
(1) Rock Wall
4:00pm
WASH FM
Bringing a Pop -Up
Tent
& Van
4:00pm LLS
Contact: Emily Seeger
(703) 399-2900 / 13
Water to be in place near
food tables
Volunteer to stay with water since
pedestrians will be in the area.

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4:00pm Hard Times Cafe
Contact: Doug Welsh
(703) 608-7725
Mark
(540) 270-3250
Markclark100@aol.com
Food & Equipment Set-
Up
Add cheese table by chili
tables
Bowls, napkins, spoons
Serve before Walk.
4:30pm MPD Off-Duty
Contact: Det. Robinson
(240) 398-6222
Contact: Robin Blyden
(202) 494-8520
Accounting Security 3 officers

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5:00pm DDOT
Contact: Vanessa
Traffic Control Officers
Jason Godfrey
202-373-8492
Located at 14th, 15th, & 17th at
Constitution Avenue, NW
5:30pm-7:30pm Jason Levinson & Co.
Contact: Jason
Levinson
(540) 942-5611
(800) 997-1422
(2) Balloon Artist
(2) Face Painter
(1) Stilt Walker
(1) Mime/Juggler
5:00pm-9:00pm LifeStar
Contact: Henry Lyles
(202) 302-5280 (c)
Medical Support

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5:00pm-9:00pm GW MFA
Contact: James Betz
(202) 553-8526 (c)
Medical Support Medical Tent
Supplies and EMT
5:30pm
Alana Pabon
240.477.3517
pabonalana@gmail.com
National Anthem
5:30pm
Capital Blend
Contact: Tanya
202-681-7464
703-618-1113
Location at Capitol
Reflecting Pool
All-Female A Cappella in
Washington, DC
6:15pm Mike Adora - DJ DJ located at 12th and
Penn - Start Line
Medical Tent
Supplies and EMT

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6:30pm
MPD & USPP
Contact: Tony Myers
(202) 671-6522
Traffic Control at Route
Intersections
MPD - Detail Lead Car:
Officer Daryl Davis
Meet with Julie at 6pm
11:00pm DPW
Contact: Earl Simpson
(202) 442-4257
Trash Pick-Up Place bags at corner of 13th and
Pennsylvania Avenue, NW
NOTE: ADD BLUE TICKET BOOTH TO FREEDOM PLAZA LAYOUT
IN#KIND&DETAILS&
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Buffalo Wild Wings- arrive on site at 3 by Danielle Jones
Cinnabun- arrive on site at 3 by courier

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Giant- Fruit donation
Snacks-UTZ, Snikkidy
SCHEDULE&
&
5:00pm&Registration&opens&
&
5:00pm&Chili&Available&&&
&
5:00pm&Band&begins,&Kids'&Activities&available&
Band&stops&during&Remembrance&Ceremony&
&
6:00pm&Remembrance&Ceremony&begins&on&Wilson&Plaza&grass&area&
&
6:45pm&Program&begins&
&
7:00pm&Walk&Begins&
&
7:40pm&Band&Resumes&
&
9:00pm&Event&Concludes&
Load-out begins following the walk – approximately 9:00pm.
Radios, copier, measurer, tape, chalk, stage labels, script copies/books, load-in
schedule, tent floor plans, permits Alyssa Turner, 202-841-4474 Todd Traster,
202-312-1300
Example Event Script / Run of Show

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The Leukemia & Lymphoma Society’s Light The Night Walk
Night of Event Script
October 18th
– 5 pm – Freedom Plaza
2014 Light The Night Program
5:00pm - Music Begins, Registration Opens, Activities Start
6:00pm - Remembrance Ceremony begins – music on Main Stage should be soft
6:30pm - Speakers meet at stage
6:50pm - Main program begins
7:15pm - Program ends
7:15pm - Walk starts
8:00pm - Post Walk entertainment & announcements
PRE-PROGRAM
Loo Katz and Laura Evans begin emceeing the event:
[1 Award and 2 Canvas’ for presentation]
ANNOUCEMENT #1 5:35pmLOO KATZ
• Introduce Self
• We have a group of unbelievably dedicated LLS supporters called The Young Hearts. Every
year, this group raises a TON of money for the mission and this year was no different. Today,
in addition to their fundraising, they are donating their long locks to Children With Hair Loss.
Alexandre of Alexandre de Paris Salon in Fairfax, VA is here to make the last two final cuts.
[Cuts MARY McLaughlin and SARAH Bradley’s hair;
rest of YH walk on stage with cut pony tails.]

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• Ladies, there are going to be some very happy kids thanks to your donations! If anyone else is
interested in donating their pony tails tonight, stop by the Young Hearts tent!
• As a Reminder: The Remembrance Ceremony will begin in 20 minutes at 6:00pm on
Freedom Plaza - just behind me near the Kids Zone.
ANNOUCEMENT #2 5:55pmLAURA EVANS
• Introduce Self as Honorary Chair
• We would like to thank Buffalo Wild Wings and Hard Times Cafe, for providing food for all
of the Champions For Cures who are wearing a wristband that proudly signifies that they
have raised $100 or more in the fight against cancer.
• We would like to thank our 2014 Corporate Walk Chair, Wayne Berson, who is part of the
amazing team from BDO.
• We couldn’t have done this without our fabulous Executive Committee, Leadership Team
and Community Group. Thank you for your amazing commitment this year!
• And we have to give a shout out to all of our Bright Lights Club members. Bright Lights Club
members raise $1,000 and above!
• Hey teams, please remember to head over to the Mission Tent to get your team photo taken --
sponsored by AMERICAN SYSTEMS.
• Don’t miss the opportunity to save a life tonight. Stop by the “Delete Blood Cancers” tent -

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located right on 13th Street - where you can register to be part of the international bone
marrow donor database—it is as easy as a swab of your cheek!
• There’s a lot of fun happening in the Kid’s Zone – don’t miss arts & crafts, carnival games,
rock climbing wall and cotton candy.
• Be sure to check out the Mission tent so you can add a photo or name to our Mission Lattice
in honor of the people you are walking for tonight.
• The Remembrance Ceremony will begin in 5 minutes on Freedom Plaza - just behind me near
the Kids Zone. Please make your way over to the Plaza now to join us.
• At 6:45pm, we will start our main program. Until then, I hope you’ll enjoy some great music
from Back to Zero, food, and fun!
ANNOUCEMENT #3 6:20pmLOO KATZ
• Introduce self.
• Welcome to the 16th
annual Light The Night Walk in Washington, DC! Thanks for being here
today. We have a fabulous evening planned for you.
• We’re happy to see all of you arriving and want to remind all team captains to check in at the
Registration Tent where you can register if you haven’t done so already; and, turn in any
additional funds raised.
• Everyone who has raised $100 or more has earned the title of Champions For Cures and
receives their official 2014 T-Shirt, a wristband for food, an illuminated lantern – red for
supporters, white for survivors and gold if you are walking in memory of someone you’ve

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lost to cancer.
• LLS needs your voice! If you want to help blood cancer patients even more, and you want to
make sure that every patient can access the innovative treatments that your fundraising
dollars helped develop, be sure to sign up to be an LLS advocate at the mission tent. Your
voice counts, and we need to make sure it’s heard.
• LLS would like to take a moment to give special thanks to the companies and individuals
who have sponsored and supported today’s event. We couldn’t do this without you!
Our National Honored Friend:
Burlington Coat Factory – we want to thank Burlington Coat Factory customers and
employees for raising more than $19 million over the past twelve years of our partnership.
We are grateful for their generous support!
Our National Sponsors:
BDO
Celgene (SELL-JEAN)
Genentech (GIN-EN-TECH)
Biogen Idec (BIO-JEN EYE-DEC)
Gilead (JILL-EE-ADD)
Takeda Millennium (TA-KEY-DA MILLENIUM)
Pharmacyclics (PHARMA-SICK-LICKS)
Janssen
Teva Oncology (TEV-A ONCOLOGY)

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The National Special Friends of LLS :
Barclays
Carter’s Oshkosh B’Gosh
Elbit Systems of America
Global Franchise Group
Sylvan (SILL-VAN)
Sarah Cannon Blood Cancer Network
Stater Bros. Charities
Our Top Local Sponsors:
BDO USA, LLP, our water and volunteer sponsor, who are here tonight proving that giving
back really does add up! A special thanks to the accounting company for their outstanding
support.
And our additional local sponsors:
DLA Piper
American Systems
Booz Allen Hamilton
ENengineering
InfoReliance Corporation
Microsoft
Washington Gas
Baker Botts
MedImmune

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NPL Construction Company
Northrop Grumman
PNC
Volkswagen Group of America
WOW! That’s quite a list. I’m overwhelmed with the amount of support that we have received
from the community and local businesses. Thanks to these generous supporters!
ANNOUCEMENT #4 6:30pmLAURA EVANS
How about those top fundraising teams? I think it’s time we recognize those top
teams. (will be included in final script on Saturday)
10.
9.
8.
7.
6.
5.

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4.
3.
2.
1.
• Congratulations to all of our top teams!
MAIN LIGHT THE NIGHT PROGRAM
6:45pm: All speakers – Loo, Laura, Beth, Ria, Hunter, Dr. Borrello, Elizabeth, George, Margie
- arrive at Event Main Stage for briefing.
7:00pm – RIA FREYDBERG
• Good evening DC!! My name is Ria Freydberg and I am the Light the Night Director. It
is our pleasure to welcome you all to the 16th
annual Light The Night Walk!
• Thank you for being here tonight at this amazing event.
• We are grateful for your support of our mission - to cure leukemia, lymphoma, Hodgkin’s
Disease and myeloma and improve the quality of life of patients and their families.
• LLS is a voluntary health organization which means we rely on the support and

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leadership of our amazing volunteers. I would like to recognize our Board of Trustees for
their dedication and commitment to The Leukemia & Lymphoma Society – many of
them are here tonight. We appreciate all of your time and effort.
• I want to say a special thank you to our fabulous MCs, our Honorary Chair, Laura Evans
from Fox5, and Loo Katz from WashFM. Also shout out to our band this evening, my
good friends Back to Zero!
• If you haven’t already, we want to encourage you all to sign up to be an advocate with
LLS. We need your voice when we speak to legislators and regulators about the serious
issues that affect our patients on a daily basis. Your passion and personal stories will be
the fuel that will get us across the finish line so SIGN UP TODAY at the Mission Tent or
at the advocacy table at the end of the walk.
• Please take a moment to look at our Sponsor Banner for a list of our amazing sponsors.
• I want to give a very special thank you to all of you sponsors, retail partners, team
captains and walkers. Your participation, time, energy and fundraising efforts are truly
making a difference in the lives of the more than 1 million people in North America who
are battling and living with blood cancers.
• I would now like to invite Hunter Gunn, Senior Patient Access Manager, on stage to help
me recognize a couple of special people.
7:02pm HUNTER GUNN
• I’d like to take a moment to acknowledge someone very special – our 2014 Nurse of the
year Michelle Caycedo. The Nurse of the Year is an individual who has demonstrated
exemplary practice and skill in patient care. Through her tireless efforts to improve the

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quality of life for her patients, Michelle more than meets this criteria. She has been
devoted to patient care for 15 years and is currently an Infusion Nurse in the Medical
Oncology Unit at Inova Mt. Vernon. Let’s give her a round of applause!
[Michelle is in audience]
• I also have the pleasure tonight to announce the sixth annual “Relentless for a Cure”
award. I would like to invite George Omiros, Executive Vice President of LLS to the
stage to assist with the presentation of this prestigious honor.
[George Omiros proceeds to stage with award]
• This award is given to an individual who has exhibited a lifetime commitment to our
mission. This year’s recipient is Dr. Ivan Borrello.
Dr. Borrello is currently an Assistant Professor of Oncology at The Johns Hopkins
University School of Medicine and practices as an oncologist at the Sidney Kimmel
Comprehensive Cancer Center at Johns Hopkins. He has received many awards for his
research including the 2004 Kimmel Scholar Award, the 2005 Director’s Teaching
Award in Clinical Science, and the 2007 Clinical Translational Scholar Award from The
Leukemia & Lymphoma Society.
He is currently an Associate Editor for Cancer Research and the Journal of Clinical
Oncology. Dr. Borrello has authored numerous peer-reviewed articles and has also been
an invited speaker at multiple national and international meetings including the European
Conference on Gene Therapy of Cancer, the International Workshop on Multiple
Myeloma, and the American Society of Clinical Oncology. His research interests include
immunotherapy in multiple myeloma with a specific interest in the role of bone marrow
in immune function. LLS is so grateful to have him engaged in our organization.
Please welcome Dr. Ivan Borrello.
[George Omiros presents award to Dr. Borrello.]
7:04pm GEORGE OMIROS

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• Congratulations Dr. Borrello and thank you for your commitment to moving our mission
forward.
• Hello Washington, DC! As Executive Vice President for LLS, it is a pleasure to be here
and meet all of you. LLS is dedicated to finding a cure. Your hard work and fundraising
efforts are what pushes us closer and closer to a world without blood cancer. Your
support means the world to our patients and their families. On behalf of the National
Board, LLS CEO Dr. Lou DeGennero, and the entire organization, thank you for
commitment to the mission.
• We are so grateful for the continued support from BDO and it has been an honor to
partner with CEO Wayne Berson, Washington DC’s Corporate Walk Chair. The BDO
team has contributed nearly $70,000 this year locally; and, nationally has teams in 23
different walk sites. It is now my pleasure to introduce Elizabeth Carp, Marketing
Manager of BDO. Elizabeth?
7:05pm ELIZABETH CARP
• Thank you George. And HELLO Washington, DC! It has been our pleasure to serve as a
Diamond sponsor for the 2014 Light The Night Walk and work with the Executive
Committee. A huge thank you to all members—we would not be here without you!
• Being involved with our community in an effort to make a difference is an important
value at BDO. As a local and national sponsor, we are dedicated to the mission of LLS.
• And I can see by this large crowd that it is just as important to you.

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• The Light The Night Staff informs me that we are closing in on our goal of $2.7 Million!
• We are grateful for each of your efforts to support LLS as this organization makes a
significant difference in the lives of patients and their families through research, patient
services and advocacy. These efforts would not be possible without your support.
• Now, it is my pleasure to introduce our mission speaker for the evening. Please welcome
Margie Ruttenberg, Media Chair for Light the Night and Assistant News Director for
Fox5.
7:06pmMARGIE RUTTENBERG
• Hi everyone, thank you all so much for coming out tonight. A special shout out to my friends
and colleagues at FOX5. Your support continues to inspire me.
• This time last year, I stood in this very space, four years into a fight with Hodgkins
Lymphoma, and one week after a clean biopsy.
• You all cheered, which brought me to tears. My lymphoma is different. It keeps coming
back.
• I’ve had chemo, radiation, and even a stem cell transplant. Nothing worked. Until now. I
am in treatment again but you would never know it.
• I am on a targeted chemo. It attacks the cancer cells, but leaves the good cells alone. (See,
this is my REAL hair!)
• I am here. I am ALIVE because somewhere along the way, people like you decided to donate
to the Leukemia and Lymphoma Society.

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• LLS funds research that leads to drugs like mine. I am an example of someone who IS
LIVING WITH BLOOD CANCER, instead of dying from it.
• Saying thank you doesn’t say enough. But I DO thank you, and I thank the wonderful people
who work at LLS. I have never met a group of people more dedicated to a cause.
• I am proud to work hand in hand with them. I am proud that my employer, FOX5 partners
with LLS in its mission. I am honored that many of my co-workers are here tonight.
• I am filled with emotion: my parents are here from Pittsburgh. My best friend Nancy is here
with her family. We lost her father to Leukemia last year.
• Tonight, I walk in memory of Orlando Jardini. He lived a lovely life. I have a lovely
life. And I plan on LIVING it for years and years to come.
7:08pm LAURA EVANS
• Thank you Margie for sharing your story. We would now like to invite our good friend,
Beth Gorman, Executive Director of the National Capital Area Chapter.
[Beth on stage to thank Margie and Laura]
7:10pm LAURA EVANS
• We have a lot of impressive fundraisers here tonight. I want to thank all of you for your
hard work and dedication.
• Before we begin this evening’s Walk, we want to pay tribute to the true heroes among us.

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• If everyone can please lower their lanterns.
7:11pm LAURA and LOO
• We have many people here walking in memory of loved ones and many of us here
tonight participated in a special remembrance ceremony to honor and remember those
who have lost their battle with cancer. But they are not people without hope.
• They are walking tonight and lighting the night with hope—hope for the future and for
cures. We have great love in our hearts tonight for those who have passed and for those
who are living with blood cancers today.
• Everyone holding a gold lantern, please join me as we light and raise our gold balloons
and offer a moment of silence. [Pause]
• We also want to recognize those of you who are holding white lanterns. You are our
heroes. Your courage and strength inspire us. Would everyone holding a white lantern
please light and raise it. [Pause]
• And now supporters, let's show our support, and light and raise our red lanterns on the
count of three 1……2…..3!
• Look at all that support! It is amazing! Thank you for being Champions For Cures and
lighting the night with hope!
• <HIGH ENERGY> Are you all ready to walk?!?!
• Thank you all for coming tonight! We’ll be here to celebrate with you as you cross that
finish line!!!

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• Let’s count it down to the walk!!
• 10….9….8….7…6...5....4....3....2....1 !!!!
• Let's Walk!!
7:15pmUpbeat music plays…
Results: Chef Brian Anderson from Emerywood Fine Foods was the 2015 “Can You Cook It?”
Champion and Chef Eric Brownlee from String and Splinter Club was the winner of the Critic’s
Choice Award. Over $3,000 was raised during a fun event that also incorporated education about
food insecurity in High Point. The target audience of 100 guests was achieved and everyone gave
positive feedback when they left at the end of the night. The goal of raising awareness and funds
for the GHP Food Alliance was accomplished.

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•  2 Twitter posts per day
•  1 Facebook posts per day
•  4 Instagram per month
•  March. 1st - "Community Reacts to
Hunger in High Point."
•  March 1st - Brochure
•  March 2nd - Launch Website
•  March 31st - Can You Cook It?
Q1: Winter
March 2015
• 2!TwiPer!posts!per!day!
• 1!Facebook!posts!per!day!
• 4!Instagram!posts!per!month!!
Q2: Spring
April - June
2015
• 2!TwiPer!posts!per!day!
• 1!Facebook!posts!per!day!
• 4!Instagram!per!month!
• Sep.!1st!<!Begin!preparaSons!for!5K!(see!
manual)!
• !Permit!applicaSons!
• Finalize!route!
Q3: Summer/
Fall
July - Sep.
2015
•  2 Twitter posts per day
•  1 Facebook posts per day
•  4 Instagram per month
•  Jan. 1st - Finalze 5K
•  May 15th - Begin preperations for Can
You Change It?
•  May 23rd - Food Walk 5K
•  June 21st - Can You Change It?
Q4: Winter/
Spring Oct.
2015 - May.
2016

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XI. Budget
Can You Cook It?
Service/Product Cost per "X" "X" Required Total Cost
Venue Rental $0 (donated) 1 0
Tables and chairs setup $20 2 hours $40
Tables and chairs takedown $20 2 hours $40
Audio Rental $100 1 $100
Sound Technician $50 per worker 1 worker $50
Appetizers $100 Per 100 guests $100
Food Box Ingredients $50 8 $400
Survey Creation $20* 5 hours $100
Brochures $2 100 $200
Invitations $1 25 $25
CYCI Posters $25 4 $100
Miscellaneous $250 1 $300
$1,455
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Press Release
Press Release 1 $20* 2 hours $40
$40

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Website
Website $12.42 per month 12 months $149.04
Website Maintenance $20 4 hours per month $960
$1,109.04
Social Media
Facebook $0 1 $0
Facebook Advertisement Boost $20 1 $20
Twitter $0 1 $0
Instagram $0 1 $0
Post Creation $20 20 hours $400
Hootsuite $0 1 $0
$420
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Can You Change It?
Services/Products Cost per "X" "X" Required Total Cost
Individual Planter Boxes $28.97 50 $1448.50 (pending donation)
Soil $1.49 40 $59.60 (pending donation)
Seed Pods $1.07 750 $802.50 (pending donation)
Tool Kit (shovel, watering can) $10.78 50 $539.00
$2849.60 (pending donations)
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In conclusion, this yearlong campaign will cost an estimated $5,873.64 Costs were determined by
the market value of products or services provided. Items priced with a * are estimations of the
hourly cost of a freelance “Public Relations specialist”.
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Total Cost
$5,873.64

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Evaluation
In January 2015, the social and digital media campaign was launched by the students of
Dr. Shannon Campbell’s class for the newly founded GHP Food Alliance. The GHP Food
Alliance formed to combat the increasing issue of food insecurity in the greater High Point
community to unite, empower, and sustain the community to make a lasting change. We divided
the evaluation into two parts to best demonstrate the effectiveness of this campaign. We will first
look at January to May, then June to December.
First Evaluation (January-May)
For the first four months, we took several steps to build a social and digital media. In
January and February we created a Facebook, a Twitter, and also made a website, using Wix
website builder. The website, www.ghpfa.org, has updated information about the Alliance,
events, a donation page, how to get help, and how to volunteer. Creating these platforms allows
the GHP Food Alliance to spread their message to the community. Through creating these
platforms, we gained 737 Facebook followers and 90 Twitter followers, which has allowed us to
share our messages with over 850 people and the numbers will continue to grow. Once the
platforms were created and gained followers, we drafted two to three tweets per day and one
Facebook post per day that were strategically scheduled on Hootsuite, an online social media
platform manager.
In addition to social media, we created a media kit, which includes a press release, fact
sheet, and brochure. The kit is located on the website and can be distributed to people requesting
more information about the GHP Food Alliance. We also wrote press releases that attracted
coverage for, “Can You Cook It?”, the Alliance’s first fundraising event. We secured coverage in
the High Point Enterprise, TWCNews, Charlotte Observer, and Fox 8 News. On March 31, the
event was executed. Through ticket sales and a silent auction, we raised $3,786. The event cost
$1,455, so the profit from the event was $2,331. This event was successful because we took their
income from $0.00 to $2,331, inclusing costs. In the first five months, we created a social and
digital presence for the GHP Food Alliance, as well as developed and executed their first
fundraising event that raised money to use for future events or expenses.

GHP Food Alliance SPM

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