Foir'Fouille is a French discount retailer founded in 1975 that sells low-cost home goods and decor. It has grown significantly over the past decade and now has 185 stores with 167 franchises across France. In 2010, Foir'Fouille achieved 470 million euros in turnover, making it the leader in its field, with 9% more sales than 2009. Its main customers are between 30-50 years old and make up 81% of consumers.