1. The document outlines a 10 step marketing plan for FOCUS, an OB-GYN ultrasound center. It analyzes the target market, competitors, market size, FOCUS' products and pricing compared to competitors, and promotion and placement strategies.
2. Key details include identifying FOCUS' target market as females aged 20-59 in Tarlac province, estimating the total market size at P56 million, and determining FOCUS' niche market opportunity is P12 million.
3. The marketing plan recommends strategies for FOCUS to differentiate its services, upgrade equipment, increase promotion efforts, improve its facility location, and offer loyalty programs.
TeleHealth: Today and Tomorrow - Some BasicsRon Huber
Basics of TeleHealth as a primer for TeleHealth: Today and Tomorrow meetup. http://www.digitalhealthinnovationsd.com/2016/05/02/telehealth-today-and-tomorrow/
Unlike few can do, Dr. David Burton has simplified these complex topics into a simple construct of four population health management building blocks. By acquiring proficiency in each of these four dimensions, healthcare delivery systems can create an asset which can be marketed to various types of governmental and commercial payers, which sponsor health benefit plans and offer shared accountability contracts (i.e. accountable care) into which these population health management sponsors can enter.
The key learning points of the webinar include:
The four building blocks of population health management (provider network, population(s), quality/safety outcomes, and cost outcomes)
The central role patient registries play in success in population health management
Pragmatic tools and methodologies to help healthcare delivery systems become proficient in each of the four dimensions of the framework
A discussion of the categories of governmental and commercial sponsors of shared accountability solutions, including the potential impact of the shift from defined benefit to defined contribution health benefit programs
TeleHealth: Today and Tomorrow - Some BasicsRon Huber
Basics of TeleHealth as a primer for TeleHealth: Today and Tomorrow meetup. http://www.digitalhealthinnovationsd.com/2016/05/02/telehealth-today-and-tomorrow/
Unlike few can do, Dr. David Burton has simplified these complex topics into a simple construct of four population health management building blocks. By acquiring proficiency in each of these four dimensions, healthcare delivery systems can create an asset which can be marketed to various types of governmental and commercial payers, which sponsor health benefit plans and offer shared accountability contracts (i.e. accountable care) into which these population health management sponsors can enter.
The key learning points of the webinar include:
The four building blocks of population health management (provider network, population(s), quality/safety outcomes, and cost outcomes)
The central role patient registries play in success in population health management
Pragmatic tools and methodologies to help healthcare delivery systems become proficient in each of the four dimensions of the framework
A discussion of the categories of governmental and commercial sponsors of shared accountability solutions, including the potential impact of the shift from defined benefit to defined contribution health benefit programs
150
miles
48
5.8
096
27
0
+.8/
098
096
095
091
085
083
071
069
064
057
056
049
043
038
032
027
018
001
979
929
938
895
88
85
85
81
81
78
77
72
71
71
69
68
67
67
66
66
58
42
41
36
28
28
18
12
962
86
78
72
68
68
67
66
032
65
65
64
64
62
61
61
58
49
41
38
32
29
26
16
9
8
-‐16.5
-‐5.5
-‐4.7—
-‐2.8
-‐2.5\
-‐2.05\
-‐1.9
-‐1.5—
-‐1.5\
-‐1.5\
-‐1.4\
-‐1.1\
-‐0.9/
-‐0.7\
-‐0.2\
-‐0.1—
-‐0.1\
0—
+0.6/
+1.2/
+1.9/
+2.1/
+5.6
+8.4
4.4
3.2
2.8
2.5
2.5
2.5
1.9
1.8
1.75
1.6
1.25
1.25
1
0.8
0.75
0.5
0.25
0.12
0
0
0
0
0
0
1
Disclaimers
Cal/OSHA Consultation Service, Research and Education Unit,
Division of Occupational Safety and Health, California Department of Industrial Relations.
Ergonomic Guidelines for Manual Material Handling was prepared for publication by the Cal/OSHA Consultation Service,
Research and Education Unit, Division of Occupational Safety and Health, California Department of Industrial Relations.
It was distributed under the provisions of the Library Distribution Act and Government Code Section 11096.
Published 2007 by the California Department of Industrial Relations
This booklet is not meant to be a substitute for or a legal interpretation of the occupational safety and health standards. Please see
California Code of Regulations, Title 8, or the Labor Code for detailed and exact information, specifications, and exceptions.
The mention of any company name or display or use of particular products in this booklet is for illustrative purposes only and
does not constitute an endorsement by the Department of Industrial Relations.
CNA Insurance Companies
Use of the term “partnership” and/or “partner” should not be construed to represent a legally binding partnership. The
information, examples and suggestions presented in this material have been developed from sources believed to be reliable,
but they should not be construed as legal or other professional advice. CNA accepts no responsibility for the accuracy or
completeness of this material and recommends the consultation with competent legal counsel and/or other professional
advisors before applying this material in any particular factual situations. This material is for illustrative purposes and is not
intended to constitute a contract. Please remember that only a relevant insurance policy can provide actual terms, coverage’s,
amounts, conditions and exclusions for an insured. All products and services may not be available in all states. CNA is .
Summary:
The focus on all levels of government should be on how best to deliver healthcare. The delivery model for healthcare should include homecare and private clinics.
OECD countries need to work together on reducing drug costs including how best to protect IP related to drug IP
Both the private and public sector need to embrace more health and wellness programs.
Provincial government need to bring in more performance and operational review of all hospitals and clinics including mandatory monthly report of key metrics related to healthcare like wait times, treatments, average stay, etc.
More emphasis needs to homecare solutions as part of assisted living. All levels of government need to develop global standards for assisted living including annual reporting and audits by various levels government
All healthcare systems need to have audited crisis and emergency management reports as part of their reporting cycle.
Education systems needs to be revamp including more spots at medical and nursing schools.
It is critical for healthcare to move their model towards a digital model through IoT. The key will be how best to protect information including having strong policies related to mitigation of cybersecurity.
Change Champions & Associates February 2016 Newsletter sharing innovations in health care from around Australia and NZ
12 pages of the latest innovation news
+
Info about Change Champions forthcoming events with more details at http://www.changechampions.com.au.
Sports and Recreation Alliance Leadership Convention 2014
Presentation by Maneesh Juneja on the trends and role Big Data and new technology might play in the future of sport.
Mobile Clinical Trial Congress: The opportunity to take a Mobile first approa...3GDR
For a video and links to content referred to within this talk click the following:
http://mhealthinsight.com/2015/04/01/mobile-first-clinical-trials/
For more details on the excellent MCT Congress event that was held on the 24-25 March 2015 at the Edinburgh Conference Centre visit:
http://www.mct-congress.co.uk/2015-edinburgh/programme/
E-Marketing in the Pharmaceutical Industry (a student presentation)SunnyShah
As a way of giving back to our university, The University of the Sciences in Philadelphia, Dominic, Rina, and myself gave a presentation about "e-Marketing in the Pharmaceutical Industry".
All points taken from this presentation were only used by students for educational purposes and much of the information was gathered from the 8th annual ePharma Summit that we went to.
150
miles
48
5.8
096
27
0
+.8/
098
096
095
091
085
083
071
069
064
057
056
049
043
038
032
027
018
001
979
929
938
895
88
85
85
81
81
78
77
72
71
71
69
68
67
67
66
66
58
42
41
36
28
28
18
12
962
86
78
72
68
68
67
66
032
65
65
64
64
62
61
61
58
49
41
38
32
29
26
16
9
8
-‐16.5
-‐5.5
-‐4.7—
-‐2.8
-‐2.5\
-‐2.05\
-‐1.9
-‐1.5—
-‐1.5\
-‐1.5\
-‐1.4\
-‐1.1\
-‐0.9/
-‐0.7\
-‐0.2\
-‐0.1—
-‐0.1\
0—
+0.6/
+1.2/
+1.9/
+2.1/
+5.6
+8.4
4.4
3.2
2.8
2.5
2.5
2.5
1.9
1.8
1.75
1.6
1.25
1.25
1
0.8
0.75
0.5
0.25
0.12
0
0
0
0
0
0
1
Disclaimers
Cal/OSHA Consultation Service, Research and Education Unit,
Division of Occupational Safety and Health, California Department of Industrial Relations.
Ergonomic Guidelines for Manual Material Handling was prepared for publication by the Cal/OSHA Consultation Service,
Research and Education Unit, Division of Occupational Safety and Health, California Department of Industrial Relations.
It was distributed under the provisions of the Library Distribution Act and Government Code Section 11096.
Published 2007 by the California Department of Industrial Relations
This booklet is not meant to be a substitute for or a legal interpretation of the occupational safety and health standards. Please see
California Code of Regulations, Title 8, or the Labor Code for detailed and exact information, specifications, and exceptions.
The mention of any company name or display or use of particular products in this booklet is for illustrative purposes only and
does not constitute an endorsement by the Department of Industrial Relations.
CNA Insurance Companies
Use of the term “partnership” and/or “partner” should not be construed to represent a legally binding partnership. The
information, examples and suggestions presented in this material have been developed from sources believed to be reliable,
but they should not be construed as legal or other professional advice. CNA accepts no responsibility for the accuracy or
completeness of this material and recommends the consultation with competent legal counsel and/or other professional
advisors before applying this material in any particular factual situations. This material is for illustrative purposes and is not
intended to constitute a contract. Please remember that only a relevant insurance policy can provide actual terms, coverage’s,
amounts, conditions and exclusions for an insured. All products and services may not be available in all states. CNA is .
Summary:
The focus on all levels of government should be on how best to deliver healthcare. The delivery model for healthcare should include homecare and private clinics.
OECD countries need to work together on reducing drug costs including how best to protect IP related to drug IP
Both the private and public sector need to embrace more health and wellness programs.
Provincial government need to bring in more performance and operational review of all hospitals and clinics including mandatory monthly report of key metrics related to healthcare like wait times, treatments, average stay, etc.
More emphasis needs to homecare solutions as part of assisted living. All levels of government need to develop global standards for assisted living including annual reporting and audits by various levels government
All healthcare systems need to have audited crisis and emergency management reports as part of their reporting cycle.
Education systems needs to be revamp including more spots at medical and nursing schools.
It is critical for healthcare to move their model towards a digital model through IoT. The key will be how best to protect information including having strong policies related to mitigation of cybersecurity.
Change Champions & Associates February 2016 Newsletter sharing innovations in health care from around Australia and NZ
12 pages of the latest innovation news
+
Info about Change Champions forthcoming events with more details at http://www.changechampions.com.au.
Sports and Recreation Alliance Leadership Convention 2014
Presentation by Maneesh Juneja on the trends and role Big Data and new technology might play in the future of sport.
Mobile Clinical Trial Congress: The opportunity to take a Mobile first approa...3GDR
For a video and links to content referred to within this talk click the following:
http://mhealthinsight.com/2015/04/01/mobile-first-clinical-trials/
For more details on the excellent MCT Congress event that was held on the 24-25 March 2015 at the Edinburgh Conference Centre visit:
http://www.mct-congress.co.uk/2015-edinburgh/programme/
E-Marketing in the Pharmaceutical Industry (a student presentation)SunnyShah
As a way of giving back to our university, The University of the Sciences in Philadelphia, Dominic, Rina, and myself gave a presentation about "e-Marketing in the Pharmaceutical Industry".
All points taken from this presentation were only used by students for educational purposes and much of the information was gathered from the 8th annual ePharma Summit that we went to.
Management of pain relies on basic understanding the definition of pain; mastery of the neural pathways that transmit and modulate pain; and taking into consideration the psychological aspects of pain.
Cosla ppt ch9 creating brand equity v78 antonita m. de pano AntonitaMacaraegDePa
One of the most valuable intangible assets that give benefits to both customers and firm is its brand. And it is incumbent on marketing to properly manage their value. Building a strong brand is both an art and a science. It requires careful planning, and a deep long-term commitment. The key to branding is the perceived differences from its competitors!
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
1. 10 STEP
Marketing Plan for FOCUS:
4D Mom & Baby Ultrasound Center
Team Be_U_tful
Amy-Margie-Chan
Lily-Catriona-Chua
Nitz-Gloria-Mc De Pano
Shei-Pia-Demecillo
https://www.linkedin.com/in/first-ob-gyne-center-for-
ultrasound-focus-inc
February 29, 2020
8. https://www.linkedin.com/in/first-ob-gyne-center-for-
ultrasound-focus-inc
2010 : To be the first stand-alone
perinatal & gynecologic center in Tarlac
2020 :
Vision:… “leading”.... in 2025
Mission: To provide advanced US
procedures in OB & Gynecology, being
performed by certified & highly
trained OB-Gyn Sonologists
Outline#1
MISSION & VISION:
42. https://www.linkedin.com/in/first-ob-gyne-center-for-
ultrasound-focus-inc
9. PLACE – service product
Channel - non-portable US machine
Coverage- one locality only
Assortments – different procedures
Location – single branch in the heart of
Tarlac City
Inventory – no stock inventory on product
Transport – accessible to public transport
56. 10 STEP
Marketing Plan for FOCUS:
4D Mom & Baby Ultrasound Center
Team Be_U_tful
Amy-Margie-Chan
Lily-Catriona-Chua
Nitz-Gloria-Mc De Pano
Shei-Pia-Demecillo
https://www.linkedin.com/in/first-ob-gyne-center-for-
ultrasound-focus-inc
February 29, 2020
Editor's Notes
This 10 Step Marketing Plan is
- part of the mandatory requirements of Prof. Remigio Joseph De Ungria’s AGSB marketing management class.
- The data included in this report are based on publicly available data such as those on internet websites, news, package declarations, public reports.
When appropriate, data are “masked” so as not to create unexpected conflicts.
The reports are posted and linked on slideshare, blogs and facebook so that there is easier sharing among students from different marketing classes.
2010 – 7 fM…(all OB)... 25 members (MDs, midwives, accountant)
Started as 1 US machine, 4D, 1 electronic fetal monitor machine & 2 employees, ....
2015- 2 US machines, laboratory (4 employees)
2019 – 3 US machines (new technology) .... 5 employees
----------
Back in 2010, 7 feisty pioneering OB gynecologists recognized the need for better US images for their patients that could be at par with Manila diagnostic services, decided to form a group that would specialized
Vision: To be the leading first stand alone perinatal and gynecologic center in Tarlac in 2025
Mission: Advance ultrasound procedures in Obstetrics and gynecology
Being performed by certified and highly trained OB-GYN Sonologist
FOCUS PTM : Potential /probable market (10-80
Females
20 to 60 years old
Tarlac Province
Who want to feel safe during their pregnancy
Who want to feel secure in the diagnosis of their gynecologic problems
Women need to feel safe during her entire pregnancy and have optimal pre-natal check-up, to feel a sense of being loved and gain self-actualization through motherhood
Pregnant women would want to have a regular ultrasound to determine accurate gestational age, fetal number, cardiac activity, placental localization, and diagnosis of major fetal anomalies & fetal growth disturbances and abnormalities in amniotic fluid volume
Behavior
Demand to have optimal pre-natal check-up; to have confirmation for any gynecological problems; or plainly an annual screening health check-up
Women need to feel safe during her entire pregnancy and have optimal pre-natal check-up, to feel a sense of being loved and gain self-actualization through motherhood
Pregnant women would want to have a regular ultrasound to determine accurate gestational age, fetal number, cardiac activity, placental localization, and diagnosis of major fetal anomalies & fetal growth disturbances and abnormalities in amniotic fluid volume
Niche is 100% on purely OB-Gyne ultrasound procedures done by certified OB-Gyne sonologists
FOCUS NICHE is crowded and seems to be more difficuly to stand out amidst the competitive clutter
NICHE of FOCUS is crowded
OB - GYNE
Mass Promotion: 1. PR – co-doctors / TPH residents
- 5% rebates for referring OBs, midwives, nurses
2. Events & Experiences – Promotional materials like ecobag, umbrellas, hand fans are given to patients and referring health workers during anniversary celebration.
3. Sales Promotion – leaflets/ request forms are distributed to potential health workers who can refer patients
FOCUS does not have a paid advertisement in the radio or TV.Personal selling – shareholders to patients & co-OB
Personal promotion:
1. Personal selling – captured market from the stockholders who are practicing OB-GYNs in Tarlac.
2. Word of mouth – from patients / co-doctors/ paramedical
FB – page , not updated, not interactive
Newly created link in profile.
b.
b.
Channel – ultrasound service is not commodity, and the machine our machine is not portable like roving xray or laboratory.
Coverage –
Assortments
Channel – ultrasound service is not commodity, and the machine our machine is not portable like roving xray or laboratory.
Coverage –
Assortments
There must be a culture of “patient first”…welcoming receptionist; addresss repeat patients by names; smile (EXPERIENCE)
2. Increased promotion of value added benefits to reach the primary target to become its penetrated market
That can easily provide a personal experience to all patients
create loyalty discounts for customers who had more than 3 US procedures
- POS