Focus group
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The document contains questions for a focus group aimed at understanding an audience's attitudes towards independent music, artists, and music videos. The questions explore how the audience relates to indie artists and music, their favorite indie music video and why, and what they expect to see in an indie music video. Understanding the audience's perspectives will help develop effective marketing materials that attract interest in the music.
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The document summarizes the results of a questionnaire and focus group about a target audience for a new rock music magazine. The questionnaire found that the target audience is mostly male teenagers aged 15-18 who enjoy masculine hobbies. They prefer bands like Fall Out Boy and magazines like Kerrang with a sans-serif font and color scheme of red, yellow, black and white. A focus group recommended representing any females as masculine and using catchy headlines and interesting articles structured similarly to Kerrang.
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The document summarizes the results of a questionnaire and focus group about a target audience for a new rock music magazine. The questionnaire found that the target audience is mostly male teenagers aged 15-18 who enjoy masculine hobbies. They prefer bands like Fall Out Boy and magazines like Kerrang with a sans-serif font and color scheme of red, yellow, black and white. A focus group recommended representing any females as masculine and using catchy headlines and interesting articles structured similarly to Kerrang.
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The document is a 7 question music magazine audience research questionnaire that asks respondents about their preferences regarding music magazines including: how often they purchase magazines, their preferred front cover design (messy vs. neat), if including a free gift would make them more likely to purchase, their preferences for artist/musician pictures (posed vs. candid), and which features like reviews and interviews they prefer reading. It concludes by asking an open-ended question about what respondents think makes a good music magazine.
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Focus group
- 1. Audience research focus group questions The purpose of these questions is to explore the type of attitudes and feelings the target audience feel towards themselves, the artist and their music from a music video. This will help in developing marketing material that is suitable for its audience and effective in attracting their attention and leading them to develop an interest in the media text. Charlotte Marston
- 2. • Q1. why do you like indie music? ……………………………………………………………………….. • Q2. do you typically listen to music by artists you relate to over those that you don’t? why or why not? …………………………………………………………………………
- 3. • Q3. what is your favourite independent music video? ……………………………………………………………………….. • Q4. what did you like about it? …………………………………………………………………………
- 4. • Q5. what sort of things would you expect to see in an indie music video? ……………………………………………………………………….