Converse

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New Media Marketing proposal for Converse

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Converse

  1. 1. Converse<br />Something for Everybody<br />A New media Marketing Proposal<br />
  2. 2. Strengths<br />Weaknesses<br />Appeal<br />Trustworthy<br />Variety<br />Creativity<br />Online Presence<br />Niche Market<br />Price<br />Sizes<br />Opportunities<br />Threats<br />Design your Own<br />Fashion Trends<br />Uniqueness<br />Fashion Trends<br />Competitors<br />The Economy<br />
  3. 3. Goals<br />Go Viral<br />Gain Users<br />Become Social Media Savvy<br />Increase Online Sales<br />
  4. 4. C nverse;SomethingforEvery ne<br />
  5. 5. Whose purchasing Converse?<br />The Optimistic Rebel<br />Why?<br />The Chuck Taylor is an “everyman” shoe. The canvas shoe inspires people to be artistic and design their shoes how they want them.<br />Independent<br />looking to be different, irreverent and creative.<br />
  6. 6. Current Social Media<br />
  7. 7. What’s your Converse?<br />
  8. 8. Monitoring Success<br />Increases in Likes on Facebook<br />Increased number of followers on Twitter<br />“What’s your Converse” submissions<br />
  9. 9. Budget<br />Our budget is going to be $750,000 to implement this in the first year. <br />
  10. 10. Timeline<br />6 months<br />Introduce What’s your Converse<br />Update Facebook<br />Update Twitter<br />8 months<br />See progress of followers and likes<br />Number of Viral Submissions<br />1 year<br />Overall progress<br />

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