Marnest ly-tuong-lon-la-gi-ogilvy
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Bạn có nhầm không vậy, phải là Ý tưởng lớn - Big Idea chứ? Không hề, bởi tôi đang nhắc tới Lý tưởng lớn - Big IdeaL - một triết lý được Ogilvy & Mather - cái tên gạo cội trong làng quảng cáo của thế giới, nghiên cứu và phát triển trong nhiều năm để giúp các thương hiệu trở nên thành công rực rỡ hơn. Trên thực tế, những thương hiệu có lý tưởng lớn thường có sự tăng trưởng thị phần mạnh mẽ gấp 1,5 lần so với những thương hiệu khác. Câu chuyện về Lý tưởng lớn được bắt đầu như sau:
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Marnest ly-tuong-lon-la-gi-ogilvy
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