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Mobile Outlook 2013

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Mobile Outlook 2013

  1. 1. Title case / Helvetica 24. One line only.May 2013Disruption: There’s an App for ThatSimon Khalaf, President & CEO
  2. 2. Title case / Helvetica 24. One line only.Worldwide in-application events measured by Flurry (Trillions)Disruption: There is an App for ThatSource: Flurry Analytics, January 2009 – January 2013-0.10.20.30.40.50.60.70.80.91.01.11.21.3Jan2009Mar2009May2009Jul2009Sep2009Nov2009Jan2010Mar2010May2010Jul2010Sep2010Nov2010Jan2011Mar2011May2011Jul2011Sep2011Nov2011Jan2012Mar2012May2012Jul2012Sep2012Nov2012Jan2013TrillionsMusicGamingM&ESocialNetworkingLogistics &TravelRetail
  3. 3. Title case / Helvetica 24. One line only.-20406080100120140160180Dec 2010 Dec 2011 Dec 2012Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics7016266 721689470168127Mobile ApplicationsWeb Browsing TelevisionHow Mobile Stacks Up Against TV and The WebU.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day
  4. 4. Title case / Helvetica 24. One line only.It’s an App World, and Browsers Live in It`BROWSERSAPPSGames, 32%Facebook, 18%Safari, 12%Productivity, 2%Social Networking, 6%Utility, 8%News, 2%Entertainment, 8%Android Native, 4% Opera Mini, 2%Source: Flurry Analytics, ComscoreTime Spent on Smartphones and TabletsApp Other , 6%
  5. 5. Title case / Helvetica 24. One line only.024681012141618202008 2009 2010 2011 2012App Revenue Is ScalingBillions($)Source: eMarketer, Mary Meeker (KPCB)Virtual Goods Advertising
  6. 6. Title case / Helvetica 24. One line only.U.S. display advertising and digital goods revenueFaster Revenue Ramp than The Web02468101214161996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Billions($)Source: eMarketer, Flurry, ComscoreMOBILE APPSWEB (BROWERS)
  7. 7. Title case / Helvetica 24. One line only.Retail: Revenue Growth Year-Over-Year0%50%100%150%200%250%300%Retailers with Apps Online Marketplaces257%147%Source: Flurry Analytics- Sample Size 48 Apps, 22 million MAUs, sale of physical and digital goods (no IAP)Growth in Sales in Commerce Apps (Year- Over Year 2011- 2012)~ 4.2 Billion USD in 2012 ~ 22 Billion USD in 2012
  8. 8. Title case / Helvetica 24. One line only.Disruption Across Multiple Industries387%268%247% 237%206% 198%107%Social Media &EntertainmentShopping Productivity Utilities Travel Gaming132%Source: Flurry Analytics Dec 2011- Dec 2012WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)
  9. 9. Title case / Helvetica 24. One line only.Distribution of time spent in media appsA Closer Look at Media & Entertainment AppsNetworks22%Studios20%2ndScreenApps11%Emerging Media37%Others10%Source: Flurry Analytics
  10. 10. Title case / Helvetica 24. One line only.Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry0%10%20%30%40%50%60%70%5:00 AM6:00 AM7:00 AM8:00 AM9:00 AM10:00 AM11:00 AM12:00 PM1:00 PM2:00 PM3:00 PM4:00 PM5:00 PM6:00 PM7:00 PM8:00 PM9:00 PM10:00 PM11:00 PM12:00 AM1:00 AM2:00 AM3:00 AM4:00 AM%ofAudienceShareTELEVISIONMEDIAAPPSMedia & Entertainment Apps Behave Like TVDaypart comparison, people 15+ using medium, U.S.
  11. 11. Title case / Helvetica 24. One line only.Distribution of time spent in commerce appsThe Rise of the App & Mortar EconomySource: comScore, Flurry Analytics Dec 2012Retailers27%OnlineMarketplaces20%PurchaseAssistance17%PriceComparison14%Daily Deals13%Others9%
  12. 12. Title case / Helvetica 24. One line only.Shopping Apps: Usage by Gender5%13%19%16%2%7%10%13%14%1%13-17 18-24 25-34 35-54 55+Age GroupFEMALESMALESSource: Flurry Analytics
  13. 13. Title case / Helvetica 24. One line only.Shopping App Usage: Gender and Daypart0%1%2%3%4%5%6%7%8%9%10%5:00 AM6:00 AM7:00 AM8:00 AM9:00 AM10:00 AM11:00 AM12:00 PM1:00 PM2:00 PM3:00 PM4:00 PM5:00 PM6:00 PM7:00 PM8:00 PM9:00 PM10:00 PM11:00 PM12:00 AM1:00 AM2:00 AM3:00 AM4:00 AMFEMALESMALESSource: Flurry Analytics
  14. 14. Title case / Helvetica 24. One line only.up to 5 min 5 min to 20 min over 20 min24%62%14%Shopping App Usage: Time Before PurchaseSource: Flurry Analytics
  15. 15. Title case / Helvetica 24. One line only.Thank you

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