Florida Eco Products sells water conservation and green plumbing products. The document outlines a marketing plan to increase awareness of the environmental and financial benefits of their products. The plan includes advertising on podcasts, partnering with local organizations focused on water issues, and emphasizing existing financial incentives to encourage customers to make their homes more eco-friendly. The overall goals are to increase sales, grow the customer base, and spread the message about the savings and social responsibility of purchasing their products.