This document discusses a marketing plan for SoBe V Water to help establish the brand's identity and give consumers a reason to try its products. It proposes developing "Flavor Stories" that describe the exotic ingredients, geography and culture behind each flavor. This will help consumers see the drinks as more than just bottled water by portraying them as food stories from around the world. The plan involves familiarizing the target audience with the brand and its flavors through social media, sustainability initiatives and tastings at gyms and supermarkets to create a connection between the flavors and consumers' lifestyles.