The document outlines four modern customer acquisition strategies for laser tag facilities, emphasizing the importance of defining, attracting, and converting customers while continuously analyzing and optimizing these processes. It highlights the significance of understanding the target demographic, particularly family-oriented individuals, and utilizing effective marketing techniques such as online engagement and referral systems. Additionally, it presents practical advice on improving conversion rates through website optimization and understanding customer needs.

1. 4 Modern
CUSTOMER ACQUISITION
STRATEGIES
For Laser Tag Facilities

2. 95% of smartphone users
have used their phone to
look up local information.
After doing so,
➔ 61% called
➔ 59% visited
(Source: Forbes)

3. HELLO!
Patrick Murphy
Customer Success
Consultant
Yosuke Carter
Marketing Director

4. What We’re Going to Cover
1. Defining Your Customers
2. Attracting Your Customers
3. Converting Your Customers
4. Analyze and Optimize

5. Defining Your Customers
Strategy #1

6. Clone Your Ideal Customers
• 35-44 years old
• Married with 3 kids (4, 9, 13)
• Lives in suburban area
• $190K household income
• Responsible for planning family
activities
• “Not enough time in a day”
Betty Busybee

7. What are
her goals?

8. What Are Her Experiences?
Before During After
Birthday Party
Packages!
Phone Tag
+5 -20
Booking
Error
-30
Manager
Discount
+15
Call from
Owner
+10
Free Gift
Certificate
+20

9. Attracting Your Customers
Strategy #2

10. 4 New Moments Every Marketer
Should Know
I-Want-to
Know
Moments
I-Want-to
Go
Moments
I-Want-to
Do
Moments
I-Want-to
Buy
Moments

11. How to Attract Betty Busybee
Social Organic
Search
ReferralPaid Ads

12. Converting Your Customers
Strategy #3

13. Unknown Visitors to Known Leads
Download the Party
Planning Checklist
Book a
Birthday Party

14. Unknown Visitors to Known Customers
Location
and Hours
Get Your
Storecard

15. Analyze and Optimize
Strategy #4

16. Website Conversion Rates
100 Visitors 1 Customer
Conversion Rate = 1%

17. Conversion Rate Optimization
A/B Testing Landing Pages Usability
Behavioral Targeting Trust

18. “50% OF OUR BIRTHDAY
PARTIES ARE BOOKED
ONLINE. AND OF THOSE 50%,
HALF OF THOSE ARE
BOOKED OUTSIDE NORMAL
OPERATING HOURS.
“
Sean Lively
Lasertag of Carmichael

19. “In business you
get what you
want by giving
other people
what they want.”
-Alice MacDougal

20. Get the Customer Acquisition Toolkit
Helpful links | Videos | Guides
www.partycentersoftware.com/lasertag360

21. THANK YOU