This document outlines the steps to develop an online retail store selling vinyl cutouts. It discusses advantages such as low overhead costs from working from home without a physical office. The essential requirements are a computer, internet connection, and ecommerce/marketing skills. Vinyl products have high margins and inventory can be varied without much expense. WordPress is recommended for the website, along with social media marketing on Pinterest, Facebook, and YouTube for search engine optimization and traffic. The combination of product, marketing plan, and selling platform can lead to profits.