Presentation by Craig Birch at the E3 60 Minute Makeover event, February 2011

1. Brand, Relationships & Coffee

2. a brand is. an identifying symbol, words or mark that distinguishes a product or company from its competitors

3. its also. the emotional and psychological relationship you have with your customers. thoughts, emotions responses

4. not this

5. tip 1. get the basics right - LOGO

6. get understood quickly? explain what you offer? create the right impression? make people want to do business? stand out from your competitors? make sense? does it .

7. ?

8. ?

9. ?

10. launching a catholic church youth project

11. got some nice ice cream

12. making tastey cakes

13. making a statement to the world

14. tip 2.

16. tip 2. keep up with your customers

17. JONES SODA .COM

18. tip 3. spread the word

20. whatever gets people talking about you in a positive way and builds relationships twitter facebook e newsletters direct mail gossip

21. sliced bread

22. tip 4. be a guerilla – use brand space

23. warm up your customers

24. be clever

25. be in public

26. spread the word

27. be where your customers are

28. have fun

29. Tip 5. deliver your promises

30. August 1992 - Spend just £100 on any Hoover product and get two free return flights to europe it cost them £48 million

31. Bosses new about the issues with their cars but failed to take any action until customers took matters into their own hands

32. Ford Pinto launched in Brasil

33. craig@sugarcanemarketing.co.uk