The document provides tips for Tupperware sales representatives to refresh their business in 2009, focusing on positivity, willingness to work, organization, and being current. It emphasizes building positive relationships with teammates and customers through encouragement and listening. Tupperware's original success came from the partnership of Earl Tupper and Brownie Wise who focused on respecting both the product and sales force. Representatives are encouraged to take initiative through activities like making phone calls, carrying products and business cards, and being ready to discuss Tupperware casually. Stepping outside one's comfort zone through approaches like using old sales leads creatively can drum up new business. Being organized with supplies, sales aids and a calendar helps representatives work efficiently.
The document proposes strategies to increase Zazzle's market share in the invitation and event planning market. It identifies increased competition from other online retailers and the demand for unique customized designs. The strategies proposed include influencer marketing campaigns, referral rewards for customers, product placements, partnerships with other retailers to expand product lines, improving the one-stop shopping experience on Zazzle's website, and bundling related products together such as party packages. The goals are to boost brand awareness, drive customer adoption and retention, and increase the average order value by getting customers to add more products to their carts. Key metrics like conversion rates and task completion rates would track the success of these strategies.
This document provides suggestions for how to pack a starter kit bag for Mary Kay parties. It recommends keeping literature pieces like the datebook and product catalogs in side pockets. The organizer caddy inside should hold demonstration products like cleansers, moisturizers, makeup remover and applicators. Additional optional educational materials that could be brought include magazines, brochures and DVDs. The goal is to have everything needed conveniently packed and customizable for different types of parties.
The document discusses the online shoe retailer ShoeDazzle. It was founded by Kim Kardashian to allow women access to fashionable shoes at affordable prices. Members take a style quiz and receive personalized shoe recommendations each month without obligation to buy. ShoeDazzle aims to keep women stylish with the latest trends. The author proposes expanding ShoeDazzle's social media presence and brand messaging to focus on having the newest styles at low prices. Research suggests sales may increase in warmer months when more heels are worn. The future looks promising for ShoeDazzle to gain millions more customers.
The document provides information and motivation for a Monday night training call for a direct sales company. It includes tips for setting goals and booking shows to earn money in the next 12 days. It encourages attendees to stay until the end to hear an exciting challenge or incentive. The training covers the importance of having a clear "why" as motivation, and provides examples of successful people who persevered through failures. It emphasizes the importance of consistency and booking weekly shows to earn a steady income. Finally, it announces a 48-hour booking blitz challenge to win a prize by scheduling new hostesses.
Fun teambuilding dot net 52 ways to have fun at workmayank_svp
This document provides 52 tips for injecting fun into the workplace to boost morale and employee engagement. Some of the tips include sending small tokens of appreciation to coworkers, personalizing job titles, hosting potlucks and welcome parties for new employees, allowing employees to volunteer during work hours, and having meetings in unconventional locations besides the conference room. The overall message is that finding ways to have fun at work through games, recognition, and team building can positively impact productivity, retention, and customer satisfaction.
Guerrilla Marketing 101 - Creating Buzz For Your BrandDOYO Live
In this breakout session at DOYO Live by Marisa Sergi you will learn how she's implemented a guerrilla marketing strategy to get her product on the shelves at Walmart. Very exciting to have Maris a present at DOYO Live.
Merchandising helps promote products in three key ways:
1) It entices customers to purchase related merchandise that then markets the main product.
2) Fun and fashionable merchandise designs encourage people to buy and use the items, further promoting the product to others.
3) Merchandise generates revenue while also enabling "super fans" to promote the product through social media sharing, widening the target audience.
A new direct sales company inspired by the Biltmore Estate and its family is launching in July 2011 and is looking for people to join on the ground floor. The company will sell home goods and gifts and representatives can earn income, discounts, and win trips by hosting events or starting their own business with a flexible schedule and opportunity to work from home. More information can be found from Dawn Marie O'Connor on her website or Facebook page.
The document proposes strategies to increase Zazzle's market share in the invitation and event planning market. It identifies increased competition from other online retailers and the demand for unique customized designs. The strategies proposed include influencer marketing campaigns, referral rewards for customers, product placements, partnerships with other retailers to expand product lines, improving the one-stop shopping experience on Zazzle's website, and bundling related products together such as party packages. The goals are to boost brand awareness, drive customer adoption and retention, and increase the average order value by getting customers to add more products to their carts. Key metrics like conversion rates and task completion rates would track the success of these strategies.
This document provides suggestions for how to pack a starter kit bag for Mary Kay parties. It recommends keeping literature pieces like the datebook and product catalogs in side pockets. The organizer caddy inside should hold demonstration products like cleansers, moisturizers, makeup remover and applicators. Additional optional educational materials that could be brought include magazines, brochures and DVDs. The goal is to have everything needed conveniently packed and customizable for different types of parties.
The document discusses the online shoe retailer ShoeDazzle. It was founded by Kim Kardashian to allow women access to fashionable shoes at affordable prices. Members take a style quiz and receive personalized shoe recommendations each month without obligation to buy. ShoeDazzle aims to keep women stylish with the latest trends. The author proposes expanding ShoeDazzle's social media presence and brand messaging to focus on having the newest styles at low prices. Research suggests sales may increase in warmer months when more heels are worn. The future looks promising for ShoeDazzle to gain millions more customers.
The document provides information and motivation for a Monday night training call for a direct sales company. It includes tips for setting goals and booking shows to earn money in the next 12 days. It encourages attendees to stay until the end to hear an exciting challenge or incentive. The training covers the importance of having a clear "why" as motivation, and provides examples of successful people who persevered through failures. It emphasizes the importance of consistency and booking weekly shows to earn a steady income. Finally, it announces a 48-hour booking blitz challenge to win a prize by scheduling new hostesses.
Fun teambuilding dot net 52 ways to have fun at workmayank_svp
This document provides 52 tips for injecting fun into the workplace to boost morale and employee engagement. Some of the tips include sending small tokens of appreciation to coworkers, personalizing job titles, hosting potlucks and welcome parties for new employees, allowing employees to volunteer during work hours, and having meetings in unconventional locations besides the conference room. The overall message is that finding ways to have fun at work through games, recognition, and team building can positively impact productivity, retention, and customer satisfaction.
Guerrilla Marketing 101 - Creating Buzz For Your BrandDOYO Live
In this breakout session at DOYO Live by Marisa Sergi you will learn how she's implemented a guerrilla marketing strategy to get her product on the shelves at Walmart. Very exciting to have Maris a present at DOYO Live.
Merchandising helps promote products in three key ways:
1) It entices customers to purchase related merchandise that then markets the main product.
2) Fun and fashionable merchandise designs encourage people to buy and use the items, further promoting the product to others.
3) Merchandise generates revenue while also enabling "super fans" to promote the product through social media sharing, widening the target audience.
A new direct sales company inspired by the Biltmore Estate and its family is launching in July 2011 and is looking for people to join on the ground floor. The company will sell home goods and gifts and representatives can earn income, discounts, and win trips by hosting events or starting their own business with a flexible schedule and opportunity to work from home. More information can be found from Dawn Marie O'Connor on her website or Facebook page.
Where the Fork Meets the Road by Tomiko Harvey and Tyra Hughley SmithTBEX
"Where the Fork Meets the Road". A presentation about Culinary Tourism by Tomiko Harvey of Passports and Grubs and Tyra Hughley Smith of BarrisTourista
This document provides guidance on developing effective content by first understanding your audience and desired results. It emphasizes that content should have a clear connection to the audience and address what is in it for them. It also provides tips for content creation, such as asking who the content is for, why they should care, what they need to know, and how to show rather than tell through examples and stories. The document advocates keeping content concise, organized, direct and effective.
Holiday marketing ideas that won't break the bankOlend Mihali
The document provides 10 low-cost marketing ideas for small businesses to use during the holiday season. These ideas include hosting an open house, rewarding loyal customers, giving a digital presence a holiday makeover, partnering with other local businesses, supporting local charities, offering gift certificates, pitching products for gift guides, showing off brands in everyday settings, exhibiting at holiday shows, and joining Small Business Saturday initiatives. All of these ideas allow small businesses to increase sales and brand awareness without breaking the bank.
This document contains plans for sampling activities by Swiss Naturen to promote their chicken products in Chandigarh and Delhi throughout October to April. It lists specific outlets where sampling will take place on given dates. It also describes various interactive promotional activities that will be done at the outlets like games, contests and giveaways to boost visibility, sales and customer engagement. The goal is to help Swiss Naturen stand out from competitors and increase brand awareness through memorable marketing activities.
How to save money on your campaign slideslindseycoster
The document provides 12 tips for saving money on political campaigns. It recommends buying supplies in bulk like envelopes and invitations to save costs. It also suggests asking for food and beverage donations from local businesses for events and under-ordering catering to reduce costs. Additional tips include minimizing logos to reduce design costs, using a mail house for large mailings, and reusing sponsor boards and promotional materials across multiple campaigns. The overall message is that small savings in various areas can be redirected to key areas like advertising.
A seasonal business aims to survive the slow off-season periods by coming up with marketing strategies to attract customers when usual patrons are vacationing. The challenges include reduced sales and needing to focus on products that fit each season. Potential solutions discussed include advertising, adjusting wine inventory, participating in festivals, offering additional biscuit flavors, using a food truck on weekends, catering events, and holding wine tasting fundraisers. The business plans to use a food truck to gain new customers and introduce them to the business when they are not vacationing.
The document discusses developing a personal brand strategy beyond just 15 minutes of fame. It recommends getting more people to know, like, and trust you by meeting new people, making deeper connections, being uncommon and unexpected, establishing credibility through consistency, and preparing for future leadership opportunities as many baby boomers retire.
A greeting card is used in different professions for establishing and strengthening customer relations. A marketer sends these cards to promote the brand image of the business.
1) ShoeDazzle is a new and affordable way for women to get stylish, exclusive shoes through a monthly membership program.
2) As a member, you take a quiz to help stylists pick personalized shoe recommendations each month, and you only pay for what you order with no obligation to buy.
3) The founder Kim Kardashian started ShoeDazzle to allow women to indulge in gorgeous fashion at a lower cost than buying expensive designer shoes.
The simple 5 day guide for building a personal brand, by using basic storytelling principles you are able to discuss how branding is much more than a color palette and a logo.
This document discusses the definition and purpose of marketing. It defines marketing as communicating the value of a product or service to customers, and notes that marketing's goal is to persuade people to buy products and services. The document then provides an example of how marketers in Japan established and grew the tradition of Valentine's Day by marketing chocolates and gifts to be exchanged between loved ones. It explains how marketers created new customs around Valentine's Day and White Day to increase chocolate and sweet sales. The conclusion emphasizes that while the main goal of marketing is to sell products, focusing only on that will not attract customers, and marketers must also make life fun and enjoyable for customers.
This document discusses when promotional controversies can spark buzz for a brand versus when they do not. It provides examples of controversies from brands like Cadila Healthcare, Levi's, and Dabur that both helped and hurt the companies. The key factors that determine if a controversy is successful include understanding the audience, identifying the "sweet spot" of controversy, and tailoring the controversy based on the target media. Controversies can boost sales but can also backfire if they go too far and offend audiences.
This document discusses branding and how to develop an effective brand. It defines a brand as a name, symbol or design that identifies a seller's goods/services. A good brand evokes emotions that appeal to the target market. Logos of top brands often don't picture the product but represent feelings. Developing the right brand elements like colors, shapes, textures and customer service experience is important. Elements chosen should appeal to the target market and differentiate the brand from competitors. The brand must be clear, different and trustworthy. It may need revising if the market or business changes significantly.
The document summarizes the process of redesigning the window displays for the men's and women's sections of a Pacsun store. It describes the inspiration, planning process, elements incorporated, and before and after photos of each display. Key points included inspiration from current trends, creating outfits targeting different consumer types, use of lighting, color schemes, props and decorations appropriate for the holiday season, and incorporating feedback from the store manager. The team worked to apply their knowledge while maintaining Pacsun's store image and found it challenging at times to separate personal preferences from corporate instructions.
This document discusses effective communication techniques for motivating and engaging employees. It suggests communicating in a way that gets people interested and focused, challenges them to see things differently and be proud of their work, and encourages them to take risks while also supporting them when feeling scared. The goal is promoting positivity, valuing diversity, and creating a sense of shared achievement and satisfaction in being part of a great team.
- Founded in 1923 by Walt Disney, Disney is currently the world's largest entertainment conglomerate based in California, USA.
- With annual revenue of $178 billion and market capitalization of $54.94 billion, Disney has been able to keep its 90-year-old brand relevant through strong consumer analysis, world-wide marketing campaigns, and ensuring positive customer experiences through events and advertisements.
- Disney competes with companies like Warner Bros and Fox but has seen 20% annual growth in earnings per share by appealing to families and kids, fostering an engaged company culture, and expanding its portfolio of characters across different mediums.
How the festive season can be leveraged to do influencer marketingWinkl
Any festival or holiday is a great marketing opportunity waiting to happen! While designing a festival specific influencer marketing plan, there are certain points that we focus on. Let’s discuss each one by one.
What Valentines Day Haters Can Teach Your Small Business About Holiday SellingCustomericare
Valentine's Day is coming and you are probably getting ready to increase your small business sales with hearts and love. But have you thought about Valentine's Day haters? They might complain and say they hate hearts and cheesy V-Day stuffs but the truth is, they'll likely buy into the holiday shopping craziness too.
Looking at how they shop can teach you a LOT about holiday selling and marketing in general.
Foundations. Focus. Fun. Creating a Customer Experience That IGNITES Your BrandDebra Trappen
The document discusses how creating a customer experience with foundation, focus, and fun can ignite a brand. It encourages businesses to focus on what they are passionate about to inform decisions and create fun memories for customers through elevating experiences and themes. The presentation is by Debra Trappen of d11consulting.com on how integrating these three elements into a customer experience can strengthen a brand.
Este documento explica el proceso de conversión de señales analógicas a digitales y viceversa. La conversión analógico a digital implica muestreo, cuantización y codificación de la señal, mientras que la conversión digital a analógica usa un convertidor digital-analógico. Las ventajas de las señales digitales incluyen mayor facilidad de almacenamiento, transmisión y detección de errores, mientras que las desventajas son el mayor ancho de banda requerido y la necesidad de sincronización prec
The project aims to evaluate an alternative approach to enterprise education that presents realistic career paths in the creative industries through workshops exploring personal values and the challenges of developing a creative practice using non-traditional role models to help students develop resilience and forward-thinking. The workshops will be presented on the Skillshare online learning platform.
Where the Fork Meets the Road by Tomiko Harvey and Tyra Hughley SmithTBEX
"Where the Fork Meets the Road". A presentation about Culinary Tourism by Tomiko Harvey of Passports and Grubs and Tyra Hughley Smith of BarrisTourista
This document provides guidance on developing effective content by first understanding your audience and desired results. It emphasizes that content should have a clear connection to the audience and address what is in it for them. It also provides tips for content creation, such as asking who the content is for, why they should care, what they need to know, and how to show rather than tell through examples and stories. The document advocates keeping content concise, organized, direct and effective.
Holiday marketing ideas that won't break the bankOlend Mihali
The document provides 10 low-cost marketing ideas for small businesses to use during the holiday season. These ideas include hosting an open house, rewarding loyal customers, giving a digital presence a holiday makeover, partnering with other local businesses, supporting local charities, offering gift certificates, pitching products for gift guides, showing off brands in everyday settings, exhibiting at holiday shows, and joining Small Business Saturday initiatives. All of these ideas allow small businesses to increase sales and brand awareness without breaking the bank.
This document contains plans for sampling activities by Swiss Naturen to promote their chicken products in Chandigarh and Delhi throughout October to April. It lists specific outlets where sampling will take place on given dates. It also describes various interactive promotional activities that will be done at the outlets like games, contests and giveaways to boost visibility, sales and customer engagement. The goal is to help Swiss Naturen stand out from competitors and increase brand awareness through memorable marketing activities.
How to save money on your campaign slideslindseycoster
The document provides 12 tips for saving money on political campaigns. It recommends buying supplies in bulk like envelopes and invitations to save costs. It also suggests asking for food and beverage donations from local businesses for events and under-ordering catering to reduce costs. Additional tips include minimizing logos to reduce design costs, using a mail house for large mailings, and reusing sponsor boards and promotional materials across multiple campaigns. The overall message is that small savings in various areas can be redirected to key areas like advertising.
A seasonal business aims to survive the slow off-season periods by coming up with marketing strategies to attract customers when usual patrons are vacationing. The challenges include reduced sales and needing to focus on products that fit each season. Potential solutions discussed include advertising, adjusting wine inventory, participating in festivals, offering additional biscuit flavors, using a food truck on weekends, catering events, and holding wine tasting fundraisers. The business plans to use a food truck to gain new customers and introduce them to the business when they are not vacationing.
The document discusses developing a personal brand strategy beyond just 15 minutes of fame. It recommends getting more people to know, like, and trust you by meeting new people, making deeper connections, being uncommon and unexpected, establishing credibility through consistency, and preparing for future leadership opportunities as many baby boomers retire.
A greeting card is used in different professions for establishing and strengthening customer relations. A marketer sends these cards to promote the brand image of the business.
1) ShoeDazzle is a new and affordable way for women to get stylish, exclusive shoes through a monthly membership program.
2) As a member, you take a quiz to help stylists pick personalized shoe recommendations each month, and you only pay for what you order with no obligation to buy.
3) The founder Kim Kardashian started ShoeDazzle to allow women to indulge in gorgeous fashion at a lower cost than buying expensive designer shoes.
The simple 5 day guide for building a personal brand, by using basic storytelling principles you are able to discuss how branding is much more than a color palette and a logo.
This document discusses the definition and purpose of marketing. It defines marketing as communicating the value of a product or service to customers, and notes that marketing's goal is to persuade people to buy products and services. The document then provides an example of how marketers in Japan established and grew the tradition of Valentine's Day by marketing chocolates and gifts to be exchanged between loved ones. It explains how marketers created new customs around Valentine's Day and White Day to increase chocolate and sweet sales. The conclusion emphasizes that while the main goal of marketing is to sell products, focusing only on that will not attract customers, and marketers must also make life fun and enjoyable for customers.
This document discusses when promotional controversies can spark buzz for a brand versus when they do not. It provides examples of controversies from brands like Cadila Healthcare, Levi's, and Dabur that both helped and hurt the companies. The key factors that determine if a controversy is successful include understanding the audience, identifying the "sweet spot" of controversy, and tailoring the controversy based on the target media. Controversies can boost sales but can also backfire if they go too far and offend audiences.
This document discusses branding and how to develop an effective brand. It defines a brand as a name, symbol or design that identifies a seller's goods/services. A good brand evokes emotions that appeal to the target market. Logos of top brands often don't picture the product but represent feelings. Developing the right brand elements like colors, shapes, textures and customer service experience is important. Elements chosen should appeal to the target market and differentiate the brand from competitors. The brand must be clear, different and trustworthy. It may need revising if the market or business changes significantly.
The document summarizes the process of redesigning the window displays for the men's and women's sections of a Pacsun store. It describes the inspiration, planning process, elements incorporated, and before and after photos of each display. Key points included inspiration from current trends, creating outfits targeting different consumer types, use of lighting, color schemes, props and decorations appropriate for the holiday season, and incorporating feedback from the store manager. The team worked to apply their knowledge while maintaining Pacsun's store image and found it challenging at times to separate personal preferences from corporate instructions.
This document discusses effective communication techniques for motivating and engaging employees. It suggests communicating in a way that gets people interested and focused, challenges them to see things differently and be proud of their work, and encourages them to take risks while also supporting them when feeling scared. The goal is promoting positivity, valuing diversity, and creating a sense of shared achievement and satisfaction in being part of a great team.
- Founded in 1923 by Walt Disney, Disney is currently the world's largest entertainment conglomerate based in California, USA.
- With annual revenue of $178 billion and market capitalization of $54.94 billion, Disney has been able to keep its 90-year-old brand relevant through strong consumer analysis, world-wide marketing campaigns, and ensuring positive customer experiences through events and advertisements.
- Disney competes with companies like Warner Bros and Fox but has seen 20% annual growth in earnings per share by appealing to families and kids, fostering an engaged company culture, and expanding its portfolio of characters across different mediums.
How the festive season can be leveraged to do influencer marketingWinkl
Any festival or holiday is a great marketing opportunity waiting to happen! While designing a festival specific influencer marketing plan, there are certain points that we focus on. Let’s discuss each one by one.
What Valentines Day Haters Can Teach Your Small Business About Holiday SellingCustomericare
Valentine's Day is coming and you are probably getting ready to increase your small business sales with hearts and love. But have you thought about Valentine's Day haters? They might complain and say they hate hearts and cheesy V-Day stuffs but the truth is, they'll likely buy into the holiday shopping craziness too.
Looking at how they shop can teach you a LOT about holiday selling and marketing in general.
Foundations. Focus. Fun. Creating a Customer Experience That IGNITES Your BrandDebra Trappen
The document discusses how creating a customer experience with foundation, focus, and fun can ignite a brand. It encourages businesses to focus on what they are passionate about to inform decisions and create fun memories for customers through elevating experiences and themes. The presentation is by Debra Trappen of d11consulting.com on how integrating these three elements into a customer experience can strengthen a brand.
Este documento explica el proceso de conversión de señales analógicas a digitales y viceversa. La conversión analógico a digital implica muestreo, cuantización y codificación de la señal, mientras que la conversión digital a analógica usa un convertidor digital-analógico. Las ventajas de las señales digitales incluyen mayor facilidad de almacenamiento, transmisión y detección de errores, mientras que las desventajas son el mayor ancho de banda requerido y la necesidad de sincronización prec
The project aims to evaluate an alternative approach to enterprise education that presents realistic career paths in the creative industries through workshops exploring personal values and the challenges of developing a creative practice using non-traditional role models to help students develop resilience and forward-thinking. The workshops will be presented on the Skillshare online learning platform.
The document is about an international summer school program hosted in Dundee, Scotland that brings knowledge from around the world. The program focuses on design, crafts, and eliciting sensory responses through investigation and exploration of flexible, mobile, and versatile projects. It highlights a driftwood sculpture crafted by the Architecture Association in London out of wood carried by wind and water to the shore.
O documento apresenta a correção de exercícios de matemática com operações algébricas. As questões 1, 2, 8, 9 e 10 são resolvidas passo a passo com explicações detalhadas.
The Snook School aims to tailor its learning environment to meet student and graduate needs. To help define a clear focus for this part of the School, interviews and an online survey were conducted to gather information from students and graduates on their wants and needs. Practical skills workshops on topics like portfolio presentation, interview techniques, and business skills were identified as being beneficial. Students and graduates expressed varying levels of confidence in networking, with some wanting introductions or guidance to feel more comfortable engaging with potential employers in their desired industries.
- The author has been working for Hobbycraft in Dundee for just under a year and their project focuses on promoting craft to the community.
- They plan to design a mobile pavilion and craft workshop space for Hobbycraft to travel to remote areas to provide crafting workshops and increase awareness of the company.
- Focus groups will be conducted to understand what types of workshops and activities would attract different customers to help inform the design of the mobile space.
The document provides tips for hosting a successful party as a Do You Bake? ambassador in 4 steps: 1) Know your products inside and out, 2) Be prepared with necessary party supplies, 3) Present with passion to keep guests engaged, and 4) Follow up with guests after the party. Key recommendations include making flashcards to learn product details, practicing taking orders, keeping presentations short and fun, getting guests involved, and following up consistently with customers and recruits.
This magazine issue is dedicated to greeting card publishing. It includes interviews with Hannah Dale of Wrendale Designs, Marina Brook of Marina B, and Rose Hill of Rose Hill Designs. There are also articles on having a clear vision or goal for your business, why you should write a book, time management tips for card publishers, and marketing your business through video. The editor provides an update on her experience at an export event and previews the interviews featured in this issue.
1. The document is a Stampin' Up! catalogue that provides an overview of the company's products for crafting, card making, scrapbooking, and other projects. It showcases stamp sets, paper, ribbons, tools and more.
2. The catalogue encourages customers to explore their creativity and share what they make with others. It highlights the various opportunities people have each day to create cards for occasions, capture memories, and make gifts.
3. Stampin' Up! aims to provide customers everything they need to create quickly and easily. The catalogue showcases the different sections of products available including stamps, paper, embellishments, tools and more.
This document provides 97 unconventional marketing ideas intended to maximize results with minimal resources, known as guerrilla marketing tactics. Some of the tactics described include delivering seed packets door-to-door with a real estate marketing message, hosting community events like yard sales and movie nights, placing digital advertising screens in local restaurants, and conducting publicity stunts to generate media attention for little to no cost. The overall document encourages real estate agents to think creatively about low-budget marketing methods.
This document provides a summary of the fourth issue of the magazine "Gypsy Chic". It includes interviews with three greeting card publishers: Andrew Chambers of Two Scoops, Marion Hancock of Art Cards Ireland, and Beth Nadler of Beth Nadler Art. The issue also contains articles on public relations, sales techniques, pen suppliers, and religious greeting cards. It recommends a book involving art licensing and promotes free resources for readers. The editor discusses preparations for the next issue and her plans to attend a business bootcamp.
This document discusses 7 psychological marketing strategies that can be used during the holiday season to make marketing messages stand out. They are: curiosity, FOMO/urgency, loyalty, competition/user generated content, humor, sentiment, and being inspirational. For each strategy, the document provides examples of companies that have successfully used that strategy in their holiday campaigns. It encourages readers to try incorporating one or more of these strategies to better engage their audience during the upcoming holiday season.
October Themed Apartment Marketing Ideas, Low CostLinda Hansen
This document provides marketing ideas and suggestions for celebrating Halloween at an apartment community. It includes slogans, ideas for decorating the office and grounds with Halloween themes. Suggestions are made for hosting open houses on "Freaky Fridays" in October with Halloween treats. Marketing ideas like "Pick a Pumpkin-Pick a Price" specials and shelf talkers in the shape of ghosts are proposed. Flyers, treat bags, door hangers, and activities are suggested for engaging children and families during Halloween events and tours. The goal is to build excitement and create memorable experiences to attract new residents.
Jennifer Cook has over 20 years of experience as a graphic designer and owner of her strategic design consultancy Cats in the Bag Design. She helps clients with branding, marketing, and creative solutions. In 2009 she relocated to Montreal and started her daily art project "What my Coffee/Tea says to me" which grew an online following. She uses her strategic creativity and understanding of psychology and sales to generate successful results for her clients.
What Do Women Find Attractive within A Man? Tips That can Help You Attract WomenKiddMcDermott15
This document provides tips on how to attract women and discusses various unrelated topics such as making snowman tin cans, giving product reviews to build trust with customers, and ensuring decorations give a sense of open space without clutter. It touches on inviting an ex for a casual lunch with no break up talk allowed to show a positive outlook. Overall, the document lacks a clear focus and jumps between disconnected topics.
Bree James, founder of Grand Publishing and Andrew Griffiths, Small Business author, hit the road in North Queensland to talk about "Old School Marketing" in a 2 hour workshop. This is the presentation from that workshop.
5 easy ways to use nostalgia in marketingMike Saccoia
Nostalgia has always been in vogue, now more-so than ever with the lightening pace of change.
Use these 5 easy ways to leverage the power of nostalgia in your business to connect with customers.
You’ve got great service, great products and great people — but, in accordance with the season, it’s time to go a little further.
The holidays are a popular time to advertise, so it's important to put thought into your marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. A lot of spending occurs during the holidays—the trick is to get your customers to spend with you and not your competitors.
This book provides strategies for planning creative events on a budget by finding inspiration from childhood, recycling materials from past events, setting a theme and shopping sales. It teaches how to prepare by sketching designs, setting a menu and preparation schedule. The goal is to help readers transform drab events into fabulous celebrations and enjoy entertaining friends and family without overspending. The book includes pictures, diagrams and charts to guide event planning from start to finish.
This document provides information and suggestions for hosting a Harry Potter Book Night event, including activities, decorations, and games based on the first Harry Potter book. It includes templates for invitations, press releases, and certificates of attendance. The event is intended to celebrate and share the magic of the Harry Potter books with new readers.
Ian Pierpoint has worked in Marketing, Research and Planning for 30 years. To celebrate he posted 30 lessons on Linkedin over 30 days and people seemed to like it.
The document provides holiday solutions and gift ideas for various customer challenges. It discusses 12 customer challenges people may face, such as having little time to shop or send cards. For each challenge, it offers 3-4 options for solutions from different retailers and companies, including personalized Disney gift cards, Nordstrom stylists, cookbooks capturing family memories, and donations or comedy shows for those having a tough year. The solutions aim to help people celebrate the holidays despite busy schedules and other stresses.
How to Make Farm Tours and Agritourism Work for Your Farmasapconnections
The first part of this presentation "Farm Tours: How to Make a Farm Tour Work for You" asks questions to help you determine if agritourism is a good fit for your farm and important considerations for safely and effectively hosting visitors.
The second presentation covers how to make the most out of your farm tour through marketing, storytelling, and connecting with your customers before, during, and after your tours and events.
Anna Littman of Ivy Creek Family Farm and Molly Nicholie of ASAP (Appalachian Sustainable Agriculture Project)
Jennifer R. Cook has over 20 years of experience in graphic design and running her business Cats in the Bag Design. She started a popular daily art project in 2009 called "What my Coffee/Tea says to me" which grew an online following. Jennifer helps clients succeed through strategic graphic design and bringing smiles. She has a Bachelor's in Graphic Design and uses research, creativity, and psychology to generate award-winning results for clients in areas like branding, marketing, and social media.
Eventsage Event Planning Guide: The Method Every Successful Planner UsesTara Boddington
This document provides an overview of the key considerations for event planning according to the 5 W's - Why, Who, What, When, and Where. It discusses establishing a clear objective or "Why" for the event. It then covers determining the audience or "Who" will attend. Next, it outlines many details that fall under "What" such as event type, name, theme, budget, food and beverages. It also discusses selecting an appropriate date and time or "When" to hold the event. Finally, it provides guidance for choosing the right venue or "Where" to host the event. The document emphasizes establishing a clear vision and understanding audience needs to ensure event success.
This document provides an overview of the key considerations for event planning according to the 5 W's - Why, Who, What, Where, and When. It discusses establishing a clear objective or "Why" for the event. It then covers determining the audience or "Who" will attend. Next, it outlines many important elements to determine the "What" of the event including type, name, theme, budget, food and beverages. It then discusses factors to consider for the "Where" and "When" of the event such as venue size, location, date and time. The document provides guidance and best practices for each area to help ensure event success.
2. Be Positive. Positive attitudes are contagious. Encourage your team mates and listen when they encourage you. Negativity kills excitement. ** Tupperware's success stems from the combined genius of Earl Tupper, the self-styled Yankee inventor and entrepreneur and Brownie Wise, the consummate saleswoman and motivator. If Tupper personified reverence for the product, Wise personified respect for the sales force. “If we build the people,”she was fond of saying, “they'll build the business.” Almost half a century later, their legacy remains an important part of Tupperware's continuing success. ** http://americanhistory.si.edu/archives/d8470b.htm
3. Be Positive. From This… To This! http://www.tupperdiva.com/postcards/pages/party03PC.htm
4. Be Positive Tupperware® a Home Party Interesting! Enjoyable! Profitable to All! An opportunity to buy Famous Tupperware® Not sold in stores This is an unusual Tuppeware® Party Photo because a man is doing the demonstration. Many Stanley Home Products sales agents joined Tupperware® and the Home Party Plan it was more profitable than Door-to-door selling. http://www.tupperdiva.com/50presintation/pages/presintation06.htm
5. Be willing to work. Use time at home to make phone calls Call a previous hostess and invite them to have another party . Remind them about all of the great free Tupperware they got at their first party. Call a customer that had a question or needed warranty service. Call potential recruits and offer to answer questions about your business. Be professional, courteous, and LISTEN to them.
6. Be willing to work. Take Tupperware with you everywhere you go and be ready to talk about it to anyone who brings it up.
7. Be willing to work. Keep your Business cards handy and have Sales Aids (Catalogs, Flyers, Specials, Order Forms, Party Planning Packets) near by. Wear your name tag. Get a “Car Magnet” from www.vistaprint.com Casually mention in conversations that you sell Tupperware Add a “Signature” to your emails that signify that you sell Tupperware
8. Be willing to work. Never give a catalog or flyer without a name and a way to follow up. Be sure to follow-up with that person when you said you would.
9. Be ready to step out of your comfort zone. The Approach Some people have a hard time approaching people they know about their business. When you casually mention you sell Tupperware to people, most people are excited and want to know more and make purchases! The Plan Pull out those old sales leads and orders Use them in creative ways to drum up business. Call them Send out fun flyers via snail mail, people like to get fun mail Email them
10. Be Ready to Step Out Of Your Comfort Zone. “There are many reasons for people wanting to date parties and YOU CREATE THE ATMOSPHERE which will make them WANT to date. People must like YOU… YOUR attitude, your smile, your appearance, your manner… your interesting demonstration. They must have fun at your parties… with games they ENJOY.” http://www.tupperdiva.com/comic/pages/ComicBookpage01.html
11. Be willing to Step out of your Comfort Zone The Greeting… form the Tupperware Dating Diary Comic Book… Funny how we can learn from history!
12. Be organized: Go through your kits and pull out product that has been discontinued, have your sets that you want to Ready to Go.
13. Be organized: Have your keychain or smidget game ready to go with lots of slips of paper and variety.
14. Be organized: Keep Tiny Treasures handy as little “gifty” items for game winners, surprise guests, and hostess bribes!
15. Be organized: Update your Party Planning Packets with the new catalogs, order forms, and planning materials, take at least TWO to every party.
16. Be organized: Get your datebook out and highlight the days you want to work for the next two months, have dating cards ready.
17. Be organized: Make fresh recruiting packets, consider including the current recruiting promotion flyers as an added enticement to potential recruits.
18. Be current. Order fresh Sales Aids Current Catalogs Monthly Sales Flyers Dating gifts.
19. Be current. Print out any new sales promotions that have come down the line and are pertinent to your current events.
20. Be current. Update any personal information and fun colors for labels, and other papers you give out at parties.
21. Be Willing to Ask Tupperware is consistently training us to “ASK” What does “ASK” mean? It means call someone you think would be great at selling Tupperware and ASK them to join your team. ASK your guests to hold a party. ASK your hosts to confirm with their guests ASK your team mates to party and place orders ASK by follow-up. Keep calling until you get the person on the phone. You don’t have to leave messages every time, but it is better to catch them when they can answer, than to wait for them to call you. Remember, we are all BUSY!
Editor's Notes
I created a simple word document to train with at the Luv-A-Bowl team meeting in January. Laura had asked me to talk about “Refreshing your business in 2009” and it was the perfect topic for me because that was my goal in January… Refreshing my business!I had a spontaneous moment and created the “Betuppertudes”, you know, like the Beattitudes, but with a Tupperware spin!
We have an exciting history in Tupperware. The business model we use has been proven many times over for years. This photo is from a 1950’s presentation booklet.
You will be amazed at people’s reactions when they discover you sell Tupperware. These are some of the things I do that generate business for me. The car magnet alone got two sales for me last week!Wear your name tag around town as you do your errands, it is a great conversation starter.The car magnet has started more conversations for me, especially this larger one, and the fact that I have it on all FOUR sides has made the biggest difference. In the last two weeks, I had a recruiting lunch with a potential recruit who asked me if I was “really hiring”, and got sales from a Kroger employee, and a teacher from my son’s preschool.Many times when I am at a Party, school event, meeting, etc. I will somehow find myself saying I sell Tupperware. Whether someone asks me if I “work outside the home”, or I am mentioning a meeting I am going to attend etc. Often, people pause then say, “You sell Tupperware?!” People are always sharing their Tupperware experiences, products, history, etc. It is a great way to plant seeds.
I sometimes forget this, but people are busy! I know, I know it is amazing, isn’t it? Ask me how busy I am! Ask me about all of the things I meant to do and forgot!When you give out your Sales Aids, it is vital to get something back… that persons’ contact info! That person has every intention of perusing your goods, and making a purchase, but guess what? You got it! They are busy too! That catalog will make it into the never ending pile of “stuff” they have to do, and they will possibly forget to contact you and make the purchase. Never fear! You got their information, and tomorrow you can call them get their order, they won’t have to remember! But, oh no… you don’t have a way to contact them? Better hope they don’t forget!
The Tupperware® Dating Diary Introduction, 2 pages.How Tupperware® Dealers sucessfully date Tupperware® Parties.Continued on next page...Produced By Custom Comics of New York in 1968 For Tupperware® Home Parties.
Dealer, Janet Mills, is always ready for a typical opening to dating. She hears her hostess greeting a guest…I’m Glad you could come, Trish! One of the girls told me about your NEW FREEZER… How do you like it?Oh, Golly, Yes! It’s really the greatest! I don’t know how John and I ever got along without one before!Mrs. Holmes, Do some of your friends have home freezers too?Why yes! That’s why we bought one… because our neighbors next door kept telling us how much they and their friends enjoyed their home freezers.They’re right! Why don’t you be thinking about getting these friends together and make it a date? I can tell them about the convenience of Tuppperware and their home freezers… how Tupperware and a home freezer can be a great money-saving combination. I’ll bring some special Tupperware recipes and ideas for freezer foods.20 Minutes Later…I’m SO GLAD you told me about Tupperware and home freezers, Janet!That makes TWO of us, Mrs. Holmes… I am really looking forward to a good party at your home Friday night.I love being able to do lots of cooking for the freezer when I have time, so I’m really anxious to hear your suggestions, I know my friends will be too. They’ll be there when I tell them about it!
One of my friends that signed up with Tupperware, Lora Brooks, to be my friends and family team mate, was up for going in active last week. I knew she wasn’t really interested in being an active, working consultant, but I thought I would ASK her if she would like to get her $250 in sales with a catalog party to remain active. Surprise… she did! One of her good friends did a catalog party for her. One of the customers for the host had the catalog at an Upward Basketball Game, and another mom placed an order as well as said she wanted to do a party! So needless to say, my friend and team mate Lora did not want to do it but gave me the information for me to call. So my next ASK success happens here. This customer who wanted the party had an order to place but wasn’t sure if she wanted to get it now, or wait until her party to purchase. So as we were closing out Lora’s order I called the customer to book her party and ASK her if she wanted to place the order now and do the party soon, or if she wanted to hold off on her order until her party. She went ahead with her order, but didn’t have a credit card handy to give me because she was in a museum. This was at 4 on Friday and I had party that night so Lora and I needed to close out that party now. The customer asked me to call back on Monday to book her party, and she would call me back that evening with her credit card info. Okay, so I told Lora to go ahead and order it and I would pay her for the order in the meantime so we can close it. The best ASK success of all comes now. Friday night came and passed, the customer never called me with the credit card info. I started to get discouraged. So Monday comes and I called the customer and had to leave a message asking her to call me back and give me her payment info and pick a party date. Monday goes and she never called. Yesterday, Tues, I called again and had to leave another message. Tuesday comes and goes and she STILL didn’t return my call. At this point I am totally bummed out and sure I am going to be stuck with her product and no party. Today, Wednesday, I thought about “ASK” and thought, I shouldn’t give up on this customer, I should call and ASK again, and not think of myself as the “Tupper Stalker”. So, I got up the courage to call AGAIN. This time when she answered, all I asked for was the credit card info, and she reminded me she wants to have a party because she already has a bunch of people who want to come! So not only did I get her payment info, we booked her party in Ballground for Monday, February 16th! So ASKing paid off! Thanks again to all of you for all of your continued encouragement. I wish more people to come to the meetings you all plan because those continued face to face encouragements is what keeps my business momentum going, I can’t imagine doing it on my own! You guys rock!