Uploaded byMack Collier
Five Ways To Increase Engagement And Build Community
The document outlines five keys to increasing engagement and building community through social media: 1) Create valuable content for your target audience rather than direct promotional content. 2) Interact with potential audiences on their preferred social media platforms to build awareness of your brand. 3) Encourage feedback and contributions from community members and act on their input. 4) Highlight top contributors and active community members to recognize their efforts and encourage others. 5) Prioritize the wants and needs of the community to build trust and make their success your own.
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Five Ways To Increase Engagement And Build Community
- 1. Five Ways toIncrease Engagement and Build Community with Social Media Mack Collier – The Viral Garden http://www.flickr.com/photos/artemfinland/
- 2. Remember that myview might not match yours
- 3. Keys to IncreasingEngagement and Building Community Creating valuable content Fish where the fish are Give others a voice Spotlight your contributors Join your community
- 4. Create valuable contentThink about the people you want to reach, and what content they are looking for Find the ‘bigger idea’ Don’t view social media as a direct promotional channel
- 5. Don’t blog aboutcameras, blog about photography
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- 7. What Graco Did:Graco positioned its blog as being written by parents, for parents Prior to blog’s launch, 68% of all mentions were positive, now it’s 83% After 18 months, total online mentions of the company had almost doubled
- 8. Fish where thefish are Interact with the people you want to reach in THEIR space, not yours Connecting with people away from your blog/site builds awareness The best way to grow your blog, is to leave it
- 9. Because you can’tinteract with people from here… http://www.flickr.com/photos/aaronescobar
- 10. By visiting, commentingon and linking to other blogs and sites, you are creating trails back to your own…
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- 12. Encourage feedback, andact on it Ask for comments, questions and feedback If you act on feedback from others, that will prompt more interaction Others will promote your efforts
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- 15. Put the spotlighton your contributors and active members Make sure contributions and content created is acknowledged Showcase active members, encouraging others
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- 18. "We're really justa part of our community...If our community starts to rebel against us, or if they decide that we're not going to be around anymore, then we're gone. And if that happens, then we know that we deserve it." - Jeffrey Kalmikoff, Chief Creative Officer, Threadless
- 19. When You JoinYour Community… Their wants and needs become your wants and needs What’s good for the community, is good for you Your community sees that what’s good for you, is good for them
- 20. Keys to IncreasingEngagement and Building Community Creating valuable content Fish where the fish are Give others a voice Spotlight your contributors Join your community
- 21. Mack Collier –Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com