The document outlines five keys to increasing engagement and building community through social media: 1) Create valuable content for your target audience rather than direct promotional content. 2) Interact with potential audiences on their preferred social media platforms to build awareness of your brand. 3) Encourage feedback and contributions from community members and act on their input. 4) Highlight top contributors and active community members to recognize their efforts and encourage others. 5) Prioritize the wants and needs of the community to build trust and make their success your own.

1. Five Ways to Increase Engagement and Build Community with Social Media Mack Collier – The Viral Garden http://www.flickr.com/photos/artemfinland/

2. Remember that my view might not match yours

5. Don’t blog about cameras, blog about photography

9. Because you can’t interact with people from here… http://www.flickr.com/photos/aaronescobar

10. By visiting, commenting on and linking to other blogs and sites, you are creating trails back to your own…

17. http://www.flickr.com/photos/cameronparkins Join Your Community

18. "We're really just a part of our community...If our community starts to rebel against us, or if they decide that we're not going to be around anymore, then we're gone. And if that happens, then we know that we deserve it." - Jeffrey Kalmikoff, Chief Creative Officer, Threadless

21. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com