The document outlines 5 trends that define Logica's consumer innovation initiative: 1) Consumer Unplugged, where consumers access information about local businesses and products on the go; 2) Innovation of Ads through merchantainment; 3) Social media gives personified preference information; 4) Freemium & Unique Bundle business models; and 5) Augmented Reality experiences. These trends coming together will drive an augmented commerce experience that transforms how consumers shop and engage with brands.