David Black, Customer Success Director at SEMrush, discusses five major drawbacks of SEMrush, including limited data, inaccuracies, missing keywords, lack of local data, and high subscription costs. He emphasizes the importance of leveraging SEMrush's massive keyword database and encourages users to optimize existing campaigns and explore new advertising channels. The presentation highlights ways to improve ROI and offers a promotional code for attendees.

2. TODAYS PRESENTER
DAVID BLACK
CUSTOMER SUCCESS DIRECTOR
SEMRUSH, USA
DAVID_BLACK@SEMRUSH.COM
TWITTER: @THEGUYATSEMRUSH

3. Five Things I Hate
About SEMrush
Tuesday May 27, 2014

4. #1. SEMrush Doesn’t Have
Enough Data.

5. UNDERSTANDING OUR DATA
WHAT:
START WITH A DATABASE OF 100+ MILLION MOST POPULAR KEYWORDS.
DATA FOR 25 GEOGRAPHIC REGIONS OF GOOGLE AND US BING.
HOW:
FREQUENTLY QUERYING EACH KEYWORD IN OUR DATABASE.
ANALYZING TOP 20 ORGANIC AND TOP PAID SEARCH ADS.
MUST RANK FOR THESE KEYWORDS + WITHIN TOP RESULTS

6. THE WEB PRESENCE NEEDS BETTER ORGANIC/PAID VISIBILITY.
IF YOU’RE A CONSULTANT, THESE ARE YOUR LEADS.
IRRELEVANT DATA ISN’T WORTH PURSUING.
“NOTHING FOUND” CAN BE GOOD!

7. #2. SEMrush Is Wildly
Inaccurate.

8. SEMRUSH IS NOT AN INTERNAL ANALYTICS TOOL. BUT IT
PLAYS REALLY NICE WITH OTHER ANALYTICS PLATFORMS!
WE DO NOT HACK ANALYTICS ACCOUNTS. WE MAKE VERY
EDUCATED ESTIMATIONS WITH PROPRIETARY FORMULAS.
TRAFFIC - SERP RANKING & KEYWORD SEARCH VOLUME.
ADS BUDGET - RANKING, VOLUME & AVERAGE CPC.
BE PREPARED

9. DON’T HATE - EXTRAPOLATE!
FROM ALL SOURCES
Social
14%
Paid
27% Direct/Return
34%
Organic (y)
25%
TOTAL ORGANIC TRAFFIC
75%
SEMrush reports (x)
25%
X*4 = TOTAL ORGANIC REFERRAL (Y) Y*4 = TOTAL FROM ALL SOURCES

10. #3. I Don’t See All Of My
Keywords.

11. SEMRUSH HAS A MASSIVE KEYWORD DATABASE. BUT, IT’S
NOT POSSIBLE TO CARRY EVERY KEYWORD KNOWN TO MAN.
TYPICALLY HAPPENS WITH ADWORDS THAT CONTAIN GEO-
MODIFIERS FOR NONMETROPOLITAN AREAS.
DON’T WORRY! YOU CAN STILL RESEARCH A SIMILAR
COMPETITOR EVEN IF THEY’RE NOT IN LOCAL PROXIMITY.
THE REASONS WHY

12. #4. The Local Data I Need Is
Not Available.

13. POSITION TRACKING IS BASED ON KEYWORDS YOU DEFINE.
ANALYSIS GOES 10 RESULTS PAGES DEEP AS OPPOSED TO
TOP 20 POSITIONS.
YOU CAN TRACK POSITIONS RELATIVE TO ALMOST EVERY
LOCALIZED REGION ON GOOGLE SEARCH.
WHAT TO DO? USE POSITION TRACKING!

14. #5. SEMrush Subscriptions
Are Too Expensive!

15. FIND STRONG, CONVERSION-WORTHY KEYWORDS.
SAVE MONEY BY OPTIMIZING YOUR EXISTING CAMPAIGNS.
LOOK FOR NEW ADVERTISING CHANNELS.
FIND POTENTIAL CLIENTS (LEADS) THAT MAY NEED YOUR SEO/
PPC MANAGEMENT SERVICES.
PROMO CODE AVAILABLE AFTER THE WEBINAR!
SEMRUSH PROMOTES ROI!