IxDA + Google: Designing for India 27th July 2018 Designing for India represents its own unique challenges. I have tried to distil my own journey down to five key lessons.

1. Designing for India
IxDA + Google
Anshumani Ruddra
@baboonzero

2. A Few Questions

3. Have you ever flown/ taken a domestic flight?
3 to 5% of India’s population: 39 to 65 million

4. Do you make more than $10 a day (~ 2.5 lacs a year)?
6% of India’s population: 78 million

5. Have you ever purchased anything online ever?
4% of India’s population: 50 million

6. Do you have a credit card?
3% of India’s population: 37 million

7. Did at least one of your parents go to college?
<1% of India’s population: 10 million

8. Did you study in an English medium school (English as first language)?
2% of India’s population: 25 million

9. A Few Things to Remember

10. #1: You will never design for the whole of India,
but only a very small segment of it.

11. #2: Be aware of your privilege. You and your
user have very little in common.

12. A Few Anecdotes

13. Practo: Designing for Indian Doctors

14. Cuemath: Designing for Indian Parents

15. A Few Things to Remember (continued)

16. #3: Design languages are not as universal as
you think they are.

17. #4: Dominant products become the lingua
franca of design. Don’t fight, but evolve.
Corollary: the design sensibility of Indian users
is changing at a breakneck pace. Evolve or
perish.

18. #5: Focus on what users do, but never lose
sight of what users say. Deliver on needs, but
build for aspirations.

19. Thank you!