The document discusses 5 key factors for web-to-print success: forward-looking leadership, upper management sponsorship, marketing the print center, involving IT staff, and partnering with technology vendors. It then provides an example of FVTC Printing Services which implemented the web-to-print software WebCRD, seeing success with 200 trained users, 5000 orders in 3 months, and reduced turnaround time to 48 hours.

1. WebCRD™ 5 Factors for web-to-print success Presented by Rochester Software Associates at the IPMA “Bringing Technology to Market “ Meeting (Graph Expo 2011)

2. Forward looking print center leadership Upper management sponsorship Marketing the print center Technical or IT staff involvement Partnering with technology vendors 9/13/2011 www.rocsoft.com 2 5Factors For Web-to-print Success Factors for web-to-print success

3. WebCRDUser Experience Jessica Van Dyn Hoven FVTC Printing Services 9/13/2011 www.rocsoft.com 3

4. 9/13/2011 www.rocsoft.com 4 Printing Services Operation Employees- 7 Hardware Kodak Digimasters (2) Kodak NexPress (1) Heidelberg 5 color press Software Alto moving to EFI MicroPress WebCRD and WebCRD Dynamics (FusionPro)

5. On-line proofs WebCRD SurePDF and SurePreview Real-time estimates WebCRD Job Cost Estimating Print directly to Kodak Digimasters WebCRD Production Total vendor support for implementation and on-going service With flexible WebCRD we achieved the website we wanted 9/13/2011 www.rocsoft.com 5 Web-to-Print Requirements

6. Print Workflow Before WebCRD Customers filled out work orders by hand All jobs set up manually Turn-around time was two weeks 9/13/2011 www.rocsoft.com 6

7. Print Workflow with WebCRD 200 trained users 5,000 orders completed in 1st 3 months New turn-around time is 48 hours 9/13/2011 www.rocsoft.com 7

8. Web-to-print Success Factor Marketing the print center New name and logo Advertising Video Tutorials Promotions 9/13/2011 www.rocsoft.com 8

9. More about 5 Success Factors Download the white paper at: http://www.rocsoft.com/fivefactors/ See how WebCRD can help you: Boost productivity 30-300% Better serve customers Capture more company print and expand services Improve cost, timelines and branding control Contact RSA for a demonstration today! 9/13/2011 www.rocsoft.com 9