The document discusses the concept of trust in the sharing economy, highlighting the definition of trust and its importance in this context. It outlines three levels of trust: trusting the concept, trusting the business, and trusting peers. Additionally, it addresses societal issues related to trust in the digital space and suggests that sharing data could enhance trust and benefit all stakeholders.

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@ S A R A B R O D E R S E N
FUTURE OF TRUST
IN THE
SHARING ECONOMY
S A R A G R E E N B R O D E R S E N

2. 2
SARA GREEN BRODERSEN
@ S A R A B R O D E R S E N
Deemly
founder & CEO
Sharing Economy DK
co-founder and board member

3. 3
@ S A R A B R O D E R S E NJoe G ebbi a, A i r bn b

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FIRM BELIEF IN
THE RELIABILITY,
TRUTH, OR ABILITY OF
SOMEONE OR SOMETHING
@ S A R A B R O D E R S E N
DEFINITION OF TRUST

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TRUST
ECONOMY
@ S A R A B R O D E R S E N

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TRUST
ECONOMY
@ S A R A B R O D E R S E NE delm an .com

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HOW TRUST HAS
CHANGED
WITH TECH
@ S A R A B R O D E R S E N
01

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TRUST TECH
…
@ S A R A B R O D E R S E N
HO TE L S . CO M A IRBNB

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TRUST IN
THE SHARING
ECONOMY
@ S A R A B R O D E R S E N
02

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3 LEVELS OF TRUST
@ S A R A B R O D E R S E N
TRUSTING THE CONCEPT

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3 LEVELS OF TRUST
@ S A R A B R O D E R S E N
TRUSTING THE CONCEPT

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3 LEVELS OF TRUST
@ S A R A B R O D E R S E N
TRUSTING THE CONCEPT
TRUSTING THE BUSINESS

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3 LEVELS OF TRUST
@ S A R A B R O D E R S E N
TRUSTING THE CONCEPT
TRUSTING THE BUSINESS
TRUSTING YOUR PEERS

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SOCIETAL ISSUES IN
THE DIGITAL SPACE
@ S A R A B R O D E R S E N
03

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@ S A R A B R O D E R S E N

16. @SARABRODERSENNetflix

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CHINESE SOCIAL
CREDIT SCORE
@ S A R A B R O D E R S E N

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DISCRIMINATION
@ S A R A B R O D E R S E N
DISCRIMINATION

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<
WHAT DOES
THE FUTURE
LOOK LIKE?
@ S A R A B R O D E R S E N
04

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Bu s i n es s i n s i der 2 0 1 4
“If the sharing economy can
learn to share its data,
everyone would benefit”
@ S A R A B R O D E R S E N

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@ S A R A B R O D E R S E N
JOB
APPLICATIONS

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@ S A R A B R O D E R S E N
DATING APPSJOB
APPLICATIONS

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@ S A R A B R O D E R S E N
BANK LOANSDATING APPSJOB
APPLICATIONS

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HOW TRUSTWORTHY
ARE YOU?
@ S A R A B R O D E R S E N

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SARA@DEEMLY.CO
SARA GREEN BRODERSEN
GET IN TOUCH
@ S A R A B R O D E R S E N

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See more at
deemly.co/business/
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