SlideShare a Scribd company logo
1 of 14
Kamath
Biosciences

LLC

Heart-healthy human
performance enhancement
Uniting Performance and Health!
THIS PRESENTATION AND ITS DISCUSSION DO NOT
CONSTITUTE AN OFFERING OF SECURITIES IN ANY STATE.
“ANY OFFER TO SELL SECURITIES IN KAMATH BIOSCIENCES (KB), OR ANY SOLICITATION OF AN OFFER TO BUY
SECURITIES IN KB, WILL ONLY BE MADE PURSUANT TO, AND SUBJECT TO, THE TERMS OF THE CONFIDENTIAL
PRIVATE PLACEMENT MEMORANDUM OF KB. ALL INFORMATION IN THIS PRESENTATION IS QUALIFIED BY THE
MORE DETAILED INFORMATION IN THE MEMORANDUM AND ITS EXHIBITS. ALL PROSPECTIVE INVESTORS SHOULD
CAREFULLY REVIEW THE MEMORANDUM AND ITS EXHIBITS, INCLUDING THE RISK FACTORS DISCUSSION IN THE
MEMORANDUM.”
Kamath Biosciences
• Sports nutraceuticals company with 30+ years of

biotechnology experience.
• Researched a very crowded market to understand what
was wrong / missing as it related to overall cardiac /
physical health.
• Developed, produced and launched a product to be a
novel alternative with independently validated claims.
• Scientifically based, study validated body performance
enhancing supplements specifically designed to improve
physical performance, improve cardiac health, and not
add contraindicated substances in the process.
Situation
• Current products provide unbalanced or even unsafe

levels of ingredients and fillers:
• Too much sodium:
• Actually dehydrates.
• Raises blood pressure.
• Too much sugar:
• Wastes body energy processing.
• Improper carbohydrates.
• Increases susceptibility of diabetes.
• Harmful stimulants:
• Overworks your heart.
• Unwanted chemicals:
• Chromium.
• Nitric Oxide.
• Vanadium.
Opportunity
• Growing market:
• Powdered sports drinks $1.5B+.
• Expanding at 8-10% annually.
• 40+ audience accounts for over half
the consumers.
• 40+ demographic looking for performance products that

also promote improved health:
• Don’t know how to sort through the marketing hype.
• At age 40, performance starts to show marked decline.
• Retiring boomers are most fitness aware generation in history.

• Fitness is a means to longer active life.
• Less price sensitive. Generally a more affluent purchaser.
Target Market Need
• Supplement that:
• Increases endurance and performance during activity by
improving natural cardiac performance.
• Improves recovery after activity.
• Provides needed vitamins and minerals.
• Does not add inappropriate components.
• Tastes good.
Our Solution
• Patented blend of scientifically selected ingredients:
• Cardiac Nutrients (4)
• Proteins (2)
• Vitamins (6)
• Electrolytes (4)
• Less than one gram of sugar.
• 10 calories per serving.
• No caffeine or other stimulants.
• Great tasting!
Target Audience
• 40+ males and females.

• Moderate to high activity levels.
• Phase I - cyclists and runners.
Target Audience
• 40+ males and females.

• Moderate to high active levels.
• Phase II – additional target sports.
Defensibility of Intellectual Property and
Validation of Cardiostrong
• US Provisional Patent 61/849,907- Novel Composition

and Method to Physiologically Reduce Exercise Stress
and Increase Exercise Endurance.
• Trademark Published in Principal Index - Serial Number
85840979.
• Cardiostrong is undergoing rigorous blinded
testing to gather the most comprehensive
panel of physiological parameters
as they affect human performance.
Strategic Opportunity
• Target a specific user that is as interested in overall

cardiac health as they are in increased performance.
• Provide a product that outperforms competitive products
while providing improved health benefits.
• Establish a market position as scientifically validated
market leader in the next generation of performance /
wellness enhancing supplements for active 40+ adults.
Goals & Objectives
Revenue
COGS
Gross Margin
Expenses
Net Operating Profit

2014
$231,556
$132,188
$99,368
$127,680
($28,312)

2015
$1,125,698
$591,560
$534,138
$476,158
$57,981

2016
$3,932,289
$2,013,866
$1,918,423
$600,617
$1,317,806

2017
$10,407,202
$5,198,971
$5,208,231
$949,489
$4,258,741

2018
$23,312,549
$11,342,377
$11,970,172
$1,146,789
$10,823,383

$25,000,000

$20,000,000

$15,000,000

Revenue
COGS

$10,000,000

Gross Margin
Expenses
Net Operating Profit

$5,000,000

$0
2014
($5,000,000)

2015

2016

2017

2018
Marketing Strategies
• Pricing:
• Retail 10%+ above competitive offerings.
• Gross margins growing to 50%.
• No distribution / distributor pricing.
• Distribution:
• Direct web.
• Direct sales personnel.
• High-value retailers / etailers (target market experts).
• Advertising & Promotion:
• Social media / community building.
• Blogs / expert education.
• Key event exhibits.
Operational Plan
• Production:
• Contract manufacturer.
• Local inventory management.
• Internal fulfillment.
• Finance:
• Internal staffing.
• Outside accounting firm.
• CRM / Support:
• Internal staffing.
Team—Management and All Stars
• Mr. Anant Kamath, Sc.M, JD, Founder and Product Development.
• Mr. Jay Kamath, JD, Co-Founder and Chief Legal Counsel.
• Ms. Sara Ternes – Director of Sales and Marketing.

• Dr. Hiren Modi - Scientific Consultant.
• Mr. Micheal Nelson – Marketing.
• Mr. Scott Stevenson - Graphics Artist and Web Design.
• Mr. Curtis Nelson and EDC. Business Practices, Management, Fund Raising.
• Dr. David Luerkens, Luerken’s Laboratories. Expertise in particle

•
•
•
•
•

and physical chemistry, food flavorings, solubility. Key Prior Project—Truvia.
Mr. Tom Ries. Product Testing/Development, 2013 Chicago Marathon Men’s
Top 50 Finisher. Time of 2 hrs 26 minutes.
Ms. Gaby Bunten (Pictured on Right). Product Testing/Development, Qualifier,
World International Triathlon Union Championships, London, England.
Mr. Brenden Hardy. Product Testing/Development, President of
The University of Iowa Cycling Club/Team.
Mr. Adam Kassem. Product Testing/Development, Triathlete and Personal
Trainer.
Ms. Jordan Ritchie. Sales/Marketing.

More Related Content

Viewers also liked

Los nuevos paradigmas de la información periodística
Los nuevos paradigmas de la información periodísticaLos nuevos paradigmas de la información periodística
Los nuevos paradigmas de la información periodísticaamigosahpgu
 
Ballena azul daniel chaves
Ballena azul daniel chavesBallena azul daniel chaves
Ballena azul daniel chavesmakaciencia
 
Detailed Guide: The Ultimate of Offpage SEO Factors
Detailed Guide: The Ultimate of Offpage SEO FactorsDetailed Guide: The Ultimate of Offpage SEO Factors
Detailed Guide: The Ultimate of Offpage SEO FactorsVijay Gaikwad
 
Impetus company profile_nov_12
Impetus company profile_nov_12Impetus company profile_nov_12
Impetus company profile_nov_12Manuel_Torres
 
73674735 doctoralia-what-else
73674735 doctoralia-what-else73674735 doctoralia-what-else
73674735 doctoralia-what-elseIdeagoras
 
Ernest&Young - Tendencias Crecientes en Sustentabilidad Corporativa
Ernest&Young - Tendencias Crecientes en Sustentabilidad CorporativaErnest&Young - Tendencias Crecientes en Sustentabilidad Corporativa
Ernest&Young - Tendencias Crecientes en Sustentabilidad CorporativaAgustin del Castillo
 
PARA MIS HIJOS!!
PARA MIS HIJOS!!PARA MIS HIJOS!!
PARA MIS HIJOS!!flipper_ebm
 
PowerPoint - Segundo encuentro (Alejandro Allegretti)
PowerPoint - Segundo encuentro (Alejandro Allegretti)PowerPoint - Segundo encuentro (Alejandro Allegretti)
PowerPoint - Segundo encuentro (Alejandro Allegretti)alegrt1710
 
Presentación Ardora
Presentación ArdoraPresentación Ardora
Presentación Ardorachala87
 
Bosch 7110XC Data Sheet
Bosch 7110XC Data SheetBosch 7110XC Data Sheet
Bosch 7110XC Data SheetJMAC Supply
 
Mazyar Araeipour Dossier
Mazyar Araeipour DossierMazyar Araeipour Dossier
Mazyar Araeipour DossierMazy_ar
 
DAS TOP EFFEKTIV PARTNERPROGRAMM UND WIE ES GEKONNT FÜR XING NUTZEN!
DAS TOP EFFEKTIV PARTNERPROGRAMM UND WIE ES GEKONNT FÜR XING NUTZEN!DAS TOP EFFEKTIV PARTNERPROGRAMM UND WIE ES GEKONNT FÜR XING NUTZEN!
DAS TOP EFFEKTIV PARTNERPROGRAMM UND WIE ES GEKONNT FÜR XING NUTZEN!Norbert Kloiber
 
Analytics: How to Measure Marketing Success
Analytics: How to Measure Marketing SuccessAnalytics: How to Measure Marketing Success
Analytics: How to Measure Marketing SuccessDaniel Nicholson
 
Programa Relme24 - 2 aviso
Programa Relme24 - 2 avisoPrograma Relme24 - 2 aviso
Programa Relme24 - 2 avisoguest694120
 

Viewers also liked (19)

Be-consulting
Be-consultingBe-consulting
Be-consulting
 
Los nuevos paradigmas de la información periodística
Los nuevos paradigmas de la información periodísticaLos nuevos paradigmas de la información periodística
Los nuevos paradigmas de la información periodística
 
Ballena azul daniel chaves
Ballena azul daniel chavesBallena azul daniel chaves
Ballena azul daniel chaves
 
Detailed Guide: The Ultimate of Offpage SEO Factors
Detailed Guide: The Ultimate of Offpage SEO FactorsDetailed Guide: The Ultimate of Offpage SEO Factors
Detailed Guide: The Ultimate of Offpage SEO Factors
 
Impetus company profile_nov_12
Impetus company profile_nov_12Impetus company profile_nov_12
Impetus company profile_nov_12
 
73674735 doctoralia-what-else
73674735 doctoralia-what-else73674735 doctoralia-what-else
73674735 doctoralia-what-else
 
Beauty treatment women
Beauty treatment womenBeauty treatment women
Beauty treatment women
 
Ernest&Young - Tendencias Crecientes en Sustentabilidad Corporativa
Ernest&Young - Tendencias Crecientes en Sustentabilidad CorporativaErnest&Young - Tendencias Crecientes en Sustentabilidad Corporativa
Ernest&Young - Tendencias Crecientes en Sustentabilidad Corporativa
 
PARA MIS HIJOS!!
PARA MIS HIJOS!!PARA MIS HIJOS!!
PARA MIS HIJOS!!
 
PowerPoint - Segundo encuentro (Alejandro Allegretti)
PowerPoint - Segundo encuentro (Alejandro Allegretti)PowerPoint - Segundo encuentro (Alejandro Allegretti)
PowerPoint - Segundo encuentro (Alejandro Allegretti)
 
Presentación Ardora
Presentación ArdoraPresentación Ardora
Presentación Ardora
 
El adviento
El advientoEl adviento
El adviento
 
LOS CIEN PRIMEROS 2
LOS CIEN PRIMEROS 2LOS CIEN PRIMEROS 2
LOS CIEN PRIMEROS 2
 
Bosch 7110XC Data Sheet
Bosch 7110XC Data SheetBosch 7110XC Data Sheet
Bosch 7110XC Data Sheet
 
Mazyar Araeipour Dossier
Mazyar Araeipour DossierMazyar Araeipour Dossier
Mazyar Araeipour Dossier
 
DAS TOP EFFEKTIV PARTNERPROGRAMM UND WIE ES GEKONNT FÜR XING NUTZEN!
DAS TOP EFFEKTIV PARTNERPROGRAMM UND WIE ES GEKONNT FÜR XING NUTZEN!DAS TOP EFFEKTIV PARTNERPROGRAMM UND WIE ES GEKONNT FÜR XING NUTZEN!
DAS TOP EFFEKTIV PARTNERPROGRAMM UND WIE ES GEKONNT FÜR XING NUTZEN!
 
Analytics: How to Measure Marketing Success
Analytics: How to Measure Marketing SuccessAnalytics: How to Measure Marketing Success
Analytics: How to Measure Marketing Success
 
Programa Relme24 - 2 aviso
Programa Relme24 - 2 avisoPrograma Relme24 - 2 aviso
Programa Relme24 - 2 aviso
 
Marketing dental Odontomarketing Revista Virtual Odontología Ejercicio Profes...
Marketing dental Odontomarketing Revista Virtual Odontología Ejercicio Profes...Marketing dental Odontomarketing Revista Virtual Odontología Ejercicio Profes...
Marketing dental Odontomarketing Revista Virtual Odontología Ejercicio Profes...
 

Similar to Cardiostrong Pitch Deck

Your scuess-is-only-limited-new hom-active_april_2012
Your scuess-is-only-limited-new hom-active_april_2012Your scuess-is-only-limited-new hom-active_april_2012
Your scuess-is-only-limited-new hom-active_april_2012Dhurandhar Singh
 
Piper Jaffray 2018 US Fitness Industry Update
Piper Jaffray 2018 US Fitness Industry UpdatePiper Jaffray 2018 US Fitness Industry Update
Piper Jaffray 2018 US Fitness Industry UpdateBryan K. O'Rourke
 
Jeunesse Global Presentation
Jeunesse Global PresentationJeunesse Global Presentation
Jeunesse Global PresentationSean Conrad
 
Jeunesse Presentation
Jeunesse PresentationJeunesse Presentation
Jeunesse PresentationSean Conrad
 
Complete official soluna presentation ng 2
Complete official soluna presentation ng 2Complete official soluna presentation ng 2
Complete official soluna presentation ng 2capestar2010
 
The Rise Of Boutique Studio Fitness Concepts
The Rise Of Boutique Studio Fitness ConceptsThe Rise Of Boutique Studio Fitness Concepts
The Rise Of Boutique Studio Fitness ConceptsBryan K. O'Rourke
 
Max International Opportunity - Ghana version
Max International Opportunity - Ghana versionMax International Opportunity - Ghana version
Max International Opportunity - Ghana versionTchidi Tchorly
 
Exam case revision jack ng 2 apr 2015
Exam case revision   jack ng 2 apr 2015Exam case revision   jack ng 2 apr 2015
Exam case revision jack ng 2 apr 2015Jack Ng
 
Investor Presentation
Investor PresentationInvestor Presentation
Investor PresentationLilyHills
 
Bbs slides 2014 03.10.14 - uk - no video
Bbs slides 2014   03.10.14 - uk - no videoBbs slides 2014   03.10.14 - uk - no video
Bbs slides 2014 03.10.14 - uk - no videoLiam Neish
 
Strategic Review2015-2020Prepared by XYZ Consultants.docx
Strategic Review2015-2020Prepared by XYZ Consultants.docxStrategic Review2015-2020Prepared by XYZ Consultants.docx
Strategic Review2015-2020Prepared by XYZ Consultants.docxcpatriciarpatricia
 

Similar to Cardiostrong Pitch Deck (20)

Your scuess-is-only-limited-new hom-active_april_2012
Your scuess-is-only-limited-new hom-active_april_2012Your scuess-is-only-limited-new hom-active_april_2012
Your scuess-is-only-limited-new hom-active_april_2012
 
Piper Jaffray 2018 US Fitness Industry Update
Piper Jaffray 2018 US Fitness Industry UpdatePiper Jaffray 2018 US Fitness Industry Update
Piper Jaffray 2018 US Fitness Industry Update
 
Presentation_1376220985856
Presentation_1376220985856Presentation_1376220985856
Presentation_1376220985856
 
Presentation_1376220236996
Presentation_1376220236996Presentation_1376220236996
Presentation_1376220236996
 
Presentation_1376218980392
Presentation_1376218980392Presentation_1376218980392
Presentation_1376218980392
 
Presentation_1376222064850
Presentation_1376222064850Presentation_1376222064850
Presentation_1376222064850
 
English
EnglishEnglish
English
 
Fitbit HR Roundtable - Houston, TX
Fitbit HR Roundtable - Houston, TXFitbit HR Roundtable - Houston, TX
Fitbit HR Roundtable - Houston, TX
 
Jeunesse Global Presentation
Jeunesse Global PresentationJeunesse Global Presentation
Jeunesse Global Presentation
 
Jeunesse Presentation
Jeunesse PresentationJeunesse Presentation
Jeunesse Presentation
 
Complete official soluna presentation ng 2
Complete official soluna presentation ng 2Complete official soluna presentation ng 2
Complete official soluna presentation ng 2
 
Copy of IMC PLAN (1)
Copy of IMC PLAN (1)Copy of IMC PLAN (1)
Copy of IMC PLAN (1)
 
The Rise Of Boutique Studio Fitness Concepts
The Rise Of Boutique Studio Fitness ConceptsThe Rise Of Boutique Studio Fitness Concepts
The Rise Of Boutique Studio Fitness Concepts
 
Max International Opportunity - Ghana version
Max International Opportunity - Ghana versionMax International Opportunity - Ghana version
Max International Opportunity - Ghana version
 
Exam case revision jack ng 2 apr 2015
Exam case revision   jack ng 2 apr 2015Exam case revision   jack ng 2 apr 2015
Exam case revision jack ng 2 apr 2015
 
Investor Presentation
Investor PresentationInvestor Presentation
Investor Presentation
 
Bellycare
BellycareBellycare
Bellycare
 
Bbs slides 2014 03.10.14 - uk - no video
Bbs slides 2014   03.10.14 - uk - no videoBbs slides 2014   03.10.14 - uk - no video
Bbs slides 2014 03.10.14 - uk - no video
 
Strategic Review2015-2020Prepared by XYZ Consultants.docx
Strategic Review2015-2020Prepared by XYZ Consultants.docxStrategic Review2015-2020Prepared by XYZ Consultants.docx
Strategic Review2015-2020Prepared by XYZ Consultants.docx
 
LPO Deck
LPO Deck LPO Deck
LPO Deck
 

Recently uploaded

parliaments-for-health-security_RecordOfAchievement.pdf
parliaments-for-health-security_RecordOfAchievement.pdfparliaments-for-health-security_RecordOfAchievement.pdf
parliaments-for-health-security_RecordOfAchievement.pdfDr. Nasir Mustafa
 
Stereochemistry & Asymmetric Synthesis.pptx
Stereochemistry & Asymmetric Synthesis.pptxStereochemistry & Asymmetric Synthesis.pptx
Stereochemistry & Asymmetric Synthesis.pptxAkanshaBhatnagar7
 
Signs It’s Time for Physiotherapy Sessions Prioritizing Wellness
Signs It’s Time for Physiotherapy Sessions Prioritizing WellnessSigns It’s Time for Physiotherapy Sessions Prioritizing Wellness
Signs It’s Time for Physiotherapy Sessions Prioritizing WellnessGokuldas Hospital
 
Failure to thrive in neonates and infants + pediatric case.pptx
Failure to thrive in neonates and infants  + pediatric case.pptxFailure to thrive in neonates and infants  + pediatric case.pptx
Failure to thrive in neonates and infants + pediatric case.pptxclaviclebrown44
 
Drug development life cycle indepth overview.pptx
Drug development life cycle indepth overview.pptxDrug development life cycle indepth overview.pptx
Drug development life cycle indepth overview.pptxMohammadAbuzar19
 
Lachesis Mutus- a Homoeopathic medicinel.pptx
Lachesis Mutus- a Homoeopathic medicinel.pptxLachesis Mutus- a Homoeopathic medicinel.pptx
Lachesis Mutus- a Homoeopathic medicinel.pptxMUHAMMADZAHID314
 
supply cas 5449-12-7 BMK glycidic acid(powder) in stock EU pick-up
supply cas 5449-12-7 BMK glycidic acid(powder) in stock EU pick-upsupply cas 5449-12-7 BMK glycidic acid(powder) in stock EU pick-up
supply cas 5449-12-7 BMK glycidic acid(powder) in stock EU pick-upSherrylee83
 
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...TEST BANK For Nursing Leadership, Management, and Professional Practice for t...
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...rightmanforbloodline
 
Anti viral drug pharmacology classification
Anti viral drug pharmacology classificationAnti viral drug pharmacology classification
Anti viral drug pharmacology classificationNikitaPawar41153
 
Unit 4 Pharmaceutical Organic Chemisty 3 Quinoline
Unit 4 Pharmaceutical Organic Chemisty 3 QuinolineUnit 4 Pharmaceutical Organic Chemisty 3 Quinoline
Unit 4 Pharmaceutical Organic Chemisty 3 QuinolineAarishRathnam1
 
Storage of Blood Components- equipments, effects of improper storage, transpo...
Storage of Blood Components- equipments, effects of improper storage, transpo...Storage of Blood Components- equipments, effects of improper storage, transpo...
Storage of Blood Components- equipments, effects of improper storage, transpo...DrShinyKajal
 
Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024locantocallgirl01
 
Negative Pressure Wound Therapy in Diabetic Foot Ulcer.pptx
Negative Pressure Wound Therapy in Diabetic Foot Ulcer.pptxNegative Pressure Wound Therapy in Diabetic Foot Ulcer.pptx
Negative Pressure Wound Therapy in Diabetic Foot Ulcer.pptxAdhithya Mullath Ullas
 
Top 15 Sexiest Pakistani Pornstars with Images & Videos
Top 15 Sexiest Pakistani Pornstars with Images & VideosTop 15 Sexiest Pakistani Pornstars with Images & Videos
Top 15 Sexiest Pakistani Pornstars with Images & Videoslocantocallgirl01
 
Overview on the Automatic pill identifier
Overview on the Automatic pill identifierOverview on the Automatic pill identifier
Overview on the Automatic pill identifierNidhi Joshi
 
Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024locantocallgirl01
 
VIII.1 Nursing Interventions to Promote Healthy Psychological responses, SELF...
VIII.1 Nursing Interventions to Promote Healthy Psychological responses, SELF...VIII.1 Nursing Interventions to Promote Healthy Psychological responses, SELF...
VIII.1 Nursing Interventions to Promote Healthy Psychological responses, SELF...JRRolfNeuqelet
 
Unveiling Alcohol Withdrawal Syndrome: exploring it's hidden depths
Unveiling Alcohol Withdrawal Syndrome: exploring it's hidden depthsUnveiling Alcohol Withdrawal Syndrome: exploring it's hidden depths
Unveiling Alcohol Withdrawal Syndrome: exploring it's hidden depthsYash Garg
 
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptx
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptxGross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptx
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptxDr. Rabia Inam Gandapore
 

Recently uploaded (20)

parliaments-for-health-security_RecordOfAchievement.pdf
parliaments-for-health-security_RecordOfAchievement.pdfparliaments-for-health-security_RecordOfAchievement.pdf
parliaments-for-health-security_RecordOfAchievement.pdf
 
Stereochemistry & Asymmetric Synthesis.pptx
Stereochemistry & Asymmetric Synthesis.pptxStereochemistry & Asymmetric Synthesis.pptx
Stereochemistry & Asymmetric Synthesis.pptx
 
Signs It’s Time for Physiotherapy Sessions Prioritizing Wellness
Signs It’s Time for Physiotherapy Sessions Prioritizing WellnessSigns It’s Time for Physiotherapy Sessions Prioritizing Wellness
Signs It’s Time for Physiotherapy Sessions Prioritizing Wellness
 
Failure to thrive in neonates and infants + pediatric case.pptx
Failure to thrive in neonates and infants  + pediatric case.pptxFailure to thrive in neonates and infants  + pediatric case.pptx
Failure to thrive in neonates and infants + pediatric case.pptx
 
Drug development life cycle indepth overview.pptx
Drug development life cycle indepth overview.pptxDrug development life cycle indepth overview.pptx
Drug development life cycle indepth overview.pptx
 
Lachesis Mutus- a Homoeopathic medicinel.pptx
Lachesis Mutus- a Homoeopathic medicinel.pptxLachesis Mutus- a Homoeopathic medicinel.pptx
Lachesis Mutus- a Homoeopathic medicinel.pptx
 
supply cas 5449-12-7 BMK glycidic acid(powder) in stock EU pick-up
supply cas 5449-12-7 BMK glycidic acid(powder) in stock EU pick-upsupply cas 5449-12-7 BMK glycidic acid(powder) in stock EU pick-up
supply cas 5449-12-7 BMK glycidic acid(powder) in stock EU pick-up
 
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...TEST BANK For Nursing Leadership, Management, and Professional Practice for t...
TEST BANK For Nursing Leadership, Management, and Professional Practice for t...
 
Anti viral drug pharmacology classification
Anti viral drug pharmacology classificationAnti viral drug pharmacology classification
Anti viral drug pharmacology classification
 
Unit 4 Pharmaceutical Organic Chemisty 3 Quinoline
Unit 4 Pharmaceutical Organic Chemisty 3 QuinolineUnit 4 Pharmaceutical Organic Chemisty 3 Quinoline
Unit 4 Pharmaceutical Organic Chemisty 3 Quinoline
 
seventh section physiology laboratory.pptx
seventh section physiology laboratory.pptxseventh section physiology laboratory.pptx
seventh section physiology laboratory.pptx
 
Storage of Blood Components- equipments, effects of improper storage, transpo...
Storage of Blood Components- equipments, effects of improper storage, transpo...Storage of Blood Components- equipments, effects of improper storage, transpo...
Storage of Blood Components- equipments, effects of improper storage, transpo...
 
Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024
 
Negative Pressure Wound Therapy in Diabetic Foot Ulcer.pptx
Negative Pressure Wound Therapy in Diabetic Foot Ulcer.pptxNegative Pressure Wound Therapy in Diabetic Foot Ulcer.pptx
Negative Pressure Wound Therapy in Diabetic Foot Ulcer.pptx
 
Top 15 Sexiest Pakistani Pornstars with Images & Videos
Top 15 Sexiest Pakistani Pornstars with Images & VideosTop 15 Sexiest Pakistani Pornstars with Images & Videos
Top 15 Sexiest Pakistani Pornstars with Images & Videos
 
Overview on the Automatic pill identifier
Overview on the Automatic pill identifierOverview on the Automatic pill identifier
Overview on the Automatic pill identifier
 
Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024Top 10 Most Beautiful Russian Pornstars List 2024
Top 10 Most Beautiful Russian Pornstars List 2024
 
VIII.1 Nursing Interventions to Promote Healthy Psychological responses, SELF...
VIII.1 Nursing Interventions to Promote Healthy Psychological responses, SELF...VIII.1 Nursing Interventions to Promote Healthy Psychological responses, SELF...
VIII.1 Nursing Interventions to Promote Healthy Psychological responses, SELF...
 
Unveiling Alcohol Withdrawal Syndrome: exploring it's hidden depths
Unveiling Alcohol Withdrawal Syndrome: exploring it's hidden depthsUnveiling Alcohol Withdrawal Syndrome: exploring it's hidden depths
Unveiling Alcohol Withdrawal Syndrome: exploring it's hidden depths
 
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptx
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptxGross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptx
Gross Anatomy and Histology of Tongue by Dr. Rabia Inam Gandapore.pptx
 

Cardiostrong Pitch Deck

  • 1. Kamath Biosciences LLC Heart-healthy human performance enhancement Uniting Performance and Health! THIS PRESENTATION AND ITS DISCUSSION DO NOT CONSTITUTE AN OFFERING OF SECURITIES IN ANY STATE. “ANY OFFER TO SELL SECURITIES IN KAMATH BIOSCIENCES (KB), OR ANY SOLICITATION OF AN OFFER TO BUY SECURITIES IN KB, WILL ONLY BE MADE PURSUANT TO, AND SUBJECT TO, THE TERMS OF THE CONFIDENTIAL PRIVATE PLACEMENT MEMORANDUM OF KB. ALL INFORMATION IN THIS PRESENTATION IS QUALIFIED BY THE MORE DETAILED INFORMATION IN THE MEMORANDUM AND ITS EXHIBITS. ALL PROSPECTIVE INVESTORS SHOULD CAREFULLY REVIEW THE MEMORANDUM AND ITS EXHIBITS, INCLUDING THE RISK FACTORS DISCUSSION IN THE MEMORANDUM.”
  • 2. Kamath Biosciences • Sports nutraceuticals company with 30+ years of biotechnology experience. • Researched a very crowded market to understand what was wrong / missing as it related to overall cardiac / physical health. • Developed, produced and launched a product to be a novel alternative with independently validated claims. • Scientifically based, study validated body performance enhancing supplements specifically designed to improve physical performance, improve cardiac health, and not add contraindicated substances in the process.
  • 3. Situation • Current products provide unbalanced or even unsafe levels of ingredients and fillers: • Too much sodium: • Actually dehydrates. • Raises blood pressure. • Too much sugar: • Wastes body energy processing. • Improper carbohydrates. • Increases susceptibility of diabetes. • Harmful stimulants: • Overworks your heart. • Unwanted chemicals: • Chromium. • Nitric Oxide. • Vanadium.
  • 4. Opportunity • Growing market: • Powdered sports drinks $1.5B+. • Expanding at 8-10% annually. • 40+ audience accounts for over half the consumers. • 40+ demographic looking for performance products that also promote improved health: • Don’t know how to sort through the marketing hype. • At age 40, performance starts to show marked decline. • Retiring boomers are most fitness aware generation in history. • Fitness is a means to longer active life. • Less price sensitive. Generally a more affluent purchaser.
  • 5. Target Market Need • Supplement that: • Increases endurance and performance during activity by improving natural cardiac performance. • Improves recovery after activity. • Provides needed vitamins and minerals. • Does not add inappropriate components. • Tastes good.
  • 6. Our Solution • Patented blend of scientifically selected ingredients: • Cardiac Nutrients (4) • Proteins (2) • Vitamins (6) • Electrolytes (4) • Less than one gram of sugar. • 10 calories per serving. • No caffeine or other stimulants. • Great tasting!
  • 7. Target Audience • 40+ males and females. • Moderate to high activity levels. • Phase I - cyclists and runners.
  • 8. Target Audience • 40+ males and females. • Moderate to high active levels. • Phase II – additional target sports.
  • 9. Defensibility of Intellectual Property and Validation of Cardiostrong • US Provisional Patent 61/849,907- Novel Composition and Method to Physiologically Reduce Exercise Stress and Increase Exercise Endurance. • Trademark Published in Principal Index - Serial Number 85840979. • Cardiostrong is undergoing rigorous blinded testing to gather the most comprehensive panel of physiological parameters as they affect human performance.
  • 10. Strategic Opportunity • Target a specific user that is as interested in overall cardiac health as they are in increased performance. • Provide a product that outperforms competitive products while providing improved health benefits. • Establish a market position as scientifically validated market leader in the next generation of performance / wellness enhancing supplements for active 40+ adults.
  • 11. Goals & Objectives Revenue COGS Gross Margin Expenses Net Operating Profit 2014 $231,556 $132,188 $99,368 $127,680 ($28,312) 2015 $1,125,698 $591,560 $534,138 $476,158 $57,981 2016 $3,932,289 $2,013,866 $1,918,423 $600,617 $1,317,806 2017 $10,407,202 $5,198,971 $5,208,231 $949,489 $4,258,741 2018 $23,312,549 $11,342,377 $11,970,172 $1,146,789 $10,823,383 $25,000,000 $20,000,000 $15,000,000 Revenue COGS $10,000,000 Gross Margin Expenses Net Operating Profit $5,000,000 $0 2014 ($5,000,000) 2015 2016 2017 2018
  • 12. Marketing Strategies • Pricing: • Retail 10%+ above competitive offerings. • Gross margins growing to 50%. • No distribution / distributor pricing. • Distribution: • Direct web. • Direct sales personnel. • High-value retailers / etailers (target market experts). • Advertising & Promotion: • Social media / community building. • Blogs / expert education. • Key event exhibits.
  • 13. Operational Plan • Production: • Contract manufacturer. • Local inventory management. • Internal fulfillment. • Finance: • Internal staffing. • Outside accounting firm. • CRM / Support: • Internal staffing.
  • 14. Team—Management and All Stars • Mr. Anant Kamath, Sc.M, JD, Founder and Product Development. • Mr. Jay Kamath, JD, Co-Founder and Chief Legal Counsel. • Ms. Sara Ternes – Director of Sales and Marketing. • Dr. Hiren Modi - Scientific Consultant. • Mr. Micheal Nelson – Marketing. • Mr. Scott Stevenson - Graphics Artist and Web Design. • Mr. Curtis Nelson and EDC. Business Practices, Management, Fund Raising. • Dr. David Luerkens, Luerken’s Laboratories. Expertise in particle • • • • • and physical chemistry, food flavorings, solubility. Key Prior Project—Truvia. Mr. Tom Ries. Product Testing/Development, 2013 Chicago Marathon Men’s Top 50 Finisher. Time of 2 hrs 26 minutes. Ms. Gaby Bunten (Pictured on Right). Product Testing/Development, Qualifier, World International Triathlon Union Championships, London, England. Mr. Brenden Hardy. Product Testing/Development, President of The University of Iowa Cycling Club/Team. Mr. Adam Kassem. Product Testing/Development, Triathlete and Personal Trainer. Ms. Jordan Ritchie. Sales/Marketing.