The document proposes a partnership between William Burkhead and Beachbody to create and market a new fitness program called "Fit 4 School" tailored for high school students. It would provide affordable at-home workouts to address issues like childhood obesity, lack of school funding, and limited gym space/staffing. Burkhead believes his experience in education and athletics makes him well-suited to promote the program to schools. He outlines his credentials and vision for how "Fit 4 School" could benefit students, schools, and help roll out the new product nationwide.

1. BUSINESS PROPOSAL-FIT 4 SCHOOL HOMEWORK HAS NEVER BEEN SO FUN! William E. Burkhead

2. MY VISION: I am on day 70 of P90X, and have had an extremely positive experience. Beachbody products are a proven success and are sweeping the nation at epidemic rates. I want to be apart of it and believe strongly that your core values are consistent with mine. I believe my concept will uphold your standards and reputation for premium and innovative products. Currently, Beachbody products are packaged for individual purchase, and mainly for adults. We need the P90X experience at the high school level. I envision a version for beginners (average students), physical education classes, and kids who play sports (athletes). With the increase in childhood obesity, decreased funding for schools & athletics and the slashing of school budgets – A new and affordable packaged program “Fit 4 School” by Beachbody catering to the needs of high school students and their schools, is a Homerun! Educators love researched programs that come in packages ready for distribution, that will benefit kids. My experiences as a respected school Administrator, Athletic Director, physical education teacher, high school coach, youth coach and camp director, qualify me as an asset to promote this product. This document will spell out, in detail, my plan to team up with Beachbody to roll out the new wave of fitness programs to sweep the nation.

3. TABLE OF CONTENTS: William Burkhead – my credentials Needs Assessment- why we need Beachbody “Fit 4 School” Product – what will “Fit 4 School” look like Roll Out – how we sell the program Summary – contact info

4. William Burkhead - Credentials: EDUCATION: BS in Physical Education – Springfield College, MA Med. In Health Education – Springfield College, MA Certificate of Advanced Graduate Studies (C.A.G.S) in Educational Leadership- Bridgewater State College, MA HONORS & AWARDS: 2010 Massachusetts High School Coaches Association “Distinguished Service Award” for Outstanding Service in High School Football 2009 South Shore Community Action Council “President’s Award” for Outstanding Service in the Community 2007-2008 Atlantic Coast League Athletic Director’s nomination for “Athletic Director of the Year” 2007-2008 Massachusetts Secondary Schools Athletic Directors Association District C “Ted Damko” Award for Outstanding AD first 5 years of service 2008 New England Patriots “Coach of the Week” 2006 EMAIFO (Eastern Mass. Assoc. of Interscholastic Officials “Coach of the Year” 2002, 2004 &2006 “Coach of the Year” –Old Colony Memorial, 2002, 2004 &2005 “Coach of the Year” –WATD Radio 2002, 2004 & 2005 “Team of the Year” (Old Colony Memorial) 2002, 2003, 2004 & 2005 Atlantic Coast League Champions 1ST 4 in a row in school history, 2002 “ Coach of the Year” Brockton Enterprise State of Massachusetts Delegate – NFL Youth Football Summit European Professional Football League (1992) – Paris Flash Quarterback Springfield College Football (1987-1991) – Quarterback Held 3 school records for over a decade (All-Time Career Rushing Leader, All-Time Scoring Leader, All-Time All Purpose Yardage Leader), Offensive and Team MVP, All America Honorable Mention and Division 2 Gold Helmet Recipient.

5. WHY BEACHBODY – NEEDS ASSESSMENT EXPLAINED: COST, PERSONNEL, SPACE & TIME! Why the average high school student? Increase in Obesity rate = more health related issues Most average students afraid of going to a gym Cost! Students can’t afford cost of gym membership Personnel : Most schools don’t have staff Space: Not enough room to train and/or no fitness room at school Time: Kids need a fun & quick workout-most avg. kids turned off by traditional weight training Why Athletics? Cost: Coaches & Athletes pay thousands of dollars on trainers, gyms, & training programs Personnel: All coaches want their kids to workout under their supervision: most are not qualified fitness instructors Space: Coaches need a workout program that uses minimal space and can be done almost anywhere. Time: Coaches need a program that is quick and effective enough to work in season Why PE class? Education: most state standards are emphasizing fitness as a core value in PE instruction – getting away from sports Cost: Schools are cutting PE, or can’t afford new equipment Personnel : Not enough PE teachers to meet kids’ needs Space: most schools don’t have room for fitness room Time: PE classes need to be flexible depending on the school

6. PRODUCT: FIT 4 SCHOOL HOMEWORK HAS NEVER BEEN SO MUCH FUN! COST: A Beachbody product packaged specifically for high school aged students and packaged affordably for schools. Low cost program that meets the needs of ALL students Discounts for multi-team purchases, multi-school purchases PERSONNEL: Beachbody products safely stand alone- an expensive teacher, trainer or gym is not needed. Any coach can oversee, with signed consent from parents. This flexibility would allow for maximized use: during PE-more students per teacher, after school programs run by parents or teachers and athletic workouts that the coach could oversee without paying for gyms, trainers or expensive programs SPACE: Beachbody workouts use minimal space and equipment, a dream come true for educational programs Multiple workouts could be done daily in PE class, after school and during team practice. Summer workouts could be spread out and offered for beginners and advanced students. TIME: Beachbody workouts could be catered to meet time restraints placed on school & educational programs Multiply time oriented programs could meet various needs: i.e. 40 PE class, 30 min. in season athletic workout and 60 minute off-season workouts.

7. ROLL OUT OF PROGRAM: Summary: The Beachbody concept of massive advertisement and personal coach sales is a successful one. I believe the same concept could work well with this proposed program. I do believe, however, that educators tend to purchase products from those they trust. They are responsible for the well-being of their students and fund products with taxpayers money. This is where I come in. I suggest Beachbody develop an unbelievable product to fit the high school student population (average student, PE student and athlete) and roll it out in choice school districts with trusted, hand picked, respected individuals in the field of education, fitness and athletics. Once the product is rolled out and proven, every school in the country will want it. If it is rushed and fails- that will be the kiss of death. My role would be to sell this product to the educational community. I am a well-respected coach, teacher and administrator in the state of Massachusetts, as well as, a satisfied Beachbody consumer. We are building one of the most beautiful new schools in the country, set to open in the fall of 2012. Please visit this link for a “virtual tour” - http://www.wickedlocal.com/plymouth/multimedia/videos/x904833632/The-New-North-an-animated-tour-of-Plymouths-new-high-school/ The link is also on my blog. It would make for a beautiful grand opening to have this cutting edge Beachbody product piloted live herein America’s hometown of Plymouth in the new school’s gigantic gymnasium!

8. SUMMARY & CONTACT INFO: I appreciate you taking the time to read my presentation/proposal. I would certainly be happy to discuss this proposal in more detail at a time most convenient for you. My Contact Information: William E. Burkhead Assistant Principal – Plymouth North High School 143 South Meadow road Plymouth, MA 02360 Phone: 508.209.3647 Email: [email_address] Blog: bburkhead.blogspot.com Twitter: @northeagles