1) Easyjet is a British low-cost airline based in London Luton Airport. 2) It uses a fleet of Airbus A319, A320, and A320neo aircraft and is the largest operator of the A319. 3) Easyjet aims to make flying affordable and markets itself on having low fares without extras like meals provided.

1. Easyjet is a part of British Airline carrier – based at London Luton Airport
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-branding
brand perception
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aircraft types
http://www.planespotters.net/Airline/Easyjet
Marketing EasyJet
Marketing[edit]
easyJet's early marketing strategy was based on "making flying as
affordable as a pair of jeans" and urged travellers to "cut out the travel
agent". Its early advertising consisted of little more than the airline's
telephone booking number painted in bright orange on the side of its
aircraft.[13]
The Airline TV series created by LWT and filmed between 1999 and 2007
made easyJet a household name in the United Kingdom. The series, while
not always portraying easyJet in a positive light, did much to promote the
airline during this time.[31]easyJet has used a number of slogans since its
establishment including "The Web's Favourite Airline" (a reflection on the
airline's cheeky and cheerful image), "Come on, lets fly" and "To Fly, To
Save" (a cheeky take on British Airways' slogan "To Fly, To Serve"). Its
current slogan is " (something) by easyJet" with "Europe by easyJet" and
"business by easyJet" being the most widely used.
http://en.wikipedia.org/wiki/EasyJet#Marketing
Overview[edit]

2. easyJetAirbus A319
easyJetAirbus A320 in special livery
The easyJet fleet consists of the following aircraft (as of September
2013):[42][43]
easyJet fleet
Aircraft
In
Service
Orde
rs
Optio
ns
Passenge
rs
Notes
Airbus A319-100 138 — — 156 Largest A319 Operator
Airbus A320-200 57 69 — 180
Airbus A320neo — 100 100 180
Total 195 169 100
easyJet is the largest operator of the Airbus A319.[43] Subsidiary airline
easyJet Switzerland operates 15 Airbus A319 and 7 Airbus A320 aircraft
under Swiss registrations, in addition to the above.[44]
Cabin and onboard services[edit]

3. easyJetAirbus A319 cabin
easyJet's aircraft cabins are configured in a single class, high density
layout.[58]
The airline's main fleet, comprising Airbus A319 and A320 aircraft, carry up
to 156 and 180 passengers respectively, depending on layout. A typical
Airbus A319 carries approximately 140 passengers in a single class
configuration, but as easyJet does not serve meals on its shorter flights,
the airline opted for smaller galleys and had a lavatory installed in unused
space at the rear of the aircraft. The space saved by having smaller
galleys allowed for the installation of 156 seats. Due to this seating
arrangement, easyJet's Airbus A319 aircraft have two pairs of overwing
exits, instead of the standard one pair configuration found on most Airbus
A319 aircraft, to satisfy safety requirements.[43][51][52]
easyJet does not provide complimentary meals or beverages on board its
flights (apart for some occasional charter flights operated by the airline).
Passengers may purchase items on board from the "easyJet Bistro" buy on
boardprogramme.[59] Products include sandwiches, toasted sandwiches,
chocolate, snacks, hot drinks, soft drinks and alcoholic drinks. Onboard
sales are an important part of the airline's ancillary revenue. easyJet also
sells gifts such as fragrances, cosmetics, gadgets and easyJet-branded
items on board, as well as tickets for airport transfer services or train
tickets. The easyJet magazine called "The Traveller" is published monthly
and as other airline magazines, is free to go.
easyJet had previously provided in-flight entertainment (IFE) on certain
aircraft (the ex GB Airways fleet), using drop-down screens on some
Airbus aircraft. During some of 2009 and 2010 it also provided passengers
with the ability to rent portable Sony media players with movies and games
on selected flights. During 2011 and 2012 Mezzo devices were available to
rent on selected flights from Manchester and Gatwick. IFE has now been
completely discontinued. easyJet has headphones available to purchase,
along with a travel pillow and eyeshades, subject to stock. easyJet
provides an in-flight magazine, published monthly, containing articles of
interest to its customers and destination guides. As of May 2010, easyJet
has been selling copies of Hello, and The Sunday Times, all at cover price.
The Times is also available on board, at a price of £1, subject to stock.[60]