The document discusses how internal communication tools can be used to engage employees and reduce turnover. It recommends using internal social platforms, video messages, audience polling, and highlighting successful employees to involve all levels of the organization. Modern communication methods that fit the company culture can create an enjoyable work environment and give top performers a reason to stay. Effective internal communication requires a strategic approach across multiple platforms to define the company culture.

1. Engage and Build
Communication Tips Reduce
Turnover and Enhance Culture
Your organization has accomplished the hard task of
hiring A-players. Now how do you keep them? As
confidence builds in the labor market, top performers feel
more comfortable about making job moves. A focus on
internal communications has become increasingly
important as a way to connect and engage staff, and build
a company culture that encourages high-performance and
instills the brand from within. Modern communication
methods and tools are paving the way in this effort.
Most organizations use the same basic methods to
communicate information across the company, whether
it's an employee publication or intranet, memo or all hands
meeting. What differs among companies is how these
tools are leveraged, both to keep the lines of
communication open, and to maintain an enthusiastic and
positive outlook about the organization.
"Companies that are most successful with internal
communications use a strategic approach across multiple
platforms - it's not just about communicating company
announcements but making a concentrated effort to
define your culture," says Scott Bass, director of
marketing & communications for MRINetwork. "When
modern, interactive communication methods are
incorporated into the process, employers increase their
ability to engage staff and create an environment where
people are 'checked-in' as opposed to 'checked-out' at
work."
Bass provides the following insight to companies
looking to engage with modern communication tools:
Extend communication through internal social
platforms. The success of social platforms like Facebook
and Twitter can have a similar impact when used
internally. Internal social networking tools like Yammer
provide employees with a quick way to share positive
company news, recognize the contributions of individual
staff, and collaborate on projects, with the added ability to
include pictures, documents and videos. It also breaks
down physical silos, exposing employees to other parts of
the company they would not normally get to see.
Augment traditional company-wide meetings with
video and audience polling tools. Bring to life the
leaders of your company and others through brief video
messages or webinars. There is only so much passion
that can come from a static text memo or audio
conference call. Most modern mobile devices have high-
quality recording capabilities and available easy-to-use
editing apps that are more than appropriate for an internal
communication. In addition, polling tools, such as Poll
VOLUMEIXISSUEXOctober2,2015
© 2015 Management Recruiters International, Inc. An Equal Opportunity Employer
Everywhere, can help invigorate meetings by
expanding the capacity for a two-way conversation,
and showing staff their opinions matter by letting them
vote on topics, instantly showing their feedback in real
time.
Involve all levels of the organization in your
communication strategy. Antiquated communication
methods that just focus on a business leader
addressing the organization do not lead to desirable
results. Highlight successful individuals in the
organization and have them lead meetings or draft
communications. Allowing them to share insights and
best practices about their daily routines will not only
help others become successful, but bring to life the
personality of your company. This will also create
recognition opportunities for your top performers, as
they will now be perceived as the "celebrities" within
the company creating even more stickiness.
Share highlights of your communication methods
with clients. Your company culture can be a major
differentiator when competing. Summarize your
company culture, along with your communication
methods that drive it, in sales presentations. Share
examples of your communication methods to not only
highlight this competitive edge, but to motivate other
organizations to do the same. This "behind-the-
scenes" look at your company will result in stronger
relationships with clients, exposing the human-element
behind your company.
Implement communication tools that fit your
business. Ultimately, no matter how fun or cool
modern communication methods may seem,
consideration should be given to whether they are right
for the company culture and size. Focus on
technologies that present the most potential for
improved interaction, excitement and discourse across
the company that will support business objectives.
Technology is enabling companies to breathe new life
into standard internal communication methods like
never before. "Leveraging these platforms in a
meaningful way is increasingly becoming necessary to
drive employees to become active participants in the
work culture," adds Bass. "While modern
communication methods are not a fix all for talent
retention, they are key in creating an enjoyable,
engaging work environment that provides top
performers with one more reason to stay."
Source: Department of Labor
Clickto watch the video.
Submitted by: Joe Cianciolo, Senior Account Manager
Management Recruiters of Cleveland-Southwest
>Experts in Global Search
(330) 273-4300 ext. 109
JoeCC@MRCSW.com
Call me to help you attract the impact player who can push
your team beyond your 2015 goals.
What is an impact player? Ctrl-Click Video

2. Employment Summary for
September 2015
The September Employment Situation
released by the U.S. Bureau of Labor Statistics
was a bit disappointing, with lower than
expected job growth and an unchanged
unemployment rate.
A total of 142,000 jobs were added in
September, much lower than the average
monthly gains seen over the last 18 months,
and below economists’ expectations for
200,000 new jobs. The unemployment rate
remained at 5.1 percent. The civilian labor
force participation rate fell slightly, dropping
from 62.6 percent to 62.4 percent. The amount
of workers taking part-time jobs for economic
reasons, also decreased by 447,000.
Small gains occur across major industries
The sector that experienced the most growth
was healthcare, which added 34,000 jobs.
Within this field, hospitals and ambulatory care
services accounted for most of the gains.
Information added 12,000 jobs in September,
while food services payrolls expanded by
21,000 jobs. Business and professional
services added 31,000 jobs, with most new
positions appearing in the computer systems
design and legal services subsectors. Retail
hiring was also on the rise, as the field created
24,000 new jobs, mostly in general
merchandise stores and automotive
dealerships.
Manufacturing, construction, wholesale trade,
financial activities, transportation and
warehousing, and government all showed little
or no change throughout September.
Employment in the mining industry was once
again on the decline, losing 10,000 positions
over the course of the month. Average hourly
earnings fell by $0.01 to $25.09. This slight
decline comes after August's gain of $0.09.
Lack of major growth raises concerns
Despite many economists’ belief that the
September job report shows the U.S. economy
is weakening, others feel employers are
temporarily holding off on hiring as a result of
recent turmoil in the financial market.
According to Fortune, job growth for all of 2015
is still hovering around 200,000 per month,
which is quite strong. However, the source
explained that the data should give pause to
anyone hoping to claim that the U.S. economy
has reached escape velocity. The New York
Times added that the uncertainty caused by
the July-September job reports will likely
inspire the Federal Reserve to hold off on
increasing interest rates until next year, though
earlier in 2015 they were expected to go up in
the fall.
The full Bureau of Labor Statistics reportcan be
downloaded here:
EMPLOYMENT SITUATION REPORT

"While modern communication methods are nota fix all for
talent retention,they are key in creating an enjoyable,
engaging work environmentthatprovides top performers
with one more reason to stay."
Scott Bass
Director, Marketing & Communications
MRINetwork