The document summarizes the creative process behind designing promotional materials for a dance-pop artist's new album. It describes conceptualizing an advertisement representing the genre through nature and urban imagery. It also covers designing the album cover, including manipulating an eye image for the CD placement and including a tattoo quote to represent the artist's message of overcoming challenges conveyed in one of the songs. Color schemes and photos were chosen as trademarks to carry through the materials.

1. First Draft of Ancillary
Task
BY RACHELE HILLEARD

2. Advert
When we first started to create our advert we summarised the conventions that
are typically found in Dance-pop music adverts. We had to establish a clear
representation of the genre, whilst at the same time create an artist image and
concept. The brick wall represents our first concept; a juxtaposition between
urban and nature- the urban symbolises the battle of stress and a busy
life, whereas the nature field shows calm and peace. We have also used Hue and
saturation to change the colour to a more blue ad yellow; my colour scheme.
We then used these colours as a ‘trade mark’ we felt was a characteristic of the
artist and would carry on to the CD cover; the colours are eye catching and
inviting. We added important information such as the release date, name of the
artist, album name, production company logo, the record company logo, the
website and even an image of the album cover so the viewers knew what it
looked like for when they purchase it. We decided to use a close-up of the artist
because we found this was a generic convention of similar artists such as
Rihanna and Katy Perry; it immediately identifies the artist.

3. CD cover
We chose to digitally manipulate the eye in Photoshop and place it in the CD
placement because it is circular and matched the CD. We wanted this image We didn’t notice until afterwards that the images are not
to represent the saying ‘the eyes are the entrance into the soul’, in which we meant to be upside down because we are not printing
wanted to the person to seem calm and peaceful- we created two layers, the these images. However, this is what it would look like if
landscape layer 2 was placed below the other image (the eye) and we them we would print it out.
used the magic wand to remove certain areas of the iris. Afterwards we used
the eraser with a low density in order to produce a soft outline, instead of the
harsh edge from the magic wand.
We wanted our album to be meaningful and
influential and therefore placed an image of
a tattoo with a quote ‘Never a failure, always
a lesson’; we felt this linked well with the
songs name ‘Not giving in’. By using a
tattoo, it makes the CD cover seem personal
to the artist. Also we wanted to establish
and represent the artist fully in this
cover, we did this by using multiple
photos, close-ups and mid shots.