The document discusses Alfred Hitchcock's 1935 film The Thirty-Nine Steps. It summarizes that Hitchcock combined both "high" and "popular" cultural elements in the film. He cast classical Shakespearean actors John Gielgud and John Laurie to appeal to critics but also included sequences set in London's Palladium theater to appeal to a popular audience. This combination of elements made The Thirty-Nine Steps a big hit in Britain and established Hitchcock's reputation as a popular filmmaker who could appeal to both highbrow and mainstream audiences.