During the month of December 2019, Fireworks launched an New Retail Marketing Campaign at The Waterfront @ Desa Parkcity, Kuala Lumpur. This campaigns achieved 20k interaction with Shoppers and 600% increase of Facebook followers. Smart Vouchers : This innovative contest allows shoppers to win e-Vouchers by scanning QR Codes displayed around the Shopping Mall. Once they win the e-vouchers shoppers are able to instantly redeem the gifts via the participating retailers. Online-to-Offline : We also target Facebook users, allowing them to win the e-Vouchers online, and redeem the gifts in the retail stores. We bridge the gap of Online to the Physical Retail Environment. How it Works Shopper to scan QR Codes displayed around the Shopping Mall. Facebook users, also can win the e-Vouchers online by click on our posts. Key in Contact info and get e-voucher via SMS. Once they win the e-vouchers shoppers are able to instantly redeem the gifts via the participating retailers. The Result of this 1 month campaign, we manage to achieve :
 20,000++ interactions with shoppers both online and offline! 600% increase in Facebook like for Waterfront. 3,000++ of authentic Shopper’s Data & Contact Information

1. Established in year 2003, Fireworks is an award winning Digital Innovation
and Digital Marketing firm that specializes in mobility and internet based
business solutions.
Our technology empower countries such as Malaysia, Singapore, Thailand,
Myanmar, Cambodia, Vietnam & Indonesia - we strive to empower Asia with
our digital technologies and tech ventures.
Currently serves top notch clientele such as Mead Johnson, Sinchew, Setia,
Amway and Myanmar ’s Ministry of Information.
Singapore | Malaysia | Thailand | Myanmar | Cambodia
DIGITIZING ASIA
www.fireworks.my

2. CASE STUDY : MAGICAL XMAS @ DESA PARKCITY

3. During the month of December 2019, Fireworks
launched an New Retail Marketing Campaign at The
Waterfront @ Desa Parkcity, Kuala Lumpur. This
campaigns achieved 20k interaction with Shoppers
and 600% increase of Facebook followers.
Smart Vouchers : This innovative contest allows
shoppers to win e-Vouchers by scanning QR Codes
displayed around the Shopping Mall. Once they win the
e-vouchers shoppers are able to instantly redeem the
gifts via the participating retailers.
Online-to-Offline : We also target Facebook users,
allowing them to win the e-Vouchers online, and
redeem the gifts in the retail stores. We bridge the gap
of Online to the Physical Retail Environment.
#O2O #RetailMarketing #NewRetail
How it Works
• Shopper to scan QR Codes displayed around the Shopping
Mall.
• Facebook users, also can win the e-Vouchers online by click
on our posts.
• Key in Contact info and get e-voucher via SMS.
• Once they win the e-vouchers shoppers are able to instantly
redeem the gifts via the participating retailers.
The Result of this 1 month campaign, we manage to
achieve :
1. 20,000++ interactions with shoppers both online and
offline!
2. 600% increase in Facebook like for Waterfront.
3. 3,000++ of authentic Shopper’s Data & Contact
Information
XMAS SCAN & WIN CONTEST 2019, WATERFRONT @
PARKCITY

4. Scan QR Code Everywhere
via our Digital Ads
JOIN CONTEST VIA OFFLINE & ONLINE
QR Code everywhere at the
Shopping Mall

5. GET MYSTERY PRIZES VIA SMS
Insert Name & Mobile Select Voucher Category & Like Our FB Receive eVoucher thru SMS

6. SHOW QR CODE TO RETAILER AND BE REWARDED
6
Show QR Code to Cashier Cashier to Scan Code
E-Voucher is Verified & Prize will
be given.
Retailer’s App

7. SHOW QR CODE TO RETAILER AND BE REWARDED
600%+ Increase Followers
20k%+ Interactions

8. MALAYSIA
FIREWORKS SOLUTIONS SDN BHD
A-28-3A, 3 TWO SQUARE, NO. 2, JALAN 19/1,
DATARAN 3 DUA, 46300
PETALING JAYA SELANGOR, MALAYSIA
T : +60 17 370 2874
E : INFO@FIREWORKS.MY
W : HTTP://WWW.FIREWORKS.MY
CONTACT US FOR
INNOVATIVE RETAIL MARKETING
TECHNOLOGIES