The document discusses how FinTech (financial technology) is failing to connect with its key constituency of 18-35 year olds, known as Millennials. A recent poll showed that 92% of Millennials have never heard of FinTech, despite being interested in the types of financial services that FinTech companies provide. The document explores some of the reasons for this disconnect and discusses ways that FinTech companies can better promote their services and connect with consumers outside of the "FinTech ecosystem".