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Brookline Market Hall
- 1. Brookline Market Hall John Kim & Johnson Pun Graziano & Kline Studio 12/9/12 Final Review
- 9. Food
- 10. “Good food brings all of us together, and helps us find a common point of view.”
- 11. “People travel a great distance for food” “We believe that one of the greatest sources of joy is what happens around the dinner table.”
- 12. Farming to Dish Farming Market Dish
- 13. Farming to Dish Farming Market Dish
- 14. Farming to Dish Farming Market Dish
- 15. Farming to Dish Farming Market Dish
- 16. Market
- 19. Denver Obese Adults, 2010 Boston Philadelphia Cleveland Kanas City Richmond Benchmark Avg Cincinnati U.S. Average Charlotte Baltimore Indianapolis Pittsburgh Minneapolis St.Louis Detriot 0% 10% 20% 30% 40% 50%
- 20. Denver Obese Adults, 2010 Boston Philadelphia Cleveland Kanas City Richmond Benchmark Avg Cincinnati U.S. Average Charlotte Baltimore Indianapolis Pittsburgh Minneapolis St.Louis Detriot 0% 10% 20% 30% 40% 50% http://www.pittsburghtoday.org/view_ObeseAdults2.html
- 21. 84% 84% 83% 80% 78% 76% 75% 73% 71% 63% 55% 54% 52% People eating too much fast food Survey said... Society said... Factors contriuting to obesity in America “We eat far too much junk food” “Americans just don’t get enough exercise.” “We just don’t know when to stop.” “You can get food anywhere and at any time.” “Fried is just better!” “We love our sweets” “Americans have no self-control.” “Fast food is just too convenient and cheap.” “If we could just make healthy food taste good.” “People just crave carbs.” “We have no idea how much we snack during the day.” “Healthy food is really expensive.” “I have no idea how nutrition really works.” Lack of exercise and physical activites People eating too large of portions People eating too many calories per day People eating too much fat People eating too much sugar People eating too many carborhydrates People eating too frequently during the day The high cost of eating healtlily Lack of education on nutrition People eating too many pocessed foods Individuals’lack of self-control Fast food restaurants Factors contributing to obesity in America
- 22. 84% 84% 83% 80% 78% 76% 75% 73% 71% 63% 55% 54% 52% People eating too much fast food Survey said... Society said... Factors contriuting to obesity in America “We eat far too much junk food” “Americans just don’t get enough exercise.” “We just don’t know when to stop.” “You can get food anywhere and at any time.” “Fried is just better!” “We love our sweets” “Americans have no self-control.” “Fast food is just too convenient and cheap.” “If we could just make healthy food taste good.” “People just crave carbs.” “We have no idea how much we snack during the day.” “Healthy food is really expensive.” “I have no idea how nutrition really works.” Lack of exercise and physical activites People eating too large of portions People eating too many calories per day People eating too much fat People eating too much sugar People eating too many carborhydrates People eating too frequently during the day The high cost of eating healtlily Lack of education on nutrition People eating too many pocessed foods Individuals’lack of self-control Fast food restaurants Factors contributing to obesity in America
- 23. Factors contriuting to obesity in America “We just don’t know when to stop.” “If we could just make healthy food taste good.” “Healthy food is really expensive.” “I have no idea how nutrition really works.” Factors contributing to obesity in America
- 25. Eleven | Strip District
- 26. Salt of the Earth | Garfield
- 27. Crested Duck | Beechview
- 28. Our vision: Grow Pittsburgh envisions the day when growing and eating healthy, local food is commonplace. Our mission: to demonstrate, teach and promote responsible urban food production. Edible Schoolyard Braddock Farms Greenhouse City Growers Produce Distribution
- 29. Pittsburgh Department of City Planning Urban Agriculture Zoning URBAN AGRICULTURE REGULATIONS IN THE ZONING CODE Urban Agriculture is a use classification in the City of Pittsburgh Zoning Code that allows a range of small to large scale agricultural uses, from a chicken coop located in a backyard to a commercial farm. Urban Agriculture can either be a primary or accessory use. Within these categories, there are specific use types based on the activities occurring. PRIMARY USES A primary use is the main activity occurring on a parcel of land. For example, a structure being used as a cafe would be classified as a restaurant. If the property were sold and became a clothing shop, the primary use would change to retail sales and services. The primary use categories in the Zoning Code related to agriculture are: • • • • OVERVIEW OF APPROVAL PROCESSES All applicants must complete and submit a walk-through application form and must provide a scaled survey or plot-plan illustrating the proposed new agricultural uses. The walk-through application can be obtained at the Zoning Counter or by visiting the City Planning website and clicking on“Forms”on the right side of the page. The Zoning Counter is located downtown at 200 Ross Street, 3rd Floor, Pittsburgh, PA 15219 and the hours of operation are 8 AM to 3 PM, Monday through Friday, except city holidays. Agriculture (General) is the category most resembling traditional agriculture and allows full- scale commercial growing of crops and raising of livestock. This use is only allowed in certain zoning districts and requires a minimum lot size of three acres. Agriculture (Limited) with Beekeeping allows Urban Agriculture (Accessory Use) With No Animals allows for the commercial growing of crops where there is a separate primary use. One example of this is growing food on the same lot as a restaurant. Urban Agriculture (Accessory Use) With Animals allows for the housing of chickens and/or honeybees where there is a separate primary use. The lot-size and barrier requirements for beehives are the same as those for the Agricultural Use (Limited) With Beekeeping listed above. This use also permits the housing of three chickens where there is a minimum lot size of 2,000 square feet, and permits an additional chicken for each additional 1,000 square feet.
- 30. Pittsburgh Altoona Johnstown Penn Hills Butler Indiana Wheeling Youngstown Local (USDA Oraganic & Certified Naturally Grown) Farms inWestern PA
- 31. Local Farmers Market in Pittsburgh
- 32. Local Farmers Market in Pittsburgh
- 38. How can we redefine the Market?
- 39. Consumers Farmers Community Who should benefit from the market?
- 40. Benefit to Consumers Quailty of Food Seasonal Food Interaction with local farmers
- 41. Benefit to Communities A Place to meet Business traffic generated Desire to learn
- 42. Benefit to Farmers No Middle-man Less time in StorageFull premium income for part of their produce
- 45. Eataly, NYC
- 46. Marty’s Market, Strip District
- 48. M Market
- 49. M GP Green Plaza
- 50. M GP L Learning
- 53. Market Market MarketGreen Green Green Learning Learning Learning Food Gallery FoodGallery Food Gallery Market Green Learning Food Gallery Market Green Learning FoodGallery MarketGreen Learning Food Gallery Program Layout Option
- 58. Intersection
- 59. End of the Business District
- 62. On a Public Transit Route
- 73. Green PlazaView
- 74. 1st Fl Plan Learning Market Green Plaza Food Gallery Pioneer Brookline Green PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen PlazaGreen Plaza
- 75. Market
- 76. Learning
- 77. Food Gallery
- 78. 2nd Fl Plan MarketMarketMarketMarketMarketMarket Food Gallery Pioneer Brookline Green Plaza Brookline Green Plaza
- 79. 2nd fl Balcony
- 80. 3rd Fl Plan Green Plaza 3rd Fl Plan3rd Fl Plan Pioneer Brookline Green Plaza
- 81. Roof Plan Green Plaza Roof PlanRoof Plan Pioneer Brookline Green Plaza
- 82. Green Roof
- 83. WALKWAYTO BERKSHIRE AVE ROOFTOP PUBLIC PARK RESTROOMS DEMONSTRATION AND LEARNING GREEN PLAZA MARKET HALL RESTAURANT GALLERY (FOOD) RESTAURANT STANDS RESTAURANT GALLERY SEATING OUTDOOR SEATING FOR DINING ATRIUMTO FLOOR BELOW ROOFTOP PUBLIC GARDEN CIRCUATION CORE CAP CLASSROOMS STAIRSTO SECOND LEVEL Exploded Program Axon
- 84. Sustainable Features Stormwater Collection Reducing Heat Island Daylight andViews Maximizing Open Space Water Efficient Landscape AlternativeTransportion- Bike Storage / Provide preferred parking for fuel-efficient vehicles / PublicTransportation Access
- 85. Project’s Measure of Success Combating Food Insecurity Tackling Poor Nutrition Habits Families Saving Money Creating a Sense of Place Helping the Enviroment
- 87. Thank you