Finding Diamonds: Putting the Power of Analytics to Work for You
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Heller Consulting provides analytics services to non-profits to help them better understand donors and prospects. They analyze demographic and behavioral data to create profiles of likely donors and identify new prospects that match those profiles. Consultants then work with clients to develop targeted cultivation and solicitation strategies, assign prospects to solicitors, evaluate results, and refine strategies over time to maximize fundraising. The goal is to move from having too much unusable information to strategic insights that serve the client's goals.
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Finding Diamonds: Putting the Power of Analytics to Work for You
- 1. t Finding Diamonds: The Power of Analytics Heller Consulting www.teamheller.com
- 2. About Heller Consulting Experience 15 Years - 800 Clients – 1,700 Projects Places San Francisco, Chicago, New York People 25+ People – Smart, Skilled, Committed Focus Serve Solely Non Profits All Consultants Have Worked in Nonprofits
- 3. Heller Consulting Service Areas Select Needs Analysis & Software Selection Implement Conversion & Implementation Optimize Cleaner Data, Better Business Practices Grow Extend Your Fundraising Manage Your Mission
- 8. Communicating how they do
- 12. Fundraising is less local than it used to be.
- 13. Website Visitors
- 19. Really. There’s GPS on your phone.
- 20. What you ordered at Starbucks this morning
- 21. And on this day last year
- 22. Prefer Peets? Tea? Organic Soy Lattes?
- 23. We know that too.
- 24. Which credit card you used
- 25. And your credit score
- 26. What you’ve bought on Amazon
- 28. To SMI - so much information
- 29. corralling it all – a system, a vendor
- 30. To SI - strategic information
- 31. putting it to work for you
- 33. This requires HAVING a strategy
- 35. Beyond RFM
- 36. Who are they really?
- 37. Going undercover
- 38. Pulling back the curtain
- 41. Income
- 42. Age
- 44. Mortgage Balance
- 45. Amount Currently Past Due
- 48. Surfacing “high likelihood” prospects
- 50. Assignments
- 51. Cultivation Plans / Action Tracks
- 52. 3 or 4 at most!
- 53. See who responds
- 54. who say’s “I’m here, I’m interested!”
- 55. Time delimited
- 59. Aging
- 60. Learning to Let Go
- 61. What did we achieve?
- 62. What should we aim for next time?
- 64. Initial - Broad screening
- 65. Ongoing - On demand
- 66. Partnering with a Vendor:
- 68. Cost
- 70. Phone: 510-841-4222 Website: www.teamheller.com
Editor's Notes
- Finding Diamonds – Putting the Power of Analytics to Work for You Busy, busy, busy – everyone in fundraising is just so busy. We’re communicating with prospects, having meetings, submitting proposals, nurturing relationships. But are we engaging with the right people? And “right” doesn’t just mean wealthy. “Right” means the people most likely to support your organization – soon, over the longer term, and substantially. Those are the people you want to be cultivating. So how can you know who they are without taking the time to speak with them? In a word – Analytics. No, don’t cringe. No flashbacks to Statistics 101 here. You don’t have to do the math, but you can reap the benefits. They include: a solid profile of your best proven supportersa deep dive into your database to surface similar prospects and a clearly prioritized list of who you should be speaking with next In this engaging session, we’ll discuss actionable plans for using analytics to focus your efforts and boost your fundraising, and we’ll talk about cool new trends too!
- Now it floods at you (or you’re told it should) and you need to sort through. How? – attend the later sessions!Why? – you’re in the right placeWealth Screening – Old SchoolUsed to just be bold itemsYou had to work to track down that infoA couple simple scoresYou had to interpretReporting Tools = LamePros – easier to figure outCons – simplistic (too easy!) Sub-par results
- Learning and ProgressingRefining ProfileRefining TacticsRepeat!