The document analyzes the results of a "Find Your Tribe" test, which identified the user as belonging to the "Smart Urban" tribe. However, this tribe is not one of the top three in the southeast of England, where the largest tribe is "Townie." The user reflects that while some aspects of being "Smart Urban" fit, they may have a more individual style. They plan to make a magazine for the top "Townie" tribe but put their own urban twist on it to make it unique.