A presentation on marketing plan of a brand new android app. This app focuses on the problem of students and professionals who move in other cities for studies or work.

1. WANT
A
ROOM

2. We Are Here To Help

3. Solving the problem of students and professionals to find
a rented accommodation in another city.

4. 7% of mobile time people Spend on preparation (trips,
accommodation) Apps(1)
So
Whywe made Find Space

6. Target Customer
College
Students
Working
Professionals

7. You got these but now what

8. Students/ Professionals are moving in
another city need room or apartment.
They don't want to waste time, too much
negotiation, cheatings from agents.
Students/ Professionals want like minded
room partners.
Needs/
Wants

9. Needs/
Wants
Need a standard procedure like Oyo doing in
hotel segment.
Landlords want tenants of their
preferences.
Services like cleaning, cooking, net, cable,
maintenance availability at short notice

10. Nest AwayFind SpaceC
O
M
P
E
T
I
T
I
O
N

11. Point
Of
Parity
Find a room/flat/home
at a reasonable (rent)
price.

12. Point
Of
Parity
Find a room/flat/home
at a reasonable (rent)
price.
Fully furnished room
with all utilities
listed.

13. Point
Of
Parity
Find a room/flat/home
at a reasonable (rent)
price.
Fully furnished with all
utilities listed.
All services one
bill.

14. Point
Of
Parity
Find a room/flat/home
at a reasonable (rent)
price.
Fully furnished with all
utilities listed.
Room owners:
1. Complete tenant details
2. Professional maintenance
All services one bill.

15. Point
Of
Parity
Find a room/flat/home
at a reasonable (rent)
price.
Fully furnished with all
utilities listed.
Room owners:
1. Complete tenant details
2. Professional maintenance
Rules and regulations
for tenancy specified
in a model agreement.
All services one bill.

16. Point
Of
Differ
ence
Excellent
customer service

17. Point
Of
Differ
ence
Excellent customer
service
Option to connect
(chat) between
tenant/landlord or
flatmates.

18. Point
Of
Differ
ence
Excellent customer
service
Option to connect (chat)
between tenant/landlord
or flatmates.
Notification when
your need
matches a listed
property.

19. Point
Of
Differ
ence
Excellent customer
service
Option to connect (chat)
between tenant/landlord
or flatmates.
Information on essential
services nearby - education/
transportation/ fitness.
Notification when your
need matches a listed
property.

20. Point
Of
Differ
ence
Excellent customer
service
Option to connect (chat)
between tenant/landlord
or flatmates.
Information on essential services
nearby - health/ education/
transportation/ fitness.
Weekly feedback.
Notification when your
need matches a listed
property.

22. • We believe in building strong
brand first and then money will
follow
• 5000 downloads in first quarter

23. Pricing
• Most of the services mentioned earlier are going to be free

24. @ Rs 100
/ Month

25. P
R
E
M
I
U
M
Ads free

26. P
R
E
M
I
U
M
Ads free Pay in app
option

27. P
R
E
M
I
U
M
Ads free Pay in app option Customization
on request

28. P
R
E
M
I
U
M
Ads free Pay in app option
Discount on
movies, taxi, food
Customization on
request

29. P
R
E
M
I
U
M
Ads free Pay in app option
Discount on movies,
taxi, food
With 24 hours service
request resolve.
Customization on
request

30. P
R
O
M
O
T
I
O
N
( Zero
Cost )
Social Media

31. P
R
O
M
O
T
I
O
N
( Zero
Cost )
Social Media Mass E-mailing

32. P
R
O
M
O
T
I
O
N
( Zero
Cost )
Social Media Mass E-mailing
Word of Mouth

33. P
R
O
M
O
T
I
O
N
( Zero
Cost )
Social Media Mass E-mailing
Word of Mouth Refer and Earn Points

34. App
Distri
bution
As Android have largest share in Indian mobile
Market(2), Find Space is going to available only on
Google Play Store.

35. Acknowledgments and References
Acknowledgment
Special thanks to Harshit Verma, Kumar Ankur, Sourabh Maladharee,
Taslim Raza, Vivek Gupta for telling their expectations in app, Vivek
Gupta for logo design and Vivek Kumar, Pradeep, Nandini for listening.
References
1.“Seven Shades of Mobile” study, conducted by Insights.
2. https://qz.com/751818/apple-is-losing-ground-in-the-worlds-third-
largest-smartphone-market
3. All images in this presentation are from google images and flicker.

36. • Created By Dinesh Kumar, IIT(BHU), during a
marketing internship under guidance of Prof.
Sameer Mathur, IIM Lucknow.
Disclaimer
Prof. SAMEER MATHUR
IIM , Lucknow