Your Bullet Point Marketing Plan

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Your Bullet Point Marketing Plan

  1. 1. Entrepreneurs need a bullet-point marketing plan. Ken Sethney [marketing coach] @YourMktgCoach (c)2013 R. Kenneth Sethney
  2. 2. Keep it simple. Put it to work. Unless you have a lot of people working for you...
  3. 3. Your Class A prospect is a person who is most likely to say “yes.” Let’s take a closer look. Focus on Class A prospects:
  4. 4. What does your Class A prospect look like? Age, gender, preferences, job?
  5. 5. Where are people like that hiding? Coffee shops? Old folks homes?
  6. 6. How will you reach them? New media? Old media?
  7. 7. Lots of options. Choose what’s best for them.
  8. 8. How much will it cost? Look at your options. Pick a number.
  9. 9. How will you measure success? New customers. Gross sales. Net revenue. After tax.
  10. 10. The SBA says small businesses should budget 7-8% of sales. ... your margins should be 10-12% after you’ve covered your other expenses, including marketing. (sba.gov)
  11. 11. ▪ What does your Class A prospect look like? ▪ Where are people like that hiding? ▪ How will you reach them? ▪ How much will it cost? ▪ How will you measure success? Keep it simple. Put it to work.
  12. 12. The Beginning Get busy! :-)

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