Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Kevin Xu: How to Create a Startup Within a Niche

568 views

Published on

Kevin Xu describes three helpful tips for creating a startup company within a particular niche that interests you.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Kevin Xu: How to Create a Startup Within a Niche

  1. 1. H O W T O C R E AT E A S TA RT U P W I T H I N A N I C H E B Y K E V I N X U
  2. 2. • When thinking about a startup’s longevity, it must make your user’s life easier and for that to be achieved it’s essential that you create a business within a niche.
  3. 3. • Solving distinct problems is what makes your business a necessity and not only sets it apart from your competitors but steers you from a diluted market. • Here are a few areas of focus when creating a startup within a niche…
  4. 4. C R E AT E A S U S TA I N A B L E B U S I N E S S M O D E L • Defining your business model is one of the first steps towards building a stable company foundation. # 1
  5. 5. • Creating a model that will incite the best customer satisfaction is the goal and requires founders to initially decide if they’re running a B2B or B2C business which will determine your strategy’s focus.
  6. 6. K N O W T H E M A R K E T • Before diving into the public spotlight, you want to do a fair amount of research of the overall market that you’re getting into. # 2
  7. 7. • Knowing the landscape is a huge part of the preparation process and it will serve your business well in the long run. • Determine the market size, identify your lead competitors and where your strategy should aline.
  8. 8. • Being aware of the playing field opens up your possibilities for creativity. • Knowing which methods worked best among similar audiences and open areas for innovation all fall into perspective after learning the market.
  9. 9. M A K E A U N I Q U E M A R K E T I N G S T R AT E G Y • Just as your business fits into a unique position for your client base, so should your marketing strategy. • Creating a niche marketing strategy proves to be more successful the better you know your clients. # 3
  10. 10. • Depending on the type of financial backing you have, your niche marketing strategy could involve a lot of growth hacking. • Finding ways to market your product or service efficiently but cost effectively as well.
  11. 11. • If the finances are in place, determining where to spend it could seperate your marketing strategy between niche and standard.

×