Avid Technology, Inc. faced challenges with their previous system, NetSuite OpenAir, which was inefficient for managing resources, data, and billing, leading to low adoption rates and poor customer relations. By switching to FinancialForce PSA, Avid achieved greater visibility into project finances, improved utilization, and enhanced customer engagement, resulting in increased revenue and profitability. The integration with Salesforce and easy-to-use features facilitated quick adoption and better management across all project spectrums.

1. FinancialForce helps us solve some of our most painful issues which is
keeping up with the customers and keeping up with the constant state of
change. FinancialForce is a flexible and powerful enough tool to allow us to
do that effectively.”
Featured Product ­
FinancialForce PSA
Systems Replaced
Netsuite; Netsuite OpenAir
Company Size
Large
Industry
Audio/Video Technology
Location
Burlington, Massachusetts,
United States
Avid
For over 25 years, Avid provides technology and services
for video and audio production, broadcast, live sound,
shared storage, and more – and has been recognized with
numerous awards, including two Oscars®
, a Grammy®
,
and 14 Emmys®
.
They were using OpenAir to manage services projects
which proved inefficient to manage resources, data, billing;
plus lots of costly customization. It wasn’t working for this
growing business. With FinancialForce PSA, they now have
sales, services and finance working on one central system,
which has led to increased revenue, profits and customer
satisfaction.
SUCCESS STORY
Avid Technology, Inc.
Tony Callini
SVP Finance

2. Business Issues
• Previous system–Netsuite OpenAir–did not meet any of Avid’s needs
from either a financial or operational perspective
• OpenAir proved inefficient to manage resources, data, billing; and
required large amounts of costly customization
• OpenAir was also not easy for project teams and operations to use
resulting in low adoption rates
• Lack of visibility on project finances, time cards, billing and expenses
drove profit margins down
• Avid could not generate the types of reports and analysis that
management needed to run the business and to make good decisions
• Customer relationships suffered because project teams did not have
real-time information on state of projects
• Billing process was very manual with significant amount of spreadsheet
consolidation and pulling data from different systems –proved
“suffocatingly time consuming” and error prone
Benefits & Results
• FinancialForce PSA provides greater visibility on project finances,
improved utilization, increased profitability, and allows Avid to more
closely engage with their customers at every stage of the service
delivery process
• PSA integration with Salesforce allows services teams to be more active
at the sales opp level helping sales to build smarter, realistic project
plans for clients
• Now sales, services and finance can see exactly what’s going on across
all spectrums of a project, so they can stay on track and engage with
customers from cradle to grave–improving customer satisfaction
• Deep reporting allows for better slicing, dicing and drill down of data to
get the right analysis needed to better manage the business
• New insight into projects allowed Avid to reduce contractor spend, and
utilize employees better–producing an uptake in billable utilization
• Real-time visibility allows group to spot issues and make quick
decisions and adjustments on a project, whether that’s staffing,
budgets, billing, etc.
• With FinancialForce PSA, timecards, expenses and billing management
processes have gone from scrambled to lifesaving
• Out of the box features and functions have been easy to use and
created quick adoption rates across the Avid team–something lacking
with prior system
• Finance now has visibility across projects allowing for better control and
management of the revenue position within a quarter
FinancialForce PSA provides
greater visibility on project
finances, improved utilization,
increased profitability, and
allows Avid to more closely
engage with their customers
at every stage of the service
delivery process.”
SUCCESS STORY • Avid Technology, Inc.
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Tony Callini | SVP Finance