The document discusses the objectives and roles of financial management. Financial management involves planning, organizing, directing, and controlling the financial activities of a company. The basic objectives are profit maximization, wealth maximization, and maintaining liquid assets. Operational objectives include ensuring timely availability of funds, effective utilization of finances, investment safety, and enterprise growth. Social objectives are timely payments to stakeholders like shareholders, employees, suppliers and taxes. Key roles of financial management are liquidity management, cash flow forecasting, fund raising, internal fund management, cost control, and profitability measurement.