Partaking in the Sports Management course, SM 485, we learned throughout the semester everything one would need to create a business plan. The goal was to develop a business plan for a specific market of interest and explain why the plan would be justified. With a minor in sports communications, the chosen focus was on financial services assisting those in the sporting industry. Many people do not realize that the although athletes make more than the average working class individual, the scope of their financial literacy knowledge acquired is minuscule. In creating the plan, the goal was to simulate a service that would show athletes how to grow their money, become financially savvy, and remain financially secure.

1. New Opulence Financial, LLC.
2016
Business Plan
NATALIA HERBERT
WEST VIRGINIA UNIVERSITY | SM 485 Dennis Floyd Jones, Ph. D

2. Natalia Hebert
Business Plan
SM 485
1
Our Mission:
“The Goal for us here at New Opulence Financial is to help educate,
motivate, and teach these hardworking individuals how to generate long
lasting wealth. Creating lifelong relationships while being known as the
people they trust. With clear communication and an open door we will not
only ensure effective, but also efficient ways to create the best plan for your
financial desires.”– CEO and Founder
Background Information
New Opulence Financial, LLC. (NOF), is a team built of highly qualified individuals.
Its major focus is the Financial Literacy Bootcamp, and Financial Advising Center.
These programs are geared towards professional athletes: future, current, and retired.
Specifically designed in order help each individual understand and gather all the
financial literacy tools necessary to grow their money effectively.
Equipped with a team of professionals who are certified in financial planning, and an
extensive money management background. Founded in January 2016, New Opulence
Financial, LLC.
Purpose of the Organization
New Opulence Financial is an organization which is truly something that is needed. It is a
resource that will ensure hundreds of pro athletes are able to invest in their future long-term and
make sure that their money grows for them. A key to staying rich, and making sure that you are
always financially secure is learning how to invest your money. Learning how to make your

3. Natalia Hebert
Business Plan
SM 485
2
money work smarter not harder. I feel that it is imperative to teach those entering the pros, and
those currently renewing contracts to handle their fortune properly
The age of those coming into substantially large sums of wealth are usually under the age of
25, some even under the age of 20. Many do not come from money and then are instant
millionaires. They essentially lack the knowledge necessary to make the most cost effective
decisions and to stay wealthy. Teaching minority men to fight the stereotype of being in a never
ending cycle of financial disability. With most if the NBA and NFL is made up of minority players,
it would be a justice if they are given the tools necessary to stay in this new found financial
state.
Another goal is asking sure that these individuals are not taken advantage of. Too many
times financial advisors who do not have these players best interest at heart steal from them
because they aren’t financially savvy. We want to stop the bleeding and help to reverse that
damage.
Goals of the Organization
To teach young individuals to be financially savvy. During their time in the pros.
During their life after the pros. To enrich the minds of professional athletes. Teach them
that there is an extensive life after their sports career. Understanding that there is an
exceedingly large amount of money out there that can be made if done smartly. To
encourage wealth in all facets of those not in the upper class. Teach them that you do
not have to come from wealth to stay wealthy.
To create a sense of profit for those who knew not how to get there. Teach them
investing and skills that they will be able to do on their own. Show them that learning

4. Natalia Hebert
Business Plan
SM 485
3
how to make money on their own is vital. To make sure they work smarter not harder.
The stock market, investment property, CD’s 401ks are out there to benefit them. These
are the means to have you money multiplied without braking your back
Objectives of the Organization:
Attract beginning clientele through discounted rate and added incentive. Become
a noticed and recognizable Financial Bootcamp within a year. Become solidified as a
prominent financial resource for pro athletes. Have 5-10 long-term clients to establish
longevity within 6-12 months. Have another location to support expansion within 2-3
years
Work Design and Organizational Structure
With any organization, a major key to success is the pipeline. Making sure that
the flow of the organization is fluid is essential to its success. In order for New
Opulence Financial to run its operation the accountants and financial advisors must
have the appropriate licensing. Training and certifications must be provided when
necessary, making sure that the staff is accountable for knowledge in all areas, and
making sure that access to tools necessary are available.
With the CEO, and GM working in unison it will ensure that the individuals underneath
them have confidence in their team. Making sure that all team members’ work together to
achieve optimum success is most beneficial. Aiming to market the company in a positive light
and balancing the clientele is also going to be necessary.
Budget Formulation

5. Natalia Hebert
Business Plan
SM 485
4
The calculations for the current budget have been aligned with the current market
prices for rental property in NYC, as well as the market prices of loans. Rental Space
based on the average $6.16 per sq. ft. in NYC current value, (about 280-400 sq. ft. per
person) for one year 7-8 people: is 160k-210k. 4 person option is: 96k-120k.Funds for
rental space based on the Funds for the employees: 210k for the first year (not including
CEO). Equipment would be donated by named partner, purchased with money raised
for: 15k. Funds for access to financial systems 10k for the year. Funds for additional
training for employees 5k. Funds for advertising and marketing 5k
Projected Max. Budget Total for the first year: $455,000
Note: Budget is subject to change pending on External factors. All calculations have been
made placing a contingency value in the final max budget.
Control system
All employees will be able to speak freely, but respectfully. Any issues would be
brought up to the GM and CEO if necessary. Since it would be more of a boutique
agency, there would be no HR department to handle these issues. Audit will be selected
at random without notice to the employees. This is to ensure that business practices are
being followed, and the figures for the clientele and company are accurate. Was not
sure if there is what you meant by adding and audit to my control.
Evaluation
Evaluating the company and its progress will be an ongoing tasks that will help to
optimize al areas. There will be multiple plans in place for tracking information of the
company. Using google analytics, creating a survey where clientele will provide

6. Natalia Hebert
Business Plan
SM 485
5
satisfaction feedback (if clientele would recommend services to other individuals, etc.)
Bi-monthly. There will be overall reviews to see if goals and objectives have been
reached for that month. , if not a review to see what may need to be altered to improve
success. Research quarterly for technology updates that may help the company
efficiency. Evaluating the rate of profit to see if f we are in the black or red. Will help
steer the company in the right direction, and further edit out five year plan.
Development of the 5yr Plan
The five year plan goal is the blueprint for maximum success during the first year
of operation, and making sure that a base of consistency is set for longevity. If New
Opulence Financial, LLC. Is able to get into the black by the end of year or 2, it will put
this company on an upward rise for expansion and new clientele. Thus opening the
doors for new investors and silent partners to help the small company expand while
staying true to its core values.
Goal Timeline Funding
Secure office location
and equipment
Immediate during
the beginning of
first year.
Capital, grants,
donations
Hire staff and
personnel
Immediate during
the beginning of
first year. 1-3
months
Capital, grants,
donations
Advertising and
marketing plan
During the first
year. Launch
within 1-3 months.
Capital, grants,
donations
Initiate first round of
Bootcamp with 4-8
clients
During the first
year within 2-4
Capital, grants,
donations

7. Natalia Hebert
Business Plan
SM 485
6
months of
business
Find additional
Investors to assist with
capital and possibility
of expansion
Within 6-12
months
Capital, grants,
donations
Maintain a household
list of long-term
primary clientele
(5-10 )
Within 6-12 month Capital, grants,
donations
Plan for promotional
networking and
marketing events for
company and clientele
expansion
Within 8-12
months
Capital, grants,
donations
Securing an additional
5-10 house clients
Within the 2nd
year N/A
Expansion of second
location (Miami or Los
Angeles)
Staff and personnel
During the 2nd or
3rd year
Financed through
capital and the
secured investors
Maintain expansion
with
Advertising expansion
Throughout years
2-4
Capital, grants,
donations
Finding ways to move
NYC location to a
larger office. Hire
more staff.
Year 3-4 Capital, grants,
donations
Create a new
revamped Bootcamp
It will be introduced
during the end of
year 4-5
Capital, Investor,
donations
Continue evaluation of
company. Reformat
objectives and goals
for steady growth and
success.
Year 5 Capital

8. New Opulence Financial, LLC.
BUSINESS PLAN
NATALIA HERBERT
WEST VIRGINIA UNIVERSITY │SM 485
2016

9. “
”
The Goal for us here at New Opulence Financial is to help
educate, motivate, and teach these hardworking individuals
how to generate long lasting wealth. Creating lifelong
relationships while being known as the people they trust.
With clear communication and an open door we will not only
ensure effective, but also efficient ways to create the best
plan for your financial desires.
- CEO AND FOUNDER OF NEW OPULENCE FINANCIAL, LLC.
OUR MISSION…

10. Background
 New Opulence Financial (NOF), is built up of a team of highly qualified
individuals. Its major focus is the Financial Literacy Bootcamp, and Financial
Advising Center. These programs are geared towards professional athletes and
helping them to understand all they need to know about how to handle their
money.
 Equipped with a team of professionals who are certified in financial planning, and
money management background.
 Founded in January 2016, New Opulence Financial, LLC.

11. Background continued…
Manager: Age 30-45
Must have a bachelor’s degree. (Business, Finance, Accounting, Management, or
Sports Management)
A secondary degree such as you Masters, or CPA certification preferred
Minimum of 3 yrs. experience working in corporate banking or a related field
Availability for frequent travel
*Additional certification not required, but preferred (Series: 65,66,63,7, and or
Insurance licenses). Exceptions may be made depending on qualifications and skill

12. Resources…
HUMAN,
TECHNICAL,
AND FINANCIAL

13. Human…
Making sure that the
individuals that will be
hired have a strong
network of connections.
Making sure that each
person who is hired would
be able to relate to the
clientele we are striving for.
Having an intimate staff of
8 individuals. There are
two financial advisors and
two accountants to help
with scheduling purposes
of the clients. It would be a
benefit to have someone
available at different times
to accommodate the
client’s schedule

14. Technical…
Choosing the operating system that would be most beneficial and efficient. There is
now and option to have Mac computers interfaced to be accessible to the windows
operating system. If it is cost effective being able to use both would be great.
Having access to the appropriate software that financial advisors are accustomed to.
Examples: MoneyGuidePro, NaviPlan, Money Tree- Silver etc.
Entire Windows suite especially Excel for spreadsheet for the accountant.

15. Financial…$$$$$$$
• Silent
partners
• Equity
Financing**
(last option)
• Through
financial
programs
• Investors
For the startup
cost the initial
funds would be
supplied
through various
channels.
Grants
Private
donations
Bank loan/line
of credit (if
necessary)

16. Considerations…
SOCIAL,
ECONOMIC, AND
ENVIRONMENTAL

17. Social…
Building a strong network
will provide a strong bond
socially. Utilizing social
media and word of mouth to
build relationships. The
brand would be considered
one to look out for and have
a positive connection to it.

18. Economic…
Being in the mecca of
finance there proves for a
large margin of success.
With the rise of the
professional athlete’s
sizeable contracts, the
opportunity for them to learn
how to secure their money
for the long-term is even
greater.
Creating a “what if” plan in
case there is a stock market
crash ex. “The Great
Recession” that was from
2007-2009, inflation rates go
through the roof, etc. would
be essential.

19. Environmental…
New Opulence Financial will be
located in NYC. This is prime market
for a financial company. Many
athletes reside in NYC during, and
after the season due to: training,
business deals, vacationing, etc.
The NYC area has 13 professional
teams located in, or around the
immediate area.
Three major airports located in or
around the immediate area as well
that gives access for out of town
clients to reach us. Vice Versa.

20. Our Purpose …
RECEIVING
THE KEYS TO
BUILDING WEALTH

21. “
”
This organization is truly something that is needed. It is a
resource that will ensure hundreds of pro athletes are able to
invest in their future long-term and make sure that their
money grows for them. A key to staying rich, and making
sure that you are always financially confident is learning how
to invest your money. Learning how to make your money
work smarter, and for you not to work harder.
- GENERAL MANAGER OF NEW OPULENCE FINANCIAL, LLC.
*This is the purpose of what the organization is about. Teaching those who come into wealth at an early age learn
how to keep their money growing, and not be taken advantage of.

22. Goals…
ENRICHING
THE LIVES OF
YOUNG MOGULS

23. Goals continued…
To teach young individuals to be
financially savvy
• During their time in the pros
• During their life after the pros
To enrich the minds of professional athletes
• Teach them that there is an extensive life after their sports
career
• Understanding that there is an exceedingly large amount
of money out there that can be made if done smartly

24. Goals continued…
To encourage wealth in all facets
of those not in the upper class
• Teach them that you do not have to
come from wealth to stay wealthy
To create a sense of profit for
those who knew not how to
get there
•Teach them investing and skills that
they will be able to do on their own
To make sure they work smarter
not harder
•The stock market, investment property,
CD’s 401ks are out there to benefit them
•These are the means to have you money
multiplied without braking your back

25. Objectives
Attract beginning
clientele through
discounted rate
and added
incentive
Become a
noticed and
recognizable
Financial
Bootcamp within
a year
Become
solidified as a
prominent
financial
resource for pro
athletes
Have 5-10 long-
term clients to
establish
longevity within
6-12 months
Have another
location to
support
expansion within
2-3 years

26. Design …
Financial advisors
must have the
appropriate
licensing
Accountants must
have the
appropriate
licensing
Additional training
and Certification
will be provided if
necessary dealing
with licenses
Assistant is
trained how to
answer questions
from both
account, and
advisors that
would allow for
appropriate flow
in the workplace

27. Structure …CEO
GM
Advisor
Accountant Assistant
Client
Advisor
Accountant Assistant
Client

28. Financial
Budget
…$$$$$$$
Rent
• 120k-210k
Equipment
• 15k *Looking for
grants or
donations
Access to
financial Systems
• 10k
Advertising
• 5k
Employees
• 210k
Additional
Training/Evaluatio
ns
• 5k
Grand Total For
Maximum Yearly
Budget: $455,000.00

29. Control System …
All employees will be able to speak freely,
but respectfully. Any issues would be
brought up to the GM and CEO if
necessary. Since it would be more of a
boutique agency, there would be no HR
department to handle these issues
Audit will be selected at random
without notice to the employees. This is
to ensure that business practices are
being followed, and the figures for the
clientele and company are accurate.
Was not sure if there is what you meant by
adding and audit to my control

30. Evaluation …
Evaluation
Process
CEO
GM
Advisors Accountants Assistants
Department
Financial
Bootcamp
Program
New
Opulence
Financial, LLC
Client
Feedback

31. 5-year Plan…
Goal Timeline Funding
Secure office location and
equipment
Immediate during the
beginning of first year.
Capital, grants, donations
Hire staff and personnel Immediate during the
beginning of first year. 1-3
months
Capital, grants, donations
Advertising and marketing plan During the first year. Launch
within 1-3 months.
Capital, grants, donations
Initiate first round of Bootcamp
with 4-8 clients
During the first year within 2-4
months of business
Capital, grants, donations

32. 5-year Plan continued...
Goal Timeline Funding
Find additional Investors to
assist with capital and possibility
of expansion
Within 6-12 months Capital, grants, donations
Maintain a household list of long-
term primary clientele
(5-10 )
Within 6-12 month Capital, grants, donations
Plan for promotional networking
and marketing events for
company and clientele
expansion
Within 8-12 months Capital, grants, donations
Securing an additional 5-10
house clients
Within the 2nd year N/A
Expansion of second location
(Miami or Los Angeles)
Staff and personnel
During the 2nd or 3rd year Financed through capital and
the secured investors

33. 5-year Plan continued...
Goal Timeline Funding
Maintain expansion with
Advertising expansion
Throughout years 2-4 Capital, grants, donations
Finding ways to move NYC
location to a larger office. Hire
more staff.
Year 3-4 Capital, grants, donations
Create a new revamped
Bootcamp
It will be introduced during the
end of year 4-5
Capital, Investor, donations
Continue evaluation of company.
Reformat objectives and goals
for steady growth and success.
Year 5 Capital