This one-day seminar aims to help participants understand the need for a business plan to manage a successful business over the long term. It is organized by Kingdom Business School and will take place on October 1st, 2013. The seminar will cover key components of a business plan, including the executive summary, business overview, marketing plan, operations plan, organizational structure, risk assessment, and financial plan. Attendees will learn how to design, develop and document a plan for their business idea and understand where to source necessary resources for implementation. The seminar instructor, Yetunde Macaulay, will guide participants through the process of creating an effective business plan.

1. THE BUSINESS PLAN
DEVELOPMENT
SEMINAR
A O N E - D AY S E M I N A R D E S I G N E D T O H E L P
PA RT I C I PA N T S U N D E R S TA N D T H E N E E D T O
H AV E A P L A N F O R T H E I R B U S I N E S S A N D
H O W T O R U N A S U C C E S S F U L A N D W E L L
M A N A G E D B U S I N E S S .
ORGANIZED BY KINGDOM BUSINESS SCHOOL
POWERED BY THE SAINTS' CHRISTIAN CENTRE
OCTOBER 1ST, 2013

2. YOU ARE WELCOME
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

3. WHEN STARTING OUT IN BUSINESS,
YOU MAY BE ABLE TO FUMBLE YOUR
WAY TO SHORT-TERM SUCCESS IF YOU
HAVE A GOOD PRODUCT AND A
MEASURE OF BUSINESS SAVVY. IF
YOU WANT TO EXPERIENCE LONG-
TERM SUCCESS, YOU NEED A GUIDE.
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

4. THE LONG-TERM SUCCESS
YOU WANT REQUIRES
A PLAN
&
THE GUIDE YOU NEED IS
A BUSINESS PLAN.
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

5. SO,
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

6. SEMINAR OBJECTIVES
After this seminar, YOU will
i. Understand how to design, develop and document a plan
for YOUR business/idea;
ii. Understand the NEED for YOUR business/idea and make
necessary modification(s)/step(s) to meet the NEED; and
iii. Know how and where to source for resources (financial,
human, marketing, etc.) required to run YOUR
business/idea successfully.
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

7. WHAT YOU WILL LEARN TODAY
This seminar is designed to take you through two sessions of what is
required in your business plan;
 In SESSION ONE, you will learn about your business’
EXECUTIVE SUMMARY, BUSINESS OVERVIEW,
MARKETING PLAN, OPERATION PLAN,
ORGANIZATIONAL & MANAGEMENT PLAN, BUSINESS
RISKS & MITIGATING FACTORS
 In SESSION TWO, you will learn about your business’
FINANCIAL PLAN
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

8. WHAT YOU NEED TO KNOW ABOUT
HAVING A BUSINESS PLAN
 Creating a business plan in the beginning will raise your
likelihood of future success because it forces you to think
about and plan for critical issues you will face down the
road. Furthermore, by devoting time to planning each
year, you will be better equipped to adapt to changing
market conditions.
~ Robert Sofia
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

9. SO, THE BEST TIME TO
START PLANNING IS
NOW
It’s Independent Nigeria’s 53rd Birthday today and am wishing us a
HAPPY INDEPENDENCE DAY
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

10. SESSION
ONE
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

11. WE WILL BE DISCUSSING ABOUT
 THE EXECUTIVE SUMMARY
 THE BUSINESS OVERVIEW
 THE MARKETING PLAN
 THE OPERATION PLAN
 THE ORGANIZATIONAL & MANAGEMENT PLAN
 THE BUSINESS RISKS & MITIGATING FACTORS
Facilitator:
Yetunde Macaulay (Miss)
ymacaulay@mcvconnect.com
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

12. o An executive summary, sometimes known as a
management summary, is a short document or section
of a document, produced for business purposes, that
summarizes a longer report or proposal or a group
of related reports in such a way that readers can
rapidly become acquainted with a large body of
material without having to read it all. It will usually
contain a brief statement of the problem or proposal
covered in the major document(s), background
information, concise analysis and main conclusions.
o It is intended as an aid to decision making by
managers and/or investors and has been described as
possibly the most important part of a business plan.
They must be short and to the point.
THE EXECUTIVE SUMMARY
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

13. o A business overview is a stage of a business plan
where you explain your vision and goal(s) for the
new business venture. It gives the reader/investor a
clear understanding of how the business runs and
what the future plans of the business are. It also
states what the business needs so as to run effectively
and also how the business uses the invested capital.
o Your business overview tells about your business’
value, critical success factor, industry and your
contribution to local & national economy.
o Another name for business is firm, organization,
company, corporation, enterprise, establishment,
industry, factory, association and institution. Your
business starts from even the smallest idea you have.
THE BUSINESS OVERVIEW
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

14. o A marketing plan is a business document written for
the purpose of describing the current market
position of a business and its marketing strategy for
the period covered by the marketing plan.
Marketing plans usually have a life of from one to
five years.
o The purpose of creating a marketing plan is to
clearly show what steps will be undertaken to
achieve the business' marketing objectives.
o A typical small business marketing plan might
include a description of its competitors, the demand
for the product or service, and the strengths and
weaknesses from a market standpoint of both the
business and its competitors.
THE MARKETING PLAN
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

15. o Operational planning is the process of linking
strategic goals and objectives to tactical goals and
objectives. It describes milestones, conditions for
success and explains how, or what portion of, a
strategic plan will be put into operation during a
given operational period.
o Operational plans should establish the activities and
budgets for each part of the organization for the
business period, it should address four questions:
oWhere is your business now?
oWhere do you want your business to be?
oHow do you get there?
oHow do you measure your progress?
THE OPERATION PLAN
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

16. o Your organizational plan should provide names and
professional descriptions of the owner (you) and other
officers your business will have. The description of each
member of your organization should explain what their
roles and responsibilities will be in your company, their
qualifications and what they have done previously.
Emphasize past business successes and key skills that will
help your current business succeed.
o A management plan is a blueprint for the way your
organization is run, both day-to-day and over the long term.
It includes the standard methods for doing various things --
handling money, dealing with the actual work of the
organization, addressing the way people in the organization
do their jobs -- and the overall philosophical and intellectual
framework in which these methods operate.
THE ORGANIZATIONAL & MANAGEMENT PLAN
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

17. o Business risk is influenced by numerous factors, including
sales volume, per-unit price, input costs, competition, overall
economic climate and government regulations. It is important
for every business to identify the business risks that exist in
the environment in which it operates. You have to be able to
think about what could go wrong while running your
business, and what should be done to mitigate those risks in a
cost-effective manner.
o Your ability to meet your business demand and remain a
well-respected business is also a process of your business risks
analysis which can be scrutinized through a SWOT analysis.
o Note that external business risks stem from economic,
political, social, environmental, technological, and other
external conditions.
THE BUSINESS RISKS & MITIGATING FACTORS
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

18. ABOUT YETUNDE MACAULAY
 Yetunde Macaulay is a highly resourceful, flexible, innovative, enthusiastic, reliable and
cool-headed individual who has a considerable amount of knowledge in people
administration, business management and office procedures and significant skills in
creative new media (web administration, graphic design and social media). She holds a
Bachelor’s degree in Public Administration from Lagos State University and a post-
graduate certificate in Creative New Media from the prestigious Pan-African University,
Nigeria. She has attended several trainings in Entrepreneurship, Leadership, Project
Management and Business Plan Development.
 She is the author of MYDREAMCONNECT (www.mydreamconnect.org) and COO of
MCVISION CONNECT (www.mcvconnect.com)
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

19. DO NOT FORGET,
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

20. Thank You
Stay connected with me on:
Email: ymacaulay@mcvconnect.com, ymacaulay@mydreamconnect.org
Mobile: 08025852568, 08181442855
Facebook: https://www.facebook.com/yyetunde.macaulay
Twitter: @myetunde
LinkedIn: http://ng.linkedin.com/pub/yetunde-macaulay/20/625/707
Skype: macaulay.yetunde
Wish You & Your Business
O C T O B E R 1 S T , 2 0 1 3

21. SESSION
TWO
THE FINANCIAL PLAN
B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R