Eileen Loustau, the global head of social media marketing at BlackRock/iShares, emphasizes the importance of sharing in social media strategies aimed at engaging sophisticated investors. The 2012 iShares social media program was recognized for its effectiveness, and the approach focuses on providing valuable content while maintaining a personal touch. The evolving landscape of social media necessitates adaptability for continued success.

1. It’s All About the Share!
Eileen Loustau
Global Head of Social Media Marketing
Blackrock/iShares

2. Once upon a time we thought we might start social…
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PROMISES
ADVICE DATA
OFFER

3. …what do our customers want to hear?
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Market Commentary
POV DATA
Cool Stuff

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iShares Social Engages Sophisticated Investors

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Lesson #2 Blog — Share please!

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Lesson #3 Try to be a person, not a company…

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2012 iShares social media program ranked #1 by kasina
Blog Facebook Twitter
YouTube LinkedIn

8. 2012 BlackRock Social Highlights
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Twitter Facebook

9. 2013 BlackRock Social is Going Global
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10. 2013 Getting Deeper on LinkedIn
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11. Moral of the story…success keeps changing and that is okay.
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