The New You Meal Plan aims to help customers lose weight and develop healthy lifestyle habits over three months. The plan starts with low-calorie pre-made meals for the first month, then introduces recipes and grocery shopping tips in month two before focusing on maintaining healthy habits in month three. It will target adults seeking to change their eating through a $350 program offering pre-made or customizable meal options. Competition from plans like Nutrisystem, Medifast, and Jenny Craig is addressed through emphasis on fresh, natural ingredients and flexibility. The $5,000 marketing budget will be used for the website, business cards, community events, search engine optimization and production.
This document outlines a marketing plan for a children's fitness startup called Playly. It discusses the problem of childhood obesity in India and presents Playly as a solution offering various fitness and nutrition programs. The marketing plan details the target audience, marketing objectives, marketing mix including promotion strategies, budget allocation, and financial projections. It also includes a competitive analysis, risk analysis, and concludes thanking the reader.
Diet Clinic provides best weight loss program in India at Affordable price! SMS "DIET" to 56161 or call 8010888222 toll free!
Visit: http://www.theweightlossprogram.in
The document provides tips for setting diabetes management goals. It advises taking things one step at a time by mapping out a clear plan. Goals should be specific and realistic, and a plan should break the goal into smaller, attainable steps. Progress should be tracked, and adjustments made if steps are not being met. Celebrating successes, no matter how small, is also encouraged.
This document provides information about an "All Natural 12 Day Detox" program. It notes that the program should not be seen as medical treatment or advice, and that individuals should consult a medical practitioner before starting. It discusses that the program may cause uncomfortable symptoms as the body cleanses itself of toxins, such as headaches, fatigue, aches and irritability. It advises allowing the symptoms to occur rather than using pain medication, and suggests easing discomfort through rest, self-care activities, and easily digestible foods. Completing the detox could result in improved internal health and glow.
The role of the fitness professional is changing. There is a new reality of doing business within the fitness industry. How many new fitness businesses opened in your area in the last year? The trends are indicating that more fitness professionals are specializing in a niche market yet broadening their service offerings for that target market.
This document describes the services of a nutritional therapist. It details that nutritional therapy takes a holistic approach to restoring health through food and nutrition by addressing the root causes of symptoms. A free 15-minute consultation is offered where the therapist will evaluate if they can help the client achieve their health goals and explain their approach. If a fit is determined, the client will commit to a 3-month program involving 5 sessions to change lifelong eating habits. The program costs $300 and provides meal plans, lifestyle guidelines, and support through private Facebook groups.
This document provides a 5-step guide to healthy weight loss. It emphasizes that healthy weight loss is a lifestyle change involving long-term modifications to diet and exercise. The 5 steps are: 1) Make a commitment by writing goals and reasons for weight loss. 2) Evaluate current habits and challenges. 3) Set specific, realistic short-term goals. 4) Seek social support. 5) Regularly monitor progress and adjust the plan as needed, rewarding successes. The overall message is that small, gradual changes can lead to improved health even with modest weight loss.
The document discusses Skinny Body Care, a company that sells weight loss products and provides a network marketing business opportunity. It promotes their flagship product, Skinny Fiber, which contains three key natural ingredients that work together to help with weight loss. It also discusses the company's generous compensation plan and tools that make the business opportunity flexible and easy to get started. The overall message is that Skinny Body Care offers an effective way to lose weight and earn extra income through their products and business opportunity.
This document outlines a marketing plan for a children's fitness startup called Playly. It discusses the problem of childhood obesity in India and presents Playly as a solution offering various fitness and nutrition programs. The marketing plan details the target audience, marketing objectives, marketing mix including promotion strategies, budget allocation, and financial projections. It also includes a competitive analysis, risk analysis, and concludes thanking the reader.
Diet Clinic provides best weight loss program in India at Affordable price! SMS "DIET" to 56161 or call 8010888222 toll free!
Visit: http://www.theweightlossprogram.in
The document provides tips for setting diabetes management goals. It advises taking things one step at a time by mapping out a clear plan. Goals should be specific and realistic, and a plan should break the goal into smaller, attainable steps. Progress should be tracked, and adjustments made if steps are not being met. Celebrating successes, no matter how small, is also encouraged.
This document provides information about an "All Natural 12 Day Detox" program. It notes that the program should not be seen as medical treatment or advice, and that individuals should consult a medical practitioner before starting. It discusses that the program may cause uncomfortable symptoms as the body cleanses itself of toxins, such as headaches, fatigue, aches and irritability. It advises allowing the symptoms to occur rather than using pain medication, and suggests easing discomfort through rest, self-care activities, and easily digestible foods. Completing the detox could result in improved internal health and glow.
The role of the fitness professional is changing. There is a new reality of doing business within the fitness industry. How many new fitness businesses opened in your area in the last year? The trends are indicating that more fitness professionals are specializing in a niche market yet broadening their service offerings for that target market.
This document describes the services of a nutritional therapist. It details that nutritional therapy takes a holistic approach to restoring health through food and nutrition by addressing the root causes of symptoms. A free 15-minute consultation is offered where the therapist will evaluate if they can help the client achieve their health goals and explain their approach. If a fit is determined, the client will commit to a 3-month program involving 5 sessions to change lifelong eating habits. The program costs $300 and provides meal plans, lifestyle guidelines, and support through private Facebook groups.
This document provides a 5-step guide to healthy weight loss. It emphasizes that healthy weight loss is a lifestyle change involving long-term modifications to diet and exercise. The 5 steps are: 1) Make a commitment by writing goals and reasons for weight loss. 2) Evaluate current habits and challenges. 3) Set specific, realistic short-term goals. 4) Seek social support. 5) Regularly monitor progress and adjust the plan as needed, rewarding successes. The overall message is that small, gradual changes can lead to improved health even with modest weight loss.
The document discusses Skinny Body Care, a company that sells weight loss products and provides a network marketing business opportunity. It promotes their flagship product, Skinny Fiber, which contains three key natural ingredients that work together to help with weight loss. It also discusses the company's generous compensation plan and tools that make the business opportunity flexible and easy to get started. The overall message is that Skinny Body Care offers an effective way to lose weight and earn extra income through their products and business opportunity.
How to Create Wellness-Based Programs, Part 1 by Jasmine Jafferaliabsorbingmyster10
The document discusses how to create wellness-based programs for organizations. It notes that over 50% of US companies now have corporate wellness programs due to rising healthcare costs. The document outlines health issues that affect many employees like cardiovascular disease and obesity. It recommends that health clubs develop wellness divisions to offer wellness programs and services to companies. These programs should go beyond exercise to address other dimensions of wellness like stress relief. The document provides tips for determining a facility's wellness focus and target audiences as well as setting goals and objectives for wellness programming.
This document provides information about several free health and wellbeing programs offered by Greater Metro South Brisbane Medicare Local. It describes the Positive Change, Your Path Our Path, Diabetes Self-Management, Pain Self-Management, and Better Health for Life programs which aim to help participants develop healthy lifestyles, manage health conditions and symptoms, and improve their quality of life through workshops and individual appointments. Contact details are provided for more information about dates and enrolling in the programs.
The document discusses generating ideas and mood boards for healthy lifestyle posters targeted towards teenagers. Two initial mood boards are presented focusing on healthy foods and exercise. A mind map is then shown outlining two main poster ideas - one on healthy eating promoting foods and diets, using bright colors and images of foods. The other focuses on exercise, targeting teenagers and older adults, with information on activities and gyms. A second mind map explores alternative ideas around unhealthy foods and listing health symptoms as a road sign to encourage changes.
The document discusses key points to consider when selecting a weight loss program. First, safety should be the top priority - the program should provide all recommended daily nutrients and calories and aim for slow weight loss of 1-2 pounds per week. Additionally, potential programs should disclose fees and costs, staff qualifications, food choices, weight loss goals, success rates, and maintenance options. Asking these questions can help identify a suitable and effective weight loss program in Sydney.
Dipanjal Rakshit proposes opening a restaurant called Perfect Place near a diabetic hospital in Chattogram, Bangladesh that caters to diabetic and health-conscious customers. The restaurant will offer healthy yet tasty meals at reasonable prices. It will employ nutritionists to help customers make choices and chefs trained in healthy cooking. Financial projections estimate the restaurant will earn a profit within the first month and recover startup costs within 2.5 years, allowing salaries and new branches to increase over time.
This document describes an icyhot promotion success story in Beirut, Lebanon. The promoter implemented a strategy to target 4 pharmacies per week to introduce icyhot, focusing on knowledge sharing, persuasive selling skills, and positive first impressions. Within two months, icyhot was available in 16 of 38 pharmacies (42%) and became the top selling product. The impact was continuous requests when out of stock, pharmacist suggestions for promotion materials, and positive customer perceptions of other products from the same company.
The document discusses the concept of fundraising through a healthy school vending program. It involves three main concepts: 1) providing fundraising education to make individuals aware of various fundraising ideas and concepts, 2) understanding and implementing concepts of health and nutrition to provide smart snacks in schools that are nutritious but don't interfere with a child's health, and 3) providing employment to candidates in the program by having them develop and implement ideas to get rewarding results and jobs. The overall program revolves around these three concepts to raise funds through healthy school vending that can be used for children's education.
This document summarizes information about a health coaching company called Herbalife. It discusses that Herbalife coaches people on creating healthy lifestyles through nutrition programs, education, and support. The company has been in business for over 30 years, serves over 70 million customers globally, and had $5.4 billion in sales in 2011. It also outlines the benefits and compensation structure for becoming a Herbalife health coach.
Indra Nooyi used several strategies to make PepsiCo successful during her time as CEO. She formed the Power of One America Council to coordinate sales, marketing, and distribution across North and South America. Nooyi also emphasized healthier options and expanding into new markets like Myanmar and Burma. Her focus on sustainability and healthier products improved PepsiCo's operations and image. Nooyi's strategies helped grow PepsiCo's business globally and increase its portfolio of healthy foods.
Saffola underwent a repositioning journey from targeting older males to promoting healthy living for all ages. It analyzed strengths like brand trust but also weaknesses like its medicinal perception. New strategies segmented audiences better and used 360 marketing. Evaluating past campaigns showed targeting expanded from focusing on heart health to overall wellness. The "Sehat Se Jeena Hai" campaign promoted health at all ages through family imagery and partnerships. "Kal Se" targeted busy professionals to replace unhealthy habits with Saffola as a healthy start. Integrated marketing communicated Saffola's role in preventive health rather than just treatment. In conclusion, Saffola can now target rural areas to further promote edible oil for a healthy lifestyle.
We are Herbalife product distributors in Mumbai. Herbalief's weight management product
offers a healthy, nourishing alternate for modern, fast-food lifestyles. The science-based,
weight-management program is humble, easy to follow and delicious. Based on cellular nutrition
it is a flexible program that can be personalized for clients depending on whether they want to reduce,
gain or maintain their weight.
Nutrition should attach priority to the recruitment of Nutrition school graduates to enhance professionalism and facilitate the access of the graduates to responsible posts.
The Nutrition should establish closer relations with Nutrition schools to facilitate interaction and improve the quality of their product/ services.
The application of the marketing concept will help to improve the poor quality and inadequacy of services rendered by identifying that customers want satisfaction is the economic and social justification of their Nutrition existence.
Improvement of their marketing effort and addition of new service or to be service-oriented on the existing ones.
Providing computerized check-in and offering express checkout facilities to ease delays.
The purpose of the study is to understand the Research and the functioning of the various departments of the organization and help in identifying the various challenges and providing feasible suggestions.
Herbalife is the world driving brand for natural dietary supplements trusted by a large number of individuals around the world. Herbalife has a ton of things to offer to you for your more advantageous and more joyful living.
The Noom diet is a personalized weight loss program that provides diet plans and health coaching through a mobile app. It uses color-coding of foods (green, yellow, red) to help users balance their diets. The program is designed to encourage long-term lifestyle changes through daily articles, tracking meals and activity, and social support from other users. Research shows the Noom diet can help users lose weight, though some find the limited food database and calorie targets too restrictive. The monthly subscription cost starts at $59 but discounts are available.
The document summarizes the results of a design sprint conducted to develop a fitness app to help lower diabetes diagnoses. Over the course of the sprint, the team explored how to encourage physical activity through brainstorming questions, identified increasing activity as the focus, developed sketches, created a prototype, tested it with users, and identified requirements for the final product. User testing revealed that the prototype supported basic flows but that gamification of cooking and finding workouts needed improvement. The updated requirements specify metrics, features, and flows for the minimum viable and future app versions.
A one-a-day pill called Metabical, taken as part of a 12-week program, is proven to help overweight individuals lose 15-26 pounds and develop healthier eating habits. While assisting with short-term weight loss, the Metabical Support program ensures long-term lifestyle changes by modifying behaviors. The goal is to position Metabical as an effective option for the 60% of Americans wanting to lose weight, by promising to help regain control over one's world through weight management and behavior modification rather than unrealistic promises of dramatic weight loss.
This document provides a segmentation, targeting, positioning, and marketing strategy for Metabical, a new prescription weight loss drug. It segments the market into doctors, patients, and insurance companies. The target audience is males and females aged 50+ with a BMI of 25-30. The positioning positions Metabical as providing a credible way to lose weight and live healthily. The marketing strategy includes medical journal articles, conferences, an online support program, competitions, and endorsements. It allocates most of the $20 million budget to convincing doctors followed by promotional activities and advertising.
This document compares the weight loss programs of Weight Watchers and Jenny Craig. It discusses how each program provides social support and packaged meals or recipes. Weight Watchers focuses on behavior changes through group meetings and a points-based eating plan, while Jenny Craig emphasizes one-on-one support and pre-packaged meals for convenience. Both programs aim to maximize customer satisfaction through discounts, celebrity endorsements, and flexibility in meeting individual needs and lifestyles.
This document proposes a diabetes prevention mobile app and program for Kaiser Permanente subscribers. 37.3 million Americans have diabetes, costing $1 in $4 of US healthcare spending. 90% of cases could be prevented through lifestyle changes. The proposed app would include diabetes-focused workouts, healthy recipes, goals tracking, and a support team. It aims to prevent 10% of Kaiser's 4.8 million prediabetic subscribers from developing diabetes, saving $1.2 billion annually. Key features include beginner-friendly workouts, nutrition education, compassionate guidance, and marketing through Kaiser facilities. The vision is to eventually expand into a smartwatch app and mindfulness tools.
This document discusses the effectiveness of commercial weight loss programs. It notes that while some programs show short term weight loss, long term results are doubtful. The most effective approach for sustainable weight loss is making behavioral changes over time through a regular exercise routine and modifying diet by reducing calories consumed and increasing calories burned. Lasting weight loss requires a systematic approach to behavior change rather than relying on commercial programs or products that have not proven effective.
FitBees: Marketing Plan for Android Application Priyam Agarwal
This document outlines a marketing plan for FITBEES, a fitness app. It discusses the need for increased physical activity and introduces FITBEES as focusing on healthier lifestyles and having options for everyone. It analyzes the market and competitors, with goals of many downloads and revenue. The strategy targets college/working adults and offers value through a healthier lifestyle. Tactics include products/services, branding, pricing, incentives, communications and distribution. The implementation plan covers infrastructure, processes and schedules.
Inspiring healthy habits: data science at WWCarl Anderson
Talk given at HealthRecSys workshop at RecSys, Copenhagen, 2019-09-20
Our purpose at WW (the new Weight Watchers) is to "inspire
healthy habits for real life. For people, families, communities, the
world - for everyone." For 56 years, we’ve been a leader in weight
loss. Now, however, our mission is bigger and broader: drive health and wellness, making healthy habits accessible to all, not just a few.
The question is, how do you deliver on that? Humans are notoriously fickle, stubborn, and irrational. They don’t always do what is in their best interests. Moreover, behavioral change and habit forming is genuinely hard. It is all too easy to skip going to the gym, to resist that extra cookie, or to take time for yourself and reduce stress.
In this session, we’ll discuss what’s involved in behavioral change
and nudges, and how the WW data science team are working on
personalized experiences, various recommenders, and other data
products at scale to aid our members’ success.
How to Create Wellness-Based Programs, Part 1 by Jasmine Jafferaliabsorbingmyster10
The document discusses how to create wellness-based programs for organizations. It notes that over 50% of US companies now have corporate wellness programs due to rising healthcare costs. The document outlines health issues that affect many employees like cardiovascular disease and obesity. It recommends that health clubs develop wellness divisions to offer wellness programs and services to companies. These programs should go beyond exercise to address other dimensions of wellness like stress relief. The document provides tips for determining a facility's wellness focus and target audiences as well as setting goals and objectives for wellness programming.
This document provides information about several free health and wellbeing programs offered by Greater Metro South Brisbane Medicare Local. It describes the Positive Change, Your Path Our Path, Diabetes Self-Management, Pain Self-Management, and Better Health for Life programs which aim to help participants develop healthy lifestyles, manage health conditions and symptoms, and improve their quality of life through workshops and individual appointments. Contact details are provided for more information about dates and enrolling in the programs.
The document discusses generating ideas and mood boards for healthy lifestyle posters targeted towards teenagers. Two initial mood boards are presented focusing on healthy foods and exercise. A mind map is then shown outlining two main poster ideas - one on healthy eating promoting foods and diets, using bright colors and images of foods. The other focuses on exercise, targeting teenagers and older adults, with information on activities and gyms. A second mind map explores alternative ideas around unhealthy foods and listing health symptoms as a road sign to encourage changes.
The document discusses key points to consider when selecting a weight loss program. First, safety should be the top priority - the program should provide all recommended daily nutrients and calories and aim for slow weight loss of 1-2 pounds per week. Additionally, potential programs should disclose fees and costs, staff qualifications, food choices, weight loss goals, success rates, and maintenance options. Asking these questions can help identify a suitable and effective weight loss program in Sydney.
Dipanjal Rakshit proposes opening a restaurant called Perfect Place near a diabetic hospital in Chattogram, Bangladesh that caters to diabetic and health-conscious customers. The restaurant will offer healthy yet tasty meals at reasonable prices. It will employ nutritionists to help customers make choices and chefs trained in healthy cooking. Financial projections estimate the restaurant will earn a profit within the first month and recover startup costs within 2.5 years, allowing salaries and new branches to increase over time.
This document describes an icyhot promotion success story in Beirut, Lebanon. The promoter implemented a strategy to target 4 pharmacies per week to introduce icyhot, focusing on knowledge sharing, persuasive selling skills, and positive first impressions. Within two months, icyhot was available in 16 of 38 pharmacies (42%) and became the top selling product. The impact was continuous requests when out of stock, pharmacist suggestions for promotion materials, and positive customer perceptions of other products from the same company.
The document discusses the concept of fundraising through a healthy school vending program. It involves three main concepts: 1) providing fundraising education to make individuals aware of various fundraising ideas and concepts, 2) understanding and implementing concepts of health and nutrition to provide smart snacks in schools that are nutritious but don't interfere with a child's health, and 3) providing employment to candidates in the program by having them develop and implement ideas to get rewarding results and jobs. The overall program revolves around these three concepts to raise funds through healthy school vending that can be used for children's education.
This document summarizes information about a health coaching company called Herbalife. It discusses that Herbalife coaches people on creating healthy lifestyles through nutrition programs, education, and support. The company has been in business for over 30 years, serves over 70 million customers globally, and had $5.4 billion in sales in 2011. It also outlines the benefits and compensation structure for becoming a Herbalife health coach.
Indra Nooyi used several strategies to make PepsiCo successful during her time as CEO. She formed the Power of One America Council to coordinate sales, marketing, and distribution across North and South America. Nooyi also emphasized healthier options and expanding into new markets like Myanmar and Burma. Her focus on sustainability and healthier products improved PepsiCo's operations and image. Nooyi's strategies helped grow PepsiCo's business globally and increase its portfolio of healthy foods.
Saffola underwent a repositioning journey from targeting older males to promoting healthy living for all ages. It analyzed strengths like brand trust but also weaknesses like its medicinal perception. New strategies segmented audiences better and used 360 marketing. Evaluating past campaigns showed targeting expanded from focusing on heart health to overall wellness. The "Sehat Se Jeena Hai" campaign promoted health at all ages through family imagery and partnerships. "Kal Se" targeted busy professionals to replace unhealthy habits with Saffola as a healthy start. Integrated marketing communicated Saffola's role in preventive health rather than just treatment. In conclusion, Saffola can now target rural areas to further promote edible oil for a healthy lifestyle.
We are Herbalife product distributors in Mumbai. Herbalief's weight management product
offers a healthy, nourishing alternate for modern, fast-food lifestyles. The science-based,
weight-management program is humble, easy to follow and delicious. Based on cellular nutrition
it is a flexible program that can be personalized for clients depending on whether they want to reduce,
gain or maintain their weight.
Nutrition should attach priority to the recruitment of Nutrition school graduates to enhance professionalism and facilitate the access of the graduates to responsible posts.
The Nutrition should establish closer relations with Nutrition schools to facilitate interaction and improve the quality of their product/ services.
The application of the marketing concept will help to improve the poor quality and inadequacy of services rendered by identifying that customers want satisfaction is the economic and social justification of their Nutrition existence.
Improvement of their marketing effort and addition of new service or to be service-oriented on the existing ones.
Providing computerized check-in and offering express checkout facilities to ease delays.
The purpose of the study is to understand the Research and the functioning of the various departments of the organization and help in identifying the various challenges and providing feasible suggestions.
Herbalife is the world driving brand for natural dietary supplements trusted by a large number of individuals around the world. Herbalife has a ton of things to offer to you for your more advantageous and more joyful living.
The Noom diet is a personalized weight loss program that provides diet plans and health coaching through a mobile app. It uses color-coding of foods (green, yellow, red) to help users balance their diets. The program is designed to encourage long-term lifestyle changes through daily articles, tracking meals and activity, and social support from other users. Research shows the Noom diet can help users lose weight, though some find the limited food database and calorie targets too restrictive. The monthly subscription cost starts at $59 but discounts are available.
The document summarizes the results of a design sprint conducted to develop a fitness app to help lower diabetes diagnoses. Over the course of the sprint, the team explored how to encourage physical activity through brainstorming questions, identified increasing activity as the focus, developed sketches, created a prototype, tested it with users, and identified requirements for the final product. User testing revealed that the prototype supported basic flows but that gamification of cooking and finding workouts needed improvement. The updated requirements specify metrics, features, and flows for the minimum viable and future app versions.
A one-a-day pill called Metabical, taken as part of a 12-week program, is proven to help overweight individuals lose 15-26 pounds and develop healthier eating habits. While assisting with short-term weight loss, the Metabical Support program ensures long-term lifestyle changes by modifying behaviors. The goal is to position Metabical as an effective option for the 60% of Americans wanting to lose weight, by promising to help regain control over one's world through weight management and behavior modification rather than unrealistic promises of dramatic weight loss.
This document provides a segmentation, targeting, positioning, and marketing strategy for Metabical, a new prescription weight loss drug. It segments the market into doctors, patients, and insurance companies. The target audience is males and females aged 50+ with a BMI of 25-30. The positioning positions Metabical as providing a credible way to lose weight and live healthily. The marketing strategy includes medical journal articles, conferences, an online support program, competitions, and endorsements. It allocates most of the $20 million budget to convincing doctors followed by promotional activities and advertising.
This document compares the weight loss programs of Weight Watchers and Jenny Craig. It discusses how each program provides social support and packaged meals or recipes. Weight Watchers focuses on behavior changes through group meetings and a points-based eating plan, while Jenny Craig emphasizes one-on-one support and pre-packaged meals for convenience. Both programs aim to maximize customer satisfaction through discounts, celebrity endorsements, and flexibility in meeting individual needs and lifestyles.
This document proposes a diabetes prevention mobile app and program for Kaiser Permanente subscribers. 37.3 million Americans have diabetes, costing $1 in $4 of US healthcare spending. 90% of cases could be prevented through lifestyle changes. The proposed app would include diabetes-focused workouts, healthy recipes, goals tracking, and a support team. It aims to prevent 10% of Kaiser's 4.8 million prediabetic subscribers from developing diabetes, saving $1.2 billion annually. Key features include beginner-friendly workouts, nutrition education, compassionate guidance, and marketing through Kaiser facilities. The vision is to eventually expand into a smartwatch app and mindfulness tools.
This document discusses the effectiveness of commercial weight loss programs. It notes that while some programs show short term weight loss, long term results are doubtful. The most effective approach for sustainable weight loss is making behavioral changes over time through a regular exercise routine and modifying diet by reducing calories consumed and increasing calories burned. Lasting weight loss requires a systematic approach to behavior change rather than relying on commercial programs or products that have not proven effective.
FitBees: Marketing Plan for Android Application Priyam Agarwal
This document outlines a marketing plan for FITBEES, a fitness app. It discusses the need for increased physical activity and introduces FITBEES as focusing on healthier lifestyles and having options for everyone. It analyzes the market and competitors, with goals of many downloads and revenue. The strategy targets college/working adults and offers value through a healthier lifestyle. Tactics include products/services, branding, pricing, incentives, communications and distribution. The implementation plan covers infrastructure, processes and schedules.
Inspiring healthy habits: data science at WWCarl Anderson
Talk given at HealthRecSys workshop at RecSys, Copenhagen, 2019-09-20
Our purpose at WW (the new Weight Watchers) is to "inspire
healthy habits for real life. For people, families, communities, the
world - for everyone." For 56 years, we’ve been a leader in weight
loss. Now, however, our mission is bigger and broader: drive health and wellness, making healthy habits accessible to all, not just a few.
The question is, how do you deliver on that? Humans are notoriously fickle, stubborn, and irrational. They don’t always do what is in their best interests. Moreover, behavioral change and habit forming is genuinely hard. It is all too easy to skip going to the gym, to resist that extra cookie, or to take time for yourself and reduce stress.
In this session, we’ll discuss what’s involved in behavioral change
and nudges, and how the WW data science team are working on
personalized experiences, various recommenders, and other data
products at scale to aid our members’ success.
The document describes an incentive program called FrugalDiner that was implemented at a company to encourage employees to cook more meals at home. It provided details on advertising the program, signing up participants, having employees track home-cooked meals for 20 days, and evaluating the program. The program was successful with 79 participants and positive feedback, though some struggled to maintain it for the full 20 days. For future programs, tracking pre-program eating out spending could increase participation.
This 3 Week Diet review seeks to peel back the curtain on the diet that’s caused a stir on social media and message boards and ask the simple question, “Does the 3 Week Diet work?”This in-depth review takes a look at every aspect of the product and determines the pros and cons and makes a final unbiased recommendation so you’ll know for sure if it’s for you or not.
The document outlines Vigor Health's business plan to provide a web-based nutritional planning service. It describes the growing obesity problem and failure of existing diet programs. Vigor Health will educate clients on nutrient-dense foods through customizable meal plans and online resources. The plan details the company's products, marketing strategy targeting women aged 25-45, and financial projections. The goal is to acquire a large company like Microsoft or Google within 5 years to expand the service.
While most Americans are chasing diets and making healthier lifestyle choices, Multicultural consumers are most likely to be generating faster growth for “Better-For-You” products.
Yet, since cuisine and taste preferences are so embedded in our formative culture, ‘wellness’ is in the eyes of the beholder.
In fact, the ‘healthier’ brands that are growing most rapidly are extremely different between Multicultural & White-Non-Hispanic segments.
This will provide you with an ideal format for how to lay out a Long Range Strategic Plan with the vision, purpose, values, big idea, strategies, and tactics.
This document provides an overview of a mobile personal training business plan. It discusses the benefits of in-home personal training such as increased time efficiency, convenience, privacy, and undivided attention from the trainer. The business will be called FitnessBeyond and will operate in Wilkes Barre, Pennsylvania, offering personal training and nutrition services. The target market is women ages 30-50 who are 15-30 pounds overweight. Competition in the area offers gym memberships but no mobile personal training. The business aims to fill 25 training slots per week and grow revenues by 12% annually.
The document outlines four pillars of an effective nutrition-centered wellbeing program aligned with business objectives:
1. Strategy - Involves conducting research through employee surveys and analyzing business data to understand objectives and set a strategic plan of action.
2. Multiple touchpoints - Using various engagement methods like workshops, digital tools, and partnerships to provide content and support through different channels.
3. Engagement - Ensuring program content stays fresh and compelling to maintain individual and group participation.
4. Environment - Considering how workplace design, equipment, and on-site options like catering and vending influence healthy choices.
Planning is essential for achieving goals like losing weight through dieting. An effective diet plan includes a variety of healthy foods, foods you enjoy that you can eat long-term, and can be easily obtained. It should also include proper nutrition, calories and physical activity. When creating a diet plan, one should gradually reduce unhealthy foods, count carbs, and burn more calories than consumed through exercise. The plan should set weight loss goals and have support systems to handle challenges.
Planning is essential for achieving goals like losing weight through dieting. An effective diet plan includes a variety of healthy foods, foods you enjoy that you can eat long-term, and can be easily obtained. It should also include proper nutrition, calories and physical activity. When creating a diet plan, one should gradually reduce unhealthy foods, count carbs, and burn more calories than consumed through exercise. The plan should set weight loss goals and have support systems to handle challenges.
Planning is essential for achieving goals like losing weight through dieting. An effective diet plan includes a variety of healthy foods, foods you enjoy that you can eat long-term, and can be easily obtained. It should also include proper nutrition, calories and physical activity. When creating a diet plan, one should gradually reduce unhealthy foods, count carbs, and burn more calories than consumed through exercise. The plan should set weight loss goals and have strategies to handle challenges or setbacks to succeed.
1. Final Proposal
Marketing Plan: The New You Meal Plan
Marketing Manager: Kirsten Smith
I. Description of Product or Service:
The New You Meal Plan is a diet program that is not only focused on weight loss, but a
lifestyle change. The mission for this service is to allow consumers to learn how to enjoy foods
without over indulging. Although we do not offer any dietary supplements, we strongly
encourage dieting with clean eating and healthy ingredients. Through our service, we offer fresh
and lean breakfast, lunch, dinner, snacks, desserts, and beverage choices. This is a three-month
program that will make you feel more comfortable in your clothes, and happier with how you
look and the way you eat.
-The first month:
For the first four weeks there will be low calorie, low fat, low carb premade meals delivered
right to your doorstep. There are three different plans that are available, depending on your
personal preferences and allergies. Each plan can include a random combination of our premade
meals, or manually selected for a customized set of meals. We have our All in One plan, Hearty
plan, and Veggie Plan. The All in One plan consists of all available meals that can either include
a random combination made by our experts or choices you can manually select. The Hearty plan
is for diabetic consumers who need specific foods for their meals and the Veggie plan is a set of
vegetarian meals that is also dairy and gluten free.
-The second month:
Our vision is to not have our customers dependent on our premade meals, so we lighten the
meals we send and begin integrating breakfast, lunch and dinner ideas after the first four
weeks. This allows you to begin learning what types of foods to buy at the grocery store and how
to cook quick, healthy meals.
-The third month:
After 8 weeks, our goal is to set our customers free with easy and healthy recipe ideas,
information on what to eat when dining out, and available hotlines for any other questions. No
longer do our customers need to worry about dieting, because they now have the tools needed for
a healthier lifestyle.
II. Description of Target Market
The New You Meal Plan targets two distinct market segments. New You targets males and
females above 18 years of age who desire a change in their eating habits. The target audience
will be middle to high-class adults with accessibility to the internet, email, and a kitchen to
eventually prepare their own meals.
Initially, the target market will reside in the bay area for convenience, trial, and
packaging purposes. If The New You Meal Plan is able to capture the attention of the local
market, then New You will expand into new areas via our online database.
2. III. Description of the Competition
New You is a fresh and exciting approach to premade diet meal plans. Since it is a startup, it is
in the process of establishing itself within a distinct market of individuals who want and need to
be inspired into a lifestyle change. New You will face a variety of competitors who dominate the
field and are well known throughout the public sphere. New You representatives will need to be
strategic in their marketing tactics so that the name becomes more familiar to those searching for
dieting options.
New You has three main competitors: Medifast, Nutrisystem, and Jenny Craig. This section
of the marketing plan will describe the competitors’ positions in the market, and conclude with a
discussion of why and how The New You Meal Plan will attempt to establish itself within a
distinct target market.
Medifast is not as popularly marketed as the other two
competitors but has the advantage of recommendations. Since it was founded by licensed
doctors, the reliability of the plan makes it a threat to New You. It has grown from a medically-
supervised weight loss program into an international success for a wide range of individuals.
Physicians in the United States stand by this meal replacement plan because it has a scientific
approach to their products and portion-control diet. Though this plan is to produce rapid weight
loss, it limits its market for being targeted at persons who are moderately to extremely obese.
Nutrisystem is a well known commercial weight loss
program that have a variety of different heat-and-eat meals. There are different packages an
individual can sign up for, depending on their preferences. Along with prepackaged delivery
options, Nutrisystem also offers dietary supplements which are marketed as multivitamins.
Unlike the fresh products New You will guarantee, Nutrisystem only provides foods that do not
require refrigeration and only include products that are prepared by soft canning. This program is
at the high-end of pricing since it is around $300 a month for the 28-day packages. Common
issues with this program is that it does not teach dieters how to plan meals, cook for themselves,
or learn about portion sizing.
Jenny Craig is similar to New You as it describes itself as a
three-stage lifestyle weight-loss program. It has a goal to provide prepackaged foods and to then
transition dieters into learning how to eat regular food for long-term weight management. Unlike
the other two competitors that promote exercise but do not incorporate it into the original plan,
Jenny Craig is considered a diet and exercise program. So for individuals who are inactive, this
3. program will not work for them. Also, this program requires dieters to see physicians at the
Jenny Craig Weight Loss Centers or have individual consultations throughout the process.
Therefore, this program will not appeal to those who have limited time, or are embarrassed to
attend a weight loss center.
Summary Of the Competitors
Weight-
Loss
Claim
Estimated
Cost Per
Day
Marketing Food
Quality
Guarantee Special
Diets
Medifast Lose 2-5
lbs per
week for
first 2,
then 1-2
lbs per
week
thereafter
$10.04 per
day
Recommendations
by real people and
doctors, Website
Vitamins,
minerals,
with protein
and fiber
30-day
money
back
guarantee yes
Nutrisystem At least
1-2 lbs
per week
$10 per day
or $2.50 per
meal
replacement
Celebrity
Endorsements,
Website
Minimally
fortified
14-day
refund
only for
first time
28-day
programs
only
yes
Jenny Craig 1-2 lbs
per week
$15-$23 per
day
Celebrity
Endorsements,
real people, and
website
Developed
by
Nutritionists
No risk-
free
guarantee
is offered
yes
New You Lose 2-5
lbs per
week for
first 2,
then 1-2
lbs per
week
thereafter
$10 per day Word of mouth
marketing
(WOM)
Working on
website
Low
calorie, low
fat, low-
carb meals
fortified
with natural
vitamins,
minerals,
fiber and
protein.
30-day
money
back full
guarantee
yes
4. IV. Marketing Budget
Marketing Method Projected Expenses
Website $1000.
Business cards Free – vistaprint.com
Word of Mouth (WOM) Free
Training $500.
Community Events $500
Search Engine Optimization $1500.
Production $1500.
Total $5000.
This marketing budget is based on 3% of gross projected sales. After 3 months, all expenses
will be re-evaluated in order to determine if the return on investment for each line item is
justifiable as a recurring expense. The marketing budget will be reassessed and modified every
quarter.
V. Location
New You will start as a locally based business. All product development will be from
local distributors and fresh produce markets. The owner and the part-time drivers of New You
will travel to individuals’ homes to provide prepackaged meals to the dieters front door step.
Interested individuals will be able to call our toll free hotline to sign up for the program and join
the email list to learn more about our products.
Eventually, a company website will fully launch and serve as the prime location where
potential and current dieters can learn more about services, fees, product options, and sign up for
the program. After negotiating terms with local distributors in major cities, this will allow the
business to grow nationally to hopefully reach beyond bay area borders.
VI. Pricing Strategy
New You will allow dieters to choose from three different pricing methods. All three meal
plans offered will equal to about $350 for a 3-month period, but our customers get to choose
their method of payment. If it makes the most sense for them to pay the total at once, they are
able to do so upfront via online credit card payment, or pay pal. Or, if it’s more financially
relatable, the dieter can pay on a month-to-month basis of about $117. The last option for dieters
is to make weekly payments of $27. There is a promotional deal allowing 20% off for referring a
friend and dieters are also able to purchase individual meals if they are not interested in a
recommended package for the entire month.
5. Survey Results
A survey was conducted. This is a summary of the survey questions and results:
Sample size = 33 (n = 33)
1.) Have you ever signed up for a diet meal plan?
Yes 10
No 23
2.) If yes, did you commit to the meal plan or not so much?
I was very committed 2
I was somewhat committed 5
I was not very committed 2
Does not apply 22
3.) What diet meal plans have you heard of?
Nutrisystem 25
Medifast 9
Jenny Craig 27
Atkins 22
BistroMD 2
None of these 4
4.) When you’re considering a new diet service, what are the top two things you
generally consider? (Check two boxes)
Price 27
Brand 1
Costumer Service 1
Available Support 5
Recommendations 11
Food Quality 20
Diverse Selections 7
Other 3
5.) Do you think it is important to consider food allergies and preferences when
designing a meal plan? Such as gluten free, vegetarian, etc.
Yes 27
No 5
I’m not sure 1
6.) What is your main concern when starting a diet? (select all that apply)
Selecting better food choices 16
Losing weight 21
Joining the fad 0
Creating new habbits 12
For health reasons 16
Other (please specify) 3
7.) How likely are you to sign up for a meal plan rather than dieting on your own?
Extremely likely 1
Somewhat likely 4
6. Maybe 7
Somewhat unlikely 10
Extremely unlikely 11
8.) In a typical month, how much do you usually spend on groceries?
Less than $100 3
$100-$150 5
$151-$200 11
$201-$250 5
$250+ 8
Not comfortable to answer 1
9.) Are you male or female?
Female 23
Male 9
10.) What age range do you belong to?
17 or younger 1
18-20 4
21-29 20
30-39 3
40-49 3
50-59 2
60 or older 0
Survey Analysis
For New You, the survey results reveal several important trends. Since New You is very
small, and has not yet launched, it is seeking local customers in San Jose and the larger vicinity.
As such, it is important for New You to have a good knowledge of the interests, concerns, and
preferences of potential dieters in the Bay Area. With this knowledge, New You can offer its
dieters very specialized packages, and programs that will best suit their needs, wants, and dietary
limitations.
New You is in a very competitive market, but has the advantage of offering fresh ingredients
with local produce at an affordable price. Since New You is a small enterprise with low overhead
and startup costs, it is in a position to customize dietary packages to customer budgetary
specifications. For example, if a customer has a grocery budget of $100.00 a month, but wants to
invest in our meal plans, New You can design the appropriate payment plans to meet the
customer’s special needs.
Recommendations
The survey results indicate additional areas that New You can pursue to increase its
market share.
1.) The survey shows it is extremely important to consider allergies when designing a diet meal
plan. Such as gluten free options, vegetarian, etc. Incorporating more foods that appeal to
those with specific preferences will widen the market.
7. 2.) Most people spend between $150-200 a month on groceries; this is extremely beneficial in
figuring out a pricing strategy that fits specific locations.
3.) Since the majority of respondents were between 21 and 30 years of age, but most were not
likely to sign up for a meal plan, exploring ways to better market our service will be
beneficial.