success story
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This document describes an icyhot promotion success story in Beirut, Lebanon. The promoter implemented a strategy to target 4 pharmacies per week to introduce icyhot, focusing on knowledge sharing, persuasive selling skills, and positive first impressions. Within two months, icyhot was available in 16 of 38 pharmacies (42%) and became the top selling product. The impact was continuous requests when out of stock, pharmacist suggestions for promotion materials, and positive customer perceptions of other products from the same company.
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Advanced selling skills
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Selling is the art of persuasion, we persuade others because we cannot force them.
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Hard Working.
Smart Working.
Emotional Maturity.
Responsiveness to Customers.
Reliability.
Personal Development
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6th Alex Marketing Club (Product Launch Difficulties) by Dr.Ahmed Shamaa
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
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*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
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■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
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=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
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■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
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This document discusses the process of product development. It begins by defining product development as creating a new product or modifying an existing product to meet customer needs. It emphasizes identifying customer needs and market opportunities. The document then lists some basic questions to consider about customers and how the product differs from competitors. It also discusses the concepts of needs, wants, and developing a product concept. Finally, it provides an assignment asking to interview a successful entrepreneur about how they identified customers, made their product unique, and prepared before starting their business.
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The document outlines the plans for launching a new line of ayurvedic products by Annpurna Food Corporation, including conducting market research, identifying target demographics and psychographics, developing the product identity, determining pricing strategies, and developing a marketing plan addressing the 4Ps of product, price, place, and promotion. The company aims to provide healthy ayurvedic alternatives to tobacco products using traditional ingredients and establish distribution in both rural and urban areas.
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- The main ingredients will be mushrooms, which are a good source of nutrition. Mushroom chips will offer a new flavor and taste in the snack market.
- The target market segments are children, teenagers, and young people in Dhaka, as it is a large potential market.
- Major competitors include brands like sun chips and potato crackers. The business aims to differentiate itself through unique flavors and nutrition from the mushrooms.
- Financial projections are provided over three years from the startup to growth and maturity stages. The plan is to eventually turn the business into a profitable "cash cow."
product marketing and promotion
A survey was conducted with the help of a questionnaire to study the Response of chemists, doctors and customers towards the company’s product.
Term paper for raha
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Assignment of Marketing Management covering the whole process of how the new Product is being launched in the Market.
Advanced selling skills
Advanced selling skills building collaborative relationship
Selling is the art of persuasion, we persuade others because we cannot force them.
We sell products, services, ideas, and we sell ourselves.
Hard Working.
Smart Working.
Emotional Maturity.
Responsiveness to Customers.
Reliability.
Personal Development
I healthy - media buying plan
The document outlines the brand concept and target audience for the I-Healthy brand. I-Healthy aims to provide fresh, healthy foods to promote an active lifestyle and clear mind. The target audiences are athletes, younger professionals, older adults, and business owners.
A marketing campaign is planned over six months using television, radio, outdoor, internet, magazine, email/SMS, and social media. Celebrity spokesperson Jennifer Aniston and talk show host Ellen DeGeneres will promote the campaign message of "I-Healthy, to be body wealthy." The objectives are to gain market share and brand awareness.
The implementation strategy includes buzz marketing, mini-series on health benefits, expanding retail locations, and
Summer internship on sales promotion
The document discusses a study on sales promotion strategies for a pharmaceutical company called Ikon Remedies Pvt Ltd. It aims to understand how pharmaceutical companies launch products and promote them. The objectives are to effectively target doctors, hospitals and pharmacies and understand the role of sales representatives. It also provides background on the large and growing Indian pharmaceutical industry and lists the top publicly listed companies.
6th Alex Marketing Club (Product Launch Difficulties) by Dr.Ahmed Shamaa
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
lesson2environmentandmarketconceptdevelopment.pptx
This document discusses the process of product development. It begins by defining product development as creating a new product or modifying an existing product to meet customer needs. It emphasizes identifying customer needs and market opportunities. The document then lists some basic questions to consider about customers and how the product differs from competitors. It also discusses the concepts of needs, wants, and developing a product concept. Finally, it provides an assignment asking to interview a successful entrepreneur about how they identified customers, made their product unique, and prepared before starting their business.
Similar to success story (20)
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)
Retailers Survey on New Product Launch from BIRLA SHAKTI CEMENT
Retailers Survey on New Product Launch from BIRLA SHAKTI CEMENT
6th Alex Marketing Club (Product Launch Difficulties) by Dr.Ahmed Shamaa
6th Alex Marketing Club (Product Launch Difficulties) by Dr.Ahmed Shamaa
lesson2environmentandmarketconceptdevelopment.pptx
lesson2environmentandmarketconceptdevelopment.pptx
success story
- 2. Icyhot success story in beirut sq IN August 2014 I am starting icy hot promotion in beirut sq and karrada and saadoon st and wathiq sq . All these brick not know the Icyhot and don’t deal with it previously. I make my special plan and tried so hard to implement it and enjoy my self in seeing the really results in front of me.
- 3. The plan I am selecting special strategy to embedded the IcyHot with the other competitors by focusing on 4 pharmacies weekly and make there as target for me.
- 4. The plan implementation 1- excellent knowledge call(details). 2-high quality of persuasion selling skill. 3-making good first impression in the first call.
- 5. - 4-proven the feedback from pharmacist and take it in consideration. 5-knowing the pharmacist that x famous pharmacy and doctor start prescribing the Icyhot in wide rang to encourage and reassure him.
- 6. Results and impact Desired result was saw in two months after plan implementation with really hard work style and committee from me .
- 7. - The product in these two months has available in 16 pharmacies from total 38 (42%) and became the first in sales and persuasion to all customers after the 4th month of promotion strategy in range 79% of dispensing after provided in 14 new pharmacies other.
- 8. The impact After all this steps the impact of the icyhot was:- 1-the continuously asking about ICYHOT from pharmacists and patients after be Out of stock.
- 9. 2-hearing many suggestions from pharmacists such as making posters and promotion materials and actually this reflect their impact in IcyHot. 3- the positive imagination from customers to other product of the same Med.rep or company.
- 10. What if 1- stock available---the sales were be to this time. 2-promotion material---increase in the sales at double rate.
- 11. Thank you