The document outlines four pillars of an effective nutrition-centered wellbeing program aligned with business objectives:
1. Strategy - Involves conducting research through employee surveys and analyzing business data to understand objectives and set a strategic plan of action.
2. Multiple touchpoints - Using various engagement methods like workshops, digital tools, and partnerships to provide content and support through different channels.
3. Engagement - Ensuring program content stays fresh and compelling to maintain individual and group participation.
4. Environment - Considering how workplace design, equipment, and on-site options like catering and vending influence healthy choices.
18. PO Ferries Nutrition
Challenge 2017
Over 50% participation
Wellness risk score dropped by 15%
Total weight loss just under 100kg across 59 participants
Metabolic age improved by 91 years in total
98% of participants said they would like to continue
C A S E S T U D Y
1. Please tell us why you decided to join the SuperWellness nutrition programme
To improve my health as I get older to maintain good health in the future.
2. What have been the benefits for you?
I have felt more energised and physically stronger as well as increasing my knowledge of
what to eat and what not to eat and other factors that impact my health.
3. What would you say to anyone considering joining the programme in future?
I would say give it a go; you’ll be surprised at what you can find out about your health and
what you can achieve in a short space of time.
DE, sous chef, PO Ferries
Energy
Stress
Sleep
Mood
Concentration
Cravings
Skin health
Hormons - female
$16,000
$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0
0 5 10 15 20 25
PO Pride of Burgundy Pilot
Improvements May-Sept 2017
Short Term Sickness Cost 2016-2017
R E S U L T S
45
2016
Apr AugJunMay Jul
2017
£13,300
£149
page 18
20. Learning styles
Addressing different learning styles in your programme will help more people
engage faster. Some examples of activities that different people might
respond to include:
Throughout this report, we include examples of clients who have run our
SuperWellness Nutrition Challenge. The challenge reliably achieves a high
level of engagement, measurable improvements as well as leading to long
term habit changes. As well as being spread across 5 months, which supports
employees to practise new habits, the challenge also draws on all of the
activities listed above. Some employees will love being part of a coaching
group and sharing progress with colleagues. Others will be more motivated
by their body composition test report showing their personal health statistics.
This is why the challenge achieves so much more by combining these
elements than any of its activities would achieve on their own.
2. 2. Multiple touchpoints
Individual or group
coaching (workshops)
Health screening Team building activities
(e.g. smoothie making
competition)
An app
page 20
22. www.superwellness.co.uk
Your wellbeing programme will only be successful if it
can engage a meaningful proportion of your employees
over a period of time. Get it wrong and it can be the
undoing of your programme. Get it right, and combined
with the other three factors covered here (strategy,
multiple touchpoints and environment) and the results
could be exceptional.
In many ways the workplace offers the perfect
environment for success. There is evidence to suggest
that people thrive from a group environment when
making lifestyle changes. Research into weight loss
treatments for example, shows that “group therapy
produces greater weight loss than individual therapy,
even among those who express a preference
for individual treatment. (http://psycnet.apa.org/
record/2001-18163-015)
The workplace offers the potential for a supportive
peer group with colleagues in whose company we
spend a large proportion of our waking hours. Much
as an unhealthy work environment, with for example, a
heavy drinking culture, can have a significant influence
on workers, the same is true of a healthy culture.
Enthusiasm for healthy eating and wellbeing can be
contagious. It just needs the right spark to ignite it, and
the structure and time for it to take hold and spread, as
workers are inspired by their colleagues.
This is the ‘ripple effect’ which we’ve noticed when
we run the SuperWellness Challenge. Initially the
programme attracts those who are already health
conscious or who are open to making changes.
This creates a group of champions who lead by
example (knowingly or not) and the benefits they
experience inspire a wider group to take part in future
programmes. The champions are key to creating the
‘buzz’ which turns wellbeing into a topic of conversation.
Engagement for any length of time doesn’t happen by
accident. We’ve developed a number of approaches
which we’ve tried and tested in our programmes.
2. 3. Engagement
www.superwellness.co.uk
page 22
23. www.superwellness.co.uk
1. Contagious content
The information shared on your programme will benefit hugely from being
evidence based, up to date and shared in a way that’s friendly and non-
judgemental. It should go beyond reinforcing government guidelines to
provide intellectually stimulating insights which make sense. This approach
equips individuals with the depth of knowledge to make their own choices
based on facts, rather than striving to obey guidelines.
2. Timing and relevance
We’ve already mentioned the importance of the wellbeing survey for your
strategy and it plays a big role in engagement too. Firstly by seeking your
employees’ input you are also signalling that you care enough to listen,
which is of course powerful in generating goodwill. Secondly, it will arm you
with information to make your programme as relevant as possible to the
concerns of your employees. You might also be aware of challenges specific
to your industry and health risks involved, which may include shift work,
manual labour, frequent business travel, long sitting hours or high stress
environments.
The timing of delivery is also crucial. Publicising a wellbeing programme
months if not weeks in advance will help build anticipation, apart from
allowing your employees to commit the time. We’ve also found that
following a wellbeing calendar, themed around national and global health
campaigns can amplify your programme promotion. Scheduling events for
Mental Health Awareness Week, for example, will take advantage of existing
large scale media coverage and makes your content topical.
The SuperWellness
Wellbeing Calendar
page 23
39. APP GAMIFICATION
Interactive gamification features
and themed challenges, such as:
- January Break Challenge (themed around Dry January)
- Rainbow Challenge (Heart Health Month)
- H20 Challenge (‘Nutrition Hydration Week’)
- + Further seasonal challenges
Challenges last between 3 days and 21 days
Teams of up to 12 participants competing – individual
and team performance recognised
Results recorded individually and shared via a
leaderboard
Social sharing forums
APP FUNCTIONALITY
Rich and engaging content, including:
- Wellbeing calendar highlighting seasonal health campaigns, recipes,
produce and tips (e.g. Rainbow food challenge)
- 100+ Breakfast, lunch, dinner and healthy snack recipes
- Extensive high quality fitness video library – multiple genres and levels
Engagement driven through nudges (‘push notifications’) relevant to seasonal
health campaigns and themes, ‘workout of the week’, input weekly steps
Employer dashboard: access to anonymised reports, including body
composition testing results, health and wellbeing scores
page 39
40. To discuss your requirements,
please contact us:
info@superwellness.co.uk | 0845 370 4070
www.superwellness.co.uk