This document proposes a new petroleum company in the Philippines. It summarizes the growing Philippine oil market and plans to distribute petroleum products nationwide and build retail networks. The management team has over 30 years of oil industry experience. Plans include building storage terminals, increasing fuel distribution volume annually, establishing a retail network, and potentially building a crude refinery. The proposal seeks to take advantage of opportunities from Philippines' growing economy and energy needs.

1. The Proposed New Petroleum
Company In the Philippines

2. Philippines Oil Industry
Overview
 The Philippines oil market is undergoing a rapid transformation over
the recent past.
 Offer a strong growth outlook with significant new investment
opportunities.
 Foreign and Domestic companies planning to expand their
operations to downstream oil industry.
 Import volume for delivery to the Philippines has start rising.
 Philippines future oil consumption will increase due to key factors
such as strong economy.
 Dependence on oil is further expected to increase as the country
continuous to heavily rely on petroleum-based products.
 Market competitions continuous to intensify every year.

3. Management Team
Shareholder
Representative
Leonardo D, Lao
The Management team members has been in the Oil industry with over 30 years of
experienced in Marketing and Management

4. Proposed Organizational Chart
Country
Manager
Luzon Sales
SR1
SR2
NCR SR3
Makati Office
Finance
Accounting
Subic
Operation
Operation
Staff
Dispatcher
Accounting
Supply/Pricing Future Plans
Retail
Retail
Networking
Retail
Engineering
Commercial
Lubricants
Bitumen/Asphalt
CDO Terminal
CDO SR4
CDO Operation

5. Executive Summary
.
 We are the Supply and Distribution Company
 Our strategy is to distribute petroleum products Nationwide.
 We willbuild Retail network In Luzon and Vismin.
 We want to push and promote our local brand to be visible
and create awareness.
 Our future plan is to Build Terminals/depots at strategic
locations.
 We aim to achieve sustainable growth in both margins and
market share.

6. Vision
 To be a progressive and sustainable
petroleum company among the new
players of the Oil industry in the
Philippines.
 To conduct an integrated petroleum
distribution business that adheres to
environmental compliances and
responsibility to society.

7. Mission
We willconduct fair business practices with all partners, while
promoting trust, professional relationship, and cooperation to
expand business capability and increase efficiency in long term
business partnership.
We are committed to supply the highest quality products and
services to our business partners and their customers.
We shall work together to achieve great success

8. End Users
7.57%
1.7%
Petron
25%
Shell
18%
Caltex
8%
Independent
49%
Market Share

9. Products
Mogas (Gasoline)
88R; 91R; 93R; 95R
Gas Oil (Diesel)(10ppm)
Euro 4 (PNS)
Lubricants
Bitumen / Asphalt

10. Year 2023 Year 2024 Year 2025 Year 2026 Year 2027
Volume Forecast
20 MLPM 30 MLPM 35 MLPM 40
MLPM
45
MLPM
* MLPM = Million Liters per Month

11.  Continually innovate on how we do our business. Capitalize on trends to
enhance our day to day operations.
 Learn from Industry Best Practices and apply acquired knowledge to
better serve our present and targeted customers.
 Apply technological and procedural advancements on product delivery
services.
 Constantly motivate our work team to foster values of responsibility,
camaraderie and goal attainment.
 Philippines oil consumption will see a gradual increase upon steady re-
opening of Philippines economy, growing population and restoration in
transport traffic.
 Government Infrastructure program (Build, Build and Build Projects);
Increase road network in urbanized and rural areas.
 Competitors continue to expand.
 International sourcing of fuel inventory.
Opportunities

12. Market Competitors
• Present competition facilitates their own international supply sourcing.
• Competition executes best in class standards in their wholesaling and retailing
businesses.
• Strategic depot facilities to cater to local consumption.
• Sound, immediate and impactful decision making to get instant productive
results.
• Take a share in the present customer base of competitors.
• Review competitor’s distribution strategy and look for trading areas where
supply is scarce.
• Evaluate competitors’ customer service approach to their business partners.
• Performance costs of competitors’ operational overhead and its products
pricing.
• Local & own Brand benchmarking.

13. Marketing Plan
 Provide sustainable pricing strategy to our customers.
 Serve the incremental requirements of the oil majors.
 Synergize with small industry players.
 Establish core values to meet the needs of our market targets.
 Allocate sound budgets for advertising cost fuels as primary marketing strategy.
 Influence small importer to source from us.
 Constant competitive pricing.
 Capitalize on E-Commerce in the local market place to maximize our
distribution process.
 Analyze the shifts in consumer behaviors.
 Price, Product, Promotions and Place of distributions are the component of a
strong marketing mix and apply dynamize to generate effective results.
 Tap huge volume from commercial markets (Mining, Power, Marines,
Transport) and Government requirements.

14. Operations Plan
Utilize and lease the Coastal
Terminal in Luzon and CDO
Terminal in Mindanao as temporary
storage of Petroleum products.
Secure the Competitive Advantage
in distribution activities on cost
leadership, differentiation, defensive
strategies and alliances.
Delivery of products within 24 hours
after placement of order.

15. Coastal, Subic
Cagayan de Oro
City,
Mis. Oriental.
Storage Terminal Locations

16.  We plan to build network of retail stations in selected areas
and provinces.
 Promote brand awareness and supply motorists with
sustainable pricing.
 We will start building retail stations to selected sites in
parallel to distribution business.
 Target for the first operational year is 20 retail stations.
Retail Network

17. Future Plan
.
 Build and Construct Terminals/depots and retail outlets in
strategic locations increasing accessibility to the
customers.
 Acquiring potential and viable sites.
 To import Bitumen /Asphalt for LGU requirements.
 Partner with International Lubricants Brand.
 Establish first-ever crude refinery in Southern Philippines
in the island of Mindanao.

18. Thank you