Final United Project-1 Final
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This document discusses options for a new United Bank credit card, including whether to offer a low-interest rate card or a rewards card. It provides details on the features and requirements of United Bank's current Visa Platinum card, as well as competitors' cards. It also outlines two potential card options - a Simply Low Rates card with introductory and subsequent APRs, and an Earn Rewards card that allows customers to earn points through spending, payments, and other activities that can be redeemed in various ways. The document seeks feedback on how to design the card application process and address any obstacles to approval.
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- 1. Choice Christopher Cindrich • Zachary McCoy • Andrew Harrison • John DePalma
- 3. Why Deposits? Stability and Security Increase Loan Capacity Loan/Deposit Ratio Target of 85%
- 8. Do Rewards Programs Increase Your Likelihood of Being a Long Term Customer? 78% 22% Yes No
- 9. What Is the Most Important Feature When You Are Applying For a Credit Card? 30% 60% 10% Rewards Program Low Interest Rates Cash Back
- 10. Current Card United Bank Visa Platinum
- 11. Features •1% Cash Back on All Purchases •Pay Ahead •Fraud Protection •Travel Accident Insurance Up to $250K •Identity Theft Security and Protection
- 12. Requirements • Minimum Gross Income: At Least $36,000 Annually • Homeowners: Net Worth At Least $30,000 • $10,000 Liquid Assets • Non-Homeowners: Net Worth At Least $30,000 • $15,000 Liquid Assets
- 13. Current Application Process 1.) Download 2.) Print 3.) Complete 4.) Fax 5.) Review Approx. 2/3 weeks
- 14. Concerns
- 16. Zeus You Are In Control
- 17. Pick Your Path Low Interest Rates OR Rewards Program
- 18. Simply Low Rates 0% Introductory APR for First 3 Months 5.99% for Next 3 Months 8.25% Thereafter
- 19. The Competition BB&T Bright Low Rate Card - 8.15%-17.15% * would not release interest rates when called directly Huntington Bank Low Rate Card - 9.99%-24.99% Rewards Card - 12.99%-27.99% Clear Mountain Bank Rewards Card - 9.00-18.00% Capital One Quicksilver Low Rates Card - 12.9% or 17.9% or 22.9%
- 21. Earn • Initial Sign-Up • Opening Additional United Accounts • Spending • Referrals • Making Timely Payments • Preferred Local Vendors • Seasonal Double Point Specials/Higher Cash-Back
- 22. Redeem • Auctions & Sweepstakes -Merchandise -Event Tickets -Gift Cards/Cash Prizes • Classes (30 minutes) • Charity Donations • Local Businesses
- 25. One Hub Cross-sell to new and current customers
- 26. Questions