This press release announces a new FREE signature art program called "Memories in the Making" sponsored by Market Street, a Memory Care residence under construction in Viera, Florida. The program, led by a trained artist and provided by the Alzheimer's Association, allows those with early stage Alzheimer's or dementia to express themselves through art in a safe and supportive environment. It will be the first time the program is offered in Viera. The press release provides details on the program such as dates and location, quotes from Watercrest representatives, and background on Market Street's commitment to improving life for Viera residents.

1. Press Release Information for Submittal
1. Sample Headline: include community/company name and highlighted topic
Market Street, a Memory Care residence, sponsors Memories in the Making
introduction to Viera
2. Short Description: 2-3 sentences describing the overall message for the
release.
Memories in the Making is a FREE signature art program by the Alzheimer’s
Association. It provides people living with early stage Alzheimer’s and
Dementia with a forum to express themselves through watercolor painting
and drawing. No art experience is needed to attend, but space is limited!
3. Impact: what makes this special/newsworthy?
Memories in the Making is led by a trained artist who opens up a world of art
in a safe place to reminisce, create and relax. Because there are no mistakes
in art, creativity and fun are the primary focus. Caregivers are welcome to
attend and participate. This is the first time that Memories in the Making has
been offered in Viera. Market Street, a Memory Care residence under
construction on Murrell Road in Viera, brings a unique approach to memory
care. Our residents continue to enjoy diverse lifestyle choices including
cultural arts, multi-sensory programming, extraordinary culinary
experiences, musical performances and world-class care. With our
commitment to green initiatives and local partnerships, Market Street is
vested in creating a common unity to improve the life of all Viera residents.
4. Names, titles and contact info for related parties – please confirm the
primary contact information for events
RSVP at 800-272-3900
For more information about Market Street of Viera, a Memory Care residence,
contact Michele Thompson, Vice President of Operations, at 727.631.5997 or
mthompson@watercrestslg.com
5. Sample quote from a related Watercrest team member and when applicable a
3rd party individual/partner
“Market Street is excited to introduce Memories in the Making to Viera. We
believe that this program establishes a community for those with Alzheimers
and Dementia that focuses on art, joy and creativity. We are passionate about

2. creating platforms that unite people.” Christopher S. Shepherd, Vice President
of Creative Program Development, Watercrest Senior Living Group
6. For Events/Meetings: Who/What/When/Where/Why
Who? People living with early stage Alzheimer’s and Dementia and their
Caregivers
What? Memories in the Making, a FREE signature art program by the
Alzheimer’s Association
When? Every Friday in August and September from 10 – 11:30
Where? One Senior Place located at 8085 Spyglass Hill Road in Viera
Why? Market Street of Viera is purposeful about creating experiences that
unleash potential and enrich lives.
7. Links to related websites to obtain further information and to hyperlink
within the release
http://www.alz.org/cnfl/
http://www.marketstreetresidence.com/viera.html
http://www.oneseniorplace.com/
8. New Hire Releases: headshots and bios
N/A
9. Event/News Releases: background info/descriptions of what will be
happening at the event or the impact this news has to Watercrest
Market Street’s introduction of Memories in the Making to Viera is yet another
demonstration of our commitment to improve the life of Viera residents. Our
unique approach to memory care links well with Viera’s high quality of life.
10. Image: headshot, groundbreaking, ribbon cutting, speaker at podium,
accepting an award, team members in action
N/A
11. Logos of any associated parties: high-res please

3. N/A
12. Date for Release
ASAP
13. Your Distribution list – your local contacts, media, associated parties
Compass Research Group
Health First Aging Services
Health First Center for Family Caregivers
Indian River Colony Club
St. John the Evangelist Catholic Church
Church at Viera
The Town Square
Temple Israel
Temple Beth Sholom
Calvary Chapel of Viera
Suntree YMCA Family Center
One Senior Place
Alzheimer’s Association of Central and North Florida
Health First Viera Hospital
Marc will determine which releases are sent through the wire. It costs $200-
$900 for a business wire release depending on the reach, and adding an
image increases the amount of attention the release receives (and also costs
an extra $400). He’ll also determine where each release is posted
(seniorliving.com, slg.com, specific community news sites, social media etc)