The Cumbrian Challenge is Walking With The Wounded's annual fundraising event held in the Lake District. Teams of 4 people can choose between two challenging routes of 20km or 29km. The event aims to raise £400,000 to support 200 wounded veterans back into employment. It includes a competitive race on Saturday, an awards ceremony and party in the evening.

1. Is your team up for the challenge?

2. Join us for a breath-taking weekend amidst the stunning
scenery of the Lake District for an exhilarating challenge in a fun
environment, combining a competitive race with a party
atmosphere on the Saturday evening with drinks, food and an
informal awards ceremony.
The Cumbrian Challenge is Walking With The Wounded’s annual,
flagship, fundraising event in the Lake District.
2015 will be the third consecutive year of the event - and the
biggest yet with up to 800 participants from 200 teams.
The event aims to raise £400,000 to support 200 more wounded
veterans back into work – one for each team taking part in the
event.
Teams of four have the choice of two spectacular and challenging
routes - Tough or Tougher - with each team fundraising in
advance, engaging their friends, families and colleagues.
Competitors get to meet and race against some of the
extraordinary service men and women we have been able to
support as well as our expedition team members.
The Cumbrian Challenge

3. The Cumbrian Challenge weekend includes branding,
participation and engagement opportunities across the
following:
Friday evening - Registration & Briefing
Participants meet up with old friends, team mates and make
new acquaintances at race registration. Teams benefit from
an official event welcome, pre-race briefing and wholesome
evening meal.
They are supplied with registration packs including event-
branded maps and technical t-shirts to wear. There is also a
fully-stocked bar and the opportunity to shop with our event
partners.
Saturday - Race Day
Competitors race alongside beneficiaries and expedition
members on one of two courses:
1. Tough (20km with 1,300m of ascent); or
2. Tougher (29km with 1,800m of ascent),
These will take 5-11 hours depending on fitness.
The Event

4. Saturday - Race Day Ctd
Competitors are all treated to an energizing breakfast on site
before an early start on a well-marshalled route staffed by
local mountain leaders with water stops, escape routes and
cut-off times to ensure event safety is paramount.
At the finish line competitors are cheered home by WWTW
staff and beneficiaries and offered hot drinks, food and
medals.
Saturday evening - Party
Post-race there is a laid-back prize-giving ceremony and
words from WWTW Co-Founder and CEO Ed Parker before
hot food, a live band and an evening party alongside charity
beneficiaries, staff and wounded expedition team members.
It is a really successful, informal opportunity for participants
and event partners to meet everyone in an adventurous
environment.
The Event

5. 1. Get involved with a growing, national charity with a
heritage of grabbing media attention with challenging
expeditions and innovative events, ideas and charitable
programmes.
2. Engage your staff and stakeholders in an inspiring event
alongside Walking With The Wounded’s beneficiaries,
staff and 2015 expedition team members.
3. Expose your company’s name and brand to our database
to help increase sales and brand awareness and
demonstrate corporate responsibility to your clients,
customers and stakeholders.
4. Join our distinguished line-up of long-standing
supporters including Virgin Money, Helly Hansen and
Glenfiddich.
5. Make a measurable impact for the charity by directly
supporting 200 wounded veterans back into
employment – one for every team that you enter.
6. Benefit from key brand mentions across WWTW web
and social media channels in the lead up to our next
major expedition, the ‘The Walk of Britain’ in September
2015 supported by our Royal expedition patron.
Do you want to…?

6. What your team gets
The team entry fee is £200 (per team of four people)
includes:
• Friday evening meal
• Saturday morning breakfast
• Finish-line hot and cold drinks and snacks
• Saturday evening meal and entertainment
• Technical training t-shirt
• Finishers medal
• Mountain rescue team (with vehicle support)
• Route marshalls , First Aid teams and water stops
• Training, food and kit information
• Official timing and checkpoint control staff
• Laminated course map and all event administration
• Toilet facilities and showers at the site base
As well as Tough and Tougher Prizes for:
• Highest Fundraisers, Route Winners, Spirit of the
Fells Award and Best Fancy Dress , Fastest 200
(team with a combined age of 200+)
• CC Captains – Anyone completing their third
Cumbrian Challenge

7. How to Enter
1. Visit our website at WWTW.org.uk or call 01263 863 900
2. Add team leader and team name or the full team if
you’ve already recruited. You can add or amend your team
or route choice up to a fortnight before the event.
3. Select your route – Are you Tough or Tougher?
4. Pay for your team of four (£200 per team so £50 a head)
5. Start training! Get fit for May 2015
We also ask teams to try and undertake some fundraising for
the charity, aiming for a minimum of £1000, equating to £250
per team member to help us support a wounded veteran into
work for every team that signs up. The minimum age of
participants is 16, but every team must have one adult of 21+.
Want to do more?
Talk to us about becoming an official partner. Email
andy@wwtw.org.uk or call 01263 863 900

8. 1. Local media engagement - print and broadcast
2. Interview / activation opportunities with WWTW
wounded beneficiaries and wounded expedition
team members
3. Potential involvement with any celebrity friends of
the charity taking part
4. Integrated social media plan across all WWTW
marketing channels
5. Branded communications to event participants and
WWTW database
6. A film of the event name-checking corporate team
entries and showcasing the involvement of event
partners
7. Integration into ‘Walk of Britain’ media plan as
‘training’ activity for the team
Media Plan

9. Finding long-term employment is one of the biggest challenges
facing wounded servicemen and women hoping to lead a normal
life after severe injury.
Walking With The Wounded’s aim is to support all veterans with
physical, mental or social injuries to gain the skills and qualifications
required to develop new careers outside the military, re-integrate
into society and provide long-term security for themselves and their
families.
As well as our fundraising events we stage extreme expeditions,
entirely funded by corporate sponsorship, to highlight the
extraordinary determination and courage of these inspirational
people and in September 2015 will be staging our first domestic
expedition – the “Walk Across Britain” with the Cumbrian Challenge
being used as training for some of the expedition members.
We would like to invite you to consider starting on a journey with us
by supporting the Cumbrian Challenge in 2015.
What we do

10. With your help we aim to raise enough funds through the 2015
Cumbrian Challenge to support a further 200 wounded veterans
back into employment through our First Steps programme.
First Steps is WWTW’s primary programme which finances
qualifications and vocational training for our wounded veterans
who have been disadvantaged by their service.
WWTW recognises the inherent skills of our armed service and
wants to compliment these qualities with recognised qualifications
that employers across the country need. This is a first step into new
careers outside of the military.
Support 200 more wounded into work

11. Testimonials
“What a fantastic event, I was so impressed with the
organisation. It was very reassuring that there were so many
checkpoints along the route and we really appreciated the
friendliness we were shown and the encouragement given by
all of the WWTW team along the way. We loved being cheered
over the finish line by the event organisers. This personal touch
was very nice and is something that you don’t normally see at
these sort of events.” Lucy Bodenham, Burgess Yachts
“Thanks for organising such a great event, it was really
excellent…. I hope to be back next year”. Ben Mounsey–
Haysham, Waverton Investment Management
“What a wonderful event it is – we all enjoyed it and will see
you next year!” Liz West, Latitude Group
“The Cumbrian Challenge has enabled us to engage with some
highly influential people, deliver our brand objectives by
assisting with such a well-run experience and to gain valuable
PR exposure - all while supporting this phenomenal charity at
what is one of its biggest fundraising events in the calendar. We
would not hesitate to encourage other partners to experience
the potential this event has to offer by offering their support
for 2015.” David Wiley, Sales Director, Helly Hansen

12. A Social Occasion

14. Walking With The Wounded
Stody Hall Barns, Stody, Melton Constable,
Norfolk, NR24 2ED
Interested?
Sign up at WWTW.org.uk
Or please get in touch direct.
Contact Andy Sloan
Partnership and Events Manager
01263 863 900
andy@wwtw.org.uk
Cumbrian Challenge 2015