Bavaria is the largest brewery in Colombia and tenth largest in the world. It was founded in 1889 by German immigrant Leo Siegfried Kopp. Nutresa is one of the largest food companies in Latin America, founded in 1920, with over 70 brands of products including cold cuts, cookies, chocolate, coffee, ice cream and pasta. It operates in 65 countries and has over 35,000 employees. Both companies export their products to various countries in Latin America and beyond, and focus on social responsibility programs in the communities where they operate.
COCA COLA COMPANYIntroductionCoca cola is the larges.docxmonicafrancis71118
COCA COLA COMPANY
Introduction
Coca cola is the largest retailer of beverages in the world
The company has more than 400 brands and produces more than 3000 products
It spreads over more than 200 countries
The company has created employment opportunities for thousands of people worldwide
Coca cola is the worlds largest beverage producer which serves more than 200 countries. The company produces variety of brands stretching to more than 400 brands. The company also commands market in more than 200 countries making it a successful international company. Coca cola company also plays major roles in global social corporate responsibilities and it also know for sponsoring various sports. Of great importance, is that the company has created employment to thousands of people across the globe. The success of the company makes it the best fit for this study.
Of all the above brands, the company’s products stretch the tally further to 3000
2
Coca cola company organizational structure
The company is headed by CEO who is the president of the company
He is assisted by subordinates who control various functions of the company
Subordinates work under control of vice president of various functional departments
The company operates as functional form of organization
The organizational structure of the company is centralized. The head of the company is the CEO who serves to oversee of the activities of the Company. The CEO also serves as the president of the company. The president works with sub ornate staffs who control various activities of the company. Authority flows from top management to the Junior management with each person playing his or her role. This is same with communication where vertical communication is embraced
3
Cont.. Organizational structure
The company embraces centralized management system
it has regional heads in the countries is has penetrate
Communication systems in the company follow a certain chain of command
Regional heads of different countries take charge business growth in their region. They are answerable to the vice president in their functional departments.
4
Operational plans for coca cola company
The company’s operational plans are;
To simplify operational model
Expanding productivity programs
To provide local operations with clear goals
To focus on great brands and strong bottling partners
Target investments that leverage global muscles
The company in its daily operations aims at simplifying matters so as to advance efficiency. This also comes along with increased productivity levels of the organization.
Mostly, the company targets those investments which will breakeven and hence get back value of their investment.
5
Coca cola company financial plan
The company’s cash flow has been increasing despite stiff competition from new entrants
The company has heavily invested in diversification
It has heavily invested on technology to minimize cost and improve efficiency
the company is aiming at increasing.
In the organization of firms it can be seen in Bavaria which handles business decisions which is the president and from there the charges which will collaborate instead on Postobon stem has a board which is a group of people who take the decisions in the company and the derived certain charges that help decision-making in the company
Campaigns for clients big & small in various categories: from soft drinks to mobile, from personal care to booze. Please peruse at pleasure. I got more stuff in the healthcare category. Political campaigns too. Not in this deck though. Email me & I'll share it no problem.
This project describes the most important features of the Colombina company and Postobon within them is its origin, mission, vision, organigram, founders, stockholders, products and exports and abroad activities, accompanied by visual aids
COCA COLA COMPANYIntroductionCoca cola is the larges.docxmonicafrancis71118
COCA COLA COMPANY
Introduction
Coca cola is the largest retailer of beverages in the world
The company has more than 400 brands and produces more than 3000 products
It spreads over more than 200 countries
The company has created employment opportunities for thousands of people worldwide
Coca cola is the worlds largest beverage producer which serves more than 200 countries. The company produces variety of brands stretching to more than 400 brands. The company also commands market in more than 200 countries making it a successful international company. Coca cola company also plays major roles in global social corporate responsibilities and it also know for sponsoring various sports. Of great importance, is that the company has created employment to thousands of people across the globe. The success of the company makes it the best fit for this study.
Of all the above brands, the company’s products stretch the tally further to 3000
2
Coca cola company organizational structure
The company is headed by CEO who is the president of the company
He is assisted by subordinates who control various functions of the company
Subordinates work under control of vice president of various functional departments
The company operates as functional form of organization
The organizational structure of the company is centralized. The head of the company is the CEO who serves to oversee of the activities of the Company. The CEO also serves as the president of the company. The president works with sub ornate staffs who control various activities of the company. Authority flows from top management to the Junior management with each person playing his or her role. This is same with communication where vertical communication is embraced
3
Cont.. Organizational structure
The company embraces centralized management system
it has regional heads in the countries is has penetrate
Communication systems in the company follow a certain chain of command
Regional heads of different countries take charge business growth in their region. They are answerable to the vice president in their functional departments.
4
Operational plans for coca cola company
The company’s operational plans are;
To simplify operational model
Expanding productivity programs
To provide local operations with clear goals
To focus on great brands and strong bottling partners
Target investments that leverage global muscles
The company in its daily operations aims at simplifying matters so as to advance efficiency. This also comes along with increased productivity levels of the organization.
Mostly, the company targets those investments which will breakeven and hence get back value of their investment.
5
Coca cola company financial plan
The company’s cash flow has been increasing despite stiff competition from new entrants
The company has heavily invested in diversification
It has heavily invested on technology to minimize cost and improve efficiency
the company is aiming at increasing.
In the organization of firms it can be seen in Bavaria which handles business decisions which is the president and from there the charges which will collaborate instead on Postobon stem has a board which is a group of people who take the decisions in the company and the derived certain charges that help decision-making in the company
Campaigns for clients big & small in various categories: from soft drinks to mobile, from personal care to booze. Please peruse at pleasure. I got more stuff in the healthcare category. Political campaigns too. Not in this deck though. Email me & I'll share it no problem.
This project describes the most important features of the Colombina company and Postobon within them is its origin, mission, vision, organigram, founders, stockholders, products and exports and abroad activities, accompanied by visual aids
NOT FOR SALEThe Coca-Cola Company Struggles with Eth.docxhenrymartin15260
NOT FO
R SALE
The Coca-Cola
Company Struggles
with Ethical Crises
Coca-Cola has the most valuable brand name in the world and, as one of themost visible companies worldwide, has a tremendous opportunity to excel inall dimensions of business performance. However, over the last ten years, the
firm has struggled to reach its financial objectives and has been associated with a num-
ber of ethical crises. Warren Buffet served as a member of the board of directors and
was a strong supporter and investor in Coca-Cola but resigned from the board in
2006 after several years of frustration with Coca-Cola’s failure to overcome many
challenges.
Many issues were facing Doug Ivester when he took over the reins at Coca-
Cola in 1997. Ivester was heralded for his ability to handle the financial flows and
details of the soft-drink giant. Former-CEO Roberto Goizueta had carefully
groomed Ivester for the top position that he assumed in October 1997 after
Goizueta’s untimely death. However, Ivester seemed to lack leadership in handling
a series of ethical crises, causing some to doubt “Big Red’s” reputation and its
prospects for the future. For a company with a rich history of marketing prowess
and financial performance, Ivester’s departure in 1999 represented a high-profile
glitch on a relatively clean record in one hundred years of business. In 2000 Doug
Daft, the company’s former president and chief operating officer, replaced Ivester
as the new CEO. Daft’s tenure was rocky, and the company continued to have a se-
ries of negative events in the early 2000s. For example, the company was allegedly
involved in racial discrimination, misrepresenting market tests, manipulating earn-
ings, and disrupting long-term contractual arrangements with distributors. By 2004
Daft was out and Neville Isdell had become president and worked to improve Coca-
Cola’s reputation.
C
A
S
E
2
We appreciate the work of Kevin Sample, who helped draft the previous edition of this case and Melanie
Drever, who assisted in this edition. This case was prepared for classroom discussion rather than to
illustrate either effective or ineffective handling of an administrative, ethical, or legal decision by
management. All sources used for this case were obtained through publicly available material and the
Coca-Cola website.
42810_02_cs02_p308-317.qxd 3/6/09 12:57 PM Page 308
NOT FO
R SALE
HISTORY OF THE COCA-COLA COMPANY
The Coca-Cola Company is the world’s largest beverage company, and markets four of
the world’s top five leading soft drinks: Coke, Diet Coke, Fanta, and Sprite. It also sells
other brands including Powerade, Minute Maid, and Dansani bottled water. The com-
pany operates the largest distribution system in the world, which enables it to serve cus-
tomers and businesses in more than two hundred countries. Coca-Cola estimates that
more than 1 billion servings of its products are consumed every day. For much of its
early history, Coca-Cola focused on cultivating ma.
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involves recognizing relationships between elements of the marketing mix (e.g.,
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(i.e., industry structure in the language of economics).
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2. It is the largest brewer in Colombia, one of the largest in America
and the tenth in the world. It was founded on April 4, 1889 by the
German Leo Siegfried Kopp
Image Taken From:
http://www.bavaria.co/3-2/historia_an/
Consultation From:
https://es.wikipedia.org/wiki/Cervecer%C3%ADa_Bavaria_S.A.
3. In 1989, Kopp and Castello society
acquired a plot of land for the time
located on the outskirts of Bogota to
build a brewery in the area of san
diego. The trasaccion register with the
notary third of Bogota on April 4, 1889,
the official date of the founding of
BAVARIA
Image Taken From:
https://es.wikipedia.org/wiki/Cervece
r%C3%ADa_Bavaria_S.A.#/media/F
ile:Club_Colombia.jpeg
Consultation From: http://www.bavaria.co/13-
2/nuestro_legado_an/
4. MISSION:
Growing market to annual per capita consumption of 60 liters, ensuring
the leadership of our portfolio of national and international brands in
each of the categories of beverages and in all market segments.
VIEW:
To be the most admired company in Colombia and a
big contributor to the global reputation of SABMiller.
- By the effectiveness of our marketing.
- For the quality of our products.
- As the best source of employment.
- As the best partner.
- Because of our social responsibility.
Image Taken From:
http://www.gifmania.com/Gif-Animados-
Alimentos/Imagenes-Bebidas/Botellas/
Consultation From:http://bavariacolombia4.blogspot.com.co/
6. Bavaria has a wide selection of beers which include not only national but
that in turn import foreign beers
Image Taken From:http://listas.20minutos.es/lista/que-cerveza-de-
bavaria-te-gusta-mas-358573/
7. Between the imported
beers this Peroni, Miller
and Grolsch. Other drinks
that are distributed but not
correspond to the order of
alcoholic drinks are Cola
and Pola and Pony Malta.
Image Taken From:
http://www.bavaria.co/
Consultation From: http://www.bavaria.co/
8. Bavaria exported under the
guise of intercompany Spain
and Sweden in Europe and
Ecuador.
Through the trading model
of what makes America,
Mexico, Chile and Costa
Rica. During the fiscal year
F13 79 822 hectoliters were
exported.
Image Taken From:
http://www.gifmania.com/
Consultation From: http://www.bavaria.co/
9. The main objective of Bavaria Foundation is to benefit the neediest
communities in Colombia through social investment programs aimed
at generating employment and income, poverty reduction and
progress and sustainable development.
Consultation From: http://www.bavaria.co/
Image Taken From:
http://www.bavaria.co/
10. Image Taken From:
http://www.gifmania.com
Bavaria Foundation will award the best business projects
the program seeks entrepreneurs with innovative business models based
on the factors supporting a competitive advantage
Consultation From: http://www.bavaria.co/
11. We are a company of long tradition, founded the fourth largest
Latin American food in 1920, we are dedicated to six main
categories are: cold cuts, cookies, chocolates, coffee, ice
cream and pasta.
Consultation From: http://nvcomunity.cloudapp.net/venta-al-paso/que-es-
nutresa/
Image Taken From:
http://nvcomunity.cloudapp.net/venta-al-
paso/que-es-nutresa/
12. The Group has its origin in the early twentieth century when given in
Colombia's industrial development with the founding of companies that are
today a symbol of its economy. In this historical period, in 1920, National Red
Cross Society of Chocolates that years later would become National
Company of Chocolates SA
Image Taken From:
http://www.gruponutresa.com/es
Consultation From: http://nvcomunity.cloudapp.net/venta-al-paso/que-es-
nutresa/
13. We have a portfolio of over 70
brands with leadership in
Colombia and in 12 countries
in the region, with many of
them. In 8 of these countries
we have production plants.
We are present in 65
countries on 5 continents .We
have over 35,000 employees
in and out of Colombia and
our action makes important
part of the Colombia Stock
Exchange.Image Taken From:
http://www.gruponutresa.com/es
Consultation From: http://www.gruponutresa.com/es
14. MISSION
The mission of our company is increasing value
creation, achieving a significant return on
investment, higher than the cost of capital
employed.
In our food business we always improve the
quality of life of consumers and progress of our
people
We seek profitable growth with leading brands,
superior service and excellent national and
international distribution.
We manage our business committed to
sustainable development; with the best talent;
outstanding innovation, and exemplary
corporate behavior.
VIEW
Our centennial strategy is to apply to 2020,
sales in 2013, with sustained profitability
between 12 and 14%
Image Taken From:
http://www.gruponutresa.c
om/es
Consultation From: http://www.gruponutresa.com/es
16. Operationally, the Group is structured by business: Meat, Cookies,
Chocolate, Coffee, TMLUC (Tresmontes Luchetti), Ice Cream, Pasta and
Consumer Foods. Commercially, business structures are supported by
segmented by channel in Colombia, and own exclusive distribution
companies worldwide. Services Nutresa S.A.S. it provides administrative
services to all Group companies.
17. Nutresa highlight the company
imports from countries like:
Food Industries Hermo de
Venezuela S.A. - Venezuela
DCR Pozuelo Biscuit Company
SA - Costa Rica
Fehr Holdings LLC - USA
Compania Nacional de
Chocolates SA Peru - Peru -
o DCR Compañía Nacional de
Chocolates SA - Costa Rica
Helados Bon SA - Dominican
Republic
Image Taken From:
http://www.clientesmeals.com/s-
novedades/ahora-somos-nutresa/56/
Consultation From:
http://gestiondecompraspaolavalderrama.blogspot.com.co/2011/05/grupo-
nutresa_25.html
18. Among the countries where
Nutresa exports are Brazil,
Chile and Argentina. Nutresa
said one of the target
markets for the first
multinational (Brazil), for
"having a size that can not
ignore the future and we
want to grow more and hope
to have a better knowledge
of this market." It considers
Chile as a smaller market
but is "more stable and
consider it very attractive."
Image Taken From:
http://www.gruponutresa.com/
Consultation From:
http://www.elmundo.com/portal/noticias/economia/nutresa_el_nuevo_nom
bre_de_la_nacional_de_chocolates.php#.VlEizNIrJD-
19. Nutresa Group in quality of life
provide consumers with
alternative products that meet
their aspirations for nutrition,
health and wellness and drive
strategies for healthy lifestyles
and balanced diet will promote
and facilitate consumer decision
making through information of
our products.
Image Taken
From:http://www.gruponutresa.
com/es/content/nutrici%C3%B
3n
Consultation From: http://www.gruponutresa.com/es/content/nutrici%C3%B3n
20. Group Nutresa understood that the capabilities are the route to
developmentfor this reason it set the objective 2020, reaching a
thousand projects of capacity building supported by the
volunteer network Nutresa, which will be concentrated in the
management lines: nutrition, education and income generation
and entrepreneurship.
Image Taken From:
http://www.gruponutresa.com/es/content/gesti%C3
%B3n-de-la-comunidad-y-cadena-de-valor
Consultation From: http://www.gruponutresa.com/es/content/gesti%C3%B3n-
de-la-comunidad-y-cadena-de-valor