This document outlines several new marketing strategies proposed for Grupo Modelo. It discusses expanding into new markets like the Middle East and Africa by introducing non-alcoholic beer options. It also considers listing the company on a major stock exchange like the NYSE or NASDAQ to raise capital and broaden its investor base. Lowering prices on popular brands like Corona and Coronita is also evaluated as a way to target new demographics and increase market share in the US.

1. BMDS 6380Grupo ModeloNader AhmadiTareq AlabdulgaderViola LentsJoe Sanchez Ernesto Weisson

2. New Marketing StrategyIn October 1998 Grupo Modelo was producing 47 million cases of Corona Extra and Corona Light.Today it is producing over 94 million cases or 34 million barrels.It has captured virtually every major beer market in Latin America with one exception, Brazil.Although, it enjoys a commanding position in the U.S. beer market there is a need to diversify. Lower prices, less calories and the need to introduce time for relaxation with a refreshing taste of a recognized high quality beer.http://findarticles.com/p/articles/mi_m0BEK/is_10_6/ai_54760153/pg_2/?tag=content;col1

3. Strategy Onehttp://www.picturejockey.com/pblog/2008/11/corona_bottle_lying5.html

4. New Marketing StrategyWe mapped out graphically how the major beer brands see themselves , to check if there's a position ready for the taking based on potential preferences of brand, age groups, market segmentation and common consumption.http://www.stealingshare.com/content/1148399654031.htm

5. New Marketing StrategyWhen it comes to regular and light beers the preference seems to favor Corona and with the introduction of Coronita, this translates into less calories, carbs, and lower levels of alcohol.http://www.stealingshare.com/content/1148399654031.htm

6. PricingNew lower prices have been recently been introduced:Six-pack of Corona Extra $7.99

7. Six-pack of Coronita $6.99 http://www.picturejockey.com/pblog/2008/11/corona_bottle_lying5.html

8. Light Beer Calories & Carbohydrate Content

9. Median Household IncomeTargeting markets by income levelFigures are for 2008http://factfinder.census.gov/median

10. Gender Earnings in the U.S.Targeting markets by gender and earning Earnings in the past 12 (2008) months by gender:http://factfinder.census.gov/gender

11. Median Age by StateTargeting is 40 years old groupTargeting is 30-35 years old grouphttp://factfinder.census.gov/median

12. Strategy Two

13. Expansion into Middle East & Africa Environmental Analysis:

14. Total of 23 countries

15. Population of +200 Million

16. Countries in N. Africa, W. Asiahttp://en.wikipedia.org/wiki/File:GreaterMiddleEast1.png

17. Expansion into Middle East & Africa Religion Muslims represent 93% in the Middle East

18. About 20% of the World Population http://en.wikipedia.org/wiki/File:World_Muslim_Population_Pew_Forum.png

19. Expansion into Middle East & Africa Government & Culture- Islamic Shariah Law http://bonvivantevents.com/wordpress/wp-content/uploads/2008/12/bigstockphoto_no_alcoholic_beverages_2210301.jpghttp://asadalthought.files.wordpress.com/2009/08/mecca-mosque.jpg

20. Expansion into Middle East & Africa Competitor & Market Analysis:Non-alcoholic flavored beerMajor 3 players in the market: Al Ahram Beverages Co ( Fayrouz) Al Aujan Industries( Barbican)Feldschlössen Getränke AG ( Moussy)

21. Expansion into Middle East & Africa Al Ahram Beverages CoEstablished 110 years ago

22. From government to private in 2002

23. 5 production facilities in Egypt

24. Total control of Egypt and North African market share

25. Recent expansion in the GCC’s Expansion into Middle East & Africa Al Aujan Industries Co. LTDEstablished in 1905

26. Control 40% of the market

27. First flavored beer

28. Cover 100% of GCC’s

29. Export to +35 countries http://www.webcreationz.co.uk/image-archive-Beermats-Barbican-Alcohol-Free-Lager-beermat-from-the-1980s.htm