Burton Digital Strategy
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Burton aims to target 18-27 year old active and adventurous males and females. The document outlines Burton's strategy to use social media, SEO, inbound marketing and paid advertising to position Burton as a lifestyle brand for everyday apparel and adventures beyond snowboarding. Key goals are to entice one million new Facebook friends, increase social media activity by 200%, and track repeat customers. The total proposed budget is $51,500.
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So, we are providing a huge platform for those who love to take this as a challenge and Enjoy being a part of such social campaigns while having fun at the same time in nominating others as well.
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Express aims to increase sales and online visibility through a digital marketing campaign centered around the hashtag #LoveExpress. The campaign will feature a video ad of models confessing what they secretly love about Express clothing and trends. Through social media distribution and targeted Google AdWords, the campaign seeks to drive traffic to the Express website and increase followers by 15% over 6 months. Key performance indicators like sales, website analytics, and social media metrics will evaluate the campaign's success in making Express a leader in online fashion trends.
Techno
The marketing program discusses various promotion and distribution strategies. For promotion, it will use social networking sites like Facebook and blogs to promote products and offer discounts. It will also hold monthly newsletters, talk show appearances and campaigns about safety. For distribution, it will sell products in its own stores, malls, and partner with other companies. It will use suppliers, designers, engineers, wholesalers, retailers and the internet to distribute handbags and wristbands to customers.
Digital and Social Content Marketing Proposal Example for Resort Hotel
This document proposes a digital marketing strategy for Zion Mountain Resort. It includes an overview of Flow Social Media's services, Zion Mountain Resort's objectives for 2015 including attracting more qualified traffic and converting it into leads. It analyzes Zion National Park visitor demographics and how people find out about the park. The proposed strategy focuses on social media, content marketing, reputation management and customer service to increase consideration of Zion Mountain Resort as a wedding destination. Tactics recommended are social media management, influencer marketing, online advertising, SEO and content creation.
Wegmans final
The marketing plan summarizes Wegmans' strategy to introduce its brand to the Boston market by focusing on delivering a luxury grocery shopping experience. Key elements include a public relations campaign using branded vehicles and social media contests to generate buzz. Social media efforts will focus on Facebook, Twitter, blogs and Instagram to engage target customers. Search engine optimization and pay-per-click advertising will raise the online profile. A creative rebranding will modernize the logo and presentation materials to differentiate Wegmans' upscale offerings. The goal is to make customers aware of Wegmans' premium products and service not found elsewhere.
Chelsea cota JIBRI Digital Marketing Proposal
This document outlines Jibri Designs' plan to launch their new poolside and resort wear line in 2017. Their objectives are to increase brand awareness, traffic to their online store, social media engagement, and leads. As an online-only brand, Jibri will utilize digital marketing strategies like social media advertising, banner ads, and partnerships with fashion influencers and blogs to promote the new line and drive sales. The target audience is fashion-conscious plus-sized women who are underserved by traditional retailers.
Adv 420 Final Presentation
Urban Outfitters aims to increase social media followers, traffic to their blog, mobile app downloads, and overall sales through their digital strategy. Their goals are to engage customers and drive them to their website through social media, email marketing, blogging, and a user-friendly mobile app and site. They will track key metrics like organic website traffic, social media engagement, and the success of different content sources to measure the effectiveness of their strategy.
Topshop Digital Marketing Campaign
Topshop is a British fashion retailer known for trendy streetwear styles popular among women aged 18-30. They propose a campaign called #BETIMELESS to increase brand awareness and online engagement. The campaign will encourage customers to participate in charitable events using the hashtag, conveying that kindness and community are timeless values. Tactics include SEO, blogging, social media, videos and advertising to reach customers and measure the impact of #BETIMELESS.
Final 420 pre
This document outlines a marketing plan for Gap targeting adults aged 18-50 in low to middle income brackets who enjoy fashion and styles. The $520,000 budget allocates most funds to an advertising agency and social media campaigns. Key strategies include Google AdWords, a Gap app allowing users to design outfits virtually, and promoting sales and new items on social networks and a nearby store locator. The goal is to increase awareness and sales through digital and social media strategies.
Content Marketing: Digital's Eureka Moment
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Burton Digital Strategy
- 1. Burton Let the Adventure Begin
- 2. Target Audience Age: 18-27 years old Males & Females Young Adults Healthy and Active Adventure Seekers
- 3. Big Idea “You can get the adventure without hitting the slopes. Bring snowboarding’s innovative style to the streets.”
- 4. Social Media • Two-way communication • Bringing the convo to the consumer • Sparking interest Facebook Twitter Instagram
- 6. SEO Keywords= Burton, Durable goods, sustainable clothing, Burton apparel, Burton adventure Ad Example Burton Durable Goods Spring/Summer 2015 Let the Adventure Begin http://www.burton.com/default/durable-goods
- 7. Inbound Marketing • Attract Driving the right kind of visitors • Convert Convert leads with a personalized experience • Close Using a targeted lead nurturing strategy • Promoters Delighting current customers into promoters
- 8. Key Performance Indicators • Entice a NEW group of consumers • Encourage them to share on social media • Goal= one million NEW Facebook Friends • Increase activity by 200% • Track repeat customers • Hoot Suite & Google Analytics
- 9. Budget Digital Agency $25,000 total = ($250/hour X 100 work hours) Paid Advertising $15,500 total = ($100/day X 155 days) Social Media Management $1,000 total = ($10/hour X 2 hours per day X 50 days) Promotions and Sponsorships $10,000 total
- 10. Summary • Burton is your everyday apparel destination • Burton is for the new age of hipsters • Extending our brand image • Bringing the conversation to the consumer • Social media and paid advertising