Oliver Gong presents a market research report on consumer spending at XYZ Supermarket. The report includes:
- An analysis of consumer spending scores by age group using XYZ's customer data, which found spending was highest among 30-35 year olds and lowest among 19-29 year olds.
- A linear regression analysis showing that age affects spending score but annual income does not.
- Recommendations that XYZ segment customers by age group and develop targeted marketing strategies to increase spending among key groups.
- Notes that obtaining more customer data could make the results more reliable.
This document presents a market research report analyzing the relationship between advertising spending and product sales using regression analysis. The report analyzes data on sales and advertising budgets for TV, radio, and newspaper across 200 markets. Scatter plots show a linear relationship between sales and TV/radio spending. Regression results indicate TV and radio spending have a significant positive correlation with sales, while newspaper spending does not. This implies companies should focus TV and radio advertising over newspaper. Assumptions of the linear model are also checked. Further research using non-linear models or including social media data is recommended.
This slide show complements the learner guide NCV 3 Mathematical Literacy Hands-On Training by San Viljoen, published by Future Managers. For more information visit our website www.futuremanagers.net
This document provides an outline and introduction to the key concepts in descriptive statistics. It defines important statistical terminology like population, sample, observations, and variables. The chapter will cover topics such as frequency distributions, graphical presentations of data, numerical methods for summarizing data, and describing grouped data. It establishes the necessary foundations for understanding descriptive statistics before delving into more advanced statistical analysis techniques in subsequent chapters.
STOCK TREND PREDICTION USING NEWS SENTIMENT ANALYSISijcsit
Efficient Market Hypothesis is the popular theory about stock prediction. With its failure much research
has been carried in the area of prediction of stocks. This project is about taking non quantifiable data such
as financial news articles about a company and predicting its future stock trend with news sentiment
classification. Assuming that news articles have impact on stock market, this is an attempt to study
relationship between news and stock trend. To show this, we created three different classification models
which depict polarity of news articles being positive or negative. Observations show that RF and SVM
perform well in all types of testing. Naïve Bayes gives good result but not compared to the other two.
Experiments are conducted to evaluate various aspects of the proposed model and encouraging results are
obtained in all of the experiments. The accuracy of the prediction model is more than 80% and in
comparison with news random labelling with 50% of accuracy; the model has increased the accuracy by
30%.
This research only implies marital condition is correlated to the duration of calls, but did not find the quantitative relationship between them. Besides, duration’s relationship with other dimensions of information is also important for us to predict duration and target at valuable customers, which needs further research such as regression analysis.
1) The document analyzes the relationship between China's Purchasing Managers Index (PMI) and two U.S. stock market indexes, the S&P 500 and Dow Jones Industrial Average, over two time periods: 2006-2015 and 2010-2015.
2) For the period 2006-2015, there was no significant correlation found between China's PMI and the two U.S. indexes.
3) For the period 2010-2015, there were significant negative correlations found - as China's PMI increased, the two U.S. indexes tended to decline, and vice versa. The analysis estimates specific impacts of a one-point change in China's PMI.
This document provides a summary of Yanle Wang's final presentation for a marketing course. It includes sections on self-introduction, course summary, and a market research report presented over three sessions. The research report analyzes factors influencing life expectancy in China using linear regression models. Assumptions for the initial model were found to not be satisfied, suggesting the need for further model improvement and testing of alternative relationships, such as examining how college enrollment rates influence life expectancy in a non-linear fashion.
This document provides a case study assignment on analyzing the corporate strategies of global retailers like M&S, Tesco, and BHS. Students are asked to critically evaluate the merits of portfolio versus integrated perspectives for M&S and Tesco, assess the benefits and limitations of strategic alliances and mergers/acquisitions for international expansion, and critique the leadership and governance issues surrounding BHS's collapse. The assignment requires applying strategic concepts and analytical techniques in a 3,000 word business report format.
This document presents a market research report analyzing the relationship between advertising spending and product sales using regression analysis. The report analyzes data on sales and advertising budgets for TV, radio, and newspaper across 200 markets. Scatter plots show a linear relationship between sales and TV/radio spending. Regression results indicate TV and radio spending have a significant positive correlation with sales, while newspaper spending does not. This implies companies should focus TV and radio advertising over newspaper. Assumptions of the linear model are also checked. Further research using non-linear models or including social media data is recommended.
This slide show complements the learner guide NCV 3 Mathematical Literacy Hands-On Training by San Viljoen, published by Future Managers. For more information visit our website www.futuremanagers.net
This document provides an outline and introduction to the key concepts in descriptive statistics. It defines important statistical terminology like population, sample, observations, and variables. The chapter will cover topics such as frequency distributions, graphical presentations of data, numerical methods for summarizing data, and describing grouped data. It establishes the necessary foundations for understanding descriptive statistics before delving into more advanced statistical analysis techniques in subsequent chapters.
STOCK TREND PREDICTION USING NEWS SENTIMENT ANALYSISijcsit
Efficient Market Hypothesis is the popular theory about stock prediction. With its failure much research
has been carried in the area of prediction of stocks. This project is about taking non quantifiable data such
as financial news articles about a company and predicting its future stock trend with news sentiment
classification. Assuming that news articles have impact on stock market, this is an attempt to study
relationship between news and stock trend. To show this, we created three different classification models
which depict polarity of news articles being positive or negative. Observations show that RF and SVM
perform well in all types of testing. Naïve Bayes gives good result but not compared to the other two.
Experiments are conducted to evaluate various aspects of the proposed model and encouraging results are
obtained in all of the experiments. The accuracy of the prediction model is more than 80% and in
comparison with news random labelling with 50% of accuracy; the model has increased the accuracy by
30%.
This research only implies marital condition is correlated to the duration of calls, but did not find the quantitative relationship between them. Besides, duration’s relationship with other dimensions of information is also important for us to predict duration and target at valuable customers, which needs further research such as regression analysis.
1) The document analyzes the relationship between China's Purchasing Managers Index (PMI) and two U.S. stock market indexes, the S&P 500 and Dow Jones Industrial Average, over two time periods: 2006-2015 and 2010-2015.
2) For the period 2006-2015, there was no significant correlation found between China's PMI and the two U.S. indexes.
3) For the period 2010-2015, there were significant negative correlations found - as China's PMI increased, the two U.S. indexes tended to decline, and vice versa. The analysis estimates specific impacts of a one-point change in China's PMI.
This document provides a summary of Yanle Wang's final presentation for a marketing course. It includes sections on self-introduction, course summary, and a market research report presented over three sessions. The research report analyzes factors influencing life expectancy in China using linear regression models. Assumptions for the initial model were found to not be satisfied, suggesting the need for further model improvement and testing of alternative relationships, such as examining how college enrollment rates influence life expectancy in a non-linear fashion.
This document provides a case study assignment on analyzing the corporate strategies of global retailers like M&S, Tesco, and BHS. Students are asked to critically evaluate the merits of portfolio versus integrated perspectives for M&S and Tesco, assess the benefits and limitations of strategic alliances and mergers/acquisitions for international expansion, and critique the leadership and governance issues surrounding BHS's collapse. The assignment requires applying strategic concepts and analytical techniques in a 3,000 word business report format.
Using statistical analysis tools like Holt's method, autoregression, and Winter's method on an ETF ($XRT) that tracks the retail sector, the author concludes that traditional retail is declining significantly. Winter's method, which accounts for seasonality, forecasts the ETF's end-of-year price to be higher than current levels but still shows divergence from the actual trend. Further analysis of individual stocks like Macy's and Amazon reveals Amazon's strong growth is cannibalizing revenue from traditional retailers. The author recommends more adaptive analysis of other retail stocks to further diagnose challenges facing the industry.
This document describes a project analyzing the relationship between market share, R&D expenditure, and advertising in the technology industry. The project uses data from 30 technology companies to estimate a regression model relating market share to R&D and advertising expenditures. The results show that R&D expenditure has a statistically significant positive relationship with market share, while advertising expenditure is not statistically significant. Specifically, a 20% increase in R&D is estimated to increase market share by 0.613%, while the same increase in advertising only increases market share by 0.0796%, which is not statistically robust. The model fits the data well, with an R-squared value of 0.9096.
Data Science - Part VI - Market Basket and Product Recommendation EnginesDerek Kane
This lecture provides an overview of association analysis, which includes topics such as market basket analysis and product recommendation engines. The first practical example centers around analyzing supermarket retailer product receipts and the second example touches upon the use of the association rules in the political arena.
APPLICATION OF ECONOMETRICS
it helps u to understand why we study econometrics when im coming to know these application of econometrics my concepts are clear
James Hamer • Global View Capital Management, LTD
- What does alpha have to do with the weather? Understanding the "seasonal performance" of actively managed strategies using market type by Dave Witkin
- Conflicting data continues to present mixed economic picture
- Active management: a good fit for cultural attitudes (Jong Oh, FSC Securities Corporation)
This document provides information on statistics and probability sampling methods. It defines statistics as the science of collecting, organizing, summarizing, analyzing, and interpreting data. It describes the four main components of statistics as data collection, presentation, analysis, and interpretation. It also lists seven key characteristics of statistics. The document then discusses probability concepts like probability, experiments, outcomes, and definitions. It provides an example to calculate probabilities. Finally, it describes various probability sampling methods like simple random sampling, stratified random sampling, systematic sampling, cluster sampling, and multi-stage sampling as well as non-probability sampling methods like judgment sampling, convenience sampling, and quota sampling.
The document discusses scaling techniques that could be used by Videocon Industries to assess brand shift resulting from its consolidation strategy. It analyzes comparative and non-comparative scaling techniques. For comparative scaling, it describes characteristics like description, order, distance and origin that could relate to Videocon's case. It also discusses paired comparison as a type of comparative scaling. For non-comparative scaling, it recommends using a Likert scale as it allows for easy statistical analysis with low cost. It discusses how to summarize Likert items by calculating a total scale score while addressing issues like direction of wording and missing data. Finally, it explains how Videocon can ensure the scaling technique demonstrates reliability, validity and sensitivity.
This document provides an overview of course materials for QNT/275 Statistics for Decision Making. It includes prompts for weekly assignments that involve defining statistics, distinguishing quantitative and qualitative data, describing data measurement levels and the role of statistics in business decision making. It also includes a business scenario and data set for analysis, as well as sample quiz questions covering topics like data types, measures of central tendency, probability, and random variables.
The document analyzes stock market patterns and the overall market. It examines the correlation between individual stock prices and volume and how they relate to market direction. The analysis finds that from 2007-2009 and 2013-2014, 5 randomly selected stocks (BLL, CAT, GIS, AON, MKC) followed the overall market's weak trends. Their price-volume correlations and beta values relative to the S&P 500 were low. However, the stocks generally moved in the same direction as the market during up and down periods. More data over varied periods would be needed to better determine if individual stocks reliably track the overall market.
This document summarizes a final year project that created a framework for sentiment analysis of financial markets. The framework collects stock market data like prices and volumes alongside sentiment indicators from news and social media. Natural language processing techniques like sentiment analysis and named entity recognition are used to analyze unstructured text data. The project developed tools for these tasks as well as an interface to display results. While not attempting to predict markets, the framework provides a proof of concept for using sentiment analysis in financial applications. Future work could improve the sentiment analysis model and expand data collection and processing capabilities.
2014 Email Marketing Benchmarks
Content is owned by Silverpop. Shared here as a way to bookmark. Reach out on Linkedin if you'd like me to take it down.
Causal Relationship between Stock market and Real Economy in India using Gran...sammysammysammy
This paper uses Granger Causality test to check whether Stock market (that are Sensex30 and Nifty50 Indices) affects Real GDP of India or vice versa happens. This is a research dissertation paper that I wrote for my Graduation degree.
This document discusses demand estimation through regression analysis. It explains that regression analysis is used to model the relationship between a dependent variable (like quantity demanded) and independent variables (like price, income, etc.). By minimizing the errors between actual data points and the estimated regression line, regression analysis provides the "line of best fit" for estimating demand relationships. The document outlines different marketing research approaches used to collect demand data, including consumer surveys and market experiments. It also discusses the identification problem in directly observing demand from price-quantity data due to shifting supply curves.
This paper examines how accounting information impacts liquidity risk by summarizing and extending prior studies. It finds that higher quality accounting information is associated with lower liquidity risk, supporting findings by Ng and Lang and Maffett. The paper compares these prior studies in a matrix and regression analysis, showing how their results are consistent. It also analyzes the relationship between information quality and liquidity risk during the 2008 financial crisis, finding that liquidity decreased sharply while information quality initially increased as companies disclosed more positive news. However, the paper makes only limited novel contributions and could be strengthened by introducing new variables or developing an original model.
Stock market prediction using Twitter sentiment analysisjournal ijrtem
ABSTRACT : In a study, it was investigated relationship among stock market movement and Tweeter feed content. We are expecting to see if there is connection among sentiment information extracted from the Tweets using a Vader in predicting movements of stock prices. As a result it was obtained strong positive correlation with a coefficient of correlation to be 0.7815.
KEYWORDS : correlation, financial market, polarity, sentiment analysis, tweets
This document presents a simultaneous equation system analyzing the labor market. It acknowledges that some economic variables are jointly determined rather than having a strictly unidirectional relationship. The system includes two equations: a labor supply equation relating hours to average wage and other factors, and a labor demand equation relating quantity demanded to average wage and factor costs. These equations represent the behavior of workers and employers in aggregate and are solved in equilibrium when quantity supplied equals quantity demanded. Estimating either equation via OLS would be inconsistent since the wage is correlated with the error term. The system can be solved into reduced form equations showing that outcomes depend on exogenous variables and structural errors. Separate explanatory factors are needed in each equation to allow unique identification of parameters.
The document is a draft presentation by Jackson Mao on statistical measurements, analysis, and research. It includes sections on self-introduction, education background, and three parts of the presentation: summary, market research report, and appendix. The summary discusses what was learned in class about statistical analysis used in marketing. The market research report outlines sessions on finding a new dataset and reproducing capstone project milestones related to research design, hypothesis testing, regression, and clustering. The appendix includes revised versions of previous submissions.
This document summarizes Huan Yang's capstone project which used linear regression to analyze the relationship between house prices, square footage of living space, and square footage of space above ground. The summary includes:
1) Linear regression was used to study the relationship between price, sqft_living, and sqft_above using housing sales data from King County.
2) The regression results showed that sqft_living and price were correlated, as well as sqft_above and price.
3) This analysis can help real estate developers predict house prices based on square footage to inform pricing strategies.
This document summarizes Huan Yang's capstone project which used linear regression to analyze the relationship between house prices, square footage of living space, and square footage of space above ground. The summary includes:
1) Linear regression was used to study the relationship between price, sqft_living, and sqft_above using housing sales data from King County.
2) The regression results showed that sqft_living and price were correlated, as well as sqft_above and price.
3) This analysis can help real estate developers predict house prices based on square footage to inform pricing strategies.
- The document provides details about Ye Tian's final presentation, including an introduction, past internship experiences, and links to his GitHub, Kaggle, and LinkedIn profiles.
- It then outlines the topics that will be covered in the presentation, including statistical analysis used in marketing, applying statistical techniques to maximize customer relationships and profitability, and designing market research surveys.
- Research design and data sources are discussed next, along with a customer value analysis link.
- The presentation concludes with an executive summary of a dataset on a bank's customers and analysis performed, including that there is no linear correlation between certain variables.
Using statistical analysis tools like Holt's method, autoregression, and Winter's method on an ETF ($XRT) that tracks the retail sector, the author concludes that traditional retail is declining significantly. Winter's method, which accounts for seasonality, forecasts the ETF's end-of-year price to be higher than current levels but still shows divergence from the actual trend. Further analysis of individual stocks like Macy's and Amazon reveals Amazon's strong growth is cannibalizing revenue from traditional retailers. The author recommends more adaptive analysis of other retail stocks to further diagnose challenges facing the industry.
This document describes a project analyzing the relationship between market share, R&D expenditure, and advertising in the technology industry. The project uses data from 30 technology companies to estimate a regression model relating market share to R&D and advertising expenditures. The results show that R&D expenditure has a statistically significant positive relationship with market share, while advertising expenditure is not statistically significant. Specifically, a 20% increase in R&D is estimated to increase market share by 0.613%, while the same increase in advertising only increases market share by 0.0796%, which is not statistically robust. The model fits the data well, with an R-squared value of 0.9096.
Data Science - Part VI - Market Basket and Product Recommendation EnginesDerek Kane
This lecture provides an overview of association analysis, which includes topics such as market basket analysis and product recommendation engines. The first practical example centers around analyzing supermarket retailer product receipts and the second example touches upon the use of the association rules in the political arena.
APPLICATION OF ECONOMETRICS
it helps u to understand why we study econometrics when im coming to know these application of econometrics my concepts are clear
James Hamer • Global View Capital Management, LTD
- What does alpha have to do with the weather? Understanding the "seasonal performance" of actively managed strategies using market type by Dave Witkin
- Conflicting data continues to present mixed economic picture
- Active management: a good fit for cultural attitudes (Jong Oh, FSC Securities Corporation)
This document provides information on statistics and probability sampling methods. It defines statistics as the science of collecting, organizing, summarizing, analyzing, and interpreting data. It describes the four main components of statistics as data collection, presentation, analysis, and interpretation. It also lists seven key characteristics of statistics. The document then discusses probability concepts like probability, experiments, outcomes, and definitions. It provides an example to calculate probabilities. Finally, it describes various probability sampling methods like simple random sampling, stratified random sampling, systematic sampling, cluster sampling, and multi-stage sampling as well as non-probability sampling methods like judgment sampling, convenience sampling, and quota sampling.
The document discusses scaling techniques that could be used by Videocon Industries to assess brand shift resulting from its consolidation strategy. It analyzes comparative and non-comparative scaling techniques. For comparative scaling, it describes characteristics like description, order, distance and origin that could relate to Videocon's case. It also discusses paired comparison as a type of comparative scaling. For non-comparative scaling, it recommends using a Likert scale as it allows for easy statistical analysis with low cost. It discusses how to summarize Likert items by calculating a total scale score while addressing issues like direction of wording and missing data. Finally, it explains how Videocon can ensure the scaling technique demonstrates reliability, validity and sensitivity.
This document provides an overview of course materials for QNT/275 Statistics for Decision Making. It includes prompts for weekly assignments that involve defining statistics, distinguishing quantitative and qualitative data, describing data measurement levels and the role of statistics in business decision making. It also includes a business scenario and data set for analysis, as well as sample quiz questions covering topics like data types, measures of central tendency, probability, and random variables.
The document analyzes stock market patterns and the overall market. It examines the correlation between individual stock prices and volume and how they relate to market direction. The analysis finds that from 2007-2009 and 2013-2014, 5 randomly selected stocks (BLL, CAT, GIS, AON, MKC) followed the overall market's weak trends. Their price-volume correlations and beta values relative to the S&P 500 were low. However, the stocks generally moved in the same direction as the market during up and down periods. More data over varied periods would be needed to better determine if individual stocks reliably track the overall market.
This document summarizes a final year project that created a framework for sentiment analysis of financial markets. The framework collects stock market data like prices and volumes alongside sentiment indicators from news and social media. Natural language processing techniques like sentiment analysis and named entity recognition are used to analyze unstructured text data. The project developed tools for these tasks as well as an interface to display results. While not attempting to predict markets, the framework provides a proof of concept for using sentiment analysis in financial applications. Future work could improve the sentiment analysis model and expand data collection and processing capabilities.
2014 Email Marketing Benchmarks
Content is owned by Silverpop. Shared here as a way to bookmark. Reach out on Linkedin if you'd like me to take it down.
Causal Relationship between Stock market and Real Economy in India using Gran...sammysammysammy
This paper uses Granger Causality test to check whether Stock market (that are Sensex30 and Nifty50 Indices) affects Real GDP of India or vice versa happens. This is a research dissertation paper that I wrote for my Graduation degree.
This document discusses demand estimation through regression analysis. It explains that regression analysis is used to model the relationship between a dependent variable (like quantity demanded) and independent variables (like price, income, etc.). By minimizing the errors between actual data points and the estimated regression line, regression analysis provides the "line of best fit" for estimating demand relationships. The document outlines different marketing research approaches used to collect demand data, including consumer surveys and market experiments. It also discusses the identification problem in directly observing demand from price-quantity data due to shifting supply curves.
This paper examines how accounting information impacts liquidity risk by summarizing and extending prior studies. It finds that higher quality accounting information is associated with lower liquidity risk, supporting findings by Ng and Lang and Maffett. The paper compares these prior studies in a matrix and regression analysis, showing how their results are consistent. It also analyzes the relationship between information quality and liquidity risk during the 2008 financial crisis, finding that liquidity decreased sharply while information quality initially increased as companies disclosed more positive news. However, the paper makes only limited novel contributions and could be strengthened by introducing new variables or developing an original model.
Stock market prediction using Twitter sentiment analysisjournal ijrtem
ABSTRACT : In a study, it was investigated relationship among stock market movement and Tweeter feed content. We are expecting to see if there is connection among sentiment information extracted from the Tweets using a Vader in predicting movements of stock prices. As a result it was obtained strong positive correlation with a coefficient of correlation to be 0.7815.
KEYWORDS : correlation, financial market, polarity, sentiment analysis, tweets
This document presents a simultaneous equation system analyzing the labor market. It acknowledges that some economic variables are jointly determined rather than having a strictly unidirectional relationship. The system includes two equations: a labor supply equation relating hours to average wage and other factors, and a labor demand equation relating quantity demanded to average wage and factor costs. These equations represent the behavior of workers and employers in aggregate and are solved in equilibrium when quantity supplied equals quantity demanded. Estimating either equation via OLS would be inconsistent since the wage is correlated with the error term. The system can be solved into reduced form equations showing that outcomes depend on exogenous variables and structural errors. Separate explanatory factors are needed in each equation to allow unique identification of parameters.
The document is a draft presentation by Jackson Mao on statistical measurements, analysis, and research. It includes sections on self-introduction, education background, and three parts of the presentation: summary, market research report, and appendix. The summary discusses what was learned in class about statistical analysis used in marketing. The market research report outlines sessions on finding a new dataset and reproducing capstone project milestones related to research design, hypothesis testing, regression, and clustering. The appendix includes revised versions of previous submissions.
This document summarizes Huan Yang's capstone project which used linear regression to analyze the relationship between house prices, square footage of living space, and square footage of space above ground. The summary includes:
1) Linear regression was used to study the relationship between price, sqft_living, and sqft_above using housing sales data from King County.
2) The regression results showed that sqft_living and price were correlated, as well as sqft_above and price.
3) This analysis can help real estate developers predict house prices based on square footage to inform pricing strategies.
This document summarizes Huan Yang's capstone project which used linear regression to analyze the relationship between house prices, square footage of living space, and square footage of space above ground. The summary includes:
1) Linear regression was used to study the relationship between price, sqft_living, and sqft_above using housing sales data from King County.
2) The regression results showed that sqft_living and price were correlated, as well as sqft_above and price.
3) This analysis can help real estate developers predict house prices based on square footage to inform pricing strategies.
- The document provides details about Ye Tian's final presentation, including an introduction, past internship experiences, and links to his GitHub, Kaggle, and LinkedIn profiles.
- It then outlines the topics that will be covered in the presentation, including statistical analysis used in marketing, applying statistical techniques to maximize customer relationships and profitability, and designing market research surveys.
- Research design and data sources are discussed next, along with a customer value analysis link.
- The presentation concludes with an executive summary of a dataset on a bank's customers and analysis performed, including that there is no linear correlation between certain variables.
This research only implies marital condition is correlated to the duration of calls, but did not find the quantitative relationship between them. Besides, duration’s relationship with other dimensions of information is also important for us to predict duration and target at valuable customers, which needs further research such as regression analysis.
This research only implies marital condition is correlated to the duration of calls, but did not find the quantitative relationship between them. Besides, duration’s relationship with other dimensions of information is also important for us to predict duration and target at valuable customers, which needs further research such as regression analysis.
A brief analytics portfolio with business problems such as customer segmentation, churn analysis, market mix modeling, forecasting, campaign analysis etc.
This document outlines a proposal to analyze customer relationship management (CRM) data to predict young female customers' propensity to apply for a debit card. The objective is to test hypotheses about factors that influence application rates. The analysis would involve segmenting customers, predictive modeling using logistic regression, and multivariate testing of marketing campaigns on social media. The expected results are identification of key customer parameters, predictive models to increase conversion rates, and insights to improve targeted advertisements.
Digital salary and industry insights report, 7th editionAlex Straw
The document provides an overview and analysis of survey results regarding digital professionals' work life blend and career perceptions. Key findings include:
- Respondents reported moderate levels of happiness, confidence and stress, with the highest scores for confidence and skills to progress. Younger and middle-aged professionals reported lower well-being scores.
- The most fulfilled elements of professionals' work life blends were personal relationships and leisure, while work elements like career goals and fulfillment at work were least fulfilled.
- Those with higher overall blend fulfillment reported greater happiness. The average gap between current and target blend fulfillment was 22% across elements.
- Younger professionals prioritized work-life balance while middle-aged groups
Analytical CRM - Ecommerce analysis of customer behavior to enhance sales Shrikant Samarth
Task: You are required to choose a dataset (or related datasets) in an area of interest suitable for analyzing customer relationships.
Approach: Topic is chosen – Customer behavior Analysis in Ecommerce Industry for Enhancing Sales. Brazilian E-commerce public dataset was downloaded, cleaned and performed multiple regression in SPSS to check the relationship between the dependent variable and multiple independent variables.
Findings: Customer can be retained if the product delivered in time and if there is a delay in the product delivery, it is a duty of a seller to inform the customer for the same. The payment method has proven to be an important parameter to enhance sales over a period of time. analysis suggests on-time delivery, flexibility in payment method and good customer service would help the seller to gain customer trust which would help them to convert more sales.
Tools: IBM SPSS , Excel (pivot tables and charts), Tableau
My name is Yueyao Wang. The slide is the revised version of my final presentation slide, in Statistical Measurements&Analysis Integrated Marketing major from New York University. Thank you~
The State of Conversion Rate Optimisation (CRO) 2019Host Digital
A year of awakening? Despite the strong business case for making website improvements that maximise revenue, core challenges preventing many companies taking CRO to the next level.
This report presents the findings of Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.
Shrinking big data for real time marketing strategy - A statistical ReportManidipa Banerjee
This document provides a statistical analysis of marketing data from an online jewelry retailer called DiamondStuds.com. R programming language is used to analyze the data. Key findings include:
1. Identifying top selling products from 2014-2015 and their revenue by location. Popular products and regions with high sales are identified.
2. Cluster analysis of customer interests and in-market segments identifies 3 main clusters based on sessions, new users, transactions, revenue and other variables. This helps classify customers and their spending patterns.
3. Word cloud analysis of tweets mentioning DiamondStuds and diamonds in general shows key terms and identifies competitors. This provides insight into customer sentiment.
4. Referral sources that provide the
Measurement and monetizing customer experience with social media.Michael Wolfe
This is a seminal study that provides substantial evidence that social media is not an upper funnel influence on brand awareness, but rather a metric reflecting the customer-brand experience which has a direct impact on customer purchase behavior.
The report analyzed internal customer data and external datasets to identify opportunities for AmazonFresh to expand. It identified 34 cities across 5 states that met the expansion criteria of high income households and population density over 600 per square mile. Consumer behavior analysis found that credit cards were the most common payment method and gift cards had minimal impact on sales. The report proposed expanding to the 34 identified cities, optimizing the credit card payment experience, building partnerships with credit card companies, and improving the gift card program.
Customer Personality Analysis — Part 1.pdfssuser33ba021
Data Science has revolutionized the world a lot through technical transformation. Now, we have gotten accustomed to seeing many machine learning applications in our day-to-day lives. But I am more interested in how machine learning can classify humans based on their personality traits.
Customer Personality Analysis is a detailed analysis of a company’s all types of customers. It also helps a business to understand behavior of customers, increase usage, customer satisfaction and also modify products according to needs. Here I am targeting specific people who paved the way for increasing marketing campaigns. These Personality based analysis are highly effective in increasing the popularity and attractiveness of products and services.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
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This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
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Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
4. Self-Introduction
I am Ziyu Gong also go by Oliver. I received Bachelor’s degree in
Accounting from China University of Mining and Technology(Beijing).
In the seconded year of university, I went to Industrial and Commercial
Bank of China(Shangrao) Corporate Businiess Department as an intern,
Supporting the account manager in loan marketing by visiting clients
to know about their demands for bank funds and collect necessary
documents required for loan approval. That’s where I experienced and
comprehended marketing practice for the first time. In the third year
of university, I interned in Everbright Securities Investment Banking
Department, conducting corporate and financial due diligence for an
IPO project, responsibilities included collecting and checking
confirmation requests and analyzing financial statements. As an
aspiring person willing to take challenges, I set my goal to devote
myself to marketing analysis industry in the future.
B.S. in Accounting |China University of Mining and Technology(Beijing)
LinkedIn URL: https://www.linkedin.com/in/%E5%AD%90%E8%88%86-%E9%BE%9A-18b8101b7/
GitHub Repo Link: https://colab.research.google.com/github/OliverGong77/NYU_Integrated_Marketing
Kaggle Notebook Link: https://www.kaggle.com/olivergong77/customer-segementation-zg2088
6. Key Learnings
The most important thing I learned from this lesson was to use tools like
Goole Data Studio, Github and Kaggle to analyze data. In terms of
application, I learned to conduct hypothesis testing, such as T-test, Anova,
Chi-Square and other testing methods. I also learned to analyze correlations
and linear regression. In addition, I learned to apply k-mean Clustering and
Hierarchical Clustering methods to segment customers.
As for my professional growth, the role of this class is huge. The professor
has repeatedly stressed the importance of applying what is taught in class
to our future work. The application tools taught in the classroom are
relatively advanced. If we use these tools for data analysis in future work, it
will greatly improve the work efficiency and reliability, and also enhance our
competitiveness.
8. Session 1: New Dataset
Supermarket XYZ has been operating since 2008 and business flourished until 2016.
They have a large database but they do not use them to achieve better business
solutions. Their annual revenues have declined 10% and it seems to stay that way
every year.
Through the membership card, Supermarket XYZ got some basic information about
the customer like Customer ID, age, gender, annual income and spending score.
Spending Score is something you assign to the customer based on your defined
parameters like customer behavior and purchasing data.
Supermarket_CustomerMembers.csv: This dataset I used for analyzing the
consumer age structure and spending and regression analysis.
Supermarket XYZ Customer data:
https://www.kaggle.com/sindraanthony9985/marketing-data-for-a-
supermarket-in-united-states
9. XYZ Supermarket Consumer Age Structure and Spending score Analysis Report
Session 2: Research Design and The Data
XYZ Supermarket, whose annual revenue will
drop by 10% starting in 2016, has a huge
database and obtains basic information about
200 customers, such as Customer ID, age,
gender, annual income and spending score. By
analyzing the age structure and spending
score of customers, I want to understand the
consumption level of customers of different
ages in XYZ supermarket, so that I can do
better marketing accordingly in the future.
According to the study, the spending score of
30-35 years old is relatively high, while that
of 19-29 years old is relatively low. In the
future XYZ supermarket should obtain more
basic customer information to make the
results more reliable.
Google data studio report URL: https://datastudio.google.com/reporting/61b9ad02-8e3f-48c3-84f4-59a61a91ef07
10. • Supermarket XYZ Customer data:
• https://www.kaggle.com/sindraanthony9985/marketing-data-for-a-supermarket-
in-united-states
Through the membership card, Supermarket XYZ got some basic information about the
customer like Customer ID, age, gender, annual income and spending score.
• URL of Github report:
https://colab.research.google.com/github/OliverGong77/NYU_Integrated_Marketing
I conducted a linear regression analysis and found that ages affect the spending score
and annual income did not affect the spending score.
Session 3: Regression
11. Conduct the Analysis --- Scatter Plot
Since I wanted to know whether there was a linear regression relationship between the age
and the Spending Score and whether there was a linear regression relationship between the
annual income and the Spending Score , I made a scatter plot with the data.
I found no linear regression relationship between these variables.
12. Conduct the Analysis --- Regression Result
Null hypothesis: β1=0 and β2=0
Result: The X1 P-value = 0 < 0.05: we conclude that at the significant level 0.05, we can reject
the null hypothesis that β1=0.
The X2 P-value = 0.931 > 0.05: we conclude that at the significant level 0.05, we can’t reject
the null hypothesis that β2=0.
Based on the previous step, I set
the ages as the independent
variable X1, the annual income
as the independent variable X2,
and the spending score as the
dependent variableY. Then I
made the null hypothesis and
did a linear regression analysis.
13. Conduct the Analysis --- Insights and making decisions
It can be concluded from linear regressionanalysis that
(1) the age affects the spending score.
(2) The annual income does not affect the spending score.
Therefore, if we want to increase customer’s spending score to make
more revenue, we should further understand which age groups have
higher consumption levels and market to different age groups.
14. Assumptions Check
Then I went to check whether the six assumptions I use are likely to be satisfied.
I found that one of them is not satisfied and five of them are satisfied.
Assumption 4: The varianceof the error term is constant. This variancedoes not depend on
the values assumed by X.
We can see from the scatter plot below, the assumption 4 is satisfied.
15. Assumptions Check
Assumption 2: The means of all these normal distributions of Y, given X, lie on a straight line
with slope b.
We can see from the scatter plot on page 11, the assumption 2 is not satisfied.
Assumption 1&3: The error term is normally distributed. For each fixed value of X, the
distribution of Y is normal. The mean of the error term is 0.
We can see from the diagram below , the assumption 1&3 is satisfied.
Assumption 5: The error terms are uncorrelated. In other words, the
observations have been drawn independently.
Since our data is not time series data, the assumption 5 is satisfied.
Assumption 6: The independent variables in X are not correlated. This is no
issues of multi-collinearity.
We can see the P-value=0.781 > 0.05, we conclude that at the significant
level 0.05, we can’t reject the null hypothesis that the independent variables
in X are not correlated. So the assumption 6 is satisfied.
16. Further Research
As a supermarket, we should expand the collection of customer
data and add sample points to make the results more reliable.
Then we should further understand which age groups have higher
consumption levels and segment to different age groups. Finally,
we should develop different marketing strategies for different
age groups.
19. Capstone Project Milestone 3: Hypothesis Testing
• Bank Marketing Data:
https://data.world/data-society/bank-marketing-data
The data is related with direct marketing campaigns of a Portuguese banking institution. The
marketing campaigns were based on phone calls.
• G20 GDP Data:
https://stats.oecd.org/index.aspx?queryid=33940#
The annual GDP of each country for each quarter.
• URL of Github report:
https://colab.research.google.com/github/OliverGong77/NYU_Integrated_Marketing
I use paired test, Spearman test and one-sample t-test to test the null hypothesis,the
conclusion are all significant.
Name: Oliver Gong
ID number: N14152886
NetID: zg2088
20. Since the two different groups data are metric data and we need to test the correlation of GDP of different
countries between the the fourth quarter of 2018 and 2019, we do the paired tests.
Conclusion: The P-value=0 < 0.05: we conclude that at the significant level 0.05, we can reject the null hypothesis
that the means of GDP per capita for the fourth quarter of 2018 and 2019 for all countries are the same.
Three Hypothesis Tests --- Paired Tests
Null hypothesis: the means of GDP per
capita for the fourth quarter of 2018 and
2019 for all countries are the same.
21. Since the normal equals False, we use the Spearman to
test correlations.
Null hypothesis: the GDP of the certain country in the
fourth quarter of 2018 and 2019 is not correlated.
Three Hypothesis Tests --- Spearman Tests
Conclusion: The P-value < 0.05: we conclude that at the
significant level 0.05, we can reject the null hypothesis
that the GDP of the certain country in the fourth quarter
of 2018 and 2019 is not correlated.
22. Three Hypothesis Tests --- One-Sample T-test
Since I want to test whether the means of one single group of data is true, I use One-Sample
T-test to test the mean of balance.
Null hypothesis: the mean of balance equals 300.
Result: The P-value < 0.05: we conclude that at the significant level 0.05, we can reject the
null hypothesis that the mean of balance equals 300.
23. We want to know the sample size of the research, so we set the cohen d, power and alpha to do the power
analysis.
Result: For a 0.77 cohen d effect size, a power of 0.80, and a type I error of 0.05, we need a sample size of 27 (for
each group).
There are 224 countries and regions in the world. Now we just compare the quarterly GDP of 20 countries. So our
conclusions are not very strong. In the future, we should increase the sample size and obtain the GDP data of
each quarter of all countries and regions in the world to make our conclusion more reliable.
Power Analysis and Final Remarks
25. Conduct the Analysis --- Scatter Plot
Since I wanted to know whether there was a linear regression relationship between the total
day minutes and total night minutes and whether there was a linear regression relationship
between the total eve minutes and total night minutes, I made a scatter plot with the data.
26. Conduct the Analysis --- Regression Result
Null hypothesis: β1=0 and β2=0
Result: The X1 P-value > 0.05: we conclude that at the significant level 0.05, we can’t reject
the null hypothesis that β1=0.
The X2 P-value > 0.05: we conclude that at the significant level 0.05, we can’t reject the null
hypothesis that β2=0.
Based on the previous step, I set
the total day minutes as the
independent variable X1, the
total eve minutes as the
independent variable X2, and the
total night minutes as the
dependent variableY. Then I
made the null hypothesis and
did a linear regression analysis.
27. Conduct the Analysis --- Insights and making decisions
It can be concluded from linear regressionanalysis that
(1) the total minutes of day calls does not affect the total minutes of
night calls.
(2) the total minutes of eve calls does not affect the total minutes of
night calls.
Therefore, if we want to retain customers, we should give discounts
package to customers who call at different periods.
28. Assumptions Check
Then I went to check whether the six assumptions I use are likely to be satisfied.
I found that one of them is not satisfied and five of them are satisfied.
Assumption 4: The varianceof the error term is constant. This variancedoes not depend on
the values assumed by X.
We can see from the scatter plot below, the assumption 4 is satisfied.
29. Assumptions Check
Assumption 2: The means of all these normal distributions of Y, given X, lie on a straight line
with slope b.
We can see from the scatter plot on page 2, the assumption 2 is not satisfied.
Assumption 1&3: The error term is normally distributed. For each fixed value of X, the
distribution of Y is normal. The mean of the error term is 0.
We can see from the diagram below , the assumption 1&3 is satisfied.
Assumption 5: The error terms are uncorrelated. In other words, the
observations have been drawn independently.
Since our data is not time series data, the assumption 5 is satisfied.
Assumption 6: The independent variables in X are not correlated. This is no
issues of multi-collinearity.
We can see the P-value=0.388 > 0.05, we conclude that at the significant
level 0.05, we can’t reject the null hypothesis that the independent variables
in X are not correlated. So the assumption 6 is satisfied.
30. Further Research
As a telecommunications company, we should find some factors
that can significantly influence the customer churn rate in the
future, and give correspondingrecommendations to reduce this
factor.
31. • Onlineretail customer clutering
https://www.kaggle.com/hellbuoy/online-retail-customer-clustering
Online retail is a transnational data set which contains all the transactions occurring between
01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company
mainly sells unique all-occasion gifts. Many customers of the company are wholesalers.
• URL of Kaggle Notebook:
https://www.kaggle.com/olivergong77/customer-segementation-zg2088
I choose France retail customers’ data to do the Cluster Analysis. I use the K-Means
Clustering and Hierarchical Clusteringto get the best k and find the target customer
clusters which we need to pay attention to.
Name: Oliver Gong
ID number: N14152886
NetID: zg2088
Capstone Project Milestone 5: Clustering
32. K-Means Clustering --- Finding the best k
I choose France retail customers’ data to do the
Cluster Analysis.
When metric = “distortion”, I got k = 4;
When metric = “silhouette”, I got k = 3;
When metric= “calinski_harabasz”, I didn’t get a k.
So I finally found the best k = 3
33. K-Means Clustering --- Visualize the cluster with the best k and summarize
By the RFM criteria, we should choose the customer clusters
with a lower recency, a higher frequency and amount.
From the K-means clustering results, we can see that see
that customers with Cluster_Id=2 best fit the criteria.
We can see that we k-Means Clustering returns 18 target
customer.
34. Hierarchical Clustering --- Linkage methods
By following three Linkage methods, I draw the tree diagrams.
Then I do the hierarchical clustering accordingto k=3.
35. Hierarchical Clustering --- Visualize the cluster with the best k and summarize
By the RFM criteria, we should choose the customer clusters
with a lower recency, a higher frequency and amount.
From the K-means clustering results, we can see that
customers with Cluster_Labels=2 best fit the criteria.
We can see that Hierarchical Clusteringreturns 2 target
customer.
36. Further Research
We can see that k-Means Clustering returns 18 target customer.
We can see that Hierarchical Clustering returns 2 target customer,
which is a much smaller group than the one that K-Means Clustering
return.
In the actual work, if there are only 2 clusters, the number of people
surveyed will be relatively small and the results are not reliable enough.
Therefore, I prefer to use the K-Means Clustering.